Admit It, An AACRAO Podcast Dr. Stephanie Krusemark, & James Miller

As we all deal with shrinking student volume and the implications that has on recruitment, how can our institutions remain competitive? How do we get prospective students to get to our websites, to contact us, and ultimately into the enrollment funnel?

Digital marketing plays a key role in prospective student engagement. Stephanie Krusemark is joined by Kim O'Rourke from LocaliQ, as they discuss what makes a successful digital marketing campaign, including;
 Setting campaign goals Identifying the audienceGathering the right data Tailoring the messageKeeping the prospect engaged through the admissions process

Stephanie Krusemark is joined by Admit It's new Co-Host, Alex Fronduto.  In this episode, they discuss enrollment funnel topics that both new and seasoned admissions professionals should be considering.

Hosts:
Dr. Stephanie Krusemark
Vice President of Enrollment Management
Illif School of Theology


Dr. Alex Fronduto
Faculty Lead, M.Ed in Higher Education Administration & Assistant Teaching Professor
Northeastern University

In this two-part series, we delve deep into the landmark Supreme Court rulings from June 2023 that have sent shockwaves through the world of college admissions and higher education. Our episodes provide a thought-provoking exploration of the implications of these rulings. This episode (Part 2) focuses on the student loan forgiveness ruling which in turn amplifies the ongoing discussion around higher education affordability.



In these engaging discussions, we bring you a diverse range of perspectives from guests outside of enrollment management, making this an episode you won’t want to miss. We hope this episode leave you thinking about the evolving landscape of college admissions in a rapidly changing world.

Host:
Dr. Alex Fronduto
Faculty Lead, M.Ed in Higher Education Administration & Assistant Teaching Professor
Northeastern University

Guests:
Dr. Noor Ali
Principal
Al-Hamra Academy

Dr. Jacquelynn Rich Fredericks
Senior Managing Legal Resources Attorney
National Association of Colleges and Universities Attorneys

In this two-part series, we delve deep into the landmark Supreme Court rulings from June 2023 that have sent shockwaves through the world of college admissions and higher education. Our episodes provide a thought-provoking exploration of the implications of these rulings. This episode (Part 1) focuses on the impact of race-conscious admission practices now and into the future.


In these engaging discussions, we bring you a diverse range of perspectives from guests outside of enrollment management, making this an episode you won’t want to miss. We hope this episode leave you thinking about the evolving landscape of college admissions in a rapidly changing world.

Host:
Dr. Alex Fronduto
Faculty Lead, M.Ed in Higher Education Administration & Assistant Teaching Professor
Northeastern University

Guests:
Dr. Noor Ali
Principal
Al-Hamra Academy

Dr. Jacquelynn Rich Fredericks
Senior Managing Legal Resources Attorney
National Association of Colleges and Universities Attorneys

Admit It sits down with Dr. Lisa Perry at the University of California - Merced to learn about the one stop model and its impact on student enrollment and retention. UC Merced's Students First Center has experienced student success at its campus, listen to learn how.

Admit It engages in a conversation with Dr. Zach Taylor, Karla Weber-Wandel, Sarah Pauter, and Elizabeth Clews about one of the most relevant and pressing topics in higher education, student re-enrollment based on their satisfactory academic progress otherwise known as SAP. SAP is policy that is misunderstood by institutions and students. Listen to learn how your institutiton can learn how to use SAP as a re-enrollment strategy. 

Resources:
https://financialaid.wisc.edu/eligibility/#SAP
https://jbay.org/resources/overlooked-obstacle/