The Personal Side of Business Podcast

Jet Bunditwong

I connect with business owners, entrepreneurs and people living their dreams to tell their journeys and stories. My goal, is that if you are fulfilling your dream, you don’t feel like you’re alone and you can connect with these stories in some way. This podcast will interview people from all types of different business categories to show what their world is like.

  1. 2D AGO

    He Lost It All… Then Built It Back Through Relationships | Shawn Finnegan

    What happens when you go from raising $1.5 million… to just $2,500 in your bank account? In this episode of The Personal Side of Business, host Jet Bunditwong sits down with entrepreneur Shawn Finnegan, co-founder of TaxHive and creator of the X Room, to unpack one of the most powerful lessons in business: relationships are everything. Shawn shares the brutal reality of nearly losing it all—facing payroll he couldn’t cover, pressure from investors, and the weight of failure. But in that moment, he made a decision that changed everything: he rebuilt his business through connection, community, and strategic relationships. Today, that same philosophy has helped him: Scale multiple businesses Build a thriving entrepreneurial community (The X Room) Partner with high-profile names like Kevin O’Leary Help small business owners save thousands through smarter tax strategies This conversation dives deep into: Why most entrepreneurs ignore their network (and pay for it) The exact mindset shift that saved Shawn’s business How to walk into any room and build meaningful connections The biggest mistakes business owners make with taxes Why “who, not how” is the key to scaling If you’re building a business, feeling stuck, or trying to grow faster—this episode will change how you think about success. Your next breakthrough in business isn’t a strategy… It’s a relationship you haven’t built yet. Follow Shawn Finnegan on social media to learn more about: Tax strategy for small businesses Entrepreneur networking systems The X Room community IG-finneganshawn IG-the.xroom taxhive.com

    33 min
  2. APR 27

    The Employee Benefit That Could Reduce Turnover by 50% | Larry & Cheri Salazar

    What if one employee benefit could help companies reduce turnover while helping employees achieve homeownership? In this episode of The Personal Side of Business, Jet Bunditwong sits down with Larry and Cheri Salazar, founders of NestSTEPS Benefits, a company helping employers offer homeownership benefits to their teams. After experiencing their own challenges with buying a home, Larry and Cheri built a program that helps employees create financial plans, save for down payments, receive employer contributions, and learn how to maintain long-term homeownership. In this episode, we discuss: Why the average first-time homebuyer age continues to rise How employee turnover can cost companies thousands Why traditional workplace perks often fail How employers can help employees buy homes Why financial education is critical before purchasing a home How this model could reshape employee benefits in the future This episode is for business owners, HR leaders, entrepreneurs, and anyone interested in solving one of today’s biggest affordability challenges through innovation. This one feels very aligned with your audience because it speaks directly to employers/business owners while still having a broader human angle. You can check out more info at www.neststepsbenefits.com or contact Larry & Cheri at info@neststepsbenefits.com801.874.1860. If you would like to hear more entrepreneurial journeys, check out more episodes at personalsideofbusiness.com

    33 min
  3. APR 11

    How to Teach Kids About Money, Saving & Financial Literacy Early | Kelly Lee

    Why aren’t we teaching kids about money early enough? In this episode of The Personal Side of Business, Jet sits down with Kelly Lee, author of the Little Economist book series, to talk about how she’s helping young children understand financial literacy in a way that’s simple, fun, and actually engaging. Kelly’s journey started during the pandemic after realizing how many adults were financially unprepared for uncertainty. As a new parent with a background in finance, she set out to create something she couldn’t find anywhere — educational tools that teach kids about money at a young age through storytelling and relatable concepts. Now, with multiple books and a growing audience, she’s on a mission to change how the next generation learns about money. In this episode, we cover: Why financial literacy isn’t taught early enough in schools How kids can understand concepts like saving, spending, and investing The power of storytelling in teaching complex ideas Why adults often overcomplicate money (and how to simplify it) How early exposure to money concepts can shape lifelong financial habits This conversation is for parents, entrepreneurs, and anyone who wishes they had learned about money earlier in life. If you want to understand how to build better financial habits — or help the next generation do it — this episode is a must-listen.   Check out Kelly's website and socials: www.econforkids.com IG-little_economists tiktok-little_economists   Check out more episodes at personalsideofbusiness.com

    25 min
  4. MAR 22

    Small Business Marketing Strategy: Amber Gaige on Buyer Intent, Lead Generation, Branding & Why Businesses Stop Growing

    In this episode of The Personal Side of Business, Jet interviews Amber Gaige, marketing strategist and founder, to break down what actually drives small business growth, lead generation, and sales conversion in today’s competitive market. If you’re a business owner struggling with stagnant sales, low website traffic, poor lead flow, or inconsistent marketing results, this episode dives into the real reasons why—and how to fix them. Amber explains: How buyer intent marketing increases conversions and shortens the sales cycle The difference between marketing vs. sales systems (and why most businesses get it wrong) How to identify marketing pain points like low leads, low calls, and slow growth Why local SEO and geographic targeting matter for service-based businesses The importance of personal branding for entrepreneurs and small business owners How AI marketing tools, data analytics, and keyword targeting are changing the game Why video marketing, YouTube content, and brand visibility are now essential How to build trust, authority, and brand awareness that allows you to scale Whether you’re in home services, restaurants, e-commerce, or professional services, this episode gives practical insights into building a marketing strategy that actually produces results. If you’ve ever asked: Why is my business not growing? Why am I not getting enough leads? How do I improve my marketing strategy? Do I need to hire a marketer? This conversation will give you clarity on your next move. Because successful businesses don’t just work harder—they market smarter. To contact Amber Gaige, please click on the link below. https://farbeyondmarketing.com/   To listen and watch more episodes of The Personal Side of Business, click below. personalsideofbusiness.com

    35 min
  5. JAN 19

    Building Teams the Right Way: HR Through a Human Lens

    In this episode of The Personal Side of Business, host Jet Bunditwong sits down with Sara Nicholson, Human Resource Advisor with the San Diego SBDC, for an in-depth conversation on what every entrepreneur needs to understand about HR—before hiring their first employee. Sara shares her unconventional path from accounting and hospitality into human resources, and explains why HR is not the “evil department,” but rather the oil that keeps a business engine running smoothly. Together, they break down common HR myths, California compliance realities, and the foundational steps business owners must take to protect themselves and their teams. This episode covers: The essential HR foundations every business needs before hiring Independent contractors vs. employees and why misclassification is risky How to attract and retain quality employees on a limited budget Why company culture matters more than perks or pay alone Behavioral interviewing techniques that reveal how candidates really think The role AI can—and cannot—play in modern HR practices Whether you are hiring your first employee, scaling from 5 to 50, or simply want to reduce legal and emotional stress as a business owner, this conversation offers practical, real-world guidance grounded in experience and empathy. 🎧 A must-listen for entrepreneurs who want to grow responsibly, confidently, and human-first. https://sdivsbdc.org/ personalsideofbusiness.com

    44 min

Ratings & Reviews

5
out of 5
3 Ratings

About

I connect with business owners, entrepreneurs and people living their dreams to tell their journeys and stories. My goal, is that if you are fulfilling your dream, you don’t feel like you’re alone and you can connect with these stories in some way. This podcast will interview people from all types of different business categories to show what their world is like.