9 episodes

Feedworthie looks at today’s biggest happenings in marketing. We examine a few topics, look at how they play out on social media and what type of impact it had for the brand.

This podcast comes to you from the minds at Rebuild Group, a creative marketing agency built out of Detroit, Michigan.

FeedWorthie Rebuild Group

    • Business

Feedworthie looks at today’s biggest happenings in marketing. We examine a few topics, look at how they play out on social media and what type of impact it had for the brand.

This podcast comes to you from the minds at Rebuild Group, a creative marketing agency built out of Detroit, Michigan.

    Quick deviation from the usual - "Brainstorm Like A Rockstar"

    Quick deviation from the usual - "Brainstorm Like A Rockstar"

     At Rebuild, we are always trying to find better ways to Jam. Over the years, we’ve studied artists in the entertainment industry to understand the methods they use to perfect their crafts. When we find a worthwhile method, we try it, and if it works well, we add it to our playbook.  

    This playbook contains twenty-two methods to inspire your jam sessions. At the beginning of the playbook, you’ll find a few jamming rules to maximize your session.

     We would love to help your company jam on new ideas, opportunities or solve a problem or two. 

    • 19 min
    Ep. 8 - Speedworthie + St. Louis Style!

    Ep. 8 - Speedworthie + St. Louis Style!

    In this faster-paced episode we take a closer look at the viral sensation "St. Louis Style" that somehow managed to rope in Panera.  We examine a few of the best brand pranks from April Fools Day across social media, U.P.S. successfully lands its first drone delivery and finally, the highly anticipated "Impossible" Whopper rollout thats going on at Burger King (starting in St. Louis of all places!)

    As always, Feedworthie is brought to you by Rebuild Group, a creative agency in Milwaukee Junction, Detroit. 

    Segments: 

    0:00 - Introduction
    1:20 - Brand Pranks from April Fools Day
    8:30 - #Bagelgate / St. Louis Style
    14:20 - UPS Wins on Drone Delivery
    19:10 - The Impossible Burger hits BK
    26:40 - Fast Foodworthie
    30:15 - Outro & Final Words

    • 31 min
    Ep 7. - BK takes on KFC, Cottenelle trolls Twitter + why the Sephora App is so addicting (or so we hear).

    Ep 7. - BK takes on KFC, Cottenelle trolls Twitter + why the Sephora App is so addicting (or so we hear).

    What a month! We're back in Studio unwrapping Burger King's new Grilled Chicken Sandwich- which has recently taken on KFC in a battle of the fast food chicken sandwiches...  and we even taste test the sandwich so you don't have to!  



    We're also diving into the highly addicting Sephora app and their loyalty program. There's been plenty of conversation online from users who just can't get enough (and have had enough) of this app which is constantly urging them in different ways to buy! We sat down with Becca from the Rebuild office to get a much needed female perspective on Sephora and to hear more on her shopping habits within this category..



    Lastly, TP brand Cottenelle has gotten themselves into the mix with its own controversial (banned from TV) digital video campaign that was dropped on Twitter. We dig into all of this in more in our 7th episode of Feedworthie! 



    Segment time stamps


    0:00 - Intro
    2:45 - Burger King
    9:45 - Sephora
    16:00 - Conversation with Becca! 
    20:45 - Family Fun Night
    28:50 - Walmart & Cottonelle Drama
    37:30 - Beer Wars Update
    38:30 - Wrap-Up

    • 40 min
    Ep. 6 - Super Bowl Special! - Corn Syrup, Robots, Cars and ASMR - Everything we loved (and didn't love) from this year's big game.

    Ep. 6 - Super Bowl Special! - Corn Syrup, Robots, Cars and ASMR - Everything we loved (and didn't love) from this year's big game.

    In this special episode of Feedworthie we're breaking down the top spots still generating conversation after the 4th quarter from this year's big game.  It cost $5M for each 30-second spot and as usual the brands came to play. From Mircosoft to Amazon, to Hyundai and Kia to Burger King and much more... we'll give you 5 spots (our Feedworthie 5) to take a closer look at and in the end and we crown a few honorable mentions in our first ever Feedworthie awards. 

    • 40 min
    Ep. 5 - New Years Resolutions, Pre-Super Bowl Buzz and Wendy's #NationalRoastDay

    Ep. 5 - New Years Resolutions, Pre-Super Bowl Buzz and Wendy's #NationalRoastDay

    In our fifth episode, the guys look at Capital One's approach to driving foot traffic to its retail locations, Walmart's clever play on nostalgia in digital video and our new years resolutions. We'll break it all down and get you ready before next week's big game!

    • 32 min
    Ep. 4 - Black Friday Campaign Roundup + Unexpected Brands turn to Fashion for the Holidays

    Ep. 4 - Black Friday Campaign Roundup + Unexpected Brands turn to Fashion for the Holidays

    Looking back at November activity and Black Friday 2018, which brands had the best activations this holiday season? We catch up on Tom's shoes, Cards against Humanity and Butterball's voice-activated alignment with Amazon Alexa. The guys also look at a new trend from unexpected CPG brands trying out holiday clothing drops typically seen only in the fashion space.

    • 38 min

Customer Reviews

Steve St. Germain ,

Never miss an episode

These guys know their stuff! ;) A fun listen each and every month.

David Bodine ,

Awesome podcast

These guys are some of the best in the business. And their take on trending topics is incredibly insightful.

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