The Business Storyteller Podcast

Piktochart
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Welcome to The Business Storyteller Podcast by Piktochart! This is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in storytelling for their business. If you’re curious to learn how the art of storytelling can make an impact on your businesses and brands, The Business Storyteller Podcast by Piktochart is for you! Get all the show notes at https://piktochart.com/podcast/

  1. Season 2, Ep 10: How to Win at Email Marketing to Grow Your Brand (featuring Danni Roseman, Content Marketing Specialist of Surfer SEO)

    11/10/2022

    Season 2, Ep 10: How to Win at Email Marketing to Grow Your Brand (featuring Danni Roseman, Content Marketing Specialist of Surfer SEO)

    Every day when you open your email inbox, you’re bound to receive a number of marketing emails from the brands that you follow. Have you ever wondered what determines whether you'd open or delete the email?   In this episode, we’re going to explore that further with Danni Roseman, Content Marketing Specialist at Surfer. At Surfer, Danni focuses primarily on blog management, copywriting, and growth marketing initiatives.   Danni is a lover of the written word and takes a uniquely holistic approach to content marketing combining over 13 years of writing and editing experience to create content that has reached people in over 150 countries.  Stay connected with Danni on LinkedIn or check out Surfer.  Show Notes 00:00 - Intro  01:51 - Danni's career journey from education to content and copywriting  03:10 - Why email marketing still plays an important role despite the rise of other marketing channels  04:20 - The future of email marketing and its potential impact  05:55 - Surfer's approach to email marketing  08:35 - Practical steps to get started on email marketing  11:01 - Challenges to expect in email marketing  13:41 - Top three tips for winning at email marketing  15:59 - Individuals and brands who are nailing email marketing – Eddie Shleyner (VeryGoodCopy), Hannah Baxter (Anxiety Beer), The Hustle  40:39 - Fun questions with Danni

    21 min
  2. Season 2, Ep 9: Building Your Authority on LinkedIn With The Power of Storytelling (featuring Konrad Sanders, Founder and CEO at The Creative Copywriter)

    10/27/2022

    Season 2, Ep 9: Building Your Authority on LinkedIn With The Power of Storytelling (featuring Konrad Sanders, Founder and CEO at The Creative Copywriter)

    As professionals, we all hang around on LinkedIn but have you ever wondered how you could use LinkedIn more in-depth to make the most of the platform?    This episode further explores that question with Konrad Sanders, the Founder, CEO, and Content Strategist at The Creative Copywriter. The Creative Copywriter is a fast-growing content strategy and copywriting agency that blends art with science to help brands like Adidas, Hyundai, TikTok, and Geox sell more stuff. Konrad’s mission is to break the boundaries of corporate dullness and help companies pierce through the noise with ‘real talk’, ‘word science’ and calculated creativity.  Stay connected with Konrad on LinkedIn or check out The Creative Copywriter. Show Notes 00:00 - Intro 01:45 - Konrad's career journey and the founding story of The Creative Copywriter 08:25 - The present and future of storytelling on LinkedIn for brands 15:01 - Konrad's '13 Lenses Methodology' for sharpening copywriting 20:13 - The difference between a company and personal LinkedIn accounts for building authority  27:04 - How can storytelling on LinkedIn factor into a brand’s top-of-the-funnel content? 30:45 - Top three tips for great storytelling on LinkedIn to build authority 36:43 - How has storytelling benefited The Creative Copywriter as a brand on LinkedIn? 39:19 - Individuals that excel in building authority on LinkedIn - Dave Harland (The Word Man)  40:39 - Fun questions with Konrad

    44 min

  3. 10/13/2022

    Season 2, Ep 8: How to Tell a Story That Sticks With the Audience (featuring Arthur Jones, Brand Architect at The Art of Standing Out)

    Is there a particular story from a brand that has resonated or stuck on to you? All of us can think of at least one brand that has affected us in that manner. That’s indefinitely the outcome of a brand that has been successful in telling a story that sticks with the audience.    This episode explores the question with Arthur Jones, Brand Architect at The Art of Standing Out, a consulting agency that adapts a story-driven approach to leadership and business growth. As an executive coach and brand strategist, Arthur believes that our brand stories become our business strategies. Stay connected with Arthur on LinkedIn or check out his website. Show Notes 00:00 - Intro 01:25 - Arthur's career journey and human communications 07:12 - Storytelling for brands in the past and present 11:30 - Digital Darwinism and VUCA - How to navigate storytelling for the future 19:05 - The four-step story process 27:56 - How Patagonia as a brand becomes successful in storytelling 30:16 - Fun questions with Arthur

    36 min

  4. 09/29/2022

    Season 2, Ep 7: How to Tell a Story That Turns Your Audience Into a Customer With Content (featuring Emilia Korczynska, Head of Marketing at Userpilot)

    What draws your attention as a follower of any brands or organizations you’re following? Beyond that, what convinces you not just to be a follower but to convert and become a customer of the brand?    This episode further explores that question with Emilia Korczynska, Head of Marketing at Userpilot. Userpilot is a product growth platform helping product teams deliver personalized in-app experiences to increase growth metrics at every user journey stage.    With Emilia’s content marketing background, she loves experimenting with content and SEO, and builds content and outbound ops for her growing marketing team. Stay connected with Emilia on LinkedIn or check out Userpilot's website. Show Notes 01:35 - Emilia's career journey from journalism to marketing   04:55 - The role of storytelling in converting customers  07:48 - Why should brands and businesses care about storytelling with content?  10:24 - Predictions of how storytelling will impact brands and businesses in the future  12:16 - How storytelling with content has benefited Userpilot  15:26 - The challenges of storytelling with content  17:46 - 3 tips for telling a story that will convert customers  21:00 - Brands that are excelling in telling stories with content - Dove, Spendesk 25:39 - Fun questions with Emilia

    29 min
  5. Season 2, Ep 6: What Does It Mean to Be The Chief Storytelling Officer (featuring Nick Van Weerdenburg, CEO at Rangle)

    09/16/2022

    Season 2, Ep 6: What Does It Mean to Be The Chief Storytelling Officer (featuring Nick Van Weerdenburg, CEO at Rangle)

    In this special episode, we’ll be speaking with Nick Van Weerdenburg, founder and CEO of Rangle. More than a CEO, Nick is also known as the Chief Storytelling Officer of Rangle. Rangle is a scaled experience engineering consultancy built from the ground up on digital-first talent, team, technology, and agile practices. We’ll be hearing from Nick on what it means to be the chief storytelling officer of Rangle. We’ll uncover how storytelling forms the basis of Rangle as a consultancy – from promoting their culture internally to their approach in working with clients externally.  Stay connected with Nick on LinkedIn or check out Rangle. Show Notes  01:35 - Nick's career journey and how he founded Rangle   03:58 - How storytelling forms the basis of Rangle  09:12 - The concept and role of a chief storytelling officer  13:04 - Why is storytelling important for brands in the present and future?   16:15 - How do stories promote Rangle's culture internally?  24:22 - Rangle's approach in storytelling when working with clients  29:52 - 3 tips for doing storytelling successfully   33:30 - Brands who are nailing storytelling - Uniqlo, Nike, Tesla  37:58 - Fun questions with Nick

    45 min

  6. 08/25/2022

    Season 2 Ep 5 | Why Company Culture Matters for a Fully Remote Team (Lessons from Zengrowth) - feat Rachel Wright

    In this episode, we’re exploring why company culture matters for a fully remote team and I’m delighted to be joined by Rachel Wright, a founder and HR expert living in Berlin, Germany.    In Rachel’s latest professional chapter at Zengrowth, a fully remote digital marketing agency with a team of 40, Rachel defined and shaped a remote-first culture, first as the Head of HR and then as the interim CEO of the company.  Stay connected with Rachel on LinkedIn or check out her website. Show Notes 01:17 - Rachel's career journey from Zalando to Zengrowth 02:49 - Why culture matters for a company? 04:56 - Importance of culture for a remote company 06:08 - How the pandemic has shifted the emphasis of company culture beyond lip service 07:34 - Key lessons from building a culture at Zengrowth 13:12 - The challenge of building culture for a fully remote team 16:45 - How culture has benefited Zengrowth internally and externally 20:58 - 3 tips for building a great culture for remote teams 24:23 - The future of work culture for remote companies 27:47 - Examples from remote companies that are successful in building a great work culture 30:16 - Fun questions with Rachel

    33 min

  7. 08/12/2022

    Season 2 Ep 4 | The Value of Being Contrarian in B2B Marketing (featuring Ilia Markov, Marketing Director at Toggl)

    Can a brand build its name by being contrarian and opinionated, opposing popular opinion or current practice?    In this episode, we will be discovering the idea of being contrarian in B2B marketing with Ilia Markov, who is the Marketing Director at Toggl, a productivity tool that helps teams work better.    Ilia will share Toggl’s brand positioning in being opinionated and contrarian and how that has helped to build their brand. We will learn how this affects everything they do, from their operation as a team to their product development and marketing strategy. Stay connected with Ilia on LinkedIn or Twitter. Show Notes 01:44 - Ilia's career journey and his personal life in Bulgaria 05:01 - What inspired Toggl to position its brand as being contrarian and opinionated? 09:28 - How being contrarian benefited Toggl internally and externally 13:24 - Practical advice and steps to embrace being contrarian as a brand 17:18 - Lack of conviction and internal alignment are real challenges 19:11 - 3 tips for doing brand positioning successfully 24:40 - Favorite individual and brands that are contrarian at their core 26:27 - Fun questions With Ilia

    31 min

  8. 07/28/2022

    S2 Ep 3 | Why Community Building Is A Business Strategy (featuring Bri Leever, Community Architect at Ember Consulting)

    What is a product, service, interest, or hobby that you love, and what fuels your support and love for them? A popular quote says it best, “People come for the product, but they stay for the community.”   In this episode, we explore why community building is a business strategy with Bri Leever, Founder and Lead Community Architect at Ember, a company that helps purposeful brands become community-led.    Bri has been formally designing, leading, and growing communities in-person and virtually for over seven years. She has successfully helped a social enterprise, Sseko, to launch and build a community that drives millions of dollars in sales annually for the brand. At the present day, Bri partners with purposeful brands to help them transition to being community-led by crafting a community framework to activate their top customers. Stay connected with Bri on LinkedIn or check out her website.  Full transcript: https://piktochart.com/podcast/bri-leever Show Notes 01:53 - How Bri got started in community building 05:18 - Community as a network to connect members to one another 08:04 - The rise of community-led brands and organizations 09:49 - The future of community - growing from a cult to a network 13:46 - Why community building itself is actually a business strategy 17:32 - Launching Piktochart's own community, Piktosquad 21:11 - Start a community by talking to your people 22:54 - Tips for building communities successfully - the three C's 26:33 - Best examples of communities - Lululemon, Lego, Notion and more 29:36 - Fun Questions with Bri

    33 min
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About

Welcome to The Business Storyteller Podcast by Piktochart! This is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in storytelling for their business. If you’re curious to learn how the art of storytelling can make an impact on your businesses and brands, The Business Storyteller Podcast by Piktochart is for you! Get all the show notes at https://piktochart.com/podcast/

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