Eye care professionals and wizards of the eye industry discuss business, innovation, tech, marketing, glasses, contact lenses, clinical info, and hot topics to make businesses thrive in the opportunistic market we operate in. Learn new skills and adopt new ideas to implement in your workplace today to stay 5 years ahead of the competition.
Dr. Brill Interview | Dry Eye Diagnosis and Treatment
Dr. Brill is interviewed by Dr. Travis Zigler who manages a Facebook group of over 14,000 members who have dry eye disease. These members seek solutions to their problems and Dr. Brill frequently engages to give advice.
Made in USA Eyewear & Chemistrie Clips
Frames are now being manufactured in Pittsburgh, Pennsylvania by a company called Eyenvavision. Learn how they did it, and the challenges they face. Also learn about Chemistrie Clips, including sunwear and colorblind versions.
Achieving a 6x markup on eyewear
Why practices should dedicate 10% to 30% of their optical inventory to overstock to increase profits from 3x markup to 5x or more.
Returning eyewear costs you money
Why do frames cost so much money? Wholesale frames for your office have inflated costs because ECPs return eyewear which creates unnecessary burdens on offices and frame manufacturers.
Your Brand Eyewear (private label)
Still buying frames only from wholesalers? Then you’re missing the most profitable opportunity available to today’s independent eye care professionals. Get frames with your own private branding without the hassles of large minimum order quantities and long lead times.
Creating a YouTube Channel and Video Content
Dr. Joey Allen has over 340,000 YouTube subscribers to his channel focused on eyecare education for consumers. He will teach you how he got there and how you can use video content in your practice or on the industry side too.
This is a can’t miss podcast! The host offers insightful advice and information that is helpful to anyone that listens!
Keep up the good work
Thanks so much for doing this podcast. Both of your passion show through in the effort y’all put in. Every time I think man I wish I could hear from this person I look up And they are on your podcast.