The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill
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How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

  1. 1d ago

    506. Why There Truly Are No Excuses with Kyle Maynard

    What’s the one excuse you’ve been giving yourself long enough that you’ve started believing it? As part of the “Road to the Summit,” a special series ramping up to the 2026 Game Changers Summit this November 11-12, we’re revisiting some of the most powerful conversations ever featured at our events. In this encore episode of The Game Changing Attorney Podcast, we’re throwing it back to the 2025 Game Changers Summit, where Kyle Maynard, award-winning extreme athlete and quadruple amputee, took the stage to share the mindset that got him up some of the tallest mountains in the world. Born without lower arms and legs, Kyle built a career as a wrestler, powerlifter, and mixed martial artist before taking on peaks most able-bodied climbers wouldn’t attempt. In this presentation, he breaks down how a near-failure on Mount Aconcagua became one of the most meaningful days of his life, and why focusing on the next three feet applies just as much to running a law firm as it does to climbing a mountain. Here’s what you’ll learn: Why discipline isn’t about five-year plans, but about the next three feet in front of you How to turn panic and self-doubt into fuel instead of an excuse to quit What it takes to stop waiting for permission and build your own version of “no excuses” Whatever mountain you’re staring down this year, remember you only ever have to make it up three feet at a time. (00:00:00) Introduction (00:01:48) There Are No Excuses (00:05:37) When the Plan Falls Apart (00:09:32) Three Feet at a Time (00:13:37) The Boulder and Wanting to Quit (00:17:46) Taught to Be Normal, Not Coddled (00:19:41) Learning to Dress Himself at 15 (00:22:31) Grandma’s Grocery Store Lesson (00:26:54) Consistency Beats Everything (00:29:04) Losing His First 35 Matches (00:31:19) Fighting in the MMA Cage (00:34:24) The Monkey Mind (00:41:44) One Shot at the Summit (00:44:04) Wanting to Find Out If It’s Possible (00:46:04) Standing on the Roof of South America (00:48:50) Closing Thoughts and Free Resources ---- Links & Resources: No Excuses: The True Story of a Congenital Amputee Who Became a Champion in Wrestling and in Life by Kyle Maynard A Fighting Chance David Goggins Richard Machowicz Mike Tyson ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 353. How He Trained His Mind to Never Quit - Using Something You’d Never Guess with James Lawrence 314. AMMA - Turning Trials into Triumphs: The Art of Resilient Leadership 210. AMMA - Failure Isn’t Final: Lessons Learned From Setbacks and Struggles

    506. Why There Truly Are No Excuses with Kyle Maynard

  2. Oct 13

    505. The 3 Questions You Need to Ask to Break Barriers in Business with Kat Cole

    How long has your team known what you should do before you finally did it? As part of the “Road to the Summit,” a special series ramping up to the 2026 Game Changers Summit this November 11-12, we’re revisiting some of the most powerful conversations ever featured at our events. In this encore episode of The Game Changing Attorney Podcast, we’re throwing it back to the 2024 Game Changers Summit, where Kat Cole, CEO of AG1 and former president of Cinnabon, took the stage to share what she has learned about driving innovation. Starting as a Hooters hostess at 17 and going on to run some of the best-known brands in the world, Kat’s story is a lesson in acting on what is already in front of you. Her advice is simple: ask your team what to change, then act on what they say. Here’s what you’ll learn: Why your success can hide the changes that matter most How to ask your team three questions that show what to stop, start, and change What it takes to move a hesitant team from fear to action Someone on your team has probably already spotted the fix you haven’t gotten to yet. (00:00:00) Introduction (00:03:23) From Hooters hostess to CEO (00:04:48) Why she took over AG1 (00:09:18) Cinnabon amid a recession (00:11:53) Staying close to the action (00:12:33) The three questions to ask (00:16:02) Level up while winning (00:20:17) Franchisees threaten to sue (00:22:47) The fear of trading down (00:26:11) From fear to action (00:29:31) Back the productive rebels (00:31:46) The cost of moving too fast (00:32:31) A childhood in Jacksonville (00:35:41) What took you so long? (00:37:50) The Hot Shot Rule (00:41:15) Your past is not your anchor ---- Links & Resources: Kat Cole AG1 Hooters Focus Brands Baked by Melissa Unreasonable Hospitality by Will Guidara Behavioral economics Great Recession ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 417. The Secret to Building a Brand People Love with Steve Carse 412. Why Doing Hard Things Is the Ultimate Advantage 388. From Hooters Hostess to $600M CEO: Leading With Grit, Humility, and Urgency with Kat Cole

    505. The 3 Questions You Need to Ask to Break Barriers in Business with Kat Cole

  3. Oct 8

    504. AMMA — The Truth About Competition, Copycats, and Critics

    Every doubter, copycat, and competitor you've ever resented just handed you free fuel, whether they meant to or not. In this AMMA episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill field three listener questions about the people who doubt you, copy you, and measure themselves against you. They cover what to do when a skeptical father-in-law finally comes around, how to respond when a rival firm copies your playbook move for move, and why checking in on the competition too often can work against you. At the end of the day, the less energy you spend on other people's opinions and other people's moves, the more you have left to build something nobody else can touch. Here's what you'll learn: Why taking the high road beats getting even, no matter how satisfying revenge might feel How to respond when a competitor copies your playbook move for move What comparing yourself to everyone else is actually costing you Stop handing your energy to people who don't deserve it, and start spending it on the business only you can build. (00:00:00) Introduction (00:01:29) Gratitude after a near-miss bike crash (00:06:56) A skeptical father-in-law comes around (00:10:42) When a rival copies your playbook (00:13:39) When competitive tracking goes too far (00:15:34) Comparison really is the thief of joy ---- Links & Resources: Warren Buffett Berkshire Hathaway Richistan by Robert Frank For All Mankind ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 308. AMMA - Overcoming Doubt: Turning Fear into Fuel 302. AMMA - Leading with Integrity: How to Compete Ethically 286. AMMA - Innovate, Don’t Imitate: Handling Competitors, Critics, and Copycats

    504. AMMA — The Truth About Competition, Copycats, and Critics

  4. Oct 6

    503. Escaping Poverty to Create a Billion-Dollar, Flamin’ Hot Brand with Richard Montañez [Encore Edition]

    What if the only thing standing between you and your billion-dollar idea is the fear of looking ridiculous? In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Richard Montañez, the man behind the creation of Flamin' Hot Cheetos, to unpack the mindset that took him from a janitor at Frito-Lay to a billion-dollar brand builder. Richard shares the childhood lessons, the risks he took, and the relentless hunger that drove him to create opportunity where none existed. He makes the case that owning your background instead of hiding it is what separates the people who break through from the ones who stay stuck. Here’s what you’ll learn: Why opportunity has to be created, not waited for How to spot the idea everyone else is too "expert" to see What it takes to grow from pioneer to settler to purposeful leader Stop waiting for someone to hand you an opportunity and go create your own. (00:00:00) Introduction (00:01:59) Hunger Is the Antidote to Fear (00:09:22) It's Not About How Smart You Are (00:14:28) Judy and the Power of Partnership (00:23:10) Pioneers, Settlers, and Mentorship (00:29:33) Act Like an Owner (00:36:08) Earning Trust Before Earning a Title (00:39:15) The Spark Behind Flamin' Hot Cheetos (00:47:38) Calling the CEO Himself (00:51:53) Walking Into the Big Presentation (00:53:42) Finding the Courage to Stand Out (01:02:02) Bringing the Story to the Big Screen (01:05:33) What It Means to Be a Game Changer ---- Links & Resources: Flamin' Hot: The Incredible True Story of One Man's Rise from Janitor to Top Executive by Richard Montañez Flamin' Hot (2023 film) Eva Longoria DeVon Franklin Roger Enrico Bob Iger PepsiCo ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 390. Passion, Process, and Pitmaster Wisdom for Law Firm Leaders with Rodney Scott 145. Cliff Bleszinski - Control Freak: Relentless Obsession in Video Games and Success 90. Kara Goldin - Undaunted: Overcoming Doubts and Building an Empire

    503. Escaping Poverty to Create a Billion-Dollar, Flamin’ Hot Brand with Richard Montañez [Encore Edition]

  5. Oct 1

    502. AMMA — How to Protect Your Law Firm From the Wrong Executive Hires

    A polished interview, a stack of glowing references, and an impressive resume can still land you the wrong leader for your firm. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill dig into why leadership hires and promotions so often go wrong. From the star litigator who wants the corner office to the polished executive who interviews beautifully and then underdelivers once they're in the seat, they trace the gap between performing well and leading well. This episode is a practical playbook for testing competency before you hand someone your team. Here's what you'll learn: Why your best performer might be the wrong pick to lead your team How to test a candidate's leadership skills before you commit to the hire What actually separates a great interview from real competency Your next leadership decision is too expensive to leave to a good interview alone. (00:00:00) Introduction (00:01:27) New Gadgets Worth Watching This Season (00:06:27) Going Analog: The Tin Can Phone (00:08:57) When Your Top Performer Backfires (00:14:23) Why Big-Firm Hires Don't Always Fit (00:17:49) Testing for Real Leadership Competency (00:20:32) Getting Honest References Out of People (00:21:52) Closing Thoughts ---- Links & Resources: The AI Doc: Or How I Became an Apocaloptimist iPhone Duo Apple Vision Pro Dyson toothbrush James Dyson Eight Sleep Pod 6 Tin Can Dark Matter Tim Cook John Ternus ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 405. AMMA - What it Takes to 10x Everything 343. AMMA - No Courage, No Progress: Why Hesitation Is Costing You Big 187. Dan Martell - Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire

    502. AMMA — How to Protect Your Law Firm From the Wrong Executive Hires

  6. Sep 29

    501. Why Human Connection Is Your Law Firm’s Greatest Advantage with Riaz Meghji

    What is it costing your firm every time a client walks away feeling like a case number instead of a person who was truly heard? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with human connection expert Riaz Meghji to unpack why so many law firms lose clients they never realized were drifting away. Riaz shares the five habits behind his bestselling book, Every Conversation Counts, and why disconnection was spreading through workplaces and relationships long before the pandemic gave it a name. This is a conversation about what it actually takes to make clients, teammates, and family feel truly seen. Here's what you'll learn: Why certainty in high-stakes conversations pushes clients and teammates away instead of building trust How to tell the difference between sharing from the wound and sharing from the scar as a leader What it takes to make your team and clients feel genuinely seen, not just heard Somebody in your life is waiting for you to ask a better question. (00:00:00) Introduction (00:01:25) The loneliness pandemic before COVID (00:05:37) From awkward teen to TV host (00:14:06) Ask for stories, not answers (00:18:56) Habit 1: Listening without distraction (00:22:04) Accepting bids for connection (00:26:20) Habit 2: Making small talk bigger (00:33:21) Habit 3: The perfect persona (00:38:13) Habit 4: Being assertively empathetic (00:44:49) Habit 5: Making people feel famous ---- Links & Resources: Every Conversation Counts: The 5 Habits of Human Connection That Build Extraordinary Relationships by Riaz Meghji The Conscious Parent by Dr. Shefali Tsabary Raising Conscious Sons by Dr. Shefali Tsabary John Gottman Chris Voss Hugh Jackman Arsenio Hall ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 493. Why Relationships Matter More Than Anything Else with Eddy Arriola 275. Kim Scott - The Power of Radical Respect 172. Marcus Lemonis - The Three Keys to Business: People, Process, and Product

    501. Why Human Connection Is Your Law Firm’s Greatest Advantage with Riaz Meghji

  7. Sep 24

    500. What You Can Learn From The Most Successful People on Earth: Episode 500 Spectacular

    After 500 episodes, these are the twenty conversations that changed how we think about winning. To celebrate 500 episodes of The Game Changing Attorney Podcast, Michael Mogill brings together twenty of the show's most unforgettable guests, including trial lawyers, entrepreneurs, and elite performers, for a single milestone episode built around the lessons that have shaped how we think about winning. It spans courtroom strategy, business scaling, and the mental game behind sustained excellence, distilling years of insight into one episode. Here's what you'll learn: Why grit, humility, and discipline separate legends from everyone else How to make high-pressure decisions the way elite trial lawyers, founders, and performers do What it takes to build a legacy that outlasts any single win 500 episodes came down to this: the twenty conversations worth revisiting for the rest of your career. (00:00:00) Introduction (00:02:35) John Morgan: The Fork in the Road (00:12:08) Brian Panish: Day of the Verdict (00:22:11) Nick Rowley: Learning From Losses (00:31:40) Camille Vasquez: Staying Authentic (00:41:42) Marcus Lemonis: The 3 P's of Business (00:53:35) Kat Cole: From Hostess to CEO (01:08:58) Verne Harnish: Scaling Past Plateaus (01:20:47) Dan Martell: Buying Back Your Time (01:30:18) Kevin O'Leary: What Makes Him Invest (01:41:53) Kim Scott: Bias, Prejudice, Bullying (01:53:40) John Maxwell: Leadership Is Influence (02:02:30) Ryan Holiday: What You Can Control (02:12:02) Robert Greene: The Art of Persuasion (02:24:13) Morgan Housel: The Psychology of Money (02:31:37) Jesse Cole: Doing the Opposite (02:41:34) Andy Glaze: Running as Punishment (02:51:29) Kristen Holmes: Sustainable Performance (03:03:06) Tim Grover: Define Winning in One Word (03:14:22) Alex Hormozi: What Founders Get Wrong (03:24:24) David Goggins: Taking Souls Links & Resources: John Morgan Brian Panish Nick Rowley Camille Vasquez The Depp v. Heard defamation trial Marcus Lemonis The Profit (CNBC) Kat Cole Verne Harnish Scaling Up by Verne Harnish Dan Martell Buy Back Your Time by Dan Martell Kevin O'Leary Shark Tank Kim Scott Radical Candor by Kim Scott John Maxwell Ryan Holiday The Obstacle Is the Way by Ryan Holiday Robert Greene The 48 Laws of Power by Robert Greene Morgan Housel The Psychology of Money by Morgan Housel Jesse Cole Andy Glaze Smile, or You're Doing It Wrong by Andy Glaze Dr. Kristen Holmes Tim Grover Relentless by Tim Grover Alex Hormozi David Goggins Can't Hurt Me by David Goggins Learn what sustainable growth can look like for your firm at crispcoach.com. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. If you enjoyed this episode, you may also like: 400. The Most Important Lessons After 400 Episodes 100. Game Changing Stories: 100th Episode Spectacular 66. The King of the Jungle Returns: LIVE from the EVOLVE Summit

    500. What You Can Learn From The Most Successful People on Earth: Episode 500 Spectacular

  8. Sep 22

    499. Why Knowing Your Strengths Saves You Energy and Money with David Kolbe [Encore Edition]

    What if the key to unlocking your law firm’s full potential wasn’t in the resumes you review but in understanding how your team is instinctively wired to take action? In this encore episode of The Game Changing Attorney Podcast, Michael Mogill is joined by David Kolbe, CEO of Kolbe Corp and a thought leader in conative assessments. David shares his journey from the legal field to becoming an influential figure in helping organizations understand and harness instinctive strengths through the Kolbe assessment. The discussion dives into his insights on team dynamics, revealing the potential of both professional success and personal satisfaction by understanding one’s inherent strengths. Here’s what you’ll learn: How understanding conative strengths through the Kolbe assessment can lead to increased productivity and job satisfaction Why aligning team roles with natural inclinations reduces burnout and enhances overall firm efficiency and growth How leveraging Kolbe insights can improve both professional relationships and personal dynamics, leading to more harmonious and effective interactions This episode holds the game plan for building a cohesive, motivated, and insanely effective team - the kind of team that doesn’t just help you grow, but helps you dominate your market. (00:00:00) Introduction (00:02:29) Why David Kolbe left legal practice (00:04:34) The three parts of the mind (00:10:00) Why your natural strengths don't change (00:12:16) The hidden energy cost of certain tasks (00:18:18) Using Kolbe to make better hires (00:28:24) Building a team with complementary talents (00:31:37) Using Kolbe to strengthen relationships (00:41:47) When the right person is in the wrong role (00:46:20) AI and the future of human strengths ---- Links & Resources: Kolbe Myers-Briggs (MBTI) DiSCStrategic Coach and Kolbe - Mastering the People Component™ Predictive Index LSAT SAT EOS Florence Mykonos AI ChatGPT ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 406. How to Build a Law Firm Culture That Actually Works 425. Season 6 Finale: The Non-Negotiables of Elite Brands and People 355. How Two Lawyers Took on Legal Giants and Won with Spetsas Buist

    499. Why Knowing Your Strengths Saves You Energy and Money with David Kolbe [Encore Edition]
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How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

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