Some people do their best thinking on a walk. Me? I do my best thinking in the shower. So I was thinking in the shower about how "The Most Interesting Man in the World" is back — yes, that guy, Jonathan Goldsmith, returning as the Dos Equis spokesperson after a ten-year hiatus, now with a funny "amnesia" twist and a whole lot of nostalgia. And while I do appreciate a sexy, wise older gentleman with an open collar and a "stay thirsty, my friends" vibe, my shower thoughts flowed to this thought: "Okay… but where is the campaign for "The Most Interesting WOMAN in the World?" Who the heck is SHE? Because if we're being honest, she's probably not lounging around with a beer plotting her next adventure. She may be plotting but she's got a 'sh*tload of things to finish first before cracking open a beer or pouring a glass of wine or doing whatever relaxes her. So WHO IS SHE? By Jove I thought to myself, "The Most Interesting WOMAN in the World" is… WE! WE meaning – all the women over 50 (and there are plenty I tell ya!) with wisdom, passion and purpose —out there in the world 'still in the game', who've been there, done that, – and are still swinging against all odds most days. I was thinking, SHE likely has wrinkles, uses reading glasses, has a very busy brain, likely has a demanding job or business or demanding caretaking obligation. And most likely has a huge heart that still puts everyone else first. Hmmm. Sounds a lot like me. Sound like you? Or someone you know? Oh - and she buys a boatload of stuff. Like Me. "The Most Interesting Woman in the World". Hmmm. She's the woman who: might not have a giant social media following… but has massive word-of-mouth power buys everything for everybody (herself, the household, the kids, the grandkids, the nieces, the nephews… and probably the neighbor) is old-school but open to new things (especially if they promise better health, more energy, fewer annoyances or promise to make her look younger.) "The Most Interesting WOMAN in the World" Takes Risks! Yes, she does! So who am I not to? Especially since I'm the one always pushing others to: "Risk It! or Regret It! I decided to RISK turning on my phone camera to record an opening segment of my radio show on 'video' as well as audio, so you could SEE what you usually don't when I do my live radio show. Yup, you can see how I talk with my hands and see the products I brought in from my house for 'show and tell' on the air that day. It was not a comfortable decision. I've been avoiding video. I do not love my looks these days, but I did it. And now I'm cool because I created a live radio show, that's partially on video, that's also a podcast, and has been turned into short media clips for other social media channels to drive back to the full video opening of my radio show on You Tube, that may encourage people to go and listen to the rest of the audio of my podcast - and maybe tune in live to the radio show. Full disclosure: All this effort did not burn a calorie. The live radio show is easy. I've been doing live radio so long I could do it in my sleep. It's all the other new pieces of the media pie - the audio /podcast /video/blog /social media puzzle, that takes quite an effort. I'll tell ya this much. AI filters are much cheaper than Botox, and figuring all this out was mentally exhausting. HOWEVER! "WE… "The Most Interesting Women In the World" cannot stay interesting… if we do not embrace new knowledge and take new risks! Ok so …For fun I brought some products from my house to the radio studio that "The Most Interesting WOMAN in the World" might own for 'show and tell'. Centrum Women 50+ MultiGummy (because we're doing our best to not fall apart like cheap patio furniture) Saline nasal spray (a product we somehow didn't grow up with but now feels like a household essential. Who knew. Right?) Lume deodorant 72-hour protection! (Once I got past the initial awkward TV commercial with the Founder focusing on where else this stuff can make me smell nice - I decided to just get on board for the 72 hours under my arms so I'd have one less thing to worry about - just in case I forgot.) A gadgety little YCZ Electric Massage Pro eye tool my daughter politely gave me as a gift to try and HELP me. (warm, glowy, red light-ish… fine fine we're trying new things!) Costco Italian Extra Virgin Olive Oil (because it's a BIG bottle of quality olive oil that tastes great straight from my peeps back in Italy at a great price. If I'm going to "do better," I want food that tastes like it loves me back) Morning Kick by Chuck Norris (I took his quiz, got labeled a "rapid ager," and immediately decided I need Chuck to back me freakin up. I'm testing it and kinda love it) Also, because of the nonstop flow of information these days I always come across a lot of 'who knew' stuff I find out that I want to share. Like that dry roasted peanuts build your telomeres. Yup. Short telomeres equal short life. So, I stole my Dave's peanuts for show and tell. He now brags he's younger because he eats them, and now I have to eat them just to have my telomeres catch up. (I tell ya being interesting is a nonstop sport.) And because "The Most Interesting Woman in the World" is also likely starting to blow some body parts… I showed off a flyer featuring that great gal Evelyn the physical therapist from ProClinix who's been workin' on me helping to get me get back in the game! (which starts with me getting on and off the table). And because "The Most Interesting Woman in the World" also wants to have as much fun as possible before she's dead… I also discussed just how many companies are pitching me to come have fun with them. Like the Royal Caribbean cruise line that begs me by email almost daily to sail away with them again, and again, and again. YES, YES, "The Most Interesting Woman in the World" – The collective 'WE' – want to have more FUN! We're open. Where are we going? We're IN! Just can't be the same day we're already booked. Like on a day we have a Dr. or dentist appointment or are taking someone else to a Dr. or a dentist appt. Can't be on a day when a plumber is coming to the house or on a day when we have an appointment, meeting, a zoom, going to a kids sports event or when we're babysitting. Oh, or when we've got a hair appt. And it can't be anything that starts too late at night or requires us to drive far in bad weather. Other than we're free. LOL Here's what I touched on the rest of the show The "anti-marketing" protein bar that's winning the protein wars is simply DAVID and why some brands win without screaming. Apparently, a protein bar called David is crushing it, partly because it's doing the opposite of what every loud, neon, influencer-filled protein brand is doing. Simple subway ads. Tons of white space. A sleek package. No drama. And the numbers? Wild. The brand's buzz has been building like a cult favorite, with big fundraising and serious sales projections. I first tasted them at a National Women's Pickleball Foundation event and immediately understood the strategy: get it in people's mouths first — then they'll come looking for it later. (That's marketing.) Then I found our there's a New personality label: "Otrovert" "Wait… is that me?" Otrovert (from "otro," meaning "other") is basically someone who can look extroverted and function socially just fine…but actually recharges best alone or in quieter settings. Observant, sensitive to group dynamics, craving real connection… and sometimes leaving a room feeling oddly separate. The takeaway? Pressure's off. You're allowed to be social AND need silence. You're allowed to shine AND need downtime. Be who you are. (I support this message.) Divorce rings are a thing (and yes, I have thoughts) And then—because my brain is a pinball machine—we hit a British Vogue trend: divorce ring parties. Women re-setting stones from old engagement rings into new jewelry to mark a fresh chapter. It's community, champagne, and a little "we're going to be okay." Whenever I speak of divorce, I always like to point out that divorce is painful. A broken dream. No matter who's fault it is. Even when it's necessary, it has a long emotional tail. So, if you're in that chapter: I hope you find your next "happily ever after," whatever that looks like. Also: Walking sharks. That's it. That's the sentence. ScienceDaily had me staring into the void with this headline: walking sharks that apparently break rules of reproduction without a measurable increase in energy use. Do I need this information? No. Did I share it anyway? Absolutely. Because that's what I do. Discover stuff and share it. Ozempic marketing, sweatpants history, and the courage to turn on the camera I also touched on: Novo Nordisk leaning into a "Get a Mac"-style ad throwback to clarify Ozempic's FDA-approved uses (marketing is getting very nostalgic lately) International Sweatpants Day, and the fact that sweatpants evolved from athletic wear to "I live here now" fashion (and yes, I did also mention the origins) And threading through all of it was my own little "new era" moment: I turned on a camera in the studio—even though I'm not exactly thrilled about it—because staying relevant means shifting with the times. It means blending wisdom with new tools, learning new stuff, and continuing to show up. Because "The Most Interesting Woman in the World" isn't one person. She's all of us. Especially those of us learning how not to let getting older get in the way of being us. The Daily Toast (because I always end the show with a little sparkle) I closed with a quote I loved from Dr. Steve Maraboli: "There is nothing more rare, nor more beautiful, than a woman being unapologet
