Experiment Zone Podcast

AJ Davis
  • 3.7 (3)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the Experiment Zone! Join us as we dive deep into the world of customer journeys and user experiences, with a special focus on conversion rate optimization. Every week, we'll be doing website teardowns, store critiques, and live conversion strategy sessions. During these sessions, host AJ Davis will be leading the way and sharing her screen while walking you through the strategies that her guests will use to boost website visitor conversions. Our main aim is to help YOU discover new ways to grow your online business and drive more revenue. So get ready to join us on this exciting journey of exploration and learning!

  1. E14: Jon Beebe: Co-Founder of Beebe's Bargains

    07/11/2025

    E14: Jon Beebe: Co-Founder of Beebe's Bargains

    Connect with Experiment Zone:  Experiment Zone Website Experiment Zone Resources   Connect with Jon & Beebe's Bargains: Website Facebook Group Linktree   In this episode, AJ sits down with Jon Beebe, co-founder of Beebe's Bargains, to unpack the incredible journey of turning a personal passion into a thriving, full-time business that's helping families across the country save time and money. What began as a hobby shared between Jon and his wife while he was still working as a youth pastor has evolved into a powerful affiliate marketing platform—and a testament to what's possible when mission meets momentum. Jon shares the pivotal moments of walking away from a stable career to pursue entrepreneurship, and the mindset shifts it took to build something sustainable, impactful, and aligned with his family's values. From brand evolution to digital strategy, Jon and AJ dive into the behind-the-scenes of running Beebe's Bargains—exploring lessons in resilience, technical growth, and maintaining a user-first approach.   They also break down: ➡️ How to navigate the leap from side hustle to full-time business ➡️ The role of faith, family, and mission in their decision-making ➡️ Website optimization strategies for better user engagement ➡️ Real-world examples of responding to feedback and iterating fast ➡️ Why community trust is the backbone of long-term success   Whether you're a budding entrepreneur, a mission-minded leader, or just curious about affiliate marketing done right—this episode offers real-world insights, hard-won lessons, and the kind of authenticity that fuels lasting impact.   Produced by: Social Chameleon   Want to be a guest on the show?  Apply here to be featured on an upcoming episode! We're always looking for inspiring e-commerce entrepreneurs with valuable insights to share.

    29 min
  2. E13: Tee Forton-Barnes: Founder of Water Buffalo Club 716

    05/14/2025

    E13: Tee Forton-Barnes: Founder of Water Buffalo Club 716

    Connect with Experiment Zone:  Experiment Zone Website Experiment Zone Resources   Connect with Tee and Water Buffalo Club 716: Website LinkedIn Instagram Facebook  YouTube   In this episode, AJ sits down with Tee Forton-Barnes, the founder of Water Buffalo Club 716. Tee shares the story behind her thriving Buffalo Bills fan club and its unique line of hats and apparel. The discussion unpacks the journey of starting this community and online store, the challenges of seasonality, and the struggle to gain broader brand visibility. Tee's passion for her business shines through as she describes the growth from a single blue hat to an expansive range of merchandise that now attracts fans from around the world.   Produced by: Social Chameleon   Want to be a guest on the show?  Apply here to be featured on an upcoming episode! We're always looking for inspiring e-commerce entrepreneurs with valuable insights to share.

    21 min
  3. E12: Margaret Yang: Founder of MY Advisory on E-Commerce Trends, Product Strategy, & User Experience

    04/30/2025

    E12: Margaret Yang: Founder of MY Advisory on E-Commerce Trends, Product Strategy, & User Experience

    Connect with Experiment Zone:  Experiment Zone Website Experiment Zone Resources   Connect with Margaret and MY Advisory: Website LinkedIn   In this episode, AJ sits down with Margaret Yang from MY Advisory to discuss her extensive experience in e-commerce product strategy. Margaret explains her approach to understanding customer needs, curating product assortments, and optimizing online user experiences. They explore how to effectively communicate a product's value through merchandising and conversion rate optimization, providing listeners with practical tips and insights into these critical areas. AJ and Margaret also touch on how to balance product assortment and the importance of early alignment in product and marketing strategies.   Produced by: Social Chameleon   Want to be a guest on the show?  Apply here to be featured on an upcoming episode! We're always looking for inspiring e-commerce entrepreneurs with valuable insights to share.

    30 min
  4. E11: Leonardo Caracas: Insights on Optimizing & Scaling Your E-Commerce Business

    04/22/2025

    E11: Leonardo Caracas: Insights on Optimizing & Scaling Your E-Commerce Business

    Connect with Experiment Zone:  Experiment Zone Website Experiment Zone Resources   Connect with Leo and Jump Ventures: Website LinkedIn   In this special e-commerce-focused episode, AJ sits down with Leonardo Caracas, a partner at Jump Ventures. Leo discusses his journey from starting Gocase, an e-commerce brand that reached nine-figure success, to running Jump Ventures, an accelerator for scaling e-commerce businesses. He shares invaluable insights on key strategies such as conversion rate optimization, optimizing pricing and bundling, and the importance of cultural fit in hiring. Leo also outlines his approach to rapidly growing brands from seven to eight figures using a proven playbook developed from his experiences at Gocase.  Listeners will learn about the crucial elements of effective e-commerce management, including how to approach CRO with a 'minimum effort, maximum impact' mindset. Leo emphasizes focusing on significant changes that can be validated quickly through data rather than small tweaks with minimal visibility. The episode is packed with practical tips and lessons on optimizing landing pages, improving product visibility, and making impactful pricing decisions that drive higher average order values (AOV). Tune in to gather actionable advice for efficiently scaling your e-commerce brand.   Produced by: Social Chameleon   Want to be a guest on the show?  Apply here to be featured on an upcoming episode! We're always looking for inspiring e-commerce entrepreneurs with valuable insights to share.

    25 min
  5. E10: Kenny Kwiatkowski: President & CEO of Sprinkler Guard by Grasshole

    02/05/2025

    E10: Kenny Kwiatkowski: President & CEO of Sprinkler Guard by Grasshole

    Connect with Experiment Zone:  Experiment Zone Website Experiment Zone Resources   Connect with Kenny LinkedIn Facebook (Angus)   Sprinkler-Guard by Grasshole: LinkedIn Facebook X YouTube Website   In this episode, AJ welcomes Kenny Kwiatkowski from  Grasshole to discuss his revolutionary product aimed at protecting sprinkler heads. Ken delves into the issues with traditional cement donuts and how his patented Grasshole product offers a multi-functional solution to keep sprinkler heads aligned and protected from various damages. He explains the broad customer base for this product, including homeowners, property management companies, and even schools. Ken also talks about his marketing strategies utilizing social media, Google, YouTube, and LinkedIn to reach potential customers. The episode features a comprehensive live conversion audit of Grasshole's website with recommendations to improve user experience and drive sales. Ken shares the origin story of Grasshole, how he identified the problems with existing solutions, and the steps he's taking to rebrand the product to 'Sprinkler Guard' for better market clarity. The conversation wraps up with actionable insights on e-commerce optimization and Ken's future plans, inviting potential partners and customers to connect with him for bulk orders and collaborations. Tune in for an insightful discussion on innovative lawn care solutions and effective online business strategies. Want to be a guest on the show?  Apply here to be featured on an upcoming episode! We're always looking for inspiring e-commerce entrepreneurs with valuable insights to share.

    21 min
  6. E9: Igor Vainshtein: The Founder of the GolfTrak App on The Future of Golf Simulation

    01/21/2025

    E9: Igor Vainshtein: The Founder of the GolfTrak App on The Future of Golf Simulation

    In this episode, AJ sits down with Igor Vainshtein, the founder of GolfTrak, a unique app offering innovative golf simulation in your pocket. Igor shares his journey, from starting and selling an eCommerce company to founding GolfTrak, a seven-year endeavor now commercially available. They discuss how GolfTrack uses a freemium model to attract a diverse audience, from avid golfers to casual players, and the impact of the recent pandemic on the golf industry. The episode delves into target audience identification, user feedback from a 15-month beta test, and overcoming customer skepticism about the app's accuracy. Also featured is a detailed analysis of GolfTrak's website, exploring user experience improvements, messaging clarity, and conversion strategies. The conversation wraps up with actionable insights for driving conversion rates and scaling the business through targeted marketing and user engagement.   Connect with Experiment Zone:  Experiment Zone Website Experiment Zone Resources   Connect with Igor and GolfTrak: Website LinkedIn   Produced by: Social Chameleon   Want to be a guest on the show?  Apply here to be featured on an upcoming episode! We're always looking for inspiring e-commerce entrepreneurs with valuable insights to share.

    22 min
  7. E8: Don Sevcik: The Founder of MathCelebrity on Designing a One-Stop Platform for Online Math Tutoring

    11/01/2024

    E8: Don Sevcik: The Founder of MathCelebrity on Designing a One-Stop Platform for Online Math Tutoring

    In this episode, AJ sits down with Don Sevcik, the founder of MathCelebrity, a platform aiding over 8 million users annually in mastering math from fifth grade through college. They delve into the platform's unique features such as comprehensive step-by-step solutions, practice problems, quizzes, and assessments. The discussion explores actionable strategies to improve conversions from free to paid subscriptions, including simplifying the enrollment process, clear and consistent messaging, and social proof through testimonials and visual aids. Emphasis is placed on early value propositions, seamless user experience, and conveying the distinct advantages of Math Celebrity over competitors. The episode concludes with practical advice such as employing the squint test and maintaining clear communication about subscription benefits and guarantees, aiming to provide a transparent and valuable user experience, ultimately driving higher conversions and user satisfaction.   Connect with Experiment Zone:  Experiment Zone Website Experiment Zone Resources   Connect with Don & Math Celebrity: Website LinkedIn   Want to be a guest on the show?  Apply here to be featured on an upcoming episode! We're always looking for inspiring e-commerce entrepreneurs with valuable insights to share.

    21 min
  8. E7: John Roman: The Founder of BattlBox on Testing and Implementing Data-Driven Solutions

    10/21/2024

    E7: John Roman: The Founder of BattlBox on Testing and Implementing Data-Driven Solutions

    In this episode, AJ sits down with John Roman from BattlBox, a unique outdoor adventure subscription service dedicated to building brand equity through community and quality content. They delve into BattlBox's intriguing journey from its inception in 2015, its sale in 2021, and its repurchase in 2022. The discussion highlights BattlBox's male-centric marketing strategy, its focus on community building, and its use of content-driven growth to attract a dedicated audience on platforms like TikTok and YouTube. Key elements explored include the brand's four subscription tiers, exclusive benefits through Battlvault, and the importance of a members-only community on Facebook. The episode also covers BattlBox's e-commerce strategies, such as the impact of A/B testing, optimizing landing pages, and utilizing social proof and transparency to enhance user experience and conversion rates. Listeners will gain practical insights into data-driven decision-making, the efficacy of rigorous testing, and continuous adjustments based on live data to foster sustained customer engagement and satisfaction. John wraps up by sharing ways to connect with BattlBox for those interested in further exploring their successful e-commerce journey.   Connect with John & BattlBox: Website LinkedIn  Instagram TikTok YouTube John's Blog Podcast    Connect with Experiment Zone:  Experiment Zone Website Experiment Zone Resources   Want to be a guest on the show?  Apply here to be featured on an upcoming episode! We're always looking for inspiring e-commerce entrepreneurs with valuable insights to share.

    21 min
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Trailer

Ratings & Reviews

3.7
out of 5
3 Ratings

About

Welcome to the Experiment Zone! Join us as we dive deep into the world of customer journeys and user experiences, with a special focus on conversion rate optimization. Every week, we'll be doing website teardowns, store critiques, and live conversion strategy sessions. During these sessions, host AJ Davis will be leading the way and sharing her screen while walking you through the strategies that her guests will use to boost website visitor conversions. Our main aim is to help YOU discover new ways to grow your online business and drive more revenue. So get ready to join us on this exciting journey of exploration and learning!

Information

  • Creator
    AJ Davis
  • Years Active
    2024 - 2025
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © 2026 Experiment Zone | Produced by Social Chameleon
  • Show Website
    Experiment Zone Podcast