Facebook Ads Quick Tips

Stacy Covitz

Welcome to Facebook Ads Quick Tips! I'm Stacy Covitz—a Gen X business owner who knows that Facebook ads can be as confusing as the latest internet trend.  I'll cut through the clutter in quick, five-minute episodes that give you real, actionable advice on ad setup, budgets, trends, and more—without the usual tech overload or stale marketing talk. Plus, we toss in a bit of online culture commentary (because who doesn’t have an opinion on Zuck?) to keep things lively. Whether you’re a hands-on DIY-er or looking for a trusted voice in the ad space, this podcast is your shortcut to smarter, stress-free Facebook ads.

  1. قبل ٣ أيام

    80: The 3:00 AM Offload: How to Stop Your Brain from Running Your Life with AI Consultant Suze Lake

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Please Hit Subscribe!  Mentioned in this episode:  The 3:00 AM Offload If you use the gift- tag Suze on Instagram!  Where to connect with Suze Lake Website Instagram  LinkedIn In this episode of Facebook Ads Quick Tips, host Stacy Covitz interviews AI consultant Suze Lake about practical, human-first ways business owners can use AI to save time and make more money without letting it replace their expertise. Suzy shares her background as an early tech adopter, her shift from a product-based business to marketing assistance after COVID, and how she now helps proven experts integrate AI into their systems and workflows.  She emphasizes that AI doesn’t know your customer’s nuances, so you must stay in the driver’s seat, use good judgment, and avoid sharing sensitive information. Suzy highlights tools like her “3:00 AM Offload” for brain-dumping tasks to prioritize what matters most, and discusses creating a “digital brain” to capture your frameworks, proof, and client wins. She also encourages women to build community and business friendships intentionally. 00:00 Welcome and Guest Intro 02:10 Suzy’s Story and AI Journey 04:08 Human First AI Mindset 06:19 Training Tools and Prompting 08:16 Ethics and the Wild West 11:04 3AM Offload AI Example 13:49 Digital Brain and Proof Stack 15:45 Who Suzy Helps Most 17:57 Advice and Closing 19:48 Host Wrap Up and Subscribe Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

  2. ١٩ أغسطس

    76: Don't be the Pest Control Guy Knocking at the door- Part 2 of Janice Hostager

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! 00:00 Welcome Back Part Two 00:27 Why Target Audience Matters 01:21 Meta Ads Need Direction 02:07 Strategy Versus Execution 03:37 Marketing Soup Problem 04:24 Cold Audience Reality 05:40 Awareness Before Selling 06:48 MLM Selling Hangover 08:01 Giving Back Origins 11:35 Women Money Impact 12:15 Where To Find Janice 13:30 Final Thanks And Wrap-  Janice and I talked about why getting clear on your target audience matters, because marketing to “everyone” wastes money and even Meta’s targeting still needs you to communicate who you're trying to reach through messaging and creative. - We talked about why so many people struggle with marketing: they throw everything into one bucket and create “marketing soup,” which leads to the wrong message at the wrong time, like trying to sell a $900 offer to a cold audience that doesn’t know, like, or trust you yet. - We wrapped up with Janice sharing the heart behind giving a percentage of every sale to organizations serving people in third-world countries, inspired by her experiences in Haiti after the earthquake and in Kenya, and her desire to do what she can through her business. To learn more about Janice Hostager: Website  Grab the TRAIL TO THE SALE™ QUICKSTART MAP mentioned in the show Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

  3. ٢٩ يوليو

    74: Answering Questions I hear a lot about Meta Ads

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! This week's episode is another FAQ round, because you all keep asking good questions and I keep collecting them. First up: do you need a Meta Verified account to run ads? Nope.  That's a paid badge subscription, totally separate from actually being able to advertise. What can get required is business verification, which is a different thing Meta triggers on its own, no monthly fee attached.  Second: how many creatives do you actually need?  Forget the old "3 to 5 and you're done" rule, that's not really how it works anymore. For most of us running smaller budgets, 3 to 6 creatives is still the sweet spot. It's not about hitting a magic number, it's about making sure every ad has enough spend behind it to actually get out of the learning phase.  What's new right now.  There's a new manual override called Push Delivery to This Ad, so if you've ever added a fresh creative and it just sat there never spending, that's fixed.   Meta has a track record of rolling something out and pulling it a week later, or rolling it out clunky and fixing it down the line.  Keep an eye on these instead of treating them as set in stone.  Have a question you want answered on the show? Send me an email, or DM on Instagram! stacy@stacycovitz.com Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

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Welcome to Facebook Ads Quick Tips! I'm Stacy Covitz—a Gen X business owner who knows that Facebook ads can be as confusing as the latest internet trend.  I'll cut through the clutter in quick, five-minute episodes that give you real, actionable advice on ad setup, budgets, trends, and more—without the usual tech overload or stale marketing talk. Plus, we toss in a bit of online culture commentary (because who doesn’t have an opinion on Zuck?) to keep things lively. Whether you’re a hands-on DIY-er or looking for a trusted voice in the ad space, this podcast is your shortcut to smarter, stress-free Facebook ads.

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