Exploring Product Ryan Hatch, Rob Kaminski

Which SaaS Metrics really matter? What are good Startup Metrics or Startup KPIs? Corey Haines, Founder of Swipefiles and Marketing Lead at SavvyCal shares his hot takes on SaaS metrics that don't really matter and what to focus on instead.

SaaS metrics and KPIs give you a pulse on what's working, not working, and what you should do next.

But what if one of those KPIs gets off track, but your SaaS startup is growing really fast? Do you try to fix it?

Corey shares his experiences and hot takes from working at Baremetrics and consulting other startups with their SaaS growth metrics. Get a deeper understanding of your SaaS growth in 2022.

Learn why new product survey questions can lead you in the wrong direction for your product, and what you should be doing instead for better customer research methods.

Ryan Hatch and Robert Kaminski of the Headway Product Strategy Team discuss the most common questions teams might ask on surveys to figure out what’s next for their product and reasons why they can be misleading.

This month on Exploring Product, Ryan and Robert discuss the balance between cash in the bank and money needed to validate and grow your business - the ultimate chicken-and-egg problem for founders.

Raising money and finding first customers will look different for every startup. Investors want to know if you're making money, but maybe your product can't be created without investment.

Learn mindsets and approaches to raising money and getting first revenue.

Craig Zingerline, Co-Founder and CEO at Growth University joins Ryan and Robert on Exploring Product to break down why some startups fail, why others find success, and the importance of product-market fit.

Craig Zingerline is a 6-time founder who has helped dozens of companies scale their growth. Prior to Growth University, Craig was the Chief Product Officer at Sandboxx, Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature.

Ramli John, author of Product-Led Onboarding joins Ryan and Robert on Exploring Product this month. They'll discuss key insights from his new book, as well as break down what most SaaS companies get wrong and tips to set up product onboarding for success.‍

Ramli is a Toronto-based product growth marketer helping product-led businesses convert more of their free users into lifelong customers. He currently works as Managing Director at ProductLed and is the host of the podcasts: Growth Marketing Today and ProductLed Podcast.

Learn how top companies are using Simulated Shopping to quickly test, iterate, and find value propositions that resonate with the market. In this episode, Ryan and Robert chat with Alan Klement, VP of Products at Gmthub, to unpack how top companies are using Simulated Shopping to quickly test, iterate, and find value propositions that resonate with the market.