Fearless Fempire Taylor Fisher

Often times it’s a windy and unexpected path that leads us to entrepreneurship. Or as my guest on this episode, Krista Rogers, says, a misunderstanding that went too far. All of a sudden we’re quitting our “secure” jobs to pursue this thing, whatever it is, that’s calling us. In Krista’s case, it was earrings. (If you know me, then you know I LOOOOOVE earrings).

Krista's narrative is not only inspiring but deeply relatable, especially for those contemplating entrepreneurship or already navigating the entrepreneurial landscape. The story unfolds with surprising twists, job resignations, and the courageous act of not worrying about what others think. Tune in to discover how Krista transformed her passion for crafting clay earrings into a flourishing Etsy shop, boasting over 3,000 sales.

Guided by the wisdom inherited from her mother, Krista imparts invaluable insights on savoring the entrepreneurial journey without succumbing to burnout or working merely to validate one's worth. Unveiling the beauty of individuality in business ownership, Krista encourages listeners to tailor their entrepreneurial ventures to align with their desired level of freedom. Join us as we delve into Krista's story, a testament to the unique and fulfilling possibilities that entrepreneurship can bring when approached with authenticity and purpose.

Where to find Krista: A Little Selah Etsy ShopA Little Selah on Instagram

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I’ve said it before and I’ll say it again, marketing is storytelling over and over again. In this day and age marketing is both easier and harder than it’s ever been before because it’s all about storytelling. When your marketing plan is unclear, and there is no story being told it just doesn't exist. 

There are several things to consider when looking to implement and deploy your marketing strategy. For example, what does your user experience look like on your website, what social media platforms are you investing your time on, do you have SEO and several others. 

In this episode, we’re going to cover the factors to consider in the implementation of your marketing plan after you’ve worked through the other pillars I’ve mentioned in the first 3 parts of this series. 

And if you’re interested in diving deeper into each of these pillars, come join us in my course, Launch to Livelihood! 

Launch to Livelihood 12 Week Course

Fearless Fifteen Episode - When Should You Do a Giveaway?

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Design is so much more than your logo, typography and your brand colors. In this 3 of our 5-part series, we’re going deeper and thinking wider about the design of your business.

Beyond the aesthetic piece of designing your business is what I call, design functionality. Similar to brand identity, marketing materials and web design, the design functionality of your business is just as critical in building your business.Both equally important, design aesthetic encompasses the LOOK of your business while design functionality encompasses the FEEL of your business, i.e. What draws people to your business based on how it makes them feel, and also, how it makes you feel? Designing your business to fit with your personal life and your long-term goals and visions, and finding ideal clients that fit your personality type and the types of people you enjoy being around. Never forget, people will hire you for you, not your photography, so design it in a way that aligns with who you are. 

I also share some staggering facts about user experience and your website that will help you consider the design piece of your business. 

In the last episode, we talked about the foundation of your business and the very first pillar of marketing your business, DISCOVERY. Make sure to give that a listen if you haven’t already.

This 5 part series is a Birdseye view of my Launch to Livelihood Course. I’m sharing this episode series with you to give you a taste of what we go into during the course, and if you’re interested in growing your photography business click the link below to learn more!

Launch to Livelihood 12 Week Course

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In this episode I share with you the foundation and one of the four pillars to building your scalable, marketable, and successful business, Discovery! Liken it to the Hero/Heroine’s journey, this step in starting a business is arguably the most important and sometimes the most challenging. Discovery involves unveiling your why and understanding your purpose and motivation for your business. It’s a big self-discovery process. After all, the number one most important piece of your business is YOU! 

I promise you, when you start here and do the hard work upfront, everything else that follows will come much more easily. 

If you’re curious about diving deeper into the four pillars I’m going to cover, join us for the next Launch to Livelihood Course! In this 12-week coaching course, I help you in learning how to build, ethically scale, and sustain a 5 or 6-figure business. That’s not all either. There’s SO much more! With dedication and commitment, you can walk away from Launch to Livelihood with the tools and confidence to see your business thrive!

Launch to Livelihood 12 Week Course

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There is SO MUCH information out there on how to build a successful business. It can feel overwhelming to know what you should and shouldn’t do. In my experience, some of the best advice comes from those who have been through it. Those who have made several mistakes tried plenty of tricks, and have been able to count their wins and successes.

 

This is why I’m sharing this five-part series, How to Ethically Scale Your Business without Using Slimy Marketing Tactics. I’m going to break down my personal approach to business, mentoring, coaching, and what has been the foundation of what would end up being a million-dollar photography business. Trust me, I’ve been there, done that when it comes to getting a business off the ground, and I’m passionate about sharing all the ins and outs with others so you don’t have to feel all alone.

 

In this first episode of five, I share the three mistakes I see people make when it comes to ethically scaling their business. Marketing yourself is so important! Afterall, it’s how people find your business. Sales and marketing should not feel slimy. It should be an invitation and it has to come from the heart if you want it to make waves.

 

If you find yourself paralyzed to even start, or hiding behind factors that don’t push you to truly put yourself out there, or if you’re struggling to niche down and know how to market yourself in a way that feels GOOD and true to you, give this episode a listen.

 

Launch to Livelihood 12-week Course

 Show Links:Ep 33 The Week I Quit My Corporate Job Part IEp 34 The Week After I Quit My Corporate Job Part II

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You’re grinding away at your 9-5 corporate job but the urge to leave and pursue your entrepreneurial passion is persistently calling you to take a leap of faith and build your business.

On this episode, I’m talking with Kelsey Berlinberg of Forevergreen Photography who has strategically planned to take a sabbatical through her corporate job to feel out the life of entrepreneurship. Kelsey’s mind operates on logic, so this plan only makes sense. She’s mindfully set her foundation, saved her money, built the backbone of her business (thanks to Launch to Livelihood) and is going to feel it out.

No morning meetings, and no one telling her how much money she can make. Instead, she’s going to go out and find her ideal clients, set her prices to what she feels she is worth, wake up when she wants and enjoy the work she’s doing.

We cover the following:


The strategic steps Kelsey took before her sabbatical to set herself up for success
How she navigated any pushback that came her way and stood true to her desire to see this thing through
Her take on the value of having diversified incomes
The unknowns she’s stepping into, i.e. how to maintain structure and dedication when you’re the one who has to make your own schedule now
Outsource where and when you can so you can live your life and focus on what you want to focus on
How Launch to Livelihood helped Kelsey set her foundation. She speaks confidently about her clear messaging, knowing her clients and creating an amazing website!

 If you’re on the fence about entrepreneurship, or you already own your own business, this episode is one that will inspire you to either take the leap or keep going. Kelsey’s confidence is inspiring and a reminder to stay the course, think things through, and not let other’s doubts cloud your focus.

 

Where to find Kelsey:

Kelsey's WebsiteKelsey on Instagram

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