Experts Speak

Michael DeLon
  • 5.0 (4)
  • MARKETING

Listen in as Michael DeLon, founder of Paperback Expert, speaks with business professionals in various industries about what makes them the true expert in their field.

  1. 4D AGO

    #467: Be Informed Without Being Influenced: How Kira Shishkin Is Rewiring the News

    In this episode, Kira Shishkin, CEO of informed.now, explains how growing up in Ukraine and Israel, and later moving to the U.S., shaped a global perspective—and an obsession with protecting human attention. She and Michael unpack why today’s media environment feels toxic and polarized, and how informed.now is built to give everyday people direct access to facts without clickbait, outrage, or hidden agendas. Learn more about Kira at his website.

    26 min

  2. 12/24/2025

    #466: Escaping the Sand Trap: How Toph Sheldon Helps Business Owners Resolve IRS Trouble

    In this episode, Michael DeLon interviews Toph Sheldon—former professional golfer, Amazon bestselling author of Escaping the Sand Trap, and founder of Cincinnati Tax Resolution. Toph shares his journey from aspiring tour professional to battling gambling-driven tax troubles of his own, and how those experiences led him to build a firm that helps business owners escape overwhelming IRS problems. He explains why fear keeps people from opening IRS letters, what really happens behind the scenes, and how proper representation transforms stress into relief. Toph breaks down his process, uncovers common mistakes, and reveals strategies that save clients time, money, and peace of mind. Learn more about Toph at his website.

    23 min

  3. 12/17/2025

    #465: The Human Side of Money: How Better Listening Builds a Better Practice

    In this episode, Chief Behavioral Officer Brendan Frazier shares how he went from running his own advisory firm to pioneering the “human side of money” at RFG Advisory. He and Michael unpack why trust, empathy, and calibrated curiosity are more powerful than technical brilliance alone—and how advisors can build discovery processes, meeting frameworks, and business models that honor both their clients’ humanity and their own capacity.

    41 min

  4. 12/10/2025

    #464: Why a “Category of One” Is No Longer Enough with Alana Sparrow

    In this episode, personal and corporate brand strategist Alana Sparrow explains why simply claiming a “category of one” isn’t enough in today’s crowded market. She walks through how true brand strategy goes far deeper than logos and colors, why your whole business should run through the lens of brand, and how to narrow your positioning to the specific million-dollar problem you solve. Alana and Michael unpack the difference between commodity and premium positioning, why most experts can’t find their own message, and how a clear, consistent brand can transform revenue, opportunities, and impact. Learn more about Alana at her website.

    35 min

  5. 12/05/2025

    #463: Use a Direct Response Book to Reach Your Next $100k with Parthiv Shah

    Using your book to generate more clients just got a lot easier. Listen to this conversation and you will understand how Parthiv Shah and his team can create a direct response book that you can use as a client generating machine. There is a distinct difference between a traditionally published book and a direct response book. Parthiv goes in depth in this interview, showing examples and talking about the unique differences, and what he has learned from Dan Kennedy that will make your direct response book generate more clients year after year. After listening to this interview, you're going to want to have a conversation with Parthiv and his team to learn how easy it is for you to have your own Direct Respone Book. Parthiv knows how to make money with a direct response book and his process is completely done for you. Listen to this interview and open your mind to the many ways you could gain clients using a direct response book. Then reach out to schedule a conversation with Parthiv so that his team can do it for you. DirectResponseBooks.com.

    39 min

  6. 12/03/2025

    #462:Closing Clients by Opening Conversation with Ryan Musselman

    Michael and Ryan Musselman unpack the two sides of every coaching business—doing the work and getting the clients—and why most coaches overbuild the first while neglecting the second. Ryan breaks down his concept of the “identity offer,” shows how to speak to a client’s deeper desires instead of corporate jargon, and walks through his preferred two-day workshop format as a pre-buy experience. They also talk about unlearning stiff corporate communication, showing up as your real self in content, and using data and timing to nurture buyers who aren’t ready yet—without bro marketing or desperation. Learn more about Ryan at his website.

    41 min

  7. 11/26/2025

    #461:Understanding The Law Firm Life Cycle with Jonathan Hawkins

    Michael and Jonathan Hawkins discuss why most lawyers underestimate the complexity of starting and running a firm, and how many skip basic protections like partnership agreements and succession plans. Jonathan walks through the “life cycle” framework he uses with clients, the unique stresses law firm owners face, and why prevention work beats cleaning up messes after the fact. They also explore how Jonathan supports firms not only in litigation and breakups, but as an ongoing outside general counsel and strategic sounding board. Learn more about Jonathan at his website.

    31 min

  8. 11/19/2025

    #460: Gaining Traction in Your Business with Will Watrous

    In this episode Will Watrous and Michael discuss the principles behind EOS, why adopting one unified operating system matters, the pitfalls of DIY implementation, and how working with an implementer accelerates execution and alignment. Will also breaks down the typical engagement flow—from the 90-minute meeting to quarterly and annual sessions. Learn more about Will at his website.

    27 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Listen in as Michael DeLon, founder of Paperback Expert, speaks with business professionals in various industries about what makes them the true expert in their field.

Information

  • Creator
    Michael DeLon
  • Years Active
    2022 - 2025
  • Episodes
    466
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    Experts Speak