Extrology: Mastering People, Performance & Purpose

Lee Cooper
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Extrology isn’t just a podcast, it’s a movement. People. Performance. Purpose. These three elements define success, yet most people struggle to master them. Extrology exists to change that. Each episode brings you exclusive, in-depth conversations with world-class leaders, entrepreneurs, and high performers - people who have built careers, businesses and legacies that matter.  We uncover the strategies, mindsets and decisions that separate those who thrive from those who stay stuck. More than just inspiration, this podcast is about real insights you can implement today - tools to help you think, act, and connect like the top 1%. If you’re ready to push beyond limits and build a life of real impact, subscribe now. Welcome to Extrology.  Come and join the movement www.extrology.com

  1. The Hidden Cost of Hypergrowth: Lessons from Salesforce, Oracle and Siebel with Steve Garnett #140

    10/22/2025

    The Hidden Cost of Hypergrowth: Lessons from Salesforce, Oracle and Siebel with Steve Garnett #140

    Some stories are told for inspiration, some for entertainment, but a very few become instruction manuals for the next generation.  Today’s Extrology episode documents one such manual, written by a leader forged through experiences at Oracle, Salesforce and Siebel Systems - Steve Garnett. He grew up in a council house in Liverpool, mentored by one maths teacher who changed everything.  Behind Steve’s work scaling some of the most iconic tech machines in history, lies a lesson in systems, scar tissue and scale with soul.  What Steve's doing now with education, legacy and angel investing reveals not just how to build billion dollar companies, but how to build the kind of life that compounds… Lee and Steve discuss: The power of resilience and mentorship in shaping a life and careerLeadership at Oracle, Siebel, and Salesforce, and how they maintain high-performing The critical role of core valuesChallenges and opportunities presented by technological revolutions, and the need for leaders to adapt and drive change from the topLegacy, philanthropy, and giving backSteve Garnett: https://www.linkedin.com/in/stgarnett/?originalSubdomain=uk Send us a text Get in touch: lee@extrology.com Extrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

    1h 3m
  2. The Cultural Catalyst Behind iplicit’s Stellar Growth with CEO, Lyndon Stickley #139

    07/23/2025

    The Cultural Catalyst Behind iplicit’s Stellar Growth with CEO, Lyndon Stickley #139

    Lyndon Stickley has built and exited 6 companies, scaled through chaos, and sold for 9 figures - there’s no substitute for the graft and experience he brings to iplicit. He’s CEO of a SaaS platform which is one of the UK’s fastest growing, not because of what it does, but because of how it operates. What can’t be replicated is iplicit’s culture, the DNA running deep in a team growing unfathomably quickly… that’s at the heart of today’s utterly unmissable episode of Extrology. Lee and Lyndon discuss: Strategic scaling in an untapped market segmentThe restraint and vision behind Lyndon’s decision to focus on the UK marketCulture as iplicit’s competitive edge, and how you scale it to a huge, ever-expanding teamTalent acquisition in a market where geography is irrelevantLong-term perspective vs instant gratificationLessons on trust, clarity and cultureLyndon Stickley: https://www.linkedin.com/in/lyndon-stickley-bab38b78/ iplicit: https://www.linkedin.com/company/iplicit/ Send us a text Get in touch: lee@extrology.com Extrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

    1h 12m
  3. Kill Your Darlings: The Art of Reinvention with Co-Founder & CEO of Salesmsg, Chris Brisson #138

    07/09/2025

    Kill Your Darlings: The Art of Reinvention with Co-Founder & CEO of Salesmsg, Chris Brisson #138

    Chris Brisson made a public decision to kill the company he’d built, live in front of 34,000 customers.  Why did Call Loop have to fall for Salesmsg to rise in its wake? That’s the million dollar question for a Co-Founder who builds in silence what others try to shout into existence. This episode of Extrology is a record of the success that’s found by overcoming your old ways, and building systems that scale under pressure. Lee and Chris discuss: Chris' bold, deliberate choice to "kill" his previous business to rebuild anew with SalesmsgHow bringing in the right co-founders and team members can unlock potential Embracing a mindset of constant refinement, treating every business department as a "product" that can be optimisedTexting as a sacred channel to reach your customersThe continuous unlearning of old management styles that drives Chris’ growth as a leaderChris Brisson:  https://www.linkedin.com/in/chrisbrisson/ Salesmsg: https://www.linkedin.com/company/salesmsg/ https://www.salesmessage.com/ Send us a text Get in touch: lee@extrology.com Extrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

    58 min
  4. 5 Hard Lessons From The Mic: Reflecting on 5 Years of Extrology with Lee Cooper #137

    06/25/2025

    5 Hard Lessons From The Mic: Reflecting on 5 Years of Extrology with Lee Cooper #137

    Extrology launched with little representing commercial plans, or a big question to answer - yet 5 years on, it’s taught us so much about others, and about ourselves. What we’ve uncovered about the extraordinary amounts to a free MBA every week, and so this week I’m sharing five of the most powerful lessons that have changed the way I lead my life. This episode covers: The ability to listen not in order to respond, but to understandWhy consistency reigns supremeHow to find your voiceThe real differentiator that sets high achievers apartPressure’s role in revealing what’s rehearsed and what’s realSend us a text Get in touch: lee@extrology.com Extrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

    12 min
  5. The Time Billionaire: How to Lead Without Burnout with Forbes Contributor and Writer, Rebecca Shaddix #136

    06/18/2025

    The Time Billionaire: How to Lead Without Burnout with Forbes Contributor and Writer, Rebecca Shaddix #136

    This week’s Extrology is not a productivity pep talk, it’s an exposé of all the habits you’ve been telling yourself you’ll change, but never have… Rebecca Shaddix is a Founder, Forbes contributor, and a formidable voice on the real cost of success in high performance environments. She’s built a philosophy from first-hand burnout, which places her perfectly to deconstruct the dangerous myths driving pseudo-productivity today. Drop the hero complex and reclaim your time, as Rebecca joins us on an unmissable hour of the Extrology podcast. Lee and Rebecca discuss: Redefining productivity by focusing on intentional micro-moments, strategic output, and personal well-being The concept of being a "Time Billionaire" purposefully investing your time rather than simply spending itStrategies to identify and interrupt unproductive habitsEmbracing acceptable mistakes, and learning to pick your priorityRebecca Shaddix:  https://www.linkedin.com/in/rebeccashaddix/ Send us a text Get in touch: lee@extrology.com Extrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

    1h 9m
  6. The Holy Grail of Flexible Leadership with Leadership Coach, Author and Speaker, Kevin Eikenberry #135

    06/11/2025

    The Holy Grail of Flexible Leadership with Leadership Coach, Author and Speaker, Kevin Eikenberry #135

    Flexible leadership isn't about style or softness. It's about letting go of ego, and prioritising what's truly needed with precision. Kevin Eikenberry is one of the most recognised voices in leadership development over the past three decades, building a 30 year business around one idea, that great leaders don't cling to rigid playbooks.  This isn't a conversation about frameworks. It's about identity. Kevin himself had to unlearn the habits that made him successful, shifting with modern leadership. Discover how you can do the same - join us for an unmissable episode of Extrology… Lee and Kevin discuss: Flexible leadership as a mindset, adapting to changing circumstancesThe critical role of self-reflection Influencing outcomes and people, not controlling themThe need to balance discomfort with a compelling vision that inspires actionKevin Eikenberry:  https://kevineikenberry.com/flexible/ https://www.linkedin.com/in/kevineikenberry/ Send us a text Get in touch: lee@extrology.com Extrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

    46 min
  7. Irrationality: The Modern Founder’s Superpower with Founder of Cocoa, Carmen Alfonso Rico #134

    06/04/2025

    Irrationality: The Modern Founder’s Superpower with Founder of Cocoa, Carmen Alfonso Rico #134

    Irrational obsession is the most rational investment strategy that exists. For those with a passion, and who believe the world is theirs to earn, you’ve a like-minded soul in Carmen Alfonso Rico, an angel investor actively seeking Founders with more than a mere passion. Discover what sets Founders apart, the mindset systems behind how Carmen operates, and how to rewrite the playbook on early stage investing…  Lee and Carmen discuss: Obsession as a Founder's superpowerIrrational, passionate commitment being more valuable than rational decision-makingRecognising the patterns in startupsCultural differences in risk-taking between territoriesFounders’ need for deep self-awareness, responsibility for mistakes, and a relentless commitment to personal and professional growthThe novels that have helped to develop empathy, a crucial skill for understanding foundersCarmen Alfonso Rico:  https://www.linkedin.com/in/calfonsorico/ Cocoa: https://www.cocoa.vc/ https://www.linkedin.com/in/calfonsorico/ Articles mentioned:  https://paulgraham.com/greatwork.html https://www.nytimes.com/2025/03/27/opinion/persistence-work-difficulty.html?smid=nytcore-ios-share&referringSource=articleShare Send us a text Get in touch: lee@extrology.com Extrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

    1h 9m
  8. The Birth of Silent Disco with Founder of The Silent Disco Company, Toby Burns #133

    05/21/2025

    The Birth of Silent Disco with Founder of The Silent Disco Company, Toby Burns #133

    The UK’s first silent disco was a way to bring joy to parties. A decade later, and it’s a full-blown entertainment empire. The Silent Disco Company isn’t just about events, but evolution. It represents the impossible task of growing a brand in which energy is everything. That’s what makes this conversation with Founder Toby Burns so profound - it’s your blueprint to reinventing identity, and turning play into purpose without losing your edge. Lee and Toby discuss: The inception of the iconic silent disco movement in the UKToby’s core philosophy, and how it drives the lasting memories he makesHow to instil the Founder’s energy throughout a growing teamWhy entrepreneurs undertake the toughest journeys in businessThe value of surrounding yourself with successful people and being open to learningRedefining success beyond financial metrics, and building a legacyToby Burns: https://www.linkedin.com/in/toby-burns/ Send us a text Get in touch: lee@extrology.com Extrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

    57 min
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About

Extrology isn’t just a podcast, it’s a movement. People. Performance. Purpose. These three elements define success, yet most people struggle to master them. Extrology exists to change that. Each episode brings you exclusive, in-depth conversations with world-class leaders, entrepreneurs, and high performers - people who have built careers, businesses and legacies that matter.  We uncover the strategies, mindsets and decisions that separate those who thrive from those who stay stuck. More than just inspiration, this podcast is about real insights you can implement today - tools to help you think, act, and connect like the top 1%. If you’re ready to push beyond limits and build a life of real impact, subscribe now. Welcome to Extrology.  Come and join the movement www.extrology.com

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