10 episodes

Female Founders Breaking Boundaries, hosted by Casey Gromer, challenges female founders and business owners to break down stale, inflexible formulas for business success in favor of a new way of approaching female entrepreneurship that leaves room for life in the process. Casey provides tools, advice, resources, support, and encouragement that resonates with the modern woman; because as women, we are extra passionate about leaving our legacy in the world. Learn more about Casey and Female Founders Breaking Boundaries at https://she-suiteboutique.com/podcast

Female Founders Breaking Boundaries Casey Gromer

    • Business
    • 5.0 • 16 Ratings

Female Founders Breaking Boundaries, hosted by Casey Gromer, challenges female founders and business owners to break down stale, inflexible formulas for business success in favor of a new way of approaching female entrepreneurship that leaves room for life in the process. Casey provides tools, advice, resources, support, and encouragement that resonates with the modern woman; because as women, we are extra passionate about leaving our legacy in the world. Learn more about Casey and Female Founders Breaking Boundaries at https://she-suiteboutique.com/podcast

    The Story Behind Brand Story

    The Story Behind Brand Story

    Your brand story neatly wraps up your company purpose, focus, and values into something that your customers can relate to and resonate with. That’s why episode 9 of Female Founders Breaking Boundaries is about the story behind your brand story! 
    Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
    In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of establishing your brand story and actionable steps you can take right now to make sure your brand story is meaningful, purposeful, and effective. Some of the things I cover in this episode are:
    Celebrating Jessica Alba and The Honest Company on their IPO. How your brand story becomes a visualization of all other important elements of your business. The basic elements that make up your brand story and the factors that should be addressed throughout.Where your brand story shows up in your business other than keeping to the about page on your website.The pandemic’s major impact on women especially who left the workforce to become full time caregivers, teachers, etc. What this means for the future. Your brand story ties together all of the important aspects of your business, so it is worth the extra effort to make sure it is a good representation of the things that matter most to you. 
    Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
    If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH CASEY GROMER:
    LinkedIn
    Company Persona
    Work with Casey Gromer! 

    • 19 min
    Is My Business Salable?

    Is My Business Salable?

    Whether it's because you retire or because you pack up to travel the world, you’re not going to run your business forever. That’s why episode 8 of Female Founders Breaking Boundaries is about determining if your business is salable!
    Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
    In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of thinking ahead to the future sale of your business and actionable steps you can take right now to adjust the structure of your business into something that can be sold. Some of the things I cover in this episode are:
    Celebrating Margaret Mead for her scientific work and reminding us that our care for others is what sets us apart as humans. Considering the reasons you may want to sell your business in the future. Understanding who may be interested in buying your business and who you might be willing to sell to. Just as you would tailor your products/ services to what your customers are looking for, you can also tailor the structure of your business to draw interest from potential buyers. When it comes to marketing, determining your return on investment based on your marketing portfolio as a whole, rather than each individual piece of marketing. Every business that you have created deserves the opportunity to keep going and you deserve to keep getting a return on all the time and effort you put into building your business.  
    Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
    If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH CASEY GROMER:
    LinkedIn
    Company Persona
    Work with Casey Gromer! 

    • 35 min
    Re-think How You Communicate Company Values

    Re-think How You Communicate Company Values

    Much like your business blueprint, your company values will shape everything from the foundation you build all the way to the way you interact with your employees and customers. That’s why episode 7 of Female Founders Breaking Boundaries is about rethinking how you communicate company values! 
    Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
    In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of rethinking your company values and actionable steps you can take right now to put some thought behind creating values that actually mean something to you. Some of the things I cover in this episode are:
    Celebrating Melissa Urban, CEO of Whole30.Your values cover everything from your messaging, branding, to interactions with your employees and customers.  Using your values as a decision-making tool to align everything your business does with the things your company values. Prioritizing your values to the ones that are most relevant to your brand and implementing them into the day-to-day operations of your business. Paying yourself first is a form of self-care and keeps you showing up for your customers.  In order for us to have meaningful and impactful company values, they need to have context behind them and a concrete place to show up in your day-to-day business. 
    Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
    If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH CASEY GROMER:
    LinkedIn
    Company Persona
    Work with Casey Gromer! 
    LINKS MENTIONED IN EPISODE
    Melissa Urban’s Instagram
    XO, MU Newsletter

    • 25 min
    Toss Your Traditional Mission & Vision Statement Out The Window

    Toss Your Traditional Mission & Vision Statement Out The Window

    Creating an impactful, meaningful and relevant purpose and focus for your business will influence all future decisions and bring them into alignment with your bigger picture. That’s why episode 6 of Female Founders Breaking Boundaries is about tossing your traditional mission/ vision statement out the window! 
    Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
    In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of kicking your traditional mission and vision statements to the curb and actionable steps you can take right now to establish a meaningful purpose and focus for your business instead. Some of the things I cover in this episode are:
    Celebrating Melina Palmer, founder of Brainy Business. Traditional mission/ vision statements focus on the words and not the big picture. Ditching the terms mission and vision as a whole and moving to establish your purpose and focus instead. Figuring out what your big picture looks like and connecting the dots to get you there. When it is logical to give something away for free and when you’ll be attracting the wrong people to your email list. Don’t get so caught up in the words because the idea behind your purpose and focus is defining your direction. 
    Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
    If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH CASEY GROMER:
    LinkedIn
    Company Persona
    Work with Casey Gromer! 
    LINKS MENTIONED IN THIS EPISODE:
    What Your Customer Wants and Can’t Tell You by Melina Palmer

    • 24 min
    Why You Need a Business Blueprint

    Why You Need a Business Blueprint

    Your business blueprint helps venture capitalists and financiers understand the direction your business is headed in, but it also tells even more of a broader story than that. That’s why episode 5 of Female Founders Breaking Boundaries is about why you need a business blueprint! 
    Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
    In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of having a business blueprint and actionable steps you can take right now to build out your blueprint to drive all of your future business decisions. Some of the things I cover in this episode are:
    Celebrating my own 10 year anniversary of leaving Corporate America to pursue my dreams and 5 things I would have done differently during that time.The foundational components of a company persona.  Using your business blueprint to vet out business decisions and know which ones are in alignment with your future goals.How a disconnect in your business blueprint can derail your business plans and hinder your sales. Your business blueprint should be a living, breathing resource. How often you should revisit your blueprint and make changes as necessary. When you use your business blueprint correctly, it can help guide every single important decision you make for your business and keep you headed in the right direction. 
    Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
    If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH CASEY GROMER:
    LinkedIn
    Company Persona
    Work with Casey Gromer! 
    Instagram 
    LINKS MENTIONED IN THIS EPISODE


    Moving Past Business Norms To Create Success As A Female Entrepreneur- This is Legacy Podcast with Casey Gromer and Lindsey Johnson - About    Link to Full Episode

    • 26 min
    How to Give your Business a Life of its Own

    How to Give your Business a Life of its Own

    When you give your business a living, breathing persona, your employees will start to put themselves in the shoes of the business when making decisions rather than waiting around for you to fill those shoes for them. That’s why episode 4 of Female Founders Breaking Boundaries is about giving the business a life of its own! 
    Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
    In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of giving your business a persona to step out of your role as the “go-to” person and actionable steps you can take right now to create your business blueprint. Some of the things I cover in this episode are:
    Celebrating Karen Cahn, founder and CEO of iFund Women grant program. The importance of time blocking and how to do it in a way that is realistic and makes sense for your life. The 5 components of the Company Persona will have your employees feeling comfortable and confident to make decisions in alignment with the blueprint. How this Company Persona allows your employees to see the big picture, understand their role in that picture, and maintain consistency in everything they do. Creating an SOP for your business to ensure you are checking all of the boxes when making changes and updating the details of your business. The Company Persona is a tool you can use so that you can finally step away from being the “go-to” person for your business and focus on the things that matter to you most. 
    Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
    If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH CASEY GROMER:
    LinkedIn
    Company Persona
    Work with Casey Gromer! 
    LINKS MENTIONED IN EPISODE
    The Real Life Process
    IFundWomen- First Women Grant Program 

    • 30 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

Positively_Lisa ,

Filled with variety and value for entrepreneurs!

As a podcast lover and host, I am super selective where I spend my listening time and Casey’s podcast is worth every minute. She fills each episode with a variety of topics, supports fellow entrepreneurs, and shares her expertise freely. I truly appreciate how Casey makes me review and rethink my approach to up my entrepreneur game!

mariejobernatdo ,

Inspiring and Smart

Listening to Casey’s podcast optimizes my time, while adding value to my daily life as a busy mom and entrepreneur. Her podcast is ahead of it’s time, keeping you engaged, educated, and with the right tools to build your company. If you want to succeed as an entrepreneur, you’ve come to the right place!

U.S. banker ,

Visionary Coach

Casey’s advice is perfect for me as a Visionary. I appreciate her advice on getting out of the day to day and permission to step away and trust my business to others.

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