Expert In You Ann Carden

Ann Carden introduces the concept of the buyer's journey and its importance in marketing and sales. She discusses techniques for building credibility through trust and expert positioning, including authoring a book and engaging in public speaking. Ann explores the impact of media features and podcasting as tools for establishing authority. She also covers the benefits of virtual events for audience engagement and shares strategies for crafting influential content. The episode wraps up with a summary, a call to action, and an invitation to an upcoming webinar.

Ann Carden introduces Michelle Harmon, a health care consultant with extensive experience. They discuss the 360 approach in health care, addressing industry issues and labor shortages. Michelle shares her work with health care executives and her predictions for future system changes. They delve into tackling clinician shortages through education and the role and limitations of AI in the industry. Economic factors affecting health care and the debate on health care as a right are explored. The episode concludes with how to contact Michelle and closing remarks, followed by a sponsor segment on automated webinar promotion.

Ann Carden delves into the importance of engagement on social media and how it can significantly impact business growth. She discusses building influence through media and highlights common mistakes to avoid. Ann emphasizes the need for strategic clarity and the role of analytics in driving business growth. She also explores the balance between promotion and engagement on social media, and the significance of maintaining consistent branding and identity.

Ann Carden welcomes Nathan Hirsch, who shares his entrepreneurial journey and insights on outsourcing. They discuss effective scaling and hiring strategies for business growth, and how to know when it's the right time to sell your business. Nathan compares starting a business to acquisitions and emphasizes the importance of cultivating company culture and hiring the right team. They explore strategies for entrepreneurial success and productivity, including Nathan's personal productivity habits. The episode concludes with closing remarks and how to connect with Nathan.

Ann Carden explores how to leverage media and online presence for business growth. She discusses identifying the right media outlets and utilizing LinkedIn effectively. Ann provides insights on creating valuable content, engaging with your audience, and collaborating with influencers and leveraging PR. She shares personal success stories and wraps up with final thoughts.

Ann Carden welcomes Steve Werner, who shares his professional journey and the challenges faced while transitioning to a family business. Steve discusses founding Hour of Champions, focusing on mental health and holistic well-being. Ann shares her personal story of overcoming depression through fitness, while Steve talks about his recovery from prescription medication. They emphasize the importance of grit, resilience, lifelong learning, and gratitude. Key tips for life improvement and overcoming procrastination are shared, along with resources and words of encouragement for listeners.