Experiences

Experiences App

0.0 (0)
ENTREPRENEURSHIP

Experiences is a podcast about humans creating happy memories through their participation in the experience economy. We discuss how brick and mortar retail is changing rapidly, the clear winners in the experience economy, and visit with brands that are not just surviving, but thriving.

AUG 1

Heather Swan - The Yarn Queen of Yarncom

Ever wonder how a passion for yarn could transform into a thriving business and vibrant community? In this episode, we unravel the story of Heather Swan, aka "The Yarn Queen," who left her corporate career to pursue her love of fiber arts. Discover how she built Yarncom and the Midwest Fiber Festival from scratch, navigating challenges and weaving together a loyal customer base. Whether you're a crafting enthusiast or an aspiring entrepreneur, this conversation is bound to inspire and offer valuable insights into the world of experiential retail. Guest:Heather Swan, aka "The Yarn Queen", founder of Yarncom and Midwest Fiber Festival Key Topics: Heather's transition from corporate career to yarn shop ownerThe $2.5 billion US yarn industry and growing interest in fiber artsLaunching Yarncom and the Midwest Fiber FestivalBuilding a passionate fiber arts community in St. LouisStrategies for introducing new customers to knitting and crochetThe importance of offering experiences in retailBalancing beginner-friendly classes with advanced offeringsUsing market research to choose an ideal shop locationTips for new entrepreneurs (e.g. hiring a virtual assistant early)Memorable Quotes: "Our tagline is community through creation." - Heather Swan "Surrounding yourself with people that support you, that believe in you, and that hold you accountable is what has helped me so much." - Heather Swan Where to find Heather: Yarncom: yarncomstl.comMidwest Fiber Festival: midwestfiberfest.com

53 min
JUN 26

Jeff Pennypacker - Sweet and Savory Classroom

I had an amazing conversation with Jeff Pennypacker of Sweet and Savory Classroom, a cooking school experience based in Chatanooga, TN. He and his wife run a very successful cooking school and he shared some tasty insights for any retailer who offers (or wants to) experiences. And, if you're a cooking school, don't pass up this episode as it has some very particular advice for you. Send me your feedback, suggestions, and musings to mark@experiencesapp.com. I'd love to hear from you as long as you're not a spammer. Pre-emptive apology: At the beginning of the podcast, I promised we'd have Jeff share a summary of how to develop a "personal formula" at the show's end. I completely forgot to do that, so we'll do another show with him to discuss the "four realms" and have him speak more about his personal formula process. Show highlights: Jeff's entrepreneurial journey from ice sculptor to cooking school owner with some interesting stops in betweenHow biblical principles drive success in Jeff's businessThe "Four Realms" and how Jeff uses them in his businessHow Jeff values his customer's engagement with his businessLinks and Resources: Sweet and Savory ClassroomThe 4 Realms of the Experience EconomyThe Experiences appIf you're a cooking school or any other retailer who values hosting your customers for experiences, you need the Experiences app. It has all the features you need to offer bookable experiences, send out reminders, check in your customers, and Get a 14-day trial of the Experiences app for your Shopify store by visiting our app page on Shopify. You can also visit our website here »

39 min
08/26/2022

Pre-booked retail experiences are better

Mark and Chip discuss why the most powerful thing a brick and mortar retailer can do is offer pre-booked experiences.

31 min
07/18/2022

How to be in the business of happiness as a retailer

Mark and Chip discuss the future of the Experiences podcast, retailers' power to curate happiness and thrive, and some other things. At the beginning of this episode, Mark mentions that the first episode is coming down, but then we looked at the stats, and you know what? People are actually downloading it. So this episode makes Mark and Chip sound like liars. This episode is sponsored by the Experiences App, the only real choice for retailers that want to offer booked experiential commerce seamlessly from their Shopify stores while maintaining complete brand control and their customer data.

36 min
07/30/2019

Why are all the stores closing?

Tens of thousands of traditional brick and mortar retailers are closing their doors. Why is this happening and what's replacing it? Matthew Karasick and Mark Sandeno discuss this phenomenon and introduce the Experiences app.

29 min

5 Episodes

Experiences is a podcast about humans creating happy memories through their participation in the experience economy. We discuss how brick and mortar retail is changing rapidly, the clear winners in the experience economy, and visit with brands that are not just surviving, but thriving.

Creator

Experiences App
Years Active

2019 - 2024
Episodes

5
Rating

Clean
Show Website

Experiences

Experiences

Episodes

Heather Swan - The Yarn Queen of Yarncom

Jeff Pennypacker - Sweet and Savory Classroom

Pre-booked retail experiences are better

How to be in the business of happiness as a retailer

Why are all the stores closing?

About

Information