The Content 10x Podcast

Amy Woods
  • 4.9（21則評分）
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Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com

  1. 2 天前

    How Smart B2B Marketing Leaders Structure their Teams, Collaborate & Outsource

    How are top B2B marketing teams structured? What are their secrets and what do they outsource? In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans, reflect on the big takeaways and learnings from 20 interviews with senior B2B marketing leaders on our sister show B2B Content Strategist. Instead of Amy interviewing, Hayley turns the tables and interviews Amy to uncover the big themes that emerged. Find out: How B2B marketing teams are structured (and how they stay lean yet agile)Cross-functional collaboration - where content teams fit in and how they work with sales, analytics, and other departmentsWhat gets kept in-house vs outsourced and how it’s a balancing actThe importance of a good brief for all project and pieces of work, whether working with in-house teams or external partners Important links & mentions: Blog post: https://www.content10x.com/341Amy on LinkedIn https://www.linkedin.com/in/amywoods2Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888B2B Content Strategist Podcast: https://www.content10x.com/b2b-content-strategist/Episode 340 AI in B2B Marketing: What’s Working, What’s Failing, and What’s Next: https://www.content10x.com/340Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

    44 分鐘

  2. 8月28日

    AI in B2B Marketing: What’s Working, What’s Failing, and What’s Next

    How are B2B marketing teams really using AI today? In this episode, we kick off a brand-new mini-series reflecting on the biggest insights from our sister podcast, B2B Content Strategist. First up: AI. After speaking with 20 leading B2B marketers, we’ve uncovered how teams are experimenting with AI, what’s actually working, and where it’s going wrong. From content creation to workflow automation, from compliance headaches to the rise of human-centric storytelling — this episode pulls together the lessons, warnings, and opportunities shaping AI in B2B marketing right now. Find out: What B2B marketing teams are using AI for (ideation, drafting, proofreading, workflow automation & more)Why AI is seen more as an efficiency tool than a creatorWhere leaders are drawing the line: originality, brand voice, and thought leadershipThe biggest AI pitfalls — from “samey” content to compliance risksWhich AI tools are most popular with marketing teams todayHow human-led, authentic storytelling is becoming even more important in the AI era Important links & mentions: B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Shannon Howard on Linkedin:  https://www.linkedin.com/in/mjcrawford1/Martin Malloy on Linkedin: https://www.linkedin.com/in/martinmalloy-ca/Luba Czyrsky on Linkedin: https://www.linkedin.com/in/lubaczyrsky/Paul Way on Linkedin: https://www.linkedin.com/in/pkway/Mike D’Errico on Linkedin:  https://www.linkedin.com/in/michael-derrico/Matt Crawford on Linkedin:  https://www.linkedin.com/in/mjcrawford1/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

    29 分鐘

  3. 8月7日

    How to Build Processes to Power a Scalable B2B Webinar Program with Fidelity’s Steve Jones & Lauren Franklin

    What does it take to run a truly scalable, customer-centric webinar strategy inside a large B2B organization?  In this episode - the final episode in our B2B webinar mini-series - we go behind the scenes of the B2B webinar engine at Fidelity Investments with Steve Jones, Director of Employer Marketing, and Lauren Franklin, Senior Manager, Channel Marketing & Events Specialist.   Their webinar program is built on structure, strategy, and serious results.   Steve and Lauren share how they’ve built and scaled a high-performing webinar strategy that aligns with both marketing goals and customer education. From implementing a detailed 68-step planning process to navigating compliance and live delivery, Steve and Lauren offer practical insights and real-world examples that any B2B marketer can learn from.  Find out:  How Fidelity structures webinar content for different B2B audiences Why every webinar follows a detailed 68-step project plan The power of live webinars - and how they make them work Supporting speakers and scaling without sacrificing quality Making webinars part of both the marketing and customer education strategy Smart repurposing tactics (and how they work within a compliance-heavy organization) How to optimize your webinar to adapt to sudden changes   Important links & mentions:  Our B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/Fidelity webinars: https://www.fidelity.com/learning-center/overviewSteve Jones on LinkedIn https://www.linkedin.com/in/fidelitystevejones/ Lauren Franklin on LinkedIn https://www.linkedin.com/in/fidelitylaurenfranklin/  Blog post on this topic: https://www.content10x.com/339Amy on LinkedIn https://www.linkedin.com/in/amywoods2/  Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888/  Content 10x: https://www.content10x.com/ Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)  Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.   She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.  Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week a...

    39 分鐘

  4. 7月17日

    The Only Type of B2B How-to Guide Worth Creating

    The content landscape has fundamentally shifted.  Simple how-to guides used to be a staple of B2B marketing - highly valuable, searchable, and if your SEO is on-point they can appear at the top of search engine results pages.  In this episode, host Amy Woods shares how these simple how-to guides are now best left to AI, but this presents an opportunity.  Sophisticated B2B audiences still crave expert guidance for complex, high-stakes decisions. The key is understanding which how-to content to abandon and which to double down on. Find out:  Why simple how-to guides are now dominated by AI and why this shift impacts your content strategy and SEO The critical differences between basic and expert-driven how-to guides and why depth, nuance, and originality matter more than ever Steps to evaluate and create standout, expert-led how-to guides that attract clicks, build authority, and deliver value your audience can't get from AI Tips for repurposing your expert guides across multiple formats and channels for maximum impact Important links & mentions: How to Create Content that AI Can’t Create https://www.content10x.com/content-ai-cant-create/How to Build a Winning Content Strategy with Andy Crestodina https://www.content10x.com/winning-blog-content-strategy/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B  Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/Content 10x Expert Interview Service https://www.content10x.com/expert-interviews/Blog post on this topic: https://www.content10x.com/338 Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

    19 分鐘

  5. 6月26日

    Webinar Series Part 5: How to Succeed With B2B Webinars - Answers to the 5 Most Common Questions

    Running a B2B webinar can feel like walking a tightrope. It’s a balancing act between providing valuable content with handling tech issues with keeping your audience engaged. Plus, you have to promote it, get people to sign up in the first place, and repurpose it. In part five of our B2B webinar miniseries, Amy Woods, CEO & Founder, and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, tackle the FAQs that we get asked related to webinars. This episode is packed with useful advice to help you tackle your next B2B webinar with confidence and help you navigate common challenges. Find out: What to do when the tech fails mid-webinar, and why those moments can actually help build connectionHow to troubleshoot low registration numbersProven strategies to keep your audience actively engaged throughout your webinarThe best ways to convert webinar attendees into leads or customers after the session endsWhen to gate your webinar content vs. make it freely accessible for maximum reach Important links & mentions: Download the B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888/Content 10x: https://www.content10x.com/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

    31 分鐘

  6. 6月12日

    Webinar Series Part 4: Repurposing a B2B Webinar: How to Get Max Webinar ROI

    A well-planned webinar is just the beginning — what you do with that content afterwards can make all the difference. In this episode, Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, joins host Amy Woods in the fourth installment of our webinar miniseries. They explore how to repurpose webinar content into new formats that work across the marketing funnel – from quick-win video clips and blogs to longer-term strategies that help you get more from every minute of your webinar. Find out: Why repurposing starts with how you plan and run the webinarThe best types of content to create from a webinar recordingHow to match repurposed content with different stages of the funnelTips for making your repurposing process more efficientWhy repurposed content can extend your reach and results Important links & mentions: The B2B Webinar Planning Playbook https://www.content10x.com/webinar-guide/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

    26 分鐘

  7. 5月29日

    Webinar Series Part 3: How to Promote Your B2B Webinar (And Why Follow-Ups Matter)

    Promotion doesn't stop once the webinar begins, and follow-up is just as important. In part three of our miniseries all about B2B webinars, Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, run through the full promotion cycle: before, during, and after. They share practical advice on how to get your webinar in front of the right people, keep them engaged, and follow up in a way that adds value and keeps the conversation going. It’s a full-funnel approach to getting more from every webinar you run. Find out: What goes into a solid webinar promotion plan across channelsWhy your title and messaging matter more than you might thinkHow to work with guests, partners, and your own team to widen reachWhat to include in your follow-up for attendees and no-showsHow to use feedback and post-event engagement to inform future webinars Important links & mentions: The B2B Webinar Planning Playbook https://www.content10x.com/webinar-guide/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

    26 分鐘

  8. 5月15日

    Webinar Series Part 2: How to Plan a B2B Webinar

    A successful webinar starts with a smart plan. In part two of our webinars miniseries, Amy Woods is joined again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to share how B2B marketers can plan webinars that deliver real value – and set the stage for repurposing afterwards. They cover everything from choosing a topic and format, to picking the right platform and setting goals that align with your wider content strategy. It’s all about being clear on what your audience wants, and building from there. Find out: How to set clear goals and pick a strong topic your audience will care aboutWhat to think about when choosing a format and platformWhy good structure and flow matters just as much as the contentHow to keep your audience engaged during the webinarWhat to plan ahead of time to make things easier on the day Important links & mentions: The B2B Webinar Planning Playbook https://www.content10x.com/webinar-guide/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

    22 分鐘
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4.9
（滿分 5 顆星）
21 則評分

簡介

Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com

資訊

  • 創作者
    Amy Woods
  • 活躍年代
    2017年 - 2025年
  • 集數
    300
  • 年齡分級
    兒少適宜
  • 版權
    © Content 10x 2023
  • 節目網站
    The Content 10x Podcast

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