Fanalytics with Mike Lewis

Fanalytics
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Fanalytics with Mike Lewis

Emory University Marketing Professor Mike Lewis weighs in on sports analytics — the business side and the on-field side. What makes us different? An academic perspective. This podcast is going to be rigorous both in terms of theory and in terms of statistics.

  1. NOV 14

    Tyson vs Paul: A Turning Point for Boxing?

    The Ultimate Boxing Showdown: Mike Tyson vs. Jake Paul | Fanalytics Podcast Join us on the Fanalytics podcast as we delve into the biggest boxing event of the past few years – the highly anticipated Mike Tyson vs. Jake Paul fight. Taking place at the iconic Dallas Cowboys stadium and streaming on Netflix, this match is set to break new ground in sports entertainment. We explore the contrasting backgrounds of the legendary Mike Tyson and the internet sensation Jake Paul, discussing the marketing strategies, fan dynamics, and the implications for the future of boxing and sports media. Don't miss our deep dive into how these two titans are reshaping the landscape of combat sports!

    19 min

  2. NOV 11

    MLB 2024 Fandom Recap: Local Strengths and National Weaknesses

    Analyzing Major League Baseball: Local Fandom vs. National Viewership | Fanalytics Podcast Welcome to the Fanalytics podcast! In today's episode, we dive deep into the current state of Major League Baseball. We explore its strong local fandom and challenges with national viewership. Join us as we compare MLB's performance with other major leagues, analyze historical trends, and discuss the financial aspects. Stay tuned for part two, where we'll predict the future of baseball fandom.

    25 min

  3. OCT 24

    The (Missed) Caitlin Clark Opportunity

    The Caitlin Clark Effect: Analyzing Fandom and Challenges in the WNBA 2024 In this Fanalytics podcast episode, Professor Mike Lewis from Emory University examines the evolving dynamics of the WNBA in 2024, driven by the sensational rise of Caitlin Clark. The discussion covers Clark's substantial impact on viewership, drawing more attention to women's basketball than ever before. It delves into the league's financial difficulties, its unique position at the intersection of sports and social justice, and controversies involving media coverage and internal league politics. The episode also explores key topics such as the WNBA's marketing strategies, the role of established stars, and comparisons to other entertainment sectors. With a look ahead to major events like the World Series, the episode contextualizes the WNBA's current and future landscape within the broader sports fandom ecosystem.

    35 min

  4. SEP 24

    MLB 2024 Review: Ohtani Judge Skenes and the White Sox

    Fanalytics Podcast: The Future of Major League Baseball - Key Players and Troubling Trends In this episode of the Fanalytics podcast, Mike Lewis from Emory University dives deep into the state of Major League Baseball. Baseball's unique cultural significance, its strategic nature, and the nostalgia it evokes are all discussed, alongside the challenges the sport faces in contemporary American fandom. Mike highlights three key players - Aaron Judge, Shohei Ohtani, and Paul Skenes - and the Chicago White Sox as critical figures for the 2024 season. Despite remarkable individual performances, MLB struggles with low viewership and media attention compared to other sports, as demonstrated through Google Trends analysis. Additionally, the episode explores the economic dynamics and brand strategies influencing the sport, including the potential move of the White Sox to the suburbs.

    25 min

  5. SEP 10

    NFL QB Salaries and Dominant College Football Brands

    NFL Week 1 & College Football Week 2 Analysis | Fanalytics Podcast In this episode of the Fanalytics podcast, host Mike Lewis, a professor at Emery University, delves into the key moments and stories from NFL Week 1 and College Football Week 2. Mike discusses the economic and passionate differences between college and professional football, highlighting standout games and emerging trends. The episode covers the Michigan vs. Texas game, the economic dynamics within college football, and the impact of top conferences like the Big Ten and SEC. In the NFL segment, Mike analyzes Dak Prescott's new contract, the evolving quarterback market, and the contrasting strategy of the Pittsburgh Steelers with their low-cost quarterback room. He also previews an exciting match-up between the Kansas City Chiefs and Cincinnati Bengals and reviews the latest AP Top 25 college football rankings.

    24 min

  6. SEP 3

    Trump Fans love Musk and Brady, Kamala Fans like Rapinoe and Markle

    In this episode of the Fanalytics podcast, Mike Lewis, a professor at Emory University, explores the interplay between politics and sports, focusing on how different cultural segments map onto the 2024 election. He discusses significant moments when politics intersected with sports, such as Colin Kaepernick's kneeling protests and the US women's national soccer team's equal pay dispute. Using data from the Next Generation Fandom Survey, Lewis compares the fan bases of Donald Trump and Kamala Harris, highlighting the differences in their cultural preferences. The survey shows that Trump fans generally have lower levels of celebrity engagement compared to Harris fans. The podcast also delves into the potential influence of key celebrities like Elon Musk, Joe Rogan, and Taylor Swift on the election, emphasizing how their endorsements might sway voter turnout in crucial swing states. The episode concludes with insights into the broader implications of celebrity endorsements in political campaigns.

    23 min

  7. AUG 20

    Olympics 2024 Recap: The Athletes and the Brands

    In this episode of the Fanalytics podcast, Mike Lewis, a marketing professor at Emory University, discusses the significance and future prospects of the Olympics. He examines the recent Paris 2024 Olympics, highlighting both its successes and challenges. Key points include the doubling of viewership for the opening ceremony compared to the Tokyo games, but the overall decline in viewership compared to past decades. Lewis delves into the politics interwoven with the event, touching on controversies like the Drag Queen Last Supper and LeBron James as flag bearer. He stresses the potential of the Olympics to create niche stars in less popular sports, while questioning the balance between leveraging established stars like LeBron James and fostering new Olympic legends. Finally, the episode hints at broader discussions on politics in fandom, to be covered in future episodes.

    26 min

  8. AUG 13

    NFL Fandom Rankings 2024: Part 2

    In this episode of the Fanalytics podcast, hosted by Mike Lewis, professor at Emory University, the discussion centers on the state of NFL fandom in 2024. The analysis breaks down fan bases into four quads based on various data components like attendance, pricing, social media following, and economic potential of the markets. Mike reviews teams from each quad, discussing why certain teams excel or struggle in terms of fan metrics. Notable patterns, such as the impact of on-field performance, historical success, and star players, are highlighted. He concludes with reflections on the methodology and the implications of these fandom insights within the broader context of cultural analytics.

    45 min
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Emory University Marketing Professor Mike Lewis weighs in on sports analytics — the business side and the on-field side. What makes us different? An academic perspective. This podcast is going to be rigorous both in terms of theory and in terms of statistics.

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