UNITED State of Women

Kalena James & Julie Deem
  • 4.8 (26)
  • SELF-IMPROVEMENT
  • UPDATED WEEKLY

UNITED State of Women is a personal leadership development podcast focused on educating and elevating women's ability to have it all and teach them how to get it! Our USW Podcast transforms personal and professional leadership frustrations for progress into visions for a better one. Women are uniting, starting businesses, and growing companies at a pace faster than ever before. They are at the table in more executive boardrooms, speaking out on more important personal and business issues and becoming key contenders and players in our state and local gov.

  1. 4D AGO

    321 - Search to Strategy: How to Turn Your Voice Into Influence and Visibility

    What if the strategy you’ve been searching for is already how you naturally show up? In this final episode of the series, Kalena James brings everything full circle, revealing how YouTube, Amazon, and Facebook reflect three key stages of human behavior: learning, deciding, and belonging. This episode will help you turn your natural strengths into a clear, aligned strategy so you can show up with confidence, build trust faster, and create real impact without burnout. What You Will Learn: How search behavior reveals what people actually need at each stage of decision making.Why YouTube, Amazon, and Facebook represent learning, deciding, and belonging.How to identify where your natural strengths already align with search intent.Why being findable is more powerful than trying to be everywhere online.How to build a strategy rooted in alignment instead of comparison or hustle.Why clarity, honesty, and presence matter more than perfection in leadership. FAQ: What does “search to strategy” mean in business? Search to strategy means building your content and visibility around what people are already searching for, instead of guessing or chasing trends. It aligns your messaging with real human behavior. How do YouTube, Amazon, and Facebook relate to customer behavior? YouTube is where people go to learn, Amazon is where they go to decide, and Facebook is where they go to feel connection and belonging. How can I turn my natural strengths into a business strategy? Start by identifying where you naturally teach, guide decisions, or create connection, then intentionally create content that supports those behaviors. Learn more about the latest tool for dynamic professionals in the self-improvement industry, LyfQuest. A mobile CRM platform that's uniquely made for you! Learn more at: https://lyfquest.io/ Instagram: USW Podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@uswkokomo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Kalena James ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@yesitskalenajames⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Julie Deem ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@indymompreneur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------------------------------------------------- USW Kokomo ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Production by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Business Podcast Editor⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    8 min

  2. MAR 11

    320 - The Common Denominator: What YouTube, Amazon, and Facebook Are Really Built On

    What if the most powerful platforms in the world were not built on attention, algorithms, or followers but on something much deeper? In this episode, Kalena James reveals the hidden principle connecting the world’s most influential digital platforms: safety. After exploring how YouTube supports learning, Amazon supports decision making, and Facebook supports belonging, Kalena uncovers the deeper common denominator driving them all. For women leaders everywhere, this insight changes everything. Real influence is not built on attention or noise. It is built on trust. What You Will Learn: How the world’s biggest platforms meet a shared human emotional need.Why psychological safety is the true currency behind search, learning, and connection.What YouTube, Amazon, and Facebook reveal about human behavior and trust.How safety influences decision making, learning, and belonging online.Why women often create powerful leadership environments without recognizing it.How tone, clarity, and consistency create trust in leadership and communication.What real influence looks like in a world driven by human psychology rather than algorithms.FAQ: What is psychological safety in leadership? Psychological safety refers to environments where people feel comfortable sharing ideas, asking questions, and learning without fear of embarrassment or criticism. Leaders who create this environment build stronger trust and engagement. Why is safety important for influence and authority? Influence grows when people trust the space you create. When individuals feel calm, respected, and supported, they are more open to learning, making decisions, and following leadership. How can leaders create safety in their communities or organizations? Leaders create safety through consistent communication, clear messaging, emotional regulation, and an environment where people feel respected and valued. Learn more about the latest tool for dynamic professionals in the self-improvement industry, LyfQuest. A mobile CRM platform that's uniquely made for you! Learn more at: https://lyfquest.io/ Instagram: USW Podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@uswkokomo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Kalena James ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@yesitskalenajames⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Julie Deem ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@indymompreneur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------------------------------------------------- USW Kokomo ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Production by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Business Podcast Editor⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    9 min

  3. MAR 4

    319 - Why Facebook Still Matters: The Real Reason People Search Facebook for Community and Belonging

    Is Facebook really dead, or are people misunderstanding its true purpose? In this episode, Kalena James explores why Facebook continues to be one of the most searched platforms in the United States and what that search behavior reveals about human connection. While platforms like YouTube dominate when people want answers and Amazon dominates when people want to make decisions, Facebook thrives because people are looking for something deeper: belonging. For purpose-driven leaders, coaches, and women building influence, this episode offers a powerful reminder that leadership starts with creating spaces where people feel safe enough to show up as themselves. What You Will Learn: How Facebook search behavior reveals that people are looking for connection and belonging rather than content alone.Why belonging comes before influence when building a community or audience.What Facebook’s continued popularity teaches leaders about purpose-driven leadership.How women naturally create spaces where people feel seen, known, and supported.Why purpose-driven leadership thrives in environments where people feel safe enough to stay. FAQ: Why do people still use Facebook when newer platforms exist? People continue to use Facebook because it provides something many other platforms lack: familiar community spaces where people can connect with groups, events, and people they already know. Why is community important for purpose-driven leadership? Community creates belonging, and belonging builds trust. When people feel safe and seen in a space, they are more likely to stay engaged and support the leader guiding that space. How can leaders use Facebook effectively today? Leaders can use Facebook by creating authentic communities, hosting conversations, facilitating groups, and showing up in ways that allow people to feel known rather than simply marketed to. Learn more about the latest tool for dynamic professionals in the self-improvement industry, LyfQuest. A mobile CRM platform that's uniquely made for you! Learn more at: https://lyfquest.io/ Instagram: USW Podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@uswkokomo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Kalena James ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@yesitskalenajames⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Julie Deem ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@indymompreneur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------------------------------------------------- USW Kokomo ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Production by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Business Podcast Editor⁠⁠⁠⁠⁠⁠⁠⁠⁠

    8 min

  4. FEB 25

    318 - Power Moves are Made in Private: What Amazon search behavior tells or reveals about confidence and decisions

    What does Amazon search behavior reveal about confidence, leadership, and decision-making? In this episode Kalena James explores a powerful insight hiding in plain sight: the second-largest search platform in the United States, Amazon. With over 80 million searches per day, Amazon represents a specific psychological moment. This episode challenges the cultural narrative that confidence must be loud, immediate, and fearless. Instead, it reveals that confidence is often quiet, informed, and strategic. Listeners will walk away understanding why preparation is power, why lived experience builds trust, and why readiness is often already present . What You Will Learn: What Amazon search behavior reveals about modern confidence and decision-making.Why certainty is a form of power and how it differs from performance.How reading reviews mirrors strategic leadership behavior.Why lived experience builds more trust than polished marketing.The difference between feeling ready and being informed enough to decide.How preparation reduces risk and strengthens leadership presence.Why women often undervalue their own wisdom and experience.How to recognize when hesitation is strategy rather than fear. FAQ: What does Amazon search behavior say about confidence? Amazon search behavior shows that confidence is built through preparation, comparison, and gathering proof before making decisions rather than acting impulsively. How does decision-making relate to leadership confidence? Leadership confidence comes from informed decisions, not instant certainty, and strong leaders often gather insight before taking action. Why do women delay stepping into leadership roles? Many women wait to feel completely ready, even when they are already informed enough to move forward, due to cultural conditioning around perfection and visibility. Learn more about the latest tool for dynamic professionals in the self-improvement industry, LyfQuest. A mobile CRM platform that's uniquely made for you! Learn more at: https://lyfquest.io/ Instagram: USW Podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@uswkokomo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Kalena James ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@yesitskalenajames⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Julie Deem ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@indymompreneur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------------------------------------------------- USW Kokomo ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Production by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Business Podcast Editor⁠⁠⁠⁠⁠⁠⁠⁠

    9 min

  5. FEB 18

    317 - Power is Not Loud it's Trusted: Why YouTube Dominates When People Want Clarity

    With over 85 million searches a day, YouTube is where people go when they need answers. In this episode, Kalena James challenges the way we think about power. What if power isn’t about being loud? What if it isn’t about being everywhere? What if power lives in trust? If you’ve ever felt like your voice wasn’t “big enough,” this conversation will shift everything. Key Takeaways: Clarity is more powerful than visibility. People follow voices that calm their nervous system. Authority doesn’t require applause. Power isn’t something you chase. Your steady voice is enough. Learn more about the latest tool for dynamic professionals in the self-improvement industry, LyfQuest. A mobile CRM platform that's uniquely made for you! Learn more at: https://lyfquest.io/ Instagram: USW Podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@uswkokomo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Kalena James ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@yesitskalenajames⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Julie Deem ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@indymompreneur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------------------------------------------------- USW Kokomo ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Production by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Business Podcast Editor⁠⁠⁠⁠⁠⁠⁠

    9 min

  6. FEB 11

    316 - Stop Waiting for Permission *Best of Episode*

    Julie Deem shares strategies for you to start owning your voice and vision. Key Takeaways: Trailblazers rarely have footsteps to follow.Owning your voice doesn’t have to mean a grand stage or a viral post.When we wait for permission, we delay our purpose. Learn more about the latest tool for dynamic professionals in the self-improvement industry, LyfQuest. A mobile CRM platform that's uniquely made for you! Learn more at: https://lyfquest.io/ Instagram: USW Podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@uswkokomo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Kalena James ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@yesitskalenajames⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Julie Deem ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@indymompreneur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------------------------------------------------- USW Kokomo ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Production by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Business Podcast Editor⁠⁠⁠⁠⁠⁠⁠⁠⁠

    15 min

  7. FEB 4

    315 - Strategies for Discipline *Best of Episode*

    Kalena James and Julie Deem are sharing tips for creating more discipline in your personal and professional life. Learn more about the latest tool for dynamic professionals in the self-improvement industry, LyfQuest. A mobile CRM platform that's uniquely made for you! Learn more at: https://lyfquest.io/ Instagram: USW Podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@uswkokomo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Kalena James ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@yesitskalenajames⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Julie Deem ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@indymompreneur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------------------------------------------------- USW Kokomo ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Production by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Business Podcast Editor⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    25 min

  8. JAN 28

    314 - When Winter Feels Heavy

    Julie Deem opens an honest and compassionate conversation about the winter blues and seasonal depression. This episode is a reminder that nothing is “wrong” with you for feeling this way and that slowing down is not a failure. Key Takeaways: Seasonal shifts naturally affect mood, energy, and motivation.Winter is a season for slowing down, not forcing constant productivity.Small, gentle acts of care can support emotional well-being in powerful ways.You do not have to fix everything to take care of yourself.This season is temporary, even when it feels heavy. Learn more about the latest tool for dynamic professionals in the self-improvement industry, LyfQuest. A mobile CRM platform that's uniquely made for you! Learn more at: https://lyfquest.io/ Instagram: USW Podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@uswkokomo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Kalena James ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@yesitskalenajames⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Julie Deem ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@indymompreneur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------------------------------------------------- USW Kokomo ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Production by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Business Podcast Editor⁠⁠⁠⁠⁠⁠

    12 min
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4.8
out of 5
26 Ratings

About

UNITED State of Women is a personal leadership development podcast focused on educating and elevating women's ability to have it all and teach them how to get it! Our USW Podcast transforms personal and professional leadership frustrations for progress into visions for a better one. Women are uniting, starting businesses, and growing companies at a pace faster than ever before. They are at the table in more executive boardrooms, speaking out on more important personal and business issues and becoming key contenders and players in our state and local gov.

Information

  • Creator
    Kalena James & Julie Deem
  • Years Active
    2019 - 2026
  • Episodes
    323
  • Rating
    Clean
  • Copyright
    © Kalena James & Julie Deem
  • Show Website
    UNITED State of Women