The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill
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How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

  1. 440. AMMA — The 7 Most Common Questions Scaling Law Firm Owners Ask

    1D AGO

    440. AMMA — The 7 Most Common Questions Scaling Law Firm Owners Ask

    The decisions that felt simple at six figures become exponentially harder at nine. In this rapid-fire AMMA episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle seven of the most common questions from eight and nine-figure law firm owners navigating complexity at scale. From leadership misalignment to founder bottlenecks, this AMMA explores what actually breaks inside growing firms and how to recognize it before it costs you momentum. If you think bigger revenue will just solve all of your firm’s problems, this conversation will change your mind. Here's what you'll learn: Why leadership decisions have more impact as your firm scales, and how to evaluate when to replace a leader The framework for determining if a challenge is a systems issue, a leadership issue, or both How to evaluate high-reward opportunities when the personal cost feels too high If your firm is growing, this episode will show you where the real risks are hiding. ---- 03:32 – What decisions get harder as firms scale from six to nine figures. 06:28 – How to identify if a challenge is a leadership or systems issue. 08:50 – Why firm owners accidentally become bottlenecks as they grow. 11:00 – The early warning signs that a leadership team is misaligned. 14:43 – What separates teams that look good on paper from teams that can actually scale. 17:07 – What to focus on in your first 90 days as CEO of an eight-figure firm. 20:05 – What winning actually looks like beyond revenue at nine figures. ---- Links & Resources: Miracle (1980) ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 423. AMMA — How to Actually Scale Your Standards 403. AMMA — How to Scale Beyond Growth Basics 375. AMMA — Stop Being the Bottleneck: Lead Your Firm Without Being Needed

    23 min
  2. 439. How to Remove Disrespect and Bias From Your Team Culture with Kim Scott [Encore Edition]

    3D AGO

    439. How to Remove Disrespect and Bias From Your Team Culture with Kim Scott [Encore Edition]

    Radical respect is the prequel to radical candor. Without it, you won't bother challenging anyone. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Kim Scott, author of Radical Candor and Radical Respect, to tackle the workplace dynamics that quietly destroy firm culture. Kim shares how a colleague's feedback on her own book exposed the blind spots she had around bias, prejudice, and bullying in the workplace, ultimately leading her to write Radical Respect. This conversation reveals how leaders accidentally exclude top talent through "oblivious" promotion processes, and why the brilliant jerk who delivers results will ultimately cost you more than they're worth. Kim gives you the exact language to use when things get uncomfortable, so you stop defaulting to silence. Here's what you'll learn: The difference between bias, prejudice, and bullying, and how to respond to each The “I/It/You” framework for course-correcting conversations that lack respect How to create a shared vocabulary for disrupting bias on your team It's better to have a hole in your team than an a*****e on your team. ---- Show Notes: 03:09 – The feedback from a black woman CEO that made Kim realize what she'd missed. 09:15 – How to know if you're dealing with bias, prejudice, or bullying in the moment. 09:15 – The I, It, You framework for responding to each type of disrespect. 16:14 – Why leaders need to create three types of consequences for bullying behavior. 19:38 – The difference between healthy conflict and repeated bullying that ignores feedback. 20:55 – What it means to be an upstander versus a bystander when you witness bias. 23:46 – Why silence is the default and how to calculate the ROI of speaking up. 26:40 – How to create a shared vocabulary so your team knows what to say when bias happens. 36:06 – How oblivious exclusion shows up in promotion meetings and how to catch it. ---- Links & Resources: Radical Respect by Kim Scott Radical Candor by Kim Scott Thinking Fast and Slow by Daniel Kahneman Radical Candor Podcast Bob Sutton Episode 25. Kim Scott — Radical Candor: How to be a Kickass Boss ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 369. Your Ego Is Making You Miserable with Cy Wakeman 352. Susan Fowler — Why Everything You Know About Motivating Your Team Might Be Completely Wrong 25. Kim Scott — Radical Candor: How to be a Kickass Boss

    43 min
  3. 438. AMMA — Lessons Learned From 5,000 Days of Crisp

    FEB 19

    438. AMMA — Lessons Learned From 5,000 Days of Crisp

    "If I failed, I wanted it to be 100% my fault." In this special episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill reflect on 5000 days of building Crisp. They walk through the dark ages of working out of a dental office with $500 and no idea what they were doing, the years of building real infrastructure and systems, the $8 million Game Changers Summit at Mercedes-Benz Stadium that became their moon landing, and the final evolution where Michael removed himself as the bottleneck entirely. This is an unfiltered look at what building a nine-figure company actually requires at each stage: pure grit when you know nothing, relentless focus on brand when everyone's watching, and the discipline to build systems that work without you. Here's what you'll learn: Why working 100 hours a week got them to seven figures but would have capped them there forever How the brand became the only competitive advantage that matters and why people who hated them still respected what they built What it means to go from hustler to manager to leader to CEO to owner, and why each evolution requires letting go of what got you there 5000 days. Zero debt. 100% ownership. Built by people who believed before there was anything to believe in. ---- 01:53 – Why 5000 days of Crisp is worth celebrating and the surprise party that almost didn't happen. 09:57 – Why "I can outwork anyone" is a badge of honor early on and a liability later. 14:19 – What Jessica found when she walked into Crisp and why she bulldozed everything she saw. 18:13 – What it actually feels like to cross a million dollars in revenue when you've been grinding for years. 20:01 – The milestone that finally made Crisp feel legitimate and what it meant to be able to offer it. 31:41 – Why the Game Changers Summit was designed to feel like a rock concert, not a legal conference. 43:03 – What it took to pull off a legal conference at Mercedes-Benz Stadium and whether Michael would do it again. 48:49 – What the transition from CEO to owner actually looks like in practice and why it takes so long to get there. 53:25 – Why the value of your business is inversely proportional to its dependency on you. ---- Links & Resources: Game Changers Summit Joey Diaz Armageddon ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like 382. What It Takes to Build a $100M Legal Business 265. Jessica Mogill — Streamlined Operations: Relentless Execution 210. AMMA — Failure Isn’t Final: Lessons Learned From Setbacks and Struggles

    57 min
  4. 437. The Longevity Blueprint: Science From the Cutting Edge

    FEB 17

    437. The Longevity Blueprint: Science From the Cutting Edge

    You can't delegate your longevity to a system that only gets paid when you're sick. In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Dr. Bill Kapp, Chief Medical Officer and co-founder of Fountain Life, to explore the cutting edge of longevity science. Dr. Kapp reveals how creating a comprehensive digital twin with 250 gigabytes of personalized health data can detect fatal conditions 20 to 30 years before symptoms appear, why your family doctor is 17 to 20 years behind the latest technology, and how exponential innovations from gene editing to AI-powered diagnostics are reshaping what's possible for extending your healthspan. This conversation cuts through the influencer noise in the longevity space to focus on data-driven approaches backed by science, not hype. Here's what you'll learn: How full-body MRI scans with 10,000 slices and whole genome sequencing create a complete digital twin that enables personalized optimization Why muscle mass is the number one predictor of disease-free longevity and how lifting heavy outweighs everything else you can do Why you need to become the CEO of your own health and stop delegating your longevity to a broken medical system What you don't measure, you can't manage. It's time to become the CEO of your own health. ---- Show Notes: 02:39 – What Fountain Life is and the paradigm shift from symptom-based to proactive care. 12:13 – The comprehensive assessment: what gets measured and why it matters. 16:48 – The real risk of waiting and the airplane maintenance analogy. 20:01 – Genetics versus lifestyle: what's actually in your control. 26:01 – Making longevity technology accessible and what's coming next. 30:34 – Beyond detection: optimizing cellular health, hormones, and mitochondrial function. 41:29 – Longevity escape velocity and whether we can reverse aging in our lifetime. 44:06 – High-performance aging: why 80 doesn't have to mean slowing down. 45:45 – The top 3 takeaways: baseline testing, sleep optimization, and lifting heavy. ---- Links & Resources: Fountain Life Dr. Bill Kapp Tony Robbins Dr. Peter Diamandis Dr. Bob Hariri Why We Sleep by Dr. Matthew Walker ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 396. Why High Performers Can’t Afford to Ignore Wellness with Dr. Taz Bhatia 283. Marcus Filly — Fitness Secrets for Professional Success 41. Dave Asprey —Becoming Bulletproof: Living Your Longest and Healthiest Life

    50 min
  5. 436. AMMA — The Bigger The Firm, The Bigger The Problems

    FEB 12

    436. AMMA — The Bigger The Firm, The Bigger The Problems

    Growth doesn't solve problems. It reveals which ones you've been ignoring. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle the leadership challenges that surface as law firms scale. From decision paralysis to team dependencies, this conversation explores why bigger firms face bigger problems and what it takes to lead through them. Michael breaks down the decision-making framework elite CEOs use, why leaders must stop being the bottleneck, and how world-class execution requires being 51% right and moving fast. This episode confronts the uncomfortable truth that your leadership team might look perfect on paper but fail in practice without the right incentives, speed, and simplicity. Here's what you'll learn: Why leadership teams get paralyzed and how to cut through indecision with a clear decision matrix How to stop training your team to depend on you and start building independent problem solvers Why being 51% right beats waiting for perfect information every single time Growth amplifies your leadership gaps. The question is whether you'll address them or let them cap your ceiling. ---- 09:26 – The decision framework elite CEOs use: first-order, second-order, and third-order consequences. 13:54 – The 51% rule: why world-class operators only need to be right half the time to win. 15:20 – Why your leadership team still waits for your approval on everything and the real reason behind the bottleneck. 17:09 – Creating a decision matrix that empowers your team to act without needing you. 19:34 – Why strong individual leaders fail to work as a cohesive team when you scale. 20:12 – Aligning leadership around firm-level metrics that drive collaboration and strategic unity. ---- Links & Resources: Charlie Munger 2024 Commencement Address by Roger Federer at Dartmouth ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 421. AMMA — Scaling Your Firm Starts With the Decisions You’re Afraid to Make 339. AMMA — The Growth Blueprint: What It Takes to Build a 7, 8, and 9-Figure Law Firm 140. Chris Ronzio — Building and Leveraging a Business Playbook

    23 min
  6. 435. The 15-Minute Habit That Prevents Attorney Burnout with Leah Lagos

    FEB 10

    435. The 15-Minute Habit That Prevents Attorney Burnout with Leah Lagos

    Your heart reveals more about your performance capacity than you think. In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Dr. Leah Lagos, clinical psychologist and performance expert, to explore the science of heart rate variability and how a simple breathing practice can transform cognitive performance, emotional regulation, and long-term resilience. From working with elite athletes on the PGA Tour to coaching world leaders and executives, Dr. Lagos breaks down how resonant frequency breathing changes baseline heart rhythms, prevents cognitive fatigue, and allows high performers to make critical decisions without fear. This conversation will equip you with the physiological tools that separate sustained excellence from burnout. Here's what you'll learn: Why heart rate variability is a more reliable indicator of cognitive capacity than most people realize How 15 minutes of resonant frequency breathing twice a day can rewire your nervous system Why comparing your HRV to others is meaningless and what metrics actually matter for performance Want to improve your performance? Start with your heart. ---- Show Notes: 02:58 – Dr. Leah Lagos explains the science of resonant frequency breathing and how it creates homeostasis in the nervous system. 06:20 – Why comparing your HRV to others is meaningless and what metrics actually matter for performance. 12:06 – How chronic stress compounds over time and shows up reliably in your heart rate variability. 13:36 – The lifestyle factors that tank HRV: alcohol, dehydration, excessive caffeine, and who you spend time with. 17:59 – Why HRV training expands prefrontal lobe bandwidth and prevents cognitive fatigue under pressure. 22:35 – How resonant frequency breathing differs from meditation and produces measurable baseline changes in four weeks. 28:45 – The practical protocol: 15 minutes twice a day, finding your resonant frequency, and committing for ten weeks. 37:35 – The role of vagal tone in connecting heart, gut, and brain for better decision-making and health. 39:25 – Why breathwork is a must-have practice for longevity and sustained excellence, not just recovery. ---- Links & Resources: Dr. Leah Lagos Heart Breath Mind by Dr. Leah Lagos Oura Ring WHOOP Garmin Polar Alex Honnold ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 420. The Sleep Science That Separates Elite Performers with Dr. Michael Breus 396. Why High Performers Can’t Afford to Ignore Wellness with Dr. Taz Bhatia 125. Health Hackers: Mastering Habits to Operate at Peak Performance

    45 min
  7. 434. AMMA — Unconditional Love and Other Business Disasters

    FEB 5

    434. AMMA — Unconditional Love and Other Business Disasters

    Confusing great culture with unconditional acceptance is one of the fastest ways to destroy a business. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill challenge the belief that accountability and close relationships can’t coexist. The conversation begins with Michael reflecting on Steve Wynn's philosophy of creativity and how it applies to standing out in saturated markets, then shifts into three critical questions about culture, accountability, and performance. From diagnosing silent culture problems to justifying special privileges for top performers, this episode tackles the hard truths that most leaders avoid. The tightest cultures are built on standards, not sentiment. Here's what you'll learn: Why creativity is not about invention but about creating contrast between expectation and reality How to maintain accountability and culture simultaneously without confusing the two Why special talent deserves special privileges and how to defend that to your team Unconditional love has no place in business. Unconditional standards do. ---- 02:25 – Michael Mogill explains Steve Wynn's definition of creativity as the clash between thesis and antithesis. 03:54 – How the Game Changers Summit became innovative by defying conference expectations rather than matching them. 11:09 – Jessica Mogill shares how skip-level meetings reveal patterns and uncover real culture problems. 13:43 – Why calling your business a family creates unconditional expectations that destroy accountability. 15:45 – How transparency with performance data prevents resentment when underperformers are let go. 17:39 – Why exceptional performers deserve exceptional privileges and how to defend that decision. 18:52 – The NFL veteran principle: special treatment must be earned daily and can be taken away. ---- Links & Resources: Steve Wynn Video on Creativity The Mirage The Game Changers Summit Fyre Festival The Power of the Dog by Don Winslow ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 394. How to Grow Without Losing Culture (Or Your Sanity) with Varghese Summersett 352. Susan Fowler — Why Everything You Know About Motivating Your Team Might Be Completely Wrong 54. Eric Farber — The Case for Culture

    21 min
  8. 433. Everything You Need To Know to Overhaul Your Firm’s Culture with Cy Wakeman [Encore Edition]

    FEB 3

    433. Everything You Need To Know to Overhaul Your Firm’s Culture with Cy Wakeman [Encore Edition]

    Drama isn't just annoying. It's measurable, costly, and completely avoidable. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Cy Wakeman, leadership expert, author of No Ego, and founder of Reality-Based Leadership, to unpack the staggering cost of emotional waste in the workplace. From venting and scorekeeping to resisting change and holding organizations hostage, drama silently destroys productivity and engagement. This conversation challenges the conventional wisdom around employee happiness and exposes the hard truths about accountability, leadership myths, and what it really takes to build a high-performing culture. Here's what you'll learn: Why the average employee spends over two hours a day stuck in drama, and what that really costs your firm How to stop managing emotional waste and start building a culture rooted in accountability and results Why popular leadership advice is often based on flawed research, and what the evidence actually says about engagement and performance Stop managing the drama and start building the culture you actually want. ---- Show Notes: 02:56 – Cy Wakeman discusses her mythbusting approach to leadership and why she brings evidence-based research back into HR instead of relying on pop psychology. 05:15 – Understanding the invisible tax that drains productivity and engagement from every team without most leaders realizing it. 06:12 – The cost of workplace drama and why it's affecting far more of your organization than you think. 14:25 – Why the strategies designed to boost engagement often backfire and create the opposite of what leaders intended. 16:09 – The accountability paradox that makes it impossible to satisfy everyone on your team with the same approach. 19:20 – Where leaders should actually invest their time and energy for maximum organizational impact. 24:35 – What really happens when you raise standards and why most leaders are wrong about the consequences. 28:26 – A new framework for measuring employee value that goes far beyond traditional performance reviews. 36:20 – Rethinking generational differences and what younger employees actually bring to high-performing organizations. ---- Links & Resources: No Ego by Cy Wakeman Reality-Based Leadership by Cy Wakeman The Reality-Based Rules of the Workplace by Cy Wakeman Reality-Based Leadership Website ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 369. Your Ego Is Making You Miserable with Cy Wakeman 191. Joey Coleman — Never Lose an Employee Again: The Simple Path to Remarkable Retention 97. Liz Wiseman — Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact

    43 min
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How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

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