Send us Fan Mail In this episode of the Executive Thought Partner Podcast, Dr. Dan Freeman sits down with Ben Dungan, founder of Hello Gaston, a hyperlocal newsletter serving Gaston County, North Carolina, to mark the publication's nearly two-year anniversary. Ben shares the origin story behind Hello Gaston, an idea he carried for nearly a decade before finally launching it during a "perfect storm" of new fatherhood, financial pressure, and a decision to stop waiting for the "right time." He reflects on what makes Gaston County special: not any single landmark, but the collection of people, personalities, and small-town character across its 13 municipalities, comparing it to the ensemble charm of shows like Andy Griffith and Northern Exposure. The conversation digs into the mechanics of sustaining a newsletter for two years: curating (rather than breaking) news, sourcing content daily from Facebook, Instagram, and community tips, and deliberately staying positive, apolitical, and crime-free. Ben talks candidly about the discipline consistency requires, the doors the newsletter has opened (including reconnecting with a hundred-year-old family farm turned wedding venue), and closes with advice for aspiring creators: stop overthinking, take the first step, use the tools available, and above all, hold onto a human voice as AI reshapes content creation. The episode ends with a look at Hello Gaston's growth, now hovering around 2,400 subscribers. Subscribe: https://hellogaston.beehiiv.com/subscribe Connect: www.linkedin.com/in/thebendungan Email: hello@hello-gaston.com Support the show Connect with Dan 📝 If you're reading this and you're in the higher ed, collegiate athletics, or general nonprofit field, I'd love for you to take my survey. Available for Speaking I'm selectively available for keynotes, leadership retreats, and executive panels on decision-making, organizational culture, and leadership identity. If you're building a lineup for your next event, I'd love to be in that conversation. → Reach out at dan@fsgventures.biz or YourExecutiveThoughtPartner.com If you made it this far, I'd love to schedule time to connect with you. Schedule time with me