Feeling Content from Loft One12

Business-focused podcast exploring content, marketing and what it really means to show up consistently.

Episodes

  1. 2d ago ·  Video

    04: Building a brand that actually means something with Danielle Clarke.

    In this episode of Feeling Content, Shaun Taylor sits down with Brand Consultant and Advisor Danielle Clarke to talk about what it really means to build a brand that actually means something. Danielle helps businesses get clear on who they are, what they stand for and how they show up. In this conversation, we go beyond logos, colours and surface level aesthetics to explore the deeper parts of brand. The feeling people get from your business, the experience you create, the problems you solve and the trust you build over time. We also talk about why brand clarity should come before content, why posting more is not always the answer, and how visibility can play a huge role in credibility. Danielle shares her thoughts on personal brand, why people connect with people, and how founders often shape the way a business is seen. We also get into the realities of running a business, setting boundaries, becoming a parent and why work life balance might not really exist. If you are a founder, business owner or marketer trying to create content that feels more meaningful, this episode is a great reminder that your brand is not just what people see. It is what people feel, remember and trust. Watch or listen now wherever you get your podcasts. Danielle Clarke Creative Official site: https://danielleclarke.uk/ Danielle on LinkedIn: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/ CONNECT WITH SHAUN Loft One12 Official website: https://www.loftone12.co.uk/Connect with Shaun here: https://www.linkedin.com/in/shauntaylor1/

    59 min
  2. Apr 30 ·  Video

    03: Building a Brand Without Becoming An Influencer with Kofi Richards.

    In the third episode of Feeling Content, Shaun Taylor sits down with Kofi Richards, founder of Shapeshifter Performance, to explore the intersection between elite athletic performance and building a brand through content, without becoming an influencer. Kofi shares his journey from starting out with no clear blueprint to building a performance coaching business that works with footballers and athletes at all levels. He talks openly about the challenges of growing a brand without falling into the influencer trap, the balance between chasing engagement and driving real business results, and how his approach to content has evolved over time. The conversation dives into the power of consistency, developing a personal brand alongside a business, and learning how to use content not just for visibility, but to build trust and long-term client relationships. Kofi also reflects on stepping outside his comfort zone, from filming in busy gyms to becoming the face of his brand, and why personality plays a bigger role than people think. An honest and practical episode for anyone looking to grow a business through content, build a personal brand with purpose, or find the balance between visibility and value.  Shapeshifter Performance: https://shapeshifterperformance.com/ Kofi's Insta: https://www.instagram.com/shapeshifter.performance/   CONNECT WITH SHAUN Loft One12 Official website: https://www.loftone12.co.uk/ Connect with Shaun here: https://www.linkedin.com/in/shauntaylor1/

    56 min

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Business-focused podcast exploring content, marketing and what it really means to show up consistently.

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