The FYM Show

Ty Baisden and Yoh Phillips
  • 5.0 (8)
  • BUSINESS
  • UPDATED WEEKLY

The FYM Show is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, and why it’s important to have some F**k You Money gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of.  Alongside each season of The FYM Show, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vols 1 + 2 are out now.

  1. Don't Be Afraid to Start A Riot

    19H AGO

    Don't Be Afraid to Start A Riot

    Ty and the host record this episode of the FYM Show from Miami, using the April 29 anniversary of the 1992 Rodney King verdict as a lens to examine modern protest, leadership, and accountability. They break down how social media has reshaped activism, question whether wealth can create distance from community, and explore how today’s movements can lose focus without transparency. Referencing public scrutiny surrounding Patrisse Cullors, the conversation dives into trust, “get the bag” culture, online scams, and the importance of checks and balances in collective action. The hosts emphasize strategy, real proof-of-concept case studies, and why creators and organizers should execute before asking for support—closing with a bold reminder to stand up and take action for what you believe in. 00:00 Miami Boat Banter 01:18 April 29 Rodney King 02:59 Do We Still Protest 03:30 Money And Disconnection 06:22 BLM Leadership Scrutiny 08:48 Old School Trust Vs Internet 11:25 Sellout Culture Shift 12:08 Internet Scams And Trust 13:57 Bridge Loan Scam Stories 15:48 Checks Balances And Elon 17:51 Security First Mindset 18:27 Staying Rational With Money 19:40 Cause Money And Accountability 20:34 Performance Versus Commitment 21:54 Independence And Credibility 23:38 Other Peoples Money Debate 25:01 Advances Need Strategy 27:27 Case Studies Before Raising 29:33 Execute Solo Then Scale 31:55 Trust Takes Time 34:49 Leadership And Final Call Learn more about your ad choices. Visit megaphone.fm/adchoices

    39 min
  2. No Privacy in the Age of Google

    APR 22

    No Privacy in the Age of Google

    In this episode of the FYM Show, the hosts unpack a surprising story of a fan who sent a handwritten letter and resume directly to the host’s home, sparking a discussion on cold outreach strategies, personal branding, and networking in the digital age. Ty highlights how physical mail and creative outreach can stand out in a crowded digital world, while also stressing the importance of privacy and boundaries. The conversation explores unconventional networking, referencing David Geffen’s mailroom beginnings and Ty’s own grassroots approach to building connections. Tying into Earth Day, the episode frames outreach as “planting seeds,” encouraging listeners to be resourceful, intentional, and respectful when creating opportunities. CHAPTERS 00:00 Welcome to FYM 00:32 The Surprise Resume Letter 02:39 Ty Reacts to Fan Mail 05:00 Fame Privacy and Boundaries 07:58 Mailroom Hustle Story 09:51 Ty’s Camera Club Hustle 11:02 Random Texts and Connections 13:01 DoorDash Recognition Moment 15:08 Public Figure Reality Check 18:07 Parents on Instagram Memes 19:53 Earth Day Planting Seeds 22:40 Be Resourceful Not Problematic 23:53 Wrap Up and Call to Action Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min
  3. Navigating Brand Identity and Ownership

    APR 15

    Navigating Brand Identity and Ownership

    In this episode of the FYM Show, Ty breaks down what it really means to build a brand, understand your value, and choose between ownership and work-for-hire—especially in the entertainment and music industry. From managing artists to building long-term businesses, the conversation dives into the mindset required to prioritize independence, ownership, and control over your time. Ty explains why he’s willing to walk away from money that doesn’t align with his mission, and how defining your non-negotiables is key to building something sustainable. For aspiring managers, creatives, and entrepreneurs, this episode is packed with game: learn the importance of understanding your product, knowing your partners, and gaining real experience by wearing multiple hats early on. Ty also speaks on the reality of changing relationships in music—how age gaps, evolving goals, and personal alignment can shift partnerships over time. He shares the sacrifices behind building Colture as a lifelong company, including choosing long-term ownership over short-term opportunities, and how ownership creates the ability to open doors for others—like hiring family and building a real ecosystem. The episode also highlights the growth of Rap Portraits’ documentary work, including the costs, challenges, and setbacks faced during a rider strike, and what it takes to keep pushing forward in creative industries. Whether you’re an entrepreneur, artist, or even a W2 employee, this conversation reinforces one key idea: everyone has a brand—you just have to decide how you build it. Drop a comment: Are you choosing ownership or work-for-hire right now? Stay tapped in for more insights on entrepreneurship, brand building, and the business behind culture. 00:00 Welcome Back FYM 00:28 Coach Playbook Shoutout 00:45 What Is Your Brand 01:42 Control Your Time 02:42 Ownership Mindset 03:42 Skills For Managers 06:07 Building Beyond Artists 10:24 Age Gaps In Business 12:46 Ownership Vs Rich 14:47 Why Teams Change 19:03 Friends First Hiring 20:13 Brand Evolves Over Time 20:57 Hiring His Brother 22:05 Blessing of Ownership 23:33 Building Your Own Nike 24:17 Finding a Forever Company 26:39 Culture Name Origins 28:13 Meaning of the Red Dot 28:54 Discovering Your Brand 30:13 Rap Portraits Beginnings 33:05 Documentary Budgets 35:52 Ownership and Deal Terms 37:34 Brand Building Wrap Up Learn more about your ad choices. Visit megaphone.fm/adchoices

    41 min
  4. Getting Back To The Source

    APR 8

    Getting Back To The Source

    Ty dives into the truth behind “cultural add-ons” in Christianity—traditions and sayings many people treat as biblical, even though they’re not actually found in scripture. From Easter egg hunts and the Easter Bunny to Santa Claus and common Bible misquotes, the conversation breaks down how these ideas can blur the line between culture and truth—especially for younger believers. Ty explains why relying on secondhand interpretations can lead to confusion and even manipulation, and emphasizes the importance of going straight to the source. He shares his personal journey of reading scripture daily, starting with the Book of James, and how chapter-by-chapter challenges have deepened his understanding. Along the way, he highlights key lessons from Proverbs, Genesis, and Mark that have shaped his mindset and spiritual discipline. Using a relatable analogy—learning from the source vs. riding in a Waymo instead of an Uber—this episode encourages listeners to take ownership of their faith, build real understanding, and stop relying on surface-level knowledge. Join the conversation and drop your favorite scripture that you’ve personally read and studied in the comments. Stay tuned for updates on upcoming projects, including new book volumes, live events, and more from the FYM movement. 00:00 Welcome Back Season Four 00:40 What Are Cultural Add Ons 01:11 Easter Eggs And Sacred Things 03:13 Misquotes And Heaven Sent 04:41 Santa Claus And Holiday Myths 05:46 Back To The Source Read 08:22 Waymo Vs Uber Information 14:29 When Add Ons Help Or Hurt 15:18 Publishing Math Confusion 17:14 How Ty Reads The Bible 18:32 Proverbs Wisdom And Wealth 19:20 Genesis Promises Over Time 20:14 Wisdom as She 20:41 Kendrick and Scripture 21:39 Cultural Add Ons Trap 22:05 Easter Eggs and Bunnies 23:27 Santa Claus Has to Go 24:19 Church on Christmas 27:05 Read the Source 28:30 Life Updates and Volume Three 30:10 Concert Plans and Jay Z 32:05 Sade Dream Show 34:40 Wrap Up and Next Episode Learn more about your ad choices. Visit megaphone.fm/adchoices

    37 min
  5. Don't Be An April Fool

    APR 1

    Don't Be An April Fool

    In this episode, Ty and Yoh unpack the real meaning behind April Fools’ Day, tracing its origins from medieval traditions like the Feast of Fools to its modern-day culture of pranks, virality, and “selling a dream.” What starts as a conversation about humor quickly turns into a deeper breakdown of persuasion, influence, and how easily public perception can be shaped. They dive into the realities of public scrutiny and cancel culture, using the backlash surrounding entrepreneur Pinky Cole’s bankruptcy to highlight how misunderstood business decisions can become viral talking points. Ty reframes bankruptcy not as failure, but as a strategic financial tool—while calling out the dangers of forming opinions without context. Throughout the episode, the message is clear: don’t become the “April fool.” From navigating the entertainment industry to managing talent and making smarter life decisions, Ty shares hard-earned lessons on discipline, integrity, and avoiding costly mistakes. The conversation also introduces a fresh idea—replacing April Fools’ Day with “April Field Day”—as a push toward health, fitness, and accountability. Ty also opens up about turning 42 and what it represents: freedom through structure, obedience, and service. He shares insights on taking control of your health, being proactive with checkups, and using available resources to build longevity in both life and business. If you're interested in entrepreneurship, personal growth, financial literacy, and navigating today’s culture with clarity, this episode delivers practical gems and perspective shifts you won’t want to miss. 00:53 Should April Fools End 01:54 Origins of April Fools 05:01 Celebrity Life Pressure 09:11 Bankruptcy Public Judgment 12:41 Avoid Being an April Fool 15:02 April Field Day Idea 16:54 Why Health Matters 19:28 Stop Waiting for Doctors 21:33 Stupid Games Stupid Prizes 23:46 Discipline in Entertainment 26:46 Work Mindset on Tour 30:54 Tickets Boundaries and Respect 33:59 Protecting Artists and Getting Fired 36:35 42 Means Freedom Get The Colture Playbook Vol. 1 & 2 Bundle! https://coltureplaybook.com Get your digital copy on Amazon! https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/@thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 2 OUT NOW! Learn more about your ad choices. Visit megaphone.fm/adchoices

    42 min
  6. How To Stay Grounded While Building Wealth

    MAR 25

    How To Stay Grounded While Building Wealth

    In this episode of FYM with Ty and Yoh, the hosts celebrate the release of The Colture Playbook, Volume 2 while reflecting on the journey since Volume 1 dropped in summer 2022. Ty opens up about his personal and spiritual growth, including his decision to stop gambling, and how that shift has reshaped both his life and business mindset. They break down key principles from The Colture Playbook Volume 2, including discipline, work ethic, and the importance of “not drinking the Kool-Aid” — staying grounded, avoiding ego, and not letting money, fame, or success change how you treat people. Ty contrasts the mindset often seen in Los Angeles culture with real business etiquette, offering insight into how entrepreneurs can maintain authenticity while scaling. The conversation also dives into entrepreneurship and wealth-building strategies, including why they prioritize paying themselves last, how they approach gifting and generational wealth (like buying Rolexes for family), and the importance of long-term financial thinking. 00:00 Welcome Back Intro 00:30 Culture Playbook Release 01:07 Life Since Volume One 02:57 Discipline Work Ethic Faith 04:50 Dont Drink Kool Aid 07:34 Staying Grounded Giving 09:45 Paid Last Entrepreneurship 12:57 Business Myths Reality Check 15:18 Sponsor Soul Insoles 17:27 Trademarks Protect Brand 23:34 Payroll Taxes Business Setup 29:37 Birthday Plans Gratitude 31:27 Wellness Mission Outro Get The Colture Playbook Vol. 1 & 2 Bundle! https://coltureplaybook.com Get your digital copy on Amazon! https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/@thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 2 OUT NOW! Learn more about your ad choices. Visit megaphone.fm/adchoices

    34 min
  7. Funding The Gap: Why Supporting Women Is A Gamechanger

    MAR 18

    Funding The Gap: Why Supporting Women Is A Gamechanger

    Ty and Yoh are back with another powerful episode of FYM diving into the intersection of wellness, entrepreneurship, and building long-term wealth—while giving you real-time insight into what it actually takes to grow and sustain a business. In Episode 403, the hosts break down why learning from entrepreneurs who are actively “in the game” can accelerate your own journey, and how applying those lessons can help you move with more clarity, confidence, and strategy. With International Women’s Month as a backdrop, Ty also introduces the reimagined Empower U Grant (Year 6)—a streamlined initiative designed to support underserved women entrepreneurs across the U.S., with a focus on Black and brown women. Applicants submit a simple one-minute video for a chance to win $10,000 in funding, along with mentorship, resources, and business-building activations. The conversation goes deeper into the real funding gaps in venture capital and why they still exist, common business trends vs. building scalable systems and infrastructure, Ty’s past investments across industries like cybersecurity, aerospace education, sports, and tech, The importance of community, mentorship, and legacy-building, Ty’s reflections on the women who played key roles in his journey, and insights from his work as a sports agent working closely with families. Plus, Ty and Yoh share updates on their upcoming book, The Colture Playbook Volume 2 (releasing March 24)—including pre-order bundles, autographed copies, and exclusive offers you don’t want to miss.If you’re serious about entrepreneurship, ownership, and creating your version of “F You Money,” this episode is packed with game you can apply immediately. 👇 Drop your thoughts in the comments and let us know what topics you want us to cover next or if you want to tap into a live conversation. Keywords:entrepreneurship, business podcast, wealth building, financial freedom, venture capital, small business grants, women entrepreneurs, Black entrepreneurs, startup funding, mentorship, wellness and business, Colture Playbook, FYM podcast, Ty and Yoh 00:00 Welcome to FYM 00:28 Culture Playbook Preorder 00:54 Why Volume Two Matters 01:35 Empower You Grant Overview 03:00 Wildest Business Pitch 04:47 Why Focus on US Women 05:53 What Businesses Win 07:39 Building Ecosystems 08:48 Past Winners and Big Vision 10:23 How the Grant Started 12:13 Call for More Grants 15:04 Sponsor Soul Insoles 17:14 Women Who Empowered Ty 21:41 Support in Sports Agency 24:41 Families and Trust Building 27:02 Music vs Sports Vetting 29:30 Wrap Up and Next Steps 30:38 Final Shoutouts Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/@thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Vol. 2 OTW! Learn more about your ad choices. Visit megaphone.fm/adchoices

    33 min
  8. Faith, Patience & the “Get Rich Slow” Mindset

    MAR 11

    Faith, Patience & the “Get Rich Slow” Mindset

    What does FYM really mean? In this episode Ty & Yoh challenge the idea that wealth is only about dollars and instead redefine it as freedom of time, strong boundaries, and self-respect. Drawing inspiration from Epistle of James (James 1:19–20), Ty & Yoh explore the power of being quick to listen, slow to speak, and slow to anger—a mindset that can protect your peace while building real wealth. They contrast today’s “get rich quick” mentality with a “get rich slow” philosophy, using lessons from Book of Genesis—including the stories of Eve, Lot's Wife, and Abraham—to illustrate the dangers of impatience, shortcuts, and ignoring sound guidance. Ty also opens up about how faith and spirituality can strengthen character, especially when navigating the temptations and pressures of the entertainment and music industries. Sometimes choosing integrity may mean making less money in the short term—but gaining peace, clarity, and a good name that lasts. The episode also honors the memory of Yoh’s late friend Shanae and celebrates International Women's Day and Women's History Month by spotlighting the Empower U Grant, an initiative through Colture Cares that awards roughly five $10,000 grants from a pool of 2,000–2,500 applicants to help women build sustainable, infrastructure-focused businesses. Plus, they share updates on The Colture Playbook Volume 2, with pre-orders open now and dropping fully March 24th, along with upcoming book tour plans and how listeners can order signed copies directly. If you're building wealth, navigating entrepreneurship, or trying to stay grounded while chasing success, this conversation is a reminder that true FYM starts with discipline, faith, and the patience to play the long game. 00:00 Season Four Kickoff 00:45 F You Money Defined 01:00 Quick Listen Slow Speak 01:47 Instructions And Patience 02:37 Get Rich Slow Mindset 03:45 Bible Reading Habit 04:15 Genesis Disobedience Lessons 05:40 Abraham And Impatience 09:08 Freedom Within Boundaries 09:48 Becoming A Better Listener 10:13 Listening For Success 12:34 Scripture As Advice Tool 13:20 Wisdom From Uncle Buck 14:18 Using Scripture In Conflict 15:09 Faith In Music Business 15:27 Faith Meets Business 16:36 Redefining Real Success 17:51 Integrity Under Pressure 19:45 Staying Grounded in Temptation 20:42 Foot Pain Fix Ad Break 22:50 Legacy and A Good Name 25:00 Empower You Grant Spotlight 28:48 Protected From Dark Rooms 30:50 One Percent Needs Jesus 32:03 Culture Playbook Tour Plans 34:42 Instant Gratification Chains 35:12 Final Thanks and Farewell Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/@thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Vol. 2 OTW! Learn more about your ad choices. Visit megaphone.fm/adchoices

    37 min
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Ratings & Reviews

5
out of 5
8 Ratings

About

The FYM Show is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, and why it’s important to have some F**k You Money gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of.  Alongside each season of The FYM Show, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vols 1 + 2 are out now.

Information

  • Creator
    Ty Baisden and Yoh Phillips
  • Years Active
    2024 - 2026
  • Episodes
    79
  • Rating
    Explicit
  • Copyright
    © Copyright 2025
  • Show Website
    The FYM Show