Evolving Your Workplace

Carol Schultz
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On this workplace podcast, your host Carol Schultz brings on experts to discuss problems many business owners face in real time. Guest experts provide context for the issue and advise those in leadership positions on best practices. Whether you are starting a company, or you lead an established organization-- the podcast is geared toward getting you helpful answers.

  1. 30/10/2025

    Using Stories to Generate Sales

    "Show up to serve, not to sell." - Maury Rogow In this week's episode Carol Schultz and Maury Rogow delve into the significance of storytelling in sales and marketing. Maury shares his journey from the tech industry to Hollywood, emphasizing the importance of differentiation and relatability in business. They discuss the need for effective communication, understanding audience needs, and the role of emotional engagement in sales. Maury also provides unconventional strategies for generating sales, highlighting the power of personalization and the impact of AI in modern marketing. The discussion culminates with insights from Maury's book, 'Rise of the Entrepreneur', which focuses on leveraging storytelling as a superpower in business. Takeaways Businesses struggle to differentiate themselves in a crowded market. Storytelling is essential for effective branding and sales. Understanding your audience's needs is crucial for success. Effective communication involves asking the right questions. Sales should focus on serving the customer, not just selling. Personalization in marketing can significantly enhance engagement. Emotional connections drive customer loyalty and sales. Unconventional sales strategies can set you apart from competitors. AI is transforming the landscape of sales and marketing. Your unique story can be a powerful tool for business growth. Chapters 00:00 The Power of Storytelling in Sales 03:08 Maury's Journey: From Tech to Hollywood 05:59 Building Rip Media Group: A New Chapter 08:54 The Art of Relatable Storytelling 11:59 Understanding the Why Behind Your Story 15:00 Overcoming Founderitis in Marketing 17:49 Simplifying Complex Ideas for Sales 20:52 Unconventional Sales Strategies 21:49 The Power of Relatable Storytelling 25:32 Emotional Marketing Techniques 25:59 Innovative Sales Approaches 29:55 Personalization in Outreach 34:53 The Rise of the Entrepreneur Connect With Host Carol Schultz Find more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and Instagram. Want to be our next guest expert? Email cat.gloria@verticalelevation.com with your information. And of course, click "follow" to stay up-to-date on new episodes and leave an honest review/rating letting us know what you thought!

    37 phút

  2. 23/10/2025

    How To Rank In AI Search Results

    If you want to learn how AI transformed SEO strategy and how to rank in results, this episode is for you. "The world is noisier than ever." - Melih Oztalay In this conversation, Carol Schultz speaks with Melih Oztalay, CEO and internet marketing expert of Smartfinds Internet Marketing. They discuss the significant changes in marketing due to AI, the importance of adapting to these changes, and the four A's of change: anticipate, accept, adapt, and adopt. Carol and Melih explore the necessity for businesses to invest in marketing to stay competitive. The discussion also touches on the impact of the political climate on business growth and the importance of a strong marketing foundation to navigate these challenges. Takeaways AI is transforming the marketing landscape significantly. Businesses must anticipate and accept changes to thrive. The four A's of change are crucial for adaptation. Notable sources are essential for AI recognition. The competitive landscape is noisier than ever. Waiting to invest can lead to missed opportunities. Chapters 00:00 Navigating Change in Marketing 08:54 The Impact of AI on SEO 16:37 The Evolution of Smart Finds Marketing 20:52 Building a Resilient Team Culture 23:56 Building a Collaborative Culture 25:25 Navigating Political Climate Challenges 28:20 Investing in Growth Amid Uncertainty 29:11 Understanding Client Investment Decisions 31:38 The Importance of Omni-Channel Marketing 34:49 Impact of Political Climate on Business 37:02 Morale and Investment in the Workplace 38:35 Lessons from Historical Business Failures 40:46 The Interplay of Marketing and Sales Connect With Host Carol Schultz Find more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and Instagram. Want to be our next guest expert? Email cat.gloria@verticalelevation.com with your information. And of course, click "follow" to stay up-to-date on new episodes and leave an honest review/rating letting us know what you thought!

    43 phút

  3. 16/10/2025

    Creating a Culture People Don’t Want to Leave

    For leaders seeking guidance on building a winning culture, this one is for you. In this conversation I speak with Jason Andrews, multiple time founder and expert in space travel. We discuss the intricacies of building a company that retains talent and the challenges of entrepreneurship. We also explore the importance of company culture, effective marketing strategies, and the financial aspects of running a startup. Jason shares insights from his journey with Orbite, emphasizing the need for vision, adaptability, and the right team to succeed in a rapidly evolving industry. This is an episode you won't want to miss. Chapters 00:00 Creating a Company People Don't Want to Leave 01:11 The Vision Behind Orbit and Human Spaceflight 03:18 The Challenges of Building a New Industry 06:21 Employee Retention in Startups 10:14 Qualities of a Successful Entrepreneur 12:47 Funding Strategies for Startups 17:15 Advice for Aspiring Entrepreneurs 19:20 Understanding Space Training Costs 22:08 The Adventure of Space Training 24:58 Overcoming Perceptions of Space Travel 28:07 Marketing Challenges in the Space Industry 30:25 Building a Mission-Driven Team 32:43 Navigating Growth and Resource Limitations 35:47 The Journey of Entrepreneurship 40:41 Navigating Space Experiences and Virtual Operations Connect With Host Carol Schultz Find more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and Instagram. Want to be our next guest expert? Email cat.gloria@verticalelevation.com with your information. And of course, click "follow" to stay up-to-date on new episodes and leave an honest review/rating letting us know what you thought!

    39 phút

  4. 09/10/2025

    Immigration: What companies must do before ICE

    In this episode, we get into the critical intersection of immigration and workplace dynamics. Tune in for a fascinating conversation with immigration attorney Matt Meltzer where we explore the implications of ICE policies, compliance challenges, and the importance of understanding employee travel risks. Matt shares insights on visa strategies for entrepreneurs and the evolution of his firm, Meltzer Hellrung, highlighting lessons learned from founding a business and the challenges of scaling. The discussion also touches on client acquisition, organizational structure, and the future needs of the firm, culminating in a powerful message about the value of hiring non-US citizens.  Chapters  00:00 Navigating Immigration in the Workplace  03:06 Compliance and Investigations  05:35 Travel Considerations for Employees  08:36 Visa Strategies for Entrepreneurs  11:27 The Evolution of Meltzer Hellrung  14:23 Lessons Learned in Leadership  17:17 Client Acquisition and Marketing Strategies  20:49 Navigating Growth Challenges  23:58 Team Structure and Leadership Dynamics  26:50 Sustainability and Unique Market Positioning  30:11 Identifying Organizational Gaps for Growth  32:06 Reflections on Founding and Mentorship  35:14 The Value of Hiring Non-US Citizens  Connect With Host Carol Schultz Find more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and Instagram. Want to be our next guest expert? Email cat.gloria@verticalelevation.com with your information. And of course, click "follow" to stay up-to-date on new episodes and leave an honest review/rating letting us know what you thought!

    35 phút

  5. 02/10/2025

    A Journey Through Coffee Entrepreneurship

    "I am a lifelong learner" - Sandi Luck In this conversation, Carol Schultz speaks with Sandi Luck, founder & CEO of Bully Brew Coffee, ND Coffee Roastery, and Board Room Coffee & Taphouse. They discuss the challenges and opportunities faced by women in male-dominated industries, particularly in the coffee business. Sandi shares her entrepreneurial journey, the importance of mentorship, and the dynamics of co-founder relationships. They explore customer acquisition strategies, the significance of company culture, and the financial aspects of running a business. Sandy emphasizes the need for independent coffee shops and her vision for growth while addressing the challenges of employee retention and workplace evolution.  Chapters  00:00 Introduction to Gender Dynamics in Business  03:04 Sandy Luck's Entrepreneurial Journey  05:59 Navigating Co-Founder Relationships  08:58 Customer Acquisition Strategies  11:55 Women in the Coffee Industry  14:48 Mentorship and Empowerment  17:49 Future Growth and Business Philosophy  19:22 The Cookie Cutter Model and Licensing Opportunities  20:27 Ambitious Growth Plans for Bully Brew Coffee  21:23 Community Engagement and Ownership in Small Towns  22:42 Empowering Employees and Building Future Owners  23:13 Creating a Welcoming Customer Experience  24:00 Revenue Targets and Financial Challenges  26:13 Bottlenecks to Growth and Risk Management  29:14 The Reality of Entrepreneurship and Work-Life Balance  31:14 Company Culture and Leadership Development  33:37 Evolution of the Workplace and Leadership Skills  Connect With Host Carol Schultz Find more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and Instagram. Want to be our next guest expert? Email cat.gloria@verticalelevation.com with your information. And of course, click "follow" to stay up-to-date on new episodes and leave an honest review/rating letting us know what you thought!

    34 phút

  6. 25/09/2025

    The Value of In-Person Meetings for Remote Teams

    If you are leading a remote team and navigating AI, this episode is for you. Carol Schulz sits down with Paul Pacun, founder and CEO of Vablet—a leading sales enablement tool focused on life sciences and medical device sales teams.  Paul dives into his leadership strategy post-COVID and how that has transformed his team’s productivity. He also walks us through Vablet’s evolution from a simple video tablet concept to a comprehensive platform used by global sales teams. Tune in to hear how this successful CEO has transformed his workplace to meet ever-changing demands. Chapters 00:00 Introduction to Vablet and Its Origins 02:38 Evolution of Workplace Dynamics 05:33 Navigating the Medical Device Market 08:29 The Impact of Remote Work and Team Structure 11:36 Challenges and Opportunities with AI 14:28 Future Innovations and Market Expansion 22:18 Sales Strategy and Market Expansion 25:16 Navigating Government Sales and Compliance 26:17 Sustainability and Financial Strategy 29:32 Growth Trajectory and Funding Options 34:01 Technology Adaptation and Testing Innovations 38:48 Passion in the Workplace and Company Culture Connect With Host Carol Schultz Find more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and Instagram. Want to be our next guest expert? Email cat.gloria@verticalelevation.com with your information. And of course, click "follow" to stay up-to-date on new episodes and leave an honest review/rating letting us know what you thought!

    37 phút

  7. 18/09/2025

    Reverse Ageism in the Workplace

    At just 19, Carson launched her business in Reno, Nevada, driven by a passion for special education and a glaring need for 24/7 childcare options in her community. In this conversation, Carol Schultz interviews Carson about the challenges and experiences of being a young entrepreneur. Carson shares her journey facing ageism, building a team, and navigating client relationships. She emphasizes the importance of trust, community, and ethical growth in business, while also providing valuable advice for young leaders. Key Topics:  Carson’s Entrepreneurial Journey Facing Reverse Ageism Leadership as a Young Founder Advice for Young and Emerging Leaders Healthy Client Relationships  Chapters  00:00 Introduction to Young Entrepreneurship  02:43 The Journey of Starting a Business  05:50 Experiencing Reverse Ageism  08:52 Building a Team and Leadership Challenges  11:51 Growth and Franchising Strategies  14:43 Customer Acquisition and Marketing Strategies  17:40 Priorities for Future Growth  20:40 Navigating Client Relationships  23:31 Advice for Young Leaders  Connect With Host Carol Schultz Find more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and Instagram. Want to be our next guest expert? Email cat.gloria@verticalelevation.com with your information. And of course, click "follow" to stay up-to-date on new episodes and leave an honest review/rating letting us know what you thought!

    18 phút

  8. 03/07/2025

    From Avoidance to Accountability: Difficult Workplace Conversations Demystified

    In this conversation, Carol Schultz and Bill Benjamin discuss the challenges of having difficult conversations in the workplace, emphasizing the importance of emotional intelligence and creating a culture of feedback. They explore the concept of the 'last 8%'—the unspoken words in tough discussions—and how to foster an environment where employees feel safe to express themselves. The discussion also touches on the impact of toxic leadership, the necessity of assessing emotional intelligence, and the role of organizational culture in driving performance. Bill shares insights from his experience at the Institute for Health and Human Potential, highlighting the need for courage and connection in building a high-performing culture.  Connect With Host Carol Schultz Find more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and Instagram. Want to be our next guest expert? Email cat.gloria@verticalelevation.com with your information. And of course, click "follow" to stay up-to-date on new episodes and leave an honest review/rating letting us know what you thought!

    25 phút
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Giới Thiệu

On this workplace podcast, your host Carol Schultz brings on experts to discuss problems many business owners face in real time. Guest experts provide context for the issue and advise those in leadership positions on best practices. Whether you are starting a company, or you lead an established organization-- the podcast is geared toward getting you helpful answers.

Thông Tin

  • Nhà sáng tạo
    Carol Schultz
  • Năm hoạt động
    2021 - 2025
  • Tập
    184
  • Xếp hạng
    Sạch
  • Bản quyền
    © Copyright 2024 Vertical Elevation
  • Trang web chương trình
    Evolving Your Workplace