FailCraft

Ezekiel Iferia
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FailCraft is a podcast about the messy, real side of success. Host Ezekiel Iferia dives into the stories of creators, founders, and everyday people who turned setbacks into stepping stones. From failed ideas to reborn dreams, each episode uncovers how failure shapes mastery — and why learning to fall is part of learning to fly.

  1. -1 J

    Why Your Supplements Might Be Snake Oil: A Cardiologist Explains Gut Health - Dr. Bilal Ahmed

    Why are 57% of cardiology patients taking heart health supplements, and how many of those products are actually doing more harm than good? Dr. Bilal Ahmed is an interventional cardiologist and the co-founder of Lylah Health. After watching his patients turn to an unregulated "Wild West" of a supplement industry out of frustration with traditional medicine, Bilal decided to disrupt the market. With a strict "no BS, ever" mantra, he created a personalized microbiome therapeutics company to actively target heart disease using real, peer-reviewed science. This episode dives into the FailCraft theme of dismantling broken, misinformed systems. Dr. Bilal breaks down the terrifying lack of regulation in the wellness industry [03:10], exactly how the bacteria in your gut controls the inflammation in your heart [07:12], and the one massive red flag that proves a health influencer is selling you snake oil [11:06]. In this episode of FailCraft, you’ll discover: * The Decline of Medical Trust: Why patients only get 5 minutes with a doctor and why they are flocking to supplements instead [01:47]. * The "Wild West" of Wellness: The horrifying truth about unregulated supplements (including products containing rat feces) [03:10]. * The Rebellious Doctor: Why Dr. Bilal takes on the 25% mortality risk cases that other surgeons refuse to touch [04:31]. * Gut-Heart Connection: The crucial difference between prebiotics, probiotics, and postbiotics—and how they can lower bad cholesterol by up to 21% [07:12]. * The Quick Fix Myth: The #1 red flag that tells you a wellness product is a complete scam [11:06]. * The Future of Medicine: How healthy gut microbiomes are literally helping cancer patients respond better to chemotherapy [12:23]. * The data-driven, step-by-step guide to improving your heart health tomorrow morning (Hint: Start with the Pesco-Mediterranean diet) [15:02]. This episode is for high-achieving professionals overwhelmed by wellness trends, patients who feel unheard by traditional medicine, or anyone who wants to optimize their heart health using real science. Connect With Dr. Bilal Ahmed: * Website: https://lylahhealth.com/ * Blog / Prescriptions for the Heart: Available at Lylah Health (100% written by Dr. Bilal, fully cited) * LinkedIn: https://www.linkedin.com/in/bilal-ahmed-md-mba-305372279/ Support the Show: * Subscribe and leave a review! * Share this episode if it resonated! Want to Be a Guest on FailCraft? * Reach out to Ezekiel on PodMatch * PodMatch Host Profile: https://podmatch.com/hostdetailpreview/failcraft Chapters: 00:00 Hook: The "Wild West" of the Supplement Industry 01:15 Introduction: Dr. Bilal Ahmed & Lylah Health 01:47 Why Patients Are Losing Trust in Traditional Medicine 03:10 Exposing Snake Oil: Lack of FDA Regulation & Fake Supplements 04:31 A Rebellious Cardiologist: Taking on High-Risk Cases 07:12 The Gut Microbiome: Prebiotics, Probiotics, and Postbiotics Explained 11:06 The Biggest Red Flag in the Wellness Influencer Space 12:23 Why Fecal Transplants & Gut Health Are the Future of Medicine 15:02 How to Radically Improve Your Heart Health Tomorrow 17:11 How to Connect with Dr. Bilal

    18 min

  2. -4 J

    I Scaled a Company to $4 Billion: Why Gut Instinct is a Leadership Trap - John Makarewicz

    What happens when an impatient leader moving a million miles an hour suddenly hits a wall? John Makarewicz is a seasoned executive and real estate investor who helped scale a company to nearly $4 billion in annual sales. But scaling at that magnitude doesn't happen without a few massive, painful mistakes. Today, John is the Managing Partner at Faris Capital Partners, and he joins the show to open up about the costly blunders he made early in his career—from skimming 100-page legal contracts on gut instinct to hiring people just because he "liked" them. This episode dives into the FailCraft theme of transforming reactive decision-making into rigorous discipline. John shares how his company survived the 2008 Great Recession (when residential real estate caused the economy to crash), why he now puts candidates through a grueling 25-hour interview process, and how learning to shut his mouth during meetings completely changed the trajectory of his business. In this episode of FailCraft, you’ll discover: * The Impatience Penalty: How skimming a massive legal document cost John thousands of dollars and nearly ruined a relationship. * Surviving 2008: How leaning into the hardest problems during the Great Recession led to his company's biggest growth period. * The Hiring Trap: Why separating your personal feelings from your company's mission is the hardest (but most necessary) leadership skill. * The 25-Hour Interview: Why taking 3x longer to hire a candidate guarantees long-term retention. * The "Multiplier" Effect: Why the best leaders only speak for 5 minutes during an hour-long meeting. * John's definition of true success: Why hitting your target "exit number" won't actually make you happy. This episode is for high-speed entrepreneurs, leaders struggling with employee turnover, or anyone who needs to learn how to slow down to scale up. Connect With John Makarewicz: * Website: https://www.fariscapitalpartners.com/ * LinkedIn: https://www.linkedin.com/in/john-makarewicz-23589a37/ Support the Show: * Subscribe and leave a review! * Share this episode if it resonated! Want to Be a Guest on FailCraft? * Reach out to Ezekiel on PodMatch * PodMatch Host Profile: https://podmatch.com/hostdetailpreview/failcraft Chapters: 00:00 Hook: The Cost of Impatient Leadership 01:00 Introduction: John Makarewicz & Scaling to $4 Billion 01:33 The 100-Page Contract Mistake (System 1 Thinking) 02:44 Surviving the 2008 Real Estate Crash 06:34 Why Easy Markets Make You Lazy 08:12 The Hiring Trap: Choosing Personality Over Performance 10:35 The 25-Hour Interview Process 14:48 When to Trust (and Ignore) Your Gut Instinct 16:08 The "Multiplier" Leader: Why You Need to Stop Talking in Meetings 18:18 John's Definition of True Success 21:51 How to Connect with John

    23 min

  3. -4 J

    Why Perfectionism is Destroying You (And How the 2% Rule Fixes It) - Willie Blake

    Have you exhausted yourself trying to fit into a mold that wasn't built for you? Diagnosed with dyslexia in the first grade, Willie Blake spent the majority of his life believing he was broken. After years of struggling to mask his differences, battling crippling self-doubt, and hiding behind the safety of "perfectionism," Willie decided that if he was going to live with his neurodivergence, he was going to lead with it. Today, he is a high-performance coach helping dyslexic professionals and entrepreneurs trade overthinking for clarity. This episode dives into the FailCraft theme of dismantling self-limiting beliefs. Willie explains how the traditional school system completely fails neurodivergent kids, why striving for "massive action" is actually terrible advice that leads to burnout, and how implementing his simple "2% Rule" can cure your analysis paralysis today. In this episode of FailCraft, you’ll discover: * The Neurodivergent Tax: How the traditional education system teaches kids that being different means being "defective". * The Exhaustion of Masking: Why trying to fit a square peg into a round hole leads to intense burnout. * The Perfectionism Trap: Why perfectionism is actually just a secondary emotion masking the fear of not being "good enough". * Fear of Success: Why we self-sabotage right before we reach our goals. * The 2% Rule: The exact daily framework you need to escape overthinking and build real momentum. * Why confidence isn't something you are born with—it's something you build by doing the things you loved as a kid. * Willie's definition of true success: Doing what you want, when you want, with who you want. This episode is for neurodivergent professionals, anyone paralyzed by perfectionism, or entrepreneurs who need a practical framework to stop overthinking and start doing. *onnect With Willie Blake: * Free Guide (Break Free: 12 Chains That Hold Us Back): https://www.coachwillieblake.com/breakfree * Website: https://coachwillieblake.com/ * Podcast: Light Beyond Limits Support the Show: * Fuel the FailCraft Mission: https://iferia.nestuge.com/supportme * Subscribe and leave a review! * Share this episode if it resonated! Want to Be a Guest on FailCraft? * Reach out to Ezekiel on PodMatch * PodMatch Host Profile: https://podmatch.com/hostdetailpreview/failcraft Chapters: 00:00 Hook: Why Perfectionism is Actually Fear 01:23 Introduction: Willie Blake 01:52 How the Traditional School System Fails Neurodivergent Kids 03:47 The Exhaustion of "Masking" and Trying to Fit In 06:08 Reading One Chapter: The First Step Out of Self-Doubt 08:14 The Perfectionism Trap: Hiding Behind High Standards 10:14 Fear of Failure vs. Fear of Success 12:11 The 2% Rule: How to Beat Analysis Paralysis 15:31 Why "Massive Action" is Terrible Advice 18:39 How to Actually Build Confidence From Scratch 21:00 Willie's Definition of True Success 21:33 How to Connect & Get the "Break Free" Guide

    22 min

  4. -4 J

    I Lost the Ability to Walk for 2 Years: Why the "Bounce Back" is a Trap - Heather Ann Ferri

    What do you do when the very thing that defines your identity is suddenly stripped away from you? Heather Ann Ferri spent the first part of her life defining her success by how fast her feet could move. As a Broadway performer and a Guinness World Record holder in tap dance, she knew how to hustle and perform. But then her body completely failed her. Heather lost the ability to walk for two years. During that devastating period of immobility, she realized her intense drive was actually a trauma response—a desperate attempt to dance for the love and safety she was denied as a child. This episode dives into the FailCraft theme of confronting the things we run away from. Heather explains why the modern obsession with "bouncing back" quickly is actually incredibly dangerous for your long-term health, how our bodies physically store ancestral trauma, and the simple daily breathwork practice you can use to signal safety to your overwhelmed nervous system. In this episode of FailCraft, you’ll discover: * The Ultimate Wake-Up Call: What happens when your body forces you to stop running from your pain. * Dancing for Survival: How childhood trauma makes us perform for approval and love. * The "Bounce Back" Trap: Why true resilience isn't about recovering fast—it's about healing the roots of the wound. * Rewriting Your Ancestral Code: An overview of Heather's powerful book, *Transcending Victim to Goddess*. * How to use breathwork and medical meditation to rewire PTSD, OCD, and ADHD. * Heather's definition of true success: Living pain-free and reclaiming your health. This episode is for anyone battling chronic pain, high-achievers running on empty, or listeners looking to heal deep childhood and generational trauma. Connect with Heather Ann Ferri Retreat, music, and 3 meditations with an Amazon book purchase. Email: youmatter108@gmail.com Amazon (Book Link): Paperback: https://www.amazon.com/dp/B0G1DFP49G YouTube: https://www.youtube.com/@heatherannferri LinkedIn: https://www.linkedin.com/in/heatherannferri/ Facebook: https://www.facebook.com/heatherannferri/ Free water eBook called “Water Matters” Website: https://www.heatherannferri.com Receive 5% off your first Multipure system with code 436409 — support your body with cleaner water Support the Show: * Subscribe and leave a review! * Share this episode if it resonated! Want to Be a Guest on FailCraft? * Reach out to Ezekiel on PodMatch * PodMatch Host Profile: https://podmatch.com/hostdetailpreview/failcraft Chapters: 00:00 Hook: When Your Body Forces You to Stop 01:30 Introduction: Heather Ann Ferri 02:17 Losing the Ability to Walk: The Devastating Wake-Up Call 03:28 Dancing for Survival: How Trauma Drives Our Success 06:26 The Danger of the "Bounce Back" Mentality 09:29 True Resilience: Healing the Roots vs. Fixing the Surface 11:04 Transcending Victim to Goddess: Rewriting Your Story 15:02 How to Signal Safety to Your Nervous System (Breathwork) 17:34 Heather's Definition of True Success 19:13 How to Connect & Get the Book

    21 min

  5. -4 J

    I Spent $80,000 on a Custody Battle: Why Traditional Fatherhood is Broken - Odeani McBean

    What happens when you spend $80,000 fighting for custody of your child, only to realize that society's definition of a "good father" is completely broken? Odeani McBean is a fatherhood coach, host of The Mindful Dad Podcast, and creator of the 365 Dad Journal. After surviving a grueling three-year custody battle, he realized that measuring a father’s worth purely by his financial provision is a massive failure of what children actually need. He decided to break away from the traditional, strict disciplinarian norms he grew up with to become a deeply present, emotionally intelligent nurturer. This episode dives into the FailCraft theme of transforming intense adversity into mindful growth. Odeani explains the painful truth about why our kids trigger us, how to navigate high-conflict co-parenting without losing your peace, and why letting your children see you fail and bounce back is the ultimate superpower. In this episode of FailCraft, you’ll discover: * The Custody Battle: How a devastating financial toll taught Odeani the true value of a father's presence. * Parenting in Flow: Why trying to control your kids actually pushes them away. * How to break the generational curse of the "strict, untouchable" dad. * The Inner Child Trigger: Why 90% of the time you yell at your kids, it’s actually about your own unhealed trauma. * The Illusion of Perfection: Why hiding your struggles and pretending to be a flawless "rock" is failing your children. * The "Onion" Method: How journaling can help men peel back their anger to find the root cause. * The one mindset shift that will immediately de-escalate toxic co-parenting. This episode is for dads navigating the family court system, parents struggling with generational trauma, or any man who wants to show up authentically for his family. Connect With Odeani McBean: * Website & Journal: https://www.threesixfivedad.com/ * Podcast: The Mindful Dad Podcast * YouTube: https://www.youtube.com/@odeanimcbean Want to Be a Guest on FailCraft? * Reach out to Ezekiel on PodMatch * PodMatch Host Profile: https://podmatch.com/hostdetailpreview/failcraft Chapters: 00:00 Hook: Why Your Kids Actually Trigger You 01:34 Introduction: Odeani McBean & Mindful Fatherhood 02:15 Surviving an $80,000 Custody Battle 04:00 The Illusion of Control: "Parenting in Flow" 06:36 Breaking the Caribbean "Strict Disciplinarian" Stereotype 10:15 Unhealed Inner Child Trauma vs. Bad Behavior 13:02 Why Vulnerability is a Father's Greatest Superpower 15:35 The 365 Dad Journal: Peeling Back the Emotional Onion 18:38 The Ultimate Mindset Shift for High-Conflict Co-Parenting 22:00 Odeani's Definition of True Success 24:37 How to Connect & Get the Journal

    26 min

  6. -5 J

    Why 70% of CEOs Experience Imposter Syndrome - Eric Nitzberg

    What do you do when the calling you dedicated your life to completely rejects you—four separate times? Eric Nitzberg spent a decade in ministry, only to be repeatedly denied formal ordination. Eventually, his body physically broke down under the stress of fighting a closed door. He realized that waiting for an institution to validate his worth was a massive trap. He pivoted his career, becoming an executive coach to Fortune 100 CEOs and teaching persuasive storytelling at the Stanford Graduate School of Business. This episode dives into the FailCraft theme of redefining your identity after a devastating rejection. Eric reveals why a staggering 70% of top executives suffer from crippling Imposter Syndrome, the exact exercise he used at Stanford to help leaders command a room with authentic empathy, and how to mentally recover when you are unfairly passed over for a promotion. In this episode of FailCraft, you’ll discover: * The Ministry Rejection: How Eric turned four crushing institutional rejections into a superpower for coaching senior executives. * Imposter Syndrome at the Top: Why 70% of Fortune 100 CEOs secretly feel like they don't belong in the room. * The 2 primary reasons mid-level managers completely fail when scaling up to senior leadership. * The Stanford Framework: How to find your authentic voice and become a highly persuasive storyteller. * AI vs. Human Empathy: Will executives fail if they rely too heavily on Artificial Intelligence?. * The Promotion Trap: The first mental shift you need to make tomorrow morning if you were unfairly passed over for a leadership role. This episode is for newly promoted managers feeling out of their depth, leaders battling heavy imposter syndrome, or anyone needing the courage to walk away from a career path that no longer serves them. Connect With Eric Nitzberg: * Website: https://sierraleadership.com/ * LinkedIn: https://www.linkedin.com/in/ericnitzberg/ Chapters: 00:00 Hook: The 70% Imposter Syndrome Statistic 01:40 Introduction: Eric Nitzberg & Sierra Leadership 02:17 A Decade in Ministry & 4 Crushing Rejections 04:36 Listening to Your Body & Pivoting Careers 06:23 Why Fortune 100 CEOs Suffer from Imposter Syndrome 07:43 The 2 Reasons Leaders Fail When Scaling Up 09:43 How to Shift Your Mindset When Self-Doubt Takes Over 11:31 The Stanford Framework for Authentic Storytelling 13:18 Balancing Artificial Intelligence with Deep Human Empathy 16:10 What to Do When You Are Passed Over for a Promotion 18:15 How to Connect with Eric

    19 min

  7. 23 AVR.

    Award-Winning CEO Loses Everything and Disappears for 14 Years - Ray Martin

    What do you do when you lose your marriage, your business, and your father all in the span of three months? Ray Martin was an award-winning CEO in London who, by society's standards, had it all. But when his life completely collapsed in 2005, he realized he had been trapped in a "gilded cage," living a life built entirely on other people's expectations. He packed a bag for a six-month sabbatical to clear his head—but that break turned into a 14-year global journey of radical personal transformation. This episode dives into the FailCraft theme of surrendering to the journey when your life script is forcibly broken. Ray shares the harrowing reality of hitting rock bottom, how a 10-day silent Buddhist meditation retreat finally cured his crippling anxiety, and why the next generation is successfully shifting away from materialism and toward "experientialism". In this episode of FailCraft, you’ll discover: * The Trifecta of Loss: Surviving the simultaneous collapse of a marriage, a business, and the death of a parent. * The Deathbed Regret: Why you must escape the trap of living the life others expect of you. * How a 10-day silent Vipassana retreat exposed the mental noise Ray was creating for himself. * Materialism vs. Experientialism: Why our identity is so dangerously tied to our business cards. * Failing Forward: Why the fear of hitting rock bottom is usually much worse than the reality. * The story of the autistic swim instructor and how to let your true purpose find you. * Ray's definition of true success: A nightly checklist for kindness and compassion. This episode is for anyone feeling trapped in a corporate career, individuals navigating profound grief and loss, or anyone who wants to turn off the noise of society and finally find their true path. Connect With Ray Martin: * Website: https://www.lifewithoutatie.com/ * Book: Life Without a Tie (Available online) * LinkedIn: https://www.linkedin.com/in/coachraymartin/ Chapters: 00:00 Hook: The 10-Day Silent Retreat That Changed Everything 01:26 Introduction: Ray Martin & Life Without a Tie 02:01 The Trifecta of Loss: Marriage, Business, and Father 03:45 Escaping the Gilded Cage & Discovering Vipassana Meditation 06:01 Materialism vs. Experientialism: Disconnecting from Your Job Title 07:50 Why You Shouldn't Fear Hitting Rock Bottom (Failing Forward) 10:42 How to Take Complete Ownership of Your Life's Events 12:03 The First Step to Unplugging from Society's Noise 14:55 How Your Purpose Finds You (The Autistic Swim Instructor Story) 17:31 Ray's Definition of True Success 18:46 How to Connect and Get the Book

    20 min

  8. 20 AVR.

    A Child Psychologist Explains Why Modern Parenting is Failing - Dr. David Marcus

    Why does it feel like traditional parenting advice completely fails when dealing with today's kids? Dr. David Marcus, a clinical psychologist with 40 years of experience treating families under stress, joins the show to expose the broken methods we use to raise our children. As the author of *Parent RX*, Dr. Marcus reveals why simply telling a screaming child to "use your words" is a fundamental misunderstanding of how the human brain processes intense emotions. This episode dives into the FailCraft theme of dismantling outdated systems. Dr. Marcus explains the concept of "being filled up", why the phrase "make them feel better" is actually destroying your child's emotional resilience, and the exact three levels of emotional intensity you must navigate to stop a tantrum in its tracks. In this episode of FailCraft, you’ll discover: * The Modern Parenting Trap: Why raising kids the way your parents raised you no longer works. * The "Filled Up" State: Why logic and reason are completely useless when your child is having a meltdown. * Why you need to stop telling kids to "use your words" (and what to do instead). * The Soothing Presence: How to stay calm and anchor your child when you secretly want to scream. * Why trying to "make your kid feel better" is actually a massive parenting failure. * The 3 Levels of Emotion: How to "empty out" your child's stress using the Garbage Analogy. This episode is for overwhelmed parents, couples navigating high-conflict family dynamics, or anyone who wants to learn how to emotionally regulate themselves and the people they love. Connect With Dr. David Marcus: * Website: http://parentrx.org/ Chapters: 00:00 Hook: Why You Need to Stop Trying to "Make Them Feel Better" 01:28 Introduction: Dr. David Marcus & Parent RX 01:54 Why Outdated Parenting Methods Fail Today 03:38 The Secret to Becoming a "Soothing Presence" 05:55 The "Filled Up" Emotional Space (Why Logic Doesn't Work) 11:40 The Biting Story: Why "Use Your Words" is Terrible Advice 16:23 How to Stop Your Own Anger During a Tantrum 19:51 The Danger of Trying to Fix Your Child's Feelings 22:29 How to Safely "Empty Out" a Child's Emotions 25:10 The 3 Levels of Emotional Intensity (The Garbage Analogy) 30:29 How to Connect with Dr. Marcus

    31 min
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FailCraft is a podcast about the messy, real side of success. Host Ezekiel Iferia dives into the stories of creators, founders, and everyday people who turned setbacks into stepping stones. From failed ideas to reborn dreams, each episode uncovers how failure shapes mastery — and why learning to fall is part of learning to fly.

Informations

  • Création
    Ezekiel Iferia
  • Années d’activité
    2025 - 2026
  • Épisodes
    100
  • Classification
    Tous publics
  • Copyright
    © Ezekiel Iferia
  • Site web de l’émission
    FailCraft