Align Your True North

Brooke Elder
  • 4.8 (153)
  • MARKETING
  • UPDATED BIWEEKLY

Are you an entrepreneur or visionary leader who refuses to choose between a successful business and a fulfilling life? Do you crave practical strategies, powerful tools, and transformative mindsets that will help you optimize your operations, scale your impact, and achieve your wildest dreams – all without sacrificing what matters most? If so, Align Your True North is the podcast for you. Each week, we dive deep into the topics that matter most to purpose-driven leaders, from automating workflows and delegating effectively to aligning with your values and being present with your family. Whether you're just starting out or you're a seasoned pro, Align Your True North will provide you with the insights, inspiration, and actionable advice you need to build a business and life you love. Tune in and get ready to transform the way you live and lead!

  1. 11/25/2025

    EP 228 How to Build Landing Pages Like a Boss with AI Tools

    Ready to turbocharge your landing page game? Well, buckle up, because we’re diving into some super cool tips on how to use AI to whip up landing pages that not only look slick but also convert like crazy! We’re breaking it down into three essential tools, starting with a nifty Chrome extension called Go Full Page. This little gem lets you snap a pic of any landing page you fancy—your own or your competitors’—so you can steal their best ideas (in a totally legal and ethical way, of course!). Then, we’ll stroll over to Claude, our AI buddy, who’s going to help us brainstorm and optimize our landing pages with ease. Trust me, by the end of this episode, you’ll be building landing pages faster than a caffeinated squirrel on a sugar rush! So, grab your favorite snack, settle in, and let's get this party started! Ready to turbocharge your landing page game? Buckle up, because we’re diving into a jam-packed session all about using AI to whip up those snazzy landing pages faster than you can say 'conversion rate'. We kick things off by introducing a nifty little Chrome extension called Go Full Page, which is basically like your personal paparazzi for landing pages. Snap a full-page screenshot of any web page, save it as a PDF, and voilà! You've got a treasure trove of inspiration right at your fingertips. Whether you're analyzing your own pages or gathering ideas from your competitors, this tool is a game-changer for making notes and tweaks. But wait, there’s more! We then roll into the magical realm of Claude, an AI tool that’s like having a brainstorming buddy 24/7. It helps you create or refine your landing pages by asking all the right questions—think of it as your creative wingman, nudging you to fill in the gaps and sharpen your messaging. We share tips on structuring your projects, adding files, and even how to get the most creative juice out of Claude. Plus, you’ll learn all about crafting prompts that get the best results, including how to be specific about what you need. Finally, we wrap it all up by demonstrating how to take your initial ideas and turn them into a full-blown landing page that not only looks good but converts like crazy! We’ll show you how to use the HTML that Claude generates, and how to piece it together in your favorite page builder. Just like that, you’re ready to tackle any landing page challenge thrown your way! So gear up, grab your tools, and let’s make landing pages that don’t just look pretty but also bring in the bucks! Takeaways: Building landing pages can be a breeze with AI tools, making the process super speedy and fun! The Go Full Page Chrome extension is a game-changer for capturing landing page inspiration effortlessly. Creating a dossier about your offer helps you clarify your messaging and also guides the AI in crafting a killer landing page. Using Claude, you can optimize existing landing pages by asking it to analyze and suggest improvements for better conversion rates. Links referenced in this episode: gofullpage.comclaude.aigoogle.com Companies mentioned in this episode: Go Full Page Claude Google Doc Mentioned in this episode: Become a Member of the Ops Yacht Club I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can...

    15 min

  2. 11/11/2025

    EP 227 Ditch the Hourly Rate: Level Up Your Business and Your Income!

    Trying to level up your business can feel like climbing a mountain without a map, am I right? Today, we're diving into the nitty-gritty of how to package your offers so clients don’t just nod politely but say, “Heck yes, take my money!” We’re all about helping freelancers, VAs, and OBMs break free from the hourly grind and start charging what they’re truly worth—because who wants to earn less just because they’re getting better at their job? Instead of focusing on tasks, we’re flipping the script to outcomes, showing you how to create packages that deliver the results your clients crave. So grab your favorite snack, kick back, and let’s get ready to transform your offers into something that shines brighter than a disco ball at a 70s party! Imagine you're on a wild rollercoaster ride through the ups and downs of running a business! Today, we’re diving into the exhilarating world of upleveling your offers. Picture this: you’re a freelancer or a virtual assistant, and you want to charge more for your services, but you’re stuck in the hourly grind, feeling like you’re running in circles. Fear not! We’re here to help you break free from the shackles of hourly billing and get paid what you’re truly worth. In this lively episode, we unpack the magic of creating packages that highlight the outcomes you deliver, rather than just the tasks you perform. Spoiler alert: business owners don’t care about the hours you clock; they want results! So, we’ll guide you through the process of crafting offers that resonate with clients and turn those 'maybes' into enthusiastic 'yeses'. Get ready to sprinkle some strategic pixie dust on your business and watch it soar! Takeaways: Upleveling your business can feel like a mountain to climb, but it’s totally doable! Raising rates and positioning offers can be tricky, but we’ve got the scoop for you! Clients want the outcome of your work, not just the hours you clock in; let's package that! Charging hourly might mean losing money as you get better at your job—what a twist! Crafting offers based on outcomes leads to happier clients and a healthier paycheck—score! Join our Strategic Operations bootcamp for insider tips on mastering your business offers! https://alignedops.com/strategic-operations Mentioned in this episode: Become a Member of the Ops Yacht Club I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can join at www.opsyachtclub.com

    21 min

  3. 11/04/2025

    EP 226 Say Cheese! Creating AI Headshots of You Using Replicate

    Ready to dive into the world of AI-generated images? We’re spilling the beans on how to create stunning AI images of yourself that can jazz up your social media, website, or even your next big branding adventure—without breaking the bank! Say goodbye to pricey photo shoots, because we’re using a tool called Replicate to whip up images that look just like you. I’ll walk you through the whole shebang—from signing up for Replicate to uploading your favorite pics and training the AI to recognize your fabulous face. Buckle up, because by the end, you’ll be a pro at getting those perfect headshots without ever leaving your couch! Let’s get our digital glam on! Ever thought about generating your own AI images? Well, grab your digital camera and your sense of humor because we're diving into the wild world of AI imagery! Picture this: instead of shelling out big bucks for those professional headshots that never seem to capture your true essence (like that time you tried to smile and ended up looking like a deer caught in headlights), you can create your own stunning images using Replicate! We’ll show you how to whip up images that not only look just like YOU but can also be splashed all over your social media feeds or your business website. It’s like having your own personal photo shoot, minus the awkward posing and questionable lighting! First things first, we’re talking about setting up your account on Replicate, and trust me, it’s easier than pie (and way less messy)! You’ll need some images of yourself – we recommend about 10 to 20, but hey, if you’re like me and have 183 (no judgment!), the more, the merrier! Just make sure to rename those beauties with your name so the AI knows who’s boss! Then, we’ll zip those images up and upload them for some AI magic to happen. It’s like sending your selfies to a secret lab where they get a glow-up! And the best part? It’s super affordable too, with costs that won’t have you crying into your wallet! As we get into the nitty-gritty, we emphasize the importance of quality images for training the AI. Think of it like teaching a puppy to fetch: you want to give it the best training possible! The more varied and high-quality images you provide, the better your AI will be at creating images that truly represent you. And when it comes to prompts, we talk about how to craft fun and engaging prompts that will result in the coolest images! So, buckle up for a fun ride as we transform your selfies into digital masterpieces that’ll have everyone asking, ‘Who’s that superstar?’ Takeaways: Creating AI images of yourself is a super fun way to enhance your personal branding without breaking the bank! You can easily generate personalized images for social media and websites by training an AI model with your own photos. The more diverse images you upload, the better the AI gets at making you look fabulous! Using platforms like Replicate makes it easy to create your own AI images for just a couple of bucks a month. To get started, you need to create a folder of 10 to 20 images, and then zip them up for training. Don’t forget to play around with your prompts to get the best AI-generated images – think punk rocker vibes or whatever tickles your fancy! Links referenced in this episode: replicate.comhttps://replicate.com/ostris/flux-dev-lora-trainer/train Companies mentioned in this episode: Replicate Claude Flux Laura Trainer Mentioned in this episode: Become a Member of the Ops Yacht Club I've created a free community where we are posting job opportunities for people just like...

    11 min

  4. 10/28/2025

    EP 225 10-Minute Workdays? Yes, Please! Discover the Secrets!

    Today, we're diving into the magical world of automation and how it can totally transform your client experience! Say goodbye to the days of juggling a massive team and endless tasks—after implementing some snazzy systems, one of us went from a whopping 27 team members down to just 8, while only working about 10 to 15 minutes a day! Yup, you heard that right. We’re all about working smarter, not harder, and trust me, these strategies are the secret sauce to cutting down your work hours and expenses. Plus, we’ll sprinkle in some tips on how to use AI to scale your biz like a pro. So grab your favorite snack and get comfy, because we’re about to level up your business game! Bringing you a treasure trove of automation wisdom straight from our vault, this episode is like a magic wand for your business! Imagine slashing your workload to just 10-15 minutes a day. Sounds too good to be true? Well, buckle up, because we're diving deep into the world of client experience and automation that will flip your business on its head. We’re talking about how to streamline your operations so effectively that you could practically run your empire from the comfort of your couch (snacks included, of course!). We kick things off with a personal story that’ll have you chuckling and nodding in agreement. Remember the days when spreadsheets were your best friend? Yeah, we’ve been there too! But fear not, because automation is here to rescue you from the clutches of manual labor! From sending contracts in a snap to creating a seamless client onboarding experience, we’ll break it all down. We’ll explore the ‘power of one’ system that ensures your clients feel like rockstars right from the get-go, turning that initial excitement into long-term satisfaction. And guess what? We sprinkle in some juicy examples, like how a delightful edible arrangement can make your clients feel like they hit the jackpot. Who doesn't want to be showered with chocolate-covered strawberries, am I right? As the episode rolls on, we’ll chat about the importance of community engagement and how merging your course and community platforms can skyrocket your interactions by up to 40%! That’s right! You’ll learn how to automate welcoming new members and keep the momentum going so your clients feel cherished and connected. By the end, you’ll be armed with strategies that not only save time but also turbocharge your client satisfaction and referrals. So grab your favorite drink, kick back, and get ready to revolutionize your business operations with a sprinkle of fun and a dash of automation magic! Takeaways: Automating your client experience can drastically reduce your workload and team size, making you more efficient. Implementing systems allows you to work smarter, freeing up time to focus on growth and strategy. Creating a seamless onboarding process can significantly enhance customer satisfaction and retention rates. Using AI tools in your business is a game changer for scaling and improving operational efficiency. Companies mentioned in this episode: Kajabi Kartra Teachable Facebook Telegram Discord Amazon Edible Arrangements Mentioned in this episode: Become a Member of the Ops Yacht Club I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can join at www.opsyachtclub.com

    25 min

  5. 10/21/2025

    EP 224 Tame Your Time: Build Your Own AI Executive Assistant!

    Ever felt like your to-do list is a never-ending saga, leaving you wondering, “What was I supposed to be doing again?” Well, if time management is your Achilles’ heel, fear not! Today, we're diving into the magical world of AI and how to whip up your very own AI executive assistant. This handy-dandy digital sidekick will help you brainstorm tasks, carve out precious deep work time, and even review your week, boosting your confidence like a superhero cape! We’re sharing tips, tricks, and step-by-step guidance on using Claude to create an assistant that gets you organized and focused. So grab your favorite beverage, kick back, and let’s turn that chaos into a symphony of productivity! Time management woes? We've all been there, right? You sit down at your computer, ready to tackle that monster to-do list, and suddenly it's like your brain goes on vacation without you! Fear not, because today we’re diving into how you can craft your very own AI executive assistant to help you wrangle those tasks like a pro. Picture this: an assistant that knows your schedule, helps you carve out time for deep work, and even boosts your confidence by keeping track of what you actually accomplish each week. Sounds dreamy, right? Well, buckle up, because we're about to turn that dream into a reality! This episode is packed with tips and tricks on utilizing AI—specifically our buddy Claude—to streamline your productivity. We’ll walk through everything from setting up your AI assistant to connecting it with your Google Calendar and Docs, ensuring it’s fully equipped to help you conquer the chaos of your workweek. Get ready to say goodbye to the overwhelming clutter of your mind and hello to a more organized, efficient you! Takeaways: Managing time can feel like herding cats, especially if you've got a million things on your to-do list! Creating your own AI executive assistant can help streamline your calendar and boost productivity like a rocket! Reflecting on your week allows you to celebrate wins and learn from mistakes, building confidence like a boss! Claude, our favorite AI tool, is here to save the day with scheduling and productivity hacks that are ADHD-friendly! Don’t forget to regularly check in with your AI assistant to ensure you’re maximizing your focus time! Weekly planning sessions with your AI can help turn overwhelming tasks into bite-sized pieces of productivity pie! Links referenced in this episode: opsyachtclub.com Companies mentioned in this episode: Claude Google Docs Google Calendar Gmail Canva Asana ClickUp Notion Zapier ChatGPT Mentioned in this episode: Become a Member of the Ops Yacht Club I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can join at www.opsyachtclub.com

    31 min

  6. 10/14/2025

    EP 223 Your AI Dream Team: Build Your Own Board of Directors!

    Feeling a bit like a lone wolf in your entrepreneurial journey? Well, guess what? You're definitely not alone, and today we're diving into a super cool concept: creating your own AI Board of Directors! Inspired by Napoleon Hill's classic idea of having a council of wise minds (even if some of them are just floating in the great beyond), we’re all about harnessing the power of AI to get that sage advice you crave. Imagine having a crew of five virtual mentors—alive or not—ready to dish out wisdom and help you tackle life’s little dilemmas, both business-related and personal. I’ll walk you through the step-by-step process of setting this up using Claude, our favorite AI sidekick, so you can level up your decision-making game like a boss! Let’s get this party started and make those decisions a whole lot easier! Picture this: you’re a solo entrepreneur, hustling hard but feeling a bit like a lone wolf in a vast business wilderness. Ever wish you had a squad to bounce ideas off of? Well, you're in for a treat! Today, we’re diving into the wild world of creating your very own AI Board of Directors. Inspired by the legendary Napoleon Hill, who gathered wisdom from great minds (some alive, some not), we’ll show you how to craft a virtual think tank that’s ready to tackle your toughest decisions, whether they’re business-related or personal. We kick things off by exploring the idea of a personal board of directors—think of it as assembling a dream team of advisors, but without the corporate stuffiness. With the help of AI tools like Claude, you can channel the wisdom of historical figures, modern-day moguls, or even your favorite fictional characters. Who wouldn’t want to ask advice from George Washington or Oprah? We talk about how to pick your five board members, ensuring a diverse set of perspectives that challenge your thoughts rather than just nodding along. As we guide you through setting this up, expect a mix of tech tips and personal anecdotes, all while keeping it light and playful. By the end, you’ll have a fully functioning AI Board of Directors to consult for advice on everything from launching a new product to figuring out dinner plans. Seriously, who needs a crystal ball when you’ve got AI and a bit of imagination? Takeaways: Running a business as a solo entrepreneur can feel super lonely at times, right? Creating your own AI Board of Directors is a genius way to get guidance! Using AI, like Claude, helps you find advice from your imagined board members easily. Make sure to choose diverse members for your board to get different perspectives! Set clear business goals so your AI Board can provide you with relevant advice. This process empowers you to think creatively and break free from repetitive patterns. Links referenced in this episode: claudeopsyachtclubchatgptperplexitygrokgemini Mentioned in this episode: Become a Member of the Ops Yacht Club I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can join at www.opsyachtclub.com

    13 min

  7. 10/08/2025

    EP 222 Love Your Biz but Hate Marketing? Here’s Your Recipe for Success!

    Do you love your business but absolutely dread marketing? If that sounds like you, grab a comfy seat because we’re about to dive into the wild world of marketing without the icky feelings! Marketing is just about shouting from the rooftops that you’ve got the perfect solution to someone’s problem—kind of like rescuing a friend who's struggling to bake bread and saving the day with your grandma's secret recipe! We’ll chat about how to turn that marketing frown upside down by shifting your focus from the scary outcomes to the fun process of sharing what you do best. And trust me, once you start falling in love with the idea of helping others, you’ll see marketing as less of a chore and more of a way to spread your unique gifts to the world! So, let’s sprinkle some fun into that marketing magic and find out how to make it work for you! Marketing can feel like a monster lurking under your bed, right? You love your business, but the thought of putting yourself out there? Yikes! It’s like trying to convince your cat to take a bath. But fear not, my business buddies! Today, we’re diving deep into the magical world of marketing, where I’ll share some tips that’ll help you embrace the process and maybe even fall head over heels for it! It’s all about letting people know you’ve got the golden key to their problems—like being the friend with the secret recipe for the fluffiest bread. I mean, who wouldn’t want to share that? When you start seeing marketing as just helping out a buddy in need instead of a daunting task, it becomes a whole lot easier. I’ll break down the essential steps to finding your voice, speaking your truth, and sharing your solutions without feeling like you’re yelling into the void. Let’s sprinkle a little visibility on that marketing cake and carve out a space for your unique talents to shine! So grab a comfy seat, and let’s make marketing as fun as a game of charades at a family reunion! Takeaways: Marketing isn't just a chore; it's about sharing the solutions you have, like a good friend sharing a secret recipe! Falling in love with marketing can transform your business journey into a fun adventure instead of a daunting task. Visibility is key! Sometimes you just gotta put yourself out there, like a loaf of bread rising in the oven! Don't just list features when offering your products—highlight the delicious benefits that will make people drool! Consistency in messaging builds credibility, so keep talking about those problems and solutions like a pro! Remember: marketing is all about the process and the joy of connecting with those who need your help! Links referenced in this episode: OpsYachtClub Mentioned in this episode: Become a Member of the Ops Yacht Club I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can join at www.opsyachtclub.com

    11 min

  8. 09/30/2025

    EP 221 How to land 3-5 clients in 30 days (without lowering your rates)

    The secret sauce to snagging clients is revealed, and trust me, it’s easier than finding a needle in a haystack—if that needle was made of gold! Today, we’re diving into an awesome training straight from our Ops Yacht Club, where I’ll spill the beans on how you can reel in three to five clients in just 30 days. Picture this: an entire client attraction system laid out for you, complete with all the juicy details you need to get started. We’re not just talking about fluff here; I’m talking about solid strategies that’ll help you stand out—even when the competition is trying to swoop in with cheaper options. So grab your favorite snack, settle in, and let’s get cracking on creating your very own client-magnet magic! If you want in on more of these fun and informative sessions, check out the link below to join our Ops Yacht Club for free! Takeaways: One of the biggest questions I get is how to snag clients, and I'll spill the beans on that today! We're diving into a training that shows how to attract three to five clients in just 30 days—talk about a client-catching extravaganza! If you're not part of our yacht club, you're missing out on free monthly trainings that help you level up your client game—click the link and join the fun! Operations professionals, listen up! It's all about showing how you create transformations in businesses, not just completing tasks, which is where the magic happens! Creating a signature methodology is key! What’s the unique way you help clients? Give it a catchy name to stand out from the crowd! Cold email outreach is crucial—make it all about them, not you! That’s how you turn leads into clients, folks! Links referenced in this episode: perplexity.aiyoutube.comgo high levelhubspot.comyachtclub.comops yacht club Companies mentioned in this episode: Perplexity ChatGPT5 HubSpot Claude Mentioned in this episode: Become a Member of the Ops Yacht Club I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can join at www.opsyachtclub.com

    50 min
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4.8
out of 5
153 Ratings

About

Are you an entrepreneur or visionary leader who refuses to choose between a successful business and a fulfilling life? Do you crave practical strategies, powerful tools, and transformative mindsets that will help you optimize your operations, scale your impact, and achieve your wildest dreams – all without sacrificing what matters most? If so, Align Your True North is the podcast for you. Each week, we dive deep into the topics that matter most to purpose-driven leaders, from automating workflows and delegating effectively to aligning with your values and being present with your family. Whether you're just starting out or you're a seasoned pro, Align Your True North will provide you with the insights, inspiration, and actionable advice you need to build a business and life you love. Tune in and get ready to transform the way you live and lead!

Information

  • Creator
    Brooke Elder
  • Years Active
    2018 - 2025
  • Episodes
    129
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Brooke Elder
  • Show Website
    Align Your True North