Beyond Innovation

OCTO PD
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The Beyond Innovation Podcast hosts frank conversations with leaders from B2B technology-driven organizations which make innovation a reality. Change-makers, complex problem solvers, designers, engineers, and strategists sit down with OCTO's founder, Justin Sirotin, to talk through their experiences and approaches to innovation, experimentation, leadership, strategy, systems thinking, and growth. You'll hear how they get comfortable with the uncomfortable, connect the dots, and embrace risk. Join us as we go Beyond Innovation to explore real-world examples, personal stories, and insights to inspire, entertain and inform.

  1. 9월 9일

    Storytelling for Complex Technologies

    In this episode of Beyond Innovation, Justin Sirotin, Founder & CEO of OCTO and Lynn Rakowsky, Director of Strategy, discuss the nuances of how to tell a compelling story for complex technologies. They discuss when and how to build and invest in the right team, why you should treat storytelling like a product, and why you should view storytelling as a long-term capability. You'll walk away with a clear vision of how to approach and think about your complex technology storytelling needs.

    34분

  2. 7월 24일

    Storytelling for Customers and Partners

    In this episode of Beyond Innovation, Justin Sirotin and Lynn Rakowsky continue the conversation on storytelling by digging into what storytelling actually is and why it matters in business. They explore how to shape your message to resonate with each of your company's key personas, and where to share your story so it reaches the right people, whether that's customers, partners, or your broader community. Storytelling becomes a powerful tool when it's intentional, focused, and delivered in the right place.

    32분

  3. 7월 10일

    Storytelling for Fundraising

    In this episode of Beyond Innovation, Justin Sirotin and Lynn Rakowsky dive into storytelling and how it plays a critical role in raising capital, pitching ideas, and attracting customers. They break down how to craft a compelling narrative around your idea, what investors are really looking for, and how to shape your pitch deck to match. They shift into discussing how storytelling can connect you with your audience and build rapport with customers. Whether you're just starting out or looking to sharpen your message, this episode offers clear, actionable ways to use storytelling more effectively in your business.

    27분

  4. 6월 26일

    System Thinking and Why it Matters

    In this, Justin Sirotin and Lynn Rakowsky dive into the world of systems thinking. They talk through examples of both successful and broken systems, how systems thinking is used today at OCTO Product Development, and why it matters when building anything complex. They also break down practical ways to apply it in your own work or company, with tools and techniques that help you see the bigger picture and make smarter decisions.

    32분

  5. 5월 29일

    What is Innovation? with Justin Sirotin, Founder of OCTO

    We're back for Season 3! In this kickoff episode, Justin Sirotin and Lynn Rakowsky discuss what innovation truly means, how it manifests in unexpected places, and the four key ingredients for building a culture of innovation.  Innovation is not just about big ideas, but also involves taking action, staying curious, and finding new ways to solve problems.

    32분

  6. 2023. 03. 21.

    Talent Strategy as Innovation with Mike Zani, CEO of The Predictive Index

    In this episode, we chat with Mike Zani, CEO of The Predictive Index about an often overlooked area of innovation, talent strategy. Given that talent is the foundation for any business, it makes sense to think about how to build teams, how to motivate teams and what are some strategies from other industries that we can learn from. Dig in with us to learn more. Mike Zani is CEO of The Predictive Index, an award-winning talent optimization platform that aligns business strategy with people strategy for optimal business results. Sixty years of proven science, software, and a robust curriculum of insightful management workshops make PI the solution for any company looking to design great teams and culture, make objective hiring decisions, and inspire greatness in their people anywhere in the world. Prior to The Predictive Index, Mike was CEO of ShapeUp, a social SaaS wellness platform that was sold to Virgin Pulse in 2014. An avid sailor, Mike began his career in marketing and sales with Vanguard Sailboats and was a coach for the 1996 U.S. Olympic Sailing Team. He holds a B.S from Brown University and an MBA from Harvard.

    35분

  7. 2023. 02. 15.

    Innovation In Unexpected Places with Vic Nunes, Founder and CEO, QMed Innovations

    In this episode of Beyond Innovation, I speak with Vic Nunes, Founder and CEO of QMed Innovations about how innovation can take unexpected forms, why deep experience in a category can unlock new ideas and how age can be an advantage when it comes to new ventures. Vic has spent over 30 years in the orthopedic industry as an executive responsible for two global operations and supply chain organizations, among them Depuy Synthes, a Johnson and Johnson company.Vic heads the technical and marketing efforts at QMed as well as the launch of Quest. He also oversees investor relations and fundraising.

    33분

  8. 2023. 02. 01.

    The Value and Role of Corporate Ventures with Chris Varley, Principal, Goodyear Ventures

    In this episode, we speak with Chris Varley, Principal, Goodyear Ventures about the value and role of Corporate Venture in the startup eco-system. We discuss the distinction between open innovation and corporate ventures, how startups can leverage corporate ventures to accelerate growth and why teams often matter more than technology. A respected expert in technology commercialization and strategic business innovation, Chris has led new business and new product creation efforts for several major corporations including AT&T, CompuServe, Prentice-Hall, and The Walt Disney Company. In his current role as a Principal with Goodyear Ventures, Chris focuses on mobility and sustainability-related investments that enhance Goodyear’s products and mobility services. Previously, as New Market Development Vice President for AT&T Labs, Chris led a venture development and investment group that commercialized emerging technologies outside of traditional AT&T markets. A two term Generation Foundation Fellow for Sustainable Development and former Vice President of NorTech, the Northeast Ohio Technology Coalition, Chris played a critical role in the early development of the clean energy movement in Northeast Ohio. In addition to his operational experience, Chris has written more than 50 film, television, and children’s book projects, and served as a key advisor on start up funding and strategic partnering for New Media Partners, a digital media and technology consultancy based in Glasgow, Scotland.

    36분
모두 보기(18개)

소개

The Beyond Innovation Podcast hosts frank conversations with leaders from B2B technology-driven organizations which make innovation a reality. Change-makers, complex problem solvers, designers, engineers, and strategists sit down with OCTO's founder, Justin Sirotin, to talk through their experiences and approaches to innovation, experimentation, leadership, strategy, systems thinking, and growth. You'll hear how they get comfortable with the uncomfortable, connect the dots, and embrace risk. Join us as we go Beyond Innovation to explore real-world examples, personal stories, and insights to inspire, entertain and inform.

정보

  • 제작진
    OCTO PD
  • 방송 연도
    2025년
  • 에피소드
    18
  • 등급
    전체 연령 사용가
  • 저작권
    © 2025 Beyond Innovation
  • 웹사이트 보기
    Beyond Innovation