Private Practice Owners Club

Nathan Shields

Hosted by Nathan Shields who sold his PT clinics for 3x the national average! Do you own a physical therapy practice? If so, you know that running a successful business is no easy feat. There are so many challenges to overcome, from marketing and billing to recruiting, hiring and managing staff. Sometimes it feels like you're a one-man (or woman) army. That's where the Physical Therapy Owners Club podcast with host, Nathan Shields, comes in. We're here to help you know you're not alone. This podcast is meant to help you navigate the challenges of owning a PT practice and achieve greater profits, freedom, and the goals you set forth when you opened your clinc. In each episode, we'll talk to successful physical therapy owners about their experiences and share their insights on how to best run a PT clinic. Here are some examples of the Physical Therapy Owners Club Podcast's Topics & Highlights: 1. Unveiling the Secrets of Successful Clinic Owners We delve into the minds of highly successful physical therapy clinic owners. Discover the essential traits, habits, and strategies that set them apart from the competition. Get ready to unlock the secrets to building a thriving practice that stands the test of time. 2. Mastering the Art of Marketing for PT Clinics We bring you marketing gurus who have successfully harnessed the power of digital and traditional marketing to grow their physical therapy businesses exponentially. From social media strategies to community outreach, you'll gain valuable insights that will revolutionize your clinic's marketing game. 3. Building a Dream Team: Recruiting, Hiring, and On-Boarding/Training Physical Therapists and Top Talent Your team is the backbone of your practice's success. Learn from HR experts and seasoned clinic owners as they spill the beans on effective recruiting and hiring practices, fostering a positive culture, and retaining top-notch talent for the long haul. 4. Mindset and Leadership for Clinic Owners The journey of a physical therapy practice owner is not without challenges. Explore the power of a growth mindset, leadership development, and overcoming common entrepreneurial obstacles to lead your clinic confidently toward success. 5. Scaling Up: Expanding Your Clinic's Footprint Dreaming of expanding your physical therapy business? We’ll explore growth opportunities, opening multiple locations, and franchising models for ambitious clinic owners aiming to take their practices to new markets. 6. Financial Strategies for Sustainable Growth Financial health is critical for the long-term success of any business. Tune in as financial experts share practical tips to manage your clinic's finances efficiently, navigate insurance complexities, and maximize profitability without compromising patient care. 7. Embracing Technology for Enhanced Patient Care With technology advancing at lightning speed, learn how to harness cutting-edge tools, telehealth solutions, and software to optimize patient outcomes and streamline your clinic's operations. We'll explore the latest tech trends reshaping the physical therapy landscape. 8. Navigating the World of Healthcare Legislation Healthcare legislation can be a maze of complexities that significantly impact your practice's operations and profitability. Join industry experts as they break down the latest regulations, provide compliance tips, and share best practices to stay ahead of the curve and optimize your clinic's performance. 9. Nurturing Patient Relationships and Boosting Customer Loyalty Word-of-mouth marketing remains one of the most potent tools for growing your clinic. Discover the art of patient engagement, improving patient experiences, and cultivating lasting relationships to build a fiercely loyal customer base. 10. Success Stories: Inspiring Case Studies from PT Practice Owners If you're looking for a podcast that can take your physical therapy practice to the next level, the PT Owners Club wil do it! Join us on Facebook Group, too

  1. Recruiting, Attracting, Hiring & Retaining Top PTs With Adam Robin

    Jun 30

    Recruiting, Attracting, Hiring & Retaining Top PTs With Adam Robin

    Most private practice owners think recruiting is about posting a job ad and hoping the right clinician applies. That strategy isn't working anymore. In this live discussion, Adam Robin and Nathan Shields pull back the curtain on what actually drives successful recruiting in today's market—and why the clinics that consistently attract great clinicians are operating from an entirely different playbook. Adam shares how his team experienced two resignations in the same week yet had interview opportunities lined up within 24 hours. The secret wasn't luck—it was having a recruiting engine already running in the background. Together, Adam and Nathan break down the systems, mindset, and marketing principles that allow practice owners to consistently attract talent, create compelling opportunities, and build teams that support long-term growth and freedom. In this episode, you'll learn: ✅ Why recruiting is really a marketing problem ✅ The biggest mistake owners make when trying to hire clinicians ✅ How to build an Ideal Candidate Profile (ICP) ✅ Why most job ads fail to attract quality candidates ✅ The concept of a "Grand Slam Offer" and how it improves hiring success ✅ How to create recruiting assets that work around the clock ✅ The role AI, automation, and VAs can play in your recruiting system ✅ Why speed is one of the most overlooked recruiting advantages ✅ How to create a recruiting flywheel that generates opportunities year-round ✅ What practice owners can learn from high-performing recruiting organizations Whether you're struggling to fill an open position, preparing for future growth, or simply tired of feeling stuck whenever someone resigns, this conversation provides a practical framework for building a recruiting process that actually works. Recruiting isn't something you turn on when someone quits—it's a system you build before you need it. Want to see exactly how Adam built his recruiting engine? Join us for the Pre-Conference Recruiting Workshop where Adam will walk through his CRM, outreach systems, AI workflows, recruiting assets, follow-up sequences, and hiring process step-by-step. 👉 https://ppoclubevents.com PPO Club Conference 2026 The High-Performance Practice: Balancing Purpose, Profit & Freedom Join practice owners from around the country in San Antonio as we tackle leadership, recruiting, operations, profitability, and growth. 👉 https://ppoclubevents.com Love the show? Subscribe, rate, review, and share with another practice owner. 99.5% of successful owners interviewed on this podcast have leveraged a business coach at some point in their journey. Private Practice Owners Club is the coach you need to build a practice that delivers profit, freedom, and purpose. Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall Love the show? Subscribe, rate, review, and share! https://ptoclub.com/

    42 min
  2. Most PT Owners Run Their Clinic on Two Numbers and They're Leaving Six Figures on the Table

    Jun 26

    Most PT Owners Run Their Clinic on Two Numbers and They're Leaving Six Figures on the Table

    Most private practice owners know they should track their numbers. The problem is they either don't know which numbers matter, don't know what good performance looks like, or don't know what to do when the numbers are off. In this solo episode, Nathan Shields shares a concern he's seeing across the physical therapy industry: declining reimbursements, rising expenses, shrinking profit margins, and clinic owners making critical business decisions without the data they need. After conducting operational and financial audits for clinics around the country, Nathan has found a consistent pattern—many practices are unknowingly leaking tens of thousands of dollars each year simply because they aren't measuring and managing the right metrics. This episode breaks down the three common categories of owners, why understanding your numbers is now a survival skill rather than a luxury, and how better visibility into your business can dramatically improve profitability without increasing patient volume. In this episode, you'll learn: ✅ The biggest financial blind spots affecting private practice owners  ✅ Why many clinics are unknowingly losing $30,000–$100,000+ annually ✅ The three categories of practice owners when it comes to metrics ✅ Why declining reimbursement rates are creating urgency for operational excellence ✅ How executive dashboards help owners make objective decisions faster ✅ The key difference between being busy and being profitable ✅ How identifying operational leaks can improve margins without seeing more patients ✅ Why data-driven leadership is becoming essential for long-term survival If you've ever wondered whether your practice is performing as well as it could—or if you're concerned about the future of your clinic in an increasingly challenging reimbursement environment—this episode is a must-listen. Want to build a stronger, more profitable practice? Join us at the upcoming PPO Club Workshop: 👉 https://ppoclubevents.com/04-17-26-workshop Learn proven strategies to improve profitability, optimize operations, and create a practice that delivers more purpose, profit, and freedom. Love the show? Subscribe, rate, review, and share with another practice owner. https://ptoclub.com  99.5% of successful owners interviewed on this podcast have leveraged a business coach at some point in their journey. Private Practice Owners Club is the coach you need to build a thriving practice while avoiding burnout. Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall Love the show? Subscribe, rate, review, and share! https://ptoclub.com/

    11 min
  3. Overcoming Aversion To Numbers & Data With Adam Robin

    Jun 23

    Overcoming Aversion To Numbers & Data With Adam Robin

    If your new patient flow feels inconsistent, unpredictable, or completely random, this episode is going to change the way you think about marketing forever. In Episode 2 of the Private Practice Scorecard series, Adam Robin breaks down the exact lead generation framework private practice owners can use to create more predictable patient growth — without spending thousands on complicated marketing funnels or ads. This is not theory. This is a practical, boots-on-the-ground system built specifically for healthcare practices that want more control, confidence, and consistency in their marketing. Adam walks through: ✔ The #1 marketing metric every clinic owner should track ✔ Why marketing does NOT equal new patients ✔ The difference between leads and conversions ✔ How to build a simple lead tracking system using only a spreadsheet ✔ The exact framework for generating referrals consistently ✔ Relationship marketing strategies that cost $0 ✔ How to create referral partnerships that actually send patients ✔ The biggest mistakes owners make with outreach and follow-up ✔ How internal referrals can become a massive growth engine ✔ Why most owners stay stuck in “hope and pray” mode This episode is packed with actionable systems, scripts, outreach strategies, and mindset shifts designed to help you stop guessing where your next patient is coming from — and start building a real marketing engine. If you’re opening a new clinic, trying to grow a location, or simply tired of inconsistent schedules and unpredictable revenue, this episode is a must-listen. In This Episode, You’ll Learn: How to track leads the right wayThe difference between external and internal referralsWhy every clinic needs a lead listHow to build a referral partner outreach systemThe 4-step referral conversation frameworkHow to leverage current and past patients for growthWhy consistency beats complicated marketing tactics Resources & Links 👉 PPO Club: https://ppoclub.com/ 👉 Join the PPO Club Community 👉 Follow Adam Robin on social media for more private practice growth strategies Love the show? Subscribe, rate, review, and share this episode with another practice owner who’s tired of unpredictable patient growth and wants a clearer marketing system. Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall Love the show? Subscribe, rate, review, and share! https://ptoclub.com/

    46 min
  4. Metrics Mindset — Overcoming Aversion To Numbers & Data

    Jun 16

    Metrics Mindset — Overcoming Aversion To Numbers & Data

    Most private practice owners know they should track their numbers. But very few actually know which metrics matter, how to interpret them, or how to use them to make better business decisions. In this live-streamed conversation, Adam Robin and Nathan Shields break down the real reason clinic owners avoid metrics — and why ignoring your numbers is quietly destroying profitability, freedom, and growth. This episode goes far beyond spreadsheets and dashboards. It’s a deep conversation about mindset, leadership, accountability, profitability, and the uncomfortable decisions required to build a truly sustainable practice. Nathan and Adam unpack: ✔ Why most owners avoid metrics in the first place ✔ The mindset shift required to become a true business owner ✔ The KPI mistakes crushing clinic profitability ✔ How compensation ratios silently destroy margins ✔ The difference between being busy and being profitable ✔ Why “more new patients” is often NOT the real solution ✔ The exact metrics every clinic should track weekly ✔ How operational clarity creates freedom and better decisions ✔ Why confronting the hard problems is the only way forward They also share real-world examples from coaching clients, including how one clinic increased revenue by over $1.4 million simply by improving billing systems and operational accountability. If you feel overwhelmed, stuck in patient care, unsure what numbers to track, or frustrated by shrinking margins — this episode will completely change the way you think about running your practice. 💡 In This Episode, You’ll Learn: The KPI dashboard every clinic owner needsWhy over-the-counter collections matter more than most owners realizeHow provider utilization impacts profitabilityThe danger of ignoring compensation ratiosWhy your EMR may be limiting your business growthHow to identify the real bottleneck inside your clinicThe leadership mindset required to scale successfully 🚀 Resources & Links 👉 Private Practice Owners Club: https://ppoclub.com/ 👉 KPI Dashboard + Pro Forma Tools: PPOClub Resources 👉 Join the PPOClub Facebook Group 💬 Love the episode? Subscribe, rate, review, and share this with another clinic owner who needs to stop avoiding their numbers and start building a business that actually creates freedom. Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall Love the show? Subscribe, rate, review, and share! https://ptoclub.com/ If your clinic is growing but your freedom isn't, join us October 15–17 in San Antonio to learn how to scale systems, profit, and leadership: Save My Spot

    47 min
  5. The E-Myth For Clinicians: Moving From Technician To CEO - Nathan Shields' Appearance On The AI Doctor Podcast

    Jun 9

    The E-Myth For Clinicians: Moving From Technician To CEO - Nathan Shields' Appearance On The AI Doctor Podcast

    Most healthcare business owners are incredible clinicians…   But completely overwhelmed when it comes to actually running a business.   In this episode of the AI Doctor Podcast, Dr. Mark Allen sits down with Nathan Shields, founder of Private Practice Owners Club, to unpack the hard lessons, mindset shifts, and business systems that transformed Nathan from a burned-out clinic owner into a successful entrepreneur who sold his practice for 3x the national average.   Nathan shares the painful reality of early ownership: 4AM charting sessions, endless patient care, burnout, leadership struggles, and the moment he realized clinical excellence alone would never create freedom.   This conversation dives deep into: ✔ Why most healthcare professionals struggle with business ✔ The mindset shifts required to become a true owner ✔ How coaching and systems transformed Nathan’s clinic ✔ The biggest mistakes owners make when trying to grow ✔ Why implementation—not information—is the real separator ✔ How AI is beginning to reshape healthcare operations ✔ What successful practice owners do differently   Whether you’re a PT, OT, speech therapist, mental health provider, or healthcare entrepreneur, this episode is packed with practical insights on leadership, systems, profitability, delegation, and scaling without burning out.   💡 In This Episode, You’ll Learn:   • Why being great clinically is not enough to run a successful practice • The hidden cost of avoiding leadership and business systems • How Nathan scaled and sold his clinic successfully • Why most owners stay stuck despite having access to information • The role mindset plays in growth and decision-making • How AI is changing documentation, billing, operations, and analytics in healthcare • What separates thriving owners from overwhelmed ones   🚀 Resources & Links   👉 Private Practice Owners Club: https://ppoclub.com/ 👉 Facebook Group: Private Practice Owners Club 👉 Podcast: Private Practice Owners Club Podcast   💬 Love the episode?   Subscribe, rate, review, and share with another healthcare owner who needs this conversation. Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall Love the show? Subscribe, rate, review, and share! https://ptoclub.com/ If your clinic is growing but your freedom isn't, join us October 15–17 in San Antonio to learn how to scale systems, profit, and leadership: Save My Spot

    23 min
  6. Private Practice Scorecard Episode 1: Why Your Private Practice Isn’t Profitable (And the Metrics You’re Missing) With Adam Robin

    Jun 2

    Private Practice Scorecard Episode 1: Why Your Private Practice Isn’t Profitable (And the Metrics You’re Missing) With Adam Robin

    Most private practice owners think they understand their numbers. But when you actually ask them? They don’t. In this episode of the Private Practice Owners Club podcast, Adam Robin introduces a powerful new series that will completely change how you run your clinic. This is not theory. This is not motivation. This is a step-by-step breakdown of the exact metrics that drive profitability, efficiency, and long-term survival in private practice. Because here’s the truth: 👉 You can’t scale what you don’t measure. 👉 You can’t fix what you don’t understand. 👉 And in today’s environment, “winging it” is no longer an option. With declining reimbursements and tighter margins, clinic owners must evolve from clinicians into operators. This episode sets the foundation for a 12-part series designed to help you: Understand your numbers without feeling overwhelmedIdentify where money is leaking in your businessBuild systems that drive predictable financial outcomesRemove emotion and lead with clarity and controlIncrease visits, revenue per visit, and overall profit margin 💡 In this episode, you’ll learn: Why most clinic owners avoid financial metrics—and why that’s dangerousThe two major shifts required to survive in today’s healthcare landscapeHow emotional leadership can actually hurt business performanceWhat a “practice scorecard” is and why it’s your new superpowerThe 4 key areas that control your entire business (marketing, front desk, providers, billing)How to transition from reactive decision-making to intentional design 🚀 What’s coming next: This is just the beginning. Over the next 12 episodes, Adam will walk you through: ✔ Marketing metrics ✔ Conversion systems ✔ Provider performance ✔ Billing efficiency ✔ Financial tracking ✔ And the exact tools to run your clinic like a machine 🎯 Key Takeaway: If you don’t take control of your numbers… your numbers will control you. 🔗 Resources & Show Notes: 👉 Workshop: https://ppoclubevents.com/04-17-26-workshop 👉 PPO Club: https://ppoclub.com/ 👉 Free resources: https://linktr.ee/ppoclub 💬 Love the show? Subscribe, rate, and share with a clinic owner who needs this. Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall Love the show? Subscribe, rate, review, and share! https://ptoclub.com/ If your clinic is growing but your freedom isn't, join us October 15–17 in San Antonio to learn how to scale systems, profit, and leadership: Save My Spot

    35 min
  7. Reversing The Reimbursement Decline - Scott Gardner, PT, DPT Of The United Physical Therapy Association

    May 26

    Reversing The Reimbursement Decline - Scott Gardner, PT, DPT Of The United Physical Therapy Association

    Most physical therapists know something’s broken. Reimbursements are declining. Administrative burden is rising. And despite delivering massive value, the profession is still treated like an afterthought. In this episode of the Private Practice Owners Podcast, Nathan Shields sits down with Scott Gardner—clinic owner and leader of the United Physical Therapy Association—to unpack the real reason behind the industry’s struggles. From the “ancillary provider” label to Medicare policy, Scott breaks down why physical therapists are stuck at the bottom of the healthcare hierarchy—and what it will actually take to change that. This isn't theory. This is a behind-the-scenes look at the legislative, financial, and systemic forces shaping your clinic’s future. In this episode, you’ll learn: Why physical therapists are still classified as “ancillary” providers—and why it mattersThe real reason reimbursements keep decliningHow Medicare policy directly impacts your clinic revenueWhat MPPPR is (and why it’s quietly costing you thousands)The truth about “opting out” of MedicareWhy most therapists complain—but don’t take actionHow advocacy and legislation shape the future of private practiceWhat needs to happen for PTs to gain autonomy and higher payWhy unity across clinics may be the only way forward This episode is not about quick wins. It’s about understanding the system—and how to actually change it. 🎯 If you’re tired of shrinking margins, policy confusion, and feeling stuck, this conversation will give you clarity on what’s really going on. 👉 Join the upcoming workshop: https://ppoclubevents.com/04-17-26-workshop 👉 Learn more about Private Practice Owners Club: https://ptoclub.com/ Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall Love the show? Subscribe, rate, review, and share! https://ptoclub.com/ PulseBoard is a new dashboard for PT clinic owners who want clearer clinic visibility without manually pulling reports. Only 20 founding spots available. https://mypulseboard.com

    40 min
4.8
out of 5
60 Ratings

About

Hosted by Nathan Shields who sold his PT clinics for 3x the national average! Do you own a physical therapy practice? If so, you know that running a successful business is no easy feat. There are so many challenges to overcome, from marketing and billing to recruiting, hiring and managing staff. Sometimes it feels like you're a one-man (or woman) army. That's where the Physical Therapy Owners Club podcast with host, Nathan Shields, comes in. We're here to help you know you're not alone. This podcast is meant to help you navigate the challenges of owning a PT practice and achieve greater profits, freedom, and the goals you set forth when you opened your clinc. In each episode, we'll talk to successful physical therapy owners about their experiences and share their insights on how to best run a PT clinic. Here are some examples of the Physical Therapy Owners Club Podcast's Topics & Highlights: 1. Unveiling the Secrets of Successful Clinic Owners We delve into the minds of highly successful physical therapy clinic owners. Discover the essential traits, habits, and strategies that set them apart from the competition. Get ready to unlock the secrets to building a thriving practice that stands the test of time. 2. Mastering the Art of Marketing for PT Clinics We bring you marketing gurus who have successfully harnessed the power of digital and traditional marketing to grow their physical therapy businesses exponentially. From social media strategies to community outreach, you'll gain valuable insights that will revolutionize your clinic's marketing game. 3. Building a Dream Team: Recruiting, Hiring, and On-Boarding/Training Physical Therapists and Top Talent Your team is the backbone of your practice's success. Learn from HR experts and seasoned clinic owners as they spill the beans on effective recruiting and hiring practices, fostering a positive culture, and retaining top-notch talent for the long haul. 4. Mindset and Leadership for Clinic Owners The journey of a physical therapy practice owner is not without challenges. Explore the power of a growth mindset, leadership development, and overcoming common entrepreneurial obstacles to lead your clinic confidently toward success. 5. Scaling Up: Expanding Your Clinic's Footprint Dreaming of expanding your physical therapy business? We’ll explore growth opportunities, opening multiple locations, and franchising models for ambitious clinic owners aiming to take their practices to new markets. 6. Financial Strategies for Sustainable Growth Financial health is critical for the long-term success of any business. Tune in as financial experts share practical tips to manage your clinic's finances efficiently, navigate insurance complexities, and maximize profitability without compromising patient care. 7. Embracing Technology for Enhanced Patient Care With technology advancing at lightning speed, learn how to harness cutting-edge tools, telehealth solutions, and software to optimize patient outcomes and streamline your clinic's operations. We'll explore the latest tech trends reshaping the physical therapy landscape. 8. Navigating the World of Healthcare Legislation Healthcare legislation can be a maze of complexities that significantly impact your practice's operations and profitability. Join industry experts as they break down the latest regulations, provide compliance tips, and share best practices to stay ahead of the curve and optimize your clinic's performance. 9. Nurturing Patient Relationships and Boosting Customer Loyalty Word-of-mouth marketing remains one of the most potent tools for growing your clinic. Discover the art of patient engagement, improving patient experiences, and cultivating lasting relationships to build a fiercely loyal customer base. 10. Success Stories: Inspiring Case Studies from PT Practice Owners If you're looking for a podcast that can take your physical therapy practice to the next level, the PT Owners Club wil do it! Join us on Facebook Group, too

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