Eye Give a Damn!

Dr. Joseph Allen
Eye Give a Damn!

Dr. Joseph Allen may be most well known as @DoctorEyeHealth on YouTube where he shares tips and education about eyes and vision for the general public. Now, with his Eye Give a Damn! Podcast series, Dr. Allen goes in depth with his colleagues to discuss the challenges and opportunities facing optometry. From finances, private equity and insurance headaches to specialty lenses and the frontlines of scope expansion, hear from leading optometrists and industry friends. They sit down with Dr. Allen to share their personal journeys in eye care, expertise and passions. Discover why so many of us give a damn about the future of optometry and the variety of ways we can drive our industry forward!

  1. Marketing, Branding & Standing Out as an Eye Care Professional

    MAR 28

    Marketing, Branding & Standing Out as an Eye Care Professional

    In this episode of the Eye Give a Damn Podcast, Dr. Allen sits down with Trudi Charest, also known as The Eye Care Marketer, to talk all things marketing, personal branding, and how eye care professionals can thrive in today’s digital world. Whether you’re an OD who owns a clinic or just looking to build your personal brand, this conversation is packed with actionable insights. Trudi shares strategies for social media, tips on how to show up online authentically, and why branding matters even if you’re not the business owner. Trudi brings a powerhouse resume: she’s a licensed optician, marketing expert, speaker, and co-founder of Marketing4ECPs. She’s trained sales teams across North America and has been called a “LinkedIn guru” with over 11,000 followers. Her advice? Real, practical, and totally doable. 🧠 Why your brand matters (yes, even if you're an associate OD) 📱 How to stand out on social media without feeling salesy 💡 Why marketing isn't just about ads - it's about connection 🚀 Quick tips for building a recognizable brand in your community Dr. Allen picked up new ideas in this episode, and you will too! Tune in and level up your eye care marketing game. 📢 Don’t forget to like, comment, and subscribe for more expert insights from leaders in the eye care industry! #PersonalBranding #Marketing Eye Give a Damn hosted by Dr. Joseph Allen is produced by FluoreSCENE Media. For more information on Dr. Joseph Allen visit https://doctoreyehealth.com/ Visit https://odcommunity.com/ to learn more about FluoreSCENE Media.

    44 min

Ratings & Reviews

5
out of 5
17 Ratings

About

Dr. Joseph Allen may be most well known as @DoctorEyeHealth on YouTube where he shares tips and education about eyes and vision for the general public. Now, with his Eye Give a Damn! Podcast series, Dr. Allen goes in depth with his colleagues to discuss the challenges and opportunities facing optometry. From finances, private equity and insurance headaches to specialty lenses and the frontlines of scope expansion, hear from leading optometrists and industry friends. They sit down with Dr. Allen to share their personal journeys in eye care, expertise and passions. Discover why so many of us give a damn about the future of optometry and the variety of ways we can drive our industry forward!

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