Whiskey & Wisdom

Whiskey & Wisdom
Whiskey & Wisdom

Discussing life's most fascinating topics over a good glass of whiskey.

  1. 3 DAYS AGO

    Growing Your Business with Video Marketing Expert Nick Rizzo

    Whiskey Wisdom Podcast: Growing Your Business with Social Media Expert Nick Rizzo In this episode of the Whiskey & Wisdom Podcast, co-hosts Tyler Yaw and Chris Kellum welcome Nick Rizzo, a social media and video marketing expert. Nick shares his journey from studying exercise science to diving into video content creation. Discover how Nick helps local service businesses grow through effective social media strategies, the importance of empathy and understanding your customer, and the power of retargeting ads. Nick also discusses the significance of taking consistent small steps toward success and his future goals of building a strong team to provide the best client experience. Tune in for valuable insights on growing your business through social media. 00:00 Introduction and Guest Welcome 01:11 Nick Rizzo's Background in Video and Social Media 02:22 Transition from Personal Training to Videography 03:31 Freelancing and Early Career Hustle 04:34 Moving to Virginia Beach and Career Growth 05:23 Full-Time Content Creation in Wilmington 06:40 Working with Service-Based Businesses 09:06 Marketing Strategies and Client Collaboration 14:11 Importance of Retargeting Ads 17:15 Testing and Ad Creation Process 19:43 Navigating Ad Fatigue and UGC Trends 20:14 Standing Out in a Saturated Market 21:12 Developing Effective Marketing Frameworks 22:36 The Importance of Resonating with Your Audience 24:50 Choosing the Right Editing Tools 27:44 Building a Strong Team for Business Growth 30:40 Overcoming Challenges in Video Marketing 34:28 Personal and Client Success Metrics 36:59 Advice for the Younger Self 40:56 Final Thoughts and Contact Information

    42 min
  2. 12/18/2024

    Scaling Small Businesses: Insights from Daring Haus

    Scaling Small Businesses: Insights from Mike Farnetti of Daringhouse | Whiskey and Wisdom Podcast In this episode of the Whiskey and Wisdom podcast, co-hosts Chris Kellum and Tyler Yaw chats with Mike Farnetti of Daring Haus about the journey of growing small businesses through finance, operations, marketing, and branding. Mike shares insights on his transition from a corporate finance career to co-founding Daring Haus with his wife, Sasha. They discuss the challenges and rewards of helping small businesses scale, the importance of holistic business advisory, and the personal motivations behind their work, including finding a work-life balance. Tune in to hear about Mike's experiences, his advice for entrepreneurs, and the unique approach of Daring Haus to business growth. 00:00 Welcome and Introductions 01:18 Mike Farnetti's Background and Business 03:02 Challenges and Rewards of Small Business 07:54 Balancing Family and Business 11:59 Finding and Working with Clients 18:26 Challenges of Implementing Change in Small Businesses 18:55 Balancing Expertise and Client Expectations 19:25 The Importance of Education in Business Consulting 20:20 Scaling a Business: Mindset and Delegation 21:38 Navigating Client Relationships and Industry Insights 29:08 Defining Success in Business and Personal Life 31:09 Lessons from the Restaurant Industry 33:07 Barbecue Talk and Personal Reflections 34:48 Closing Thoughts and Future Goals

    38 min
  3. 11/27/2024

    Exploring Upper Foundation: Bridging Financial Gaps for Holistic Health

    Discovering the Impact of Upper Foundation: Holistic Health & Nonprofit Insights Join hosts Chris Kellum and Tyler on the Whiskey and Wisdom podcast as they dive deep into the mission and transformative work of the Upper Foundation with their special guest, Wendy Marsh. Wendy, who stepped into the role after being inspired by founder Sarah Auld, shares the journey and vision of Upper Foundation—a nonprofit committed to bridging the financial gap for holistic healthcare services. Learn about the organization's transition from Health Possible to Upper Foundation, their unique approach to charity care, and the crucial role of community support and donations. Whether you are a potential donor or someone seeking alternative wellness solutions, this episode provides valuable insights into how Upper Foundation is making a significant impact in local communities. 00:00 Introduction and Monthly Theme 00:30 Meet Wendy Marsh and Upper Health Foundation 02:01 Understanding 501(c)(3) Nonprofits 02:58 Upper Foundation's Mission and Services 07:02 Personal Journey into Holistic Health 09:36 Marketing and Outreach Challenges 15:55 Fundraising and Community Engagement 17:43 Joining the Board: Process and Fit 18:08 Building Relationships in Business 19:06 The Importance of a Nonprofit Board 20:44 Volunteers vs. Fundraising 23:36 Community Support and Small Donors 26:08 Balancing Passion Projects and Full-Time Jobs 28:03 Defining Success and Community Impact 29:12 Encouraging Self-Advocacy in Healthcare 31:39 Connecting with Upper Health 33:59 Conclusion and Final Thoughts

    35 min
  4. 11/20/2024

    Cape Fear Literacy Council : Nonprofit Series 02

    Helping the Literacy Crisis In the Cape Fear Whiskey and Wisdom Podcast: Yasmin Shaw Tompkinson & Cape Fear Literacy Council Join Tyler and Chris as they sit down with Yasmin Shaw Tompkinson, Executive Director of the Cape Fear Literacy Council. Learn about the personalized education initiatives of the Council, aimed at helping adults transform their lives through improved literacy and education. Discover how specific reading strategies can aid those with dyslexia, the importance of tailored learning methods, and the profound impact of volunteer tutors. Yasmin shares insights into the organization's mission, goals, volunteer opportunities, and the broader implications of literacy on community well-being. If you're looking to get involved this season, this episode provides all the information on how you can make a difference. 00:00 Introduction and Nonprofit Series Announcement 00:35 Whiskey and Drink Preferences 01:59 Guest Introduction: Yasmin Shaw Tompkinson 05:16 Cape Fear Literacy Council Overview 10:41 Personal Stories and Impact of Literacy 18:29 Volunteer Training and Commitment 25:34 Celebrating 40 Years of Literacy 26:08 The Literacy Challenge in Numbers 28:01 The Joy and Struggle of Reading 28:27 Navigating Language Barriers 31:28 Community Support and Success Stories 35:12 How You Can Help 39:14 The Importance of Adult Education 43:10 Fundraising and Sustainability 48:56 Final Thoughts and Contact Information

    53 min
5
out of 5
22 Ratings

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Discussing life's most fascinating topics over a good glass of whiskey.

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