Failure To Launch: A Fluid Podcast

Fluid Branding
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Failure To Launch is a podcast for brand managers, entrepreneurs and innovators about how the biggest brand flops, failures and f-ups have shaped our lives. This is an investigation into the long list of business innovations, products and ideas that turned out to be unqualified disasters. Were they just bad ideas obscured by a fog of hype? Did the audience just not get it? Were they too expensive? Or just advertised poorly? We aim to understand the forces behind these rises and falls. Hosted on Acast. See acast.com/privacy for more information.

  1. Biznos is bad at Quiznos

    12/10/2023

    Biznos is bad at Quiznos

    How good are sandwiches? In this episode, we discuss the biggest restaurant franchise failure ever. Sources/  https://www.restaurantbusinessonline.com/financing/brief-history-quiznos-collapse  https://1851franchise.com/what-happened-to-quiznos-4000-closures-but-theres-still-hope-2720837#stories  https://www.mashed.com/132827/the-real-reason-why-quiznos-is-disappearing-across-the-country/  https://www.forbes.com/sites/karstenstrauss/2015/06/17/is-quiznos-toast/?sh=62fa709822cd  https://adage.com/article/news/quizno-s-axes-spongmonkey-spokesthings/100023  https://www.entrepreneur.com/franchise/why-these-3-once-thriving-franchises-have-fallen-on-hard/235379  https://www.cleveland.com/business/2009/11/quiznos_agrees_to_pay_up_to_95.html  https://www.wsj.com/articles/SB10001424052702303722104579240194214517248  https://tms-outsource.com/blog/posts/what-happened-to-quiznos/  https://www.sciencedirect.com/science/article/abs/pii/S0148296396002792  https://www.theage.com.au/national/super-resize-me-20050612-ge0byw.html  https://www.distractify.com/p/does-mcdonalds-still-have-salads  https://phvntom.com/mark-ritson-distinctiveness-doesnt-need-to-come-at-the-cost-of-differentiation/  https://marketingscience.info/differentiation-versus-distinctiveness/ Hosted on Acast. See acast.com/privacy for more information.

    41 min
  2. The Chips That Made You Poop - Part 2

    12/03/2023

    The Chips That Made You Poop - Part 2

    In this week's episode, we conclude our exploration into the failure of Olestra and WOW branded snacks. Sources Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Revised and Expanded Edition. University of California Press, 2013. https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-shelves-without-8772823.php https://en.m.wikipedia.org/wiki/Olestra https://escholarship.org/uc/item/48m731w1https://www.wsj.com/articles/SB905730946910550500 https://www.wsj.com/articles/SB905730946910550500  Hosted on Acast. See acast.com/privacy for more information.

    21 min
  3. The Chips That Made You Poop - Part 1

    11/26/2023

    The Chips That Made You Poop - Part 1

    In this weeks episode we explore the creation and marketing behind Olestra a new fat substitute created by global powerhouse P&G. Sources Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Revised and Expanded Edition. University of California Press, 2013. https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-shelves-without-8772823.php https://en.m.wikipedia.org/wiki/Olestra https://escholarship.org/uc/item/48m731w1https://www.wsj.com/articles/SB905730946910550500 https://www.wsj.com/articles/SB905730946910550500  Hosted on Acast. See acast.com/privacy for more information.

    35 min
  4. The Kraft Peanut Butter Kollapse - Part 2

    10/29/2023

    The Kraft Peanut Butter Kollapse - Part 2

    Kraft had been selling peanut butter in Australia for almost a century, dominating an almost $6 million-a-year peanut butter market. How did it all go so wrong? Sources: http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d https://mumbrella.com.au/kraft-singles-and-kraft-peanut-butter-return-to-australia-479473 https://www.ashurst.com/en/news-and-insights/insights/the-federal-court-crunches-down-on-krafts-claim-against-bega-cheese/ https://www.smh.com.au/business/happy-ms-vegemite-spreads-the-healing-20120504-1y3w7.html https://www.abc.net.au/news/rural/2017-01-19/bega-buys-vegemite-mondelez/8193268 https://mumbrella.com.au/bega-promotes-matt-gray-to-head-of-marketing-623650 https://mumbrella.com.au/blend-17-isnt-isnack-3-0-may-vegemite-wankers-pr-101-476848 https://mumbrella.com.au/bega-keeps-it-simple-in-new-peanut-butter-ad-via-thinkerbell-577884 https://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d https://mumbrella.com.au/bega-buys-vegemite-brings-iconic-australian-brand-home-420507 https://www.news.com.au/finance/business/retail/bega-triumphs-over-kraft-in-threeyear-peanut-butter-legal-stoush/news-story/df2424e15011e4fc792851c6121237fd https://financhill.com/blog/investing/kraft-heinz-merger-failure https://www.nytimes.com/2018/05/03/business/bernardo-hees-kraft-heinz-corner-office.html https://www.nytimes.com/2019/09/24/business/when-mac-cheese-and-ketchup-dont-mix-the-kraft-heinz-merger-falters.html https://www.marketresearch.com/Williams-Marshall-Strategy-v4196/Australia-Peanut-Butter-Impact-COVID-34179087/ https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e https://begagroup.com.au/wp-content/uploads/2022/11/120669_Bega-Annual-Report-2022_Interactive_optimised.pdf Hosted on Acast. See acast.com/privacy for more information.

    24 min
  5. The Kraft Peanut Butter Kollapse

    10/22/2023

    The Kraft Peanut Butter Kollapse

    Kraft had been selling peanut butter in Australia for almost a century, dominating what became by 2015 an almost $6 million-a-year peanut butter market. How did it all go so wrong? Sources: http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d https://mumbrella.com.au/kraft-singles-and-kraft-peanut-butter-return-to-australia-479473 https://www.ashurst.com/en/news-and-insights/insights/the-federal-court-crunches-down-on-krafts-claim-against-bega-cheese/ https://www.smh.com.au/business/happy-ms-vegemite-spreads-the-healing-20120504-1y3w7.html https://www.abc.net.au/news/rural/2017-01-19/bega-buys-vegemite-mondelez/8193268 https://mumbrella.com.au/bega-promotes-matt-gray-to-head-of-marketing-623650 https://mumbrella.com.au/blend-17-isnt-isnack-3-0-may-vegemite-wankers-pr-101-476848 https://mumbrella.com.au/bega-keeps-it-simple-in-new-peanut-butter-ad-via-thinkerbell-577884 https://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d https://mumbrella.com.au/bega-buys-vegemite-brings-iconic-australian-brand-home-420507 https://www.news.com.au/finance/business/retail/bega-triumphs-over-kraft-in-threeyear-peanut-butter-legal-stoush/news-story/df2424e15011e4fc792851c6121237fd https://financhill.com/blog/investing/kraft-heinz-merger-failure https://www.nytimes.com/2018/05/03/business/bernardo-hees-kraft-heinz-corner-office.html https://www.nytimes.com/2019/09/24/business/when-mac-cheese-and-ketchup-dont-mix-the-kraft-heinz-merger-falters.html https://www.marketresearch.com/Williams-Marshall-Strategy-v4196/Australia-Peanut-Butter-Impact-COVID-34179087/ https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e https://begagroup.com.au/wp-content/uploads/2022/11/120669_Bega-Annual-Report-2022_Interactive_optimised.pdf Hosted on Acast. See acast.com/privacy for more information.

    25 min

  6. 04/22/2023

    [BONUS] - The iBooks Conspiracy

    If you go to buy an ebook today, in fact, if you go to Amazon's top 100 books right now, you'll be greeted by a range of books with prices that vary as much as the titles themselves. But this wasn't always the case. Sources: https://www.computerworld.com/article/2759964/how-amazon-will-win--and-lose--the-ebook-market.html https://web.stanford.edu/class/ee204/Publications/Apple-and-the-eBook-reader.pdf https://www.nytimes.com/2010/02/01/technology/companies/01amazonweb.html https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7 https://www.theguardian.com/technology/2016/mar/07/apple-450-million-settlement-e-book-price-fixing-supreme-court https://www.leagle.com/decision/infdco20130711c57 https://www.futuremarketinsights.com/reports/global-eBook-market#:~:text=eBook%20Market%20Outlook%20(2022%20to,US%24%2032.19%20Billion%20by%202032. https://www.bloomberg.com/news/articles/2011-02-22/barnes-noble-falls-after-dividend-halt-same-store-sales-rise Hosted on Acast. See acast.com/privacy for more information.

    29 min
  7. How Coca-Cola Failed On Purpose?

    04/15/2023

    How Coca-Cola Failed On Purpose?

    The history of products is filled with some bitter brand rivalries. Today we’re going to talk through just one of the many skirmishes that took place during the Cola Wars. It's Diet Tab Clear v Crystal Pepsi. Sources:   Denny, Stephen. Killing Giants: 10 Strategies to Kill the Goliath in Your Industry. New York: Portfolio/Penguin, 2011.  Enrico, Roger. The Other Guy Blinked: How Pepsi Won the Cola Wars. New York: Bantam Books, 1999. P. 247  Donovan, Tristan. Fizz: How Soda Shook Up the World, Nov 1, 2013 Clear Pepsi Aims to Find Own Place, The Commercial Appeal, 14 Apr 1992, Tue, Page 22  Pepsi to Test Diet Version of Clear Cola, The Kansas City Star 20 Oct 1992, Tue · Page 38  White Coke, The Boston Globe, 15 Oct 1990, Mon · Page 14  https://www.nytimes.com/1992/01/04/business/water-no-new-age-soda-clearly.html  https://www.vice.com/en/article/ypebpv/why-have-so-many-canadians-never-heard-of-clearly-canadian  https://www.newspapers.com/image/774030598/  https://web.archive.org/web/20200206000250/https://www.nytimes.com/1992/04/13/business/business-digest-848292.html  https://web.archive.org/web/20170521150545/https://www.bloomberg.com/news/articles/1993-01-31/pepsis-future-becomes-clearer  https://www.youtube.com/watch?v=JvBtfeUDz_8  https://ultimateclassicrock.com/van-halen-crystal-pepsi-super-bowl/  https://bettermarketing.pub/coca-cola-created-tab-clear-to-destroy-crystal-pepsi-b43602e4e263  https://innovolo-group.com/misc/coca-cola-created-tab-clear-to-with-the-sole-purpose-of-destroying-crystal-pepsi-using-a-kamikaze-technique/  https://www.businessinsider.com/americans-are-drinking-less-soda-2016-3  https://www.marketingweek.com/patagonia-purpose-of-purpose/  https://soundcloud.com/inside-marketing  https://phvntom.com/mark-rits  Hosted on Acast. See acast.com/privacy for more information.

    30 min

  8. 04/08/2023

    How Bunnings UK Failed - Part 2

    Part 2 of our story of Bunnings Warehouse's attempt to take control of the UK hardware retail category. Sources: https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228 https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c https://www.theguardian.com/business/2017/feb/01/bunnings-first-uk-store-opens-st-albans-homebase https://www.news.com.au/finance/business/retail/bunning-debuts-its-first-ever-uk-ad/news-story/ed8962b568cc830a80dfc4a4ea35bd47 https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html https://www.smh.com.au/business/companies/wesfarmers-pays-for-its-1-6b-british-bungle-but-will-its-executives-20180525-p4zhjp.html https://www.abc.net.au/news/2016-01-18/timeline-the-rise-and-fall-of-masters-hardware/7095438 https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/ https://www.bunnings.com.au/about-us/our-history https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever https://www.forbes.com/sites/markfaithfull/2020/11/11/how-homebase-came-back-from-bunnings-big-bbqs-and-a-multi-billion-dollar-fiasco/ https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228 https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/ Hosted on Acast. See acast.com/privacy for more information.

    19 min
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About

Failure To Launch is a podcast for brand managers, entrepreneurs and innovators about how the biggest brand flops, failures and f-ups have shaped our lives. This is an investigation into the long list of business innovations, products and ideas that turned out to be unqualified disasters. Were they just bad ideas obscured by a fog of hype? Did the audience just not get it? Were they too expensive? Or just advertised poorly? We aim to understand the forces behind these rises and falls. Hosted on Acast. See acast.com/privacy for more information.

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