Who are your role models in your professional life? Join Alexandra Ciobotaru as she interviews leaders from communities around the world and finds inspiring individuals whose career paths will inspire the next generation of leaders. Femme Lead is an initiative created to showcase female role models and start a discussion about navigating the professional path and share advice on lessons learned along the way. Each interview's tone is friendly, warm-hearted, and focuses on key points that give listeners a structure to follow and clear takeaways. Each episode focuses on a different field of work and follows three chapters: upbring & education, career path, and advice.
Anniversary Episode: One year of Femme Lead with Alexandra Ciobotaru and Brittany Arthur
It's happening! The one-year anniversary of Femme Lead is here! On August 27th, 2020 we shared the first episodes of the podcast on female leadership and role models!
Now, one year later, we decided to share with you a special interview, hosted by Brittany Arthur, Design Thinking Expert, and Host of Business Karaoke Podcast interviewing Femme Lead's Host, Alexandra Ciobotaru.
Stay tuned for season 3 and follow us on Instagram, LinkedIn, Facebook & Youtube!
Check Linktree: https://linktr.ee/FemmeLeadPodcast
We hope you enjoy this episode!
#21 The Agile Mindset: How to find your calling with Signe Hjorth Hansen, Agile Coach at Nuuday & Board Member Women in Tech DK
Agile | Agile Coach | Nuuday | Agile Mindset | IT Transformation | Find your Calling | Career Development | Experiment | The Agile Way
Signe Hjorth Hansen is the last guest of Femme Lead Podcast season 2! Signe is an Agile Coach for the tech & telecom company Nuuday in Denmark and a board member in the organization Women in Tech Denmark. Signe's career started with a graduate program in the company Cisco and continued as a business manager before moving into the telecommunication space for the last 4 years at TDC/Nuuday.
Nuuday is a family of 9 brands in Denmark that includes YouSee, Telmore, eesy, Hiper, YouTv, Blockbuster, TDC Erhverv, NetDesign, and Related. The core of Nuuday is TV, broadband, network, telephony, and entertainment delivered across all brands.
An agile coach is a person who is responsible for creating and improving Agile processes within a team or a company. Signe graduated with a master's in Engineering, Operation, and Innovation Management from the Danish Technical University and her career path at Nuuday included the role of service solution architect and commercial manager before becoming an agile coach.
In this episode, we will discuss the day-to-day activities of an agile coach, and the overall understanding of how IT transformation happens with the help of the Agile framework. Signe Hjorth Hansen also shares how she used the Agile mindset to reflect on her career and how she started making decisions using the framework for her professional development.
How does one become an Agile Coach, and what will it mean for the organization?How do you use Agile as a mindset for change and experiment in your development?How to find your purpose and calling?
Being an Agile Coach means you need to be comfortable with being proactive, build mental strength, and constantly experiment with different scenarios.The people who flourish in the Agile setup take control over their development: Do you like to work freely in a structured environment? You have a specific role, but the tasks differ depending on the project and team you collaborate with.Find out what DRIVES you. People will always tell you what you do and who you should become, but they are not you in the end. Understand what drives you.
Connect with Signe via LinkedIn: https://www.linkedin.com/in/signe-hjorth-hansen-38279721/
Read more about the Agile Principles: https://www.agilealliance.org/agile101/
Read more about OKRs (Objectives and Key Results): https://www.whatmatters.com/faqs/okr-meaning-definition-example/
02:10 What does it mean to be an Agile Coach?
03:07 What are the keywords of the Agile setup?
04:50 How did Denmark's largest digital service provider decide to go Agile?
09:28 How do you define Agile?
13:15 What is the day-to-day role of an Agile Coach?
15:24 Why Agile matter?
20:20 How do you use Agile for career development?
23:30 What changed when applying the Agile mindset to your career?
28:25 Planning your Career Roadmap
29:20 Finding your Calling / Purpose
32:20 How did you realize what was NOT working for you?
34:45 What advice do you have for young women looking to find their calling?
38:35 Being Agile means adopting Servant Leadership.
41:13 The story of Women in Tech Denmark
#20 Growth Marketing: How to build a growth machine in tech with Irina Scarlat, Chief Growth Officer @ Bitpanda | Uber & Revolut Alumna
Growth Marketing | BitPanda | Growth Machine | Leadership | Product-Led Growth | Well-being | Career | Uber | Revolut | Marketing Executive | Teamwork | Sabbatical
Irina Scarlat is the Chief Growth Officer at Bitpanda and an Uber & Revolut Alumna. She joins Femme Lead Podcast to discuss her amazing trajectory in the marketing space, how she tackled becoming a global manager, and how she helped build the growth machine that Revolut is known for. Additionally, we explore well-being and balancing career and family life in a real conversation that “you cannot have it all” and how to prioritize your time.
Irina Scarlat is an entrepreneur at heart, product marketer & team builder, with more than 12 years of business experience, 10 of them in tech. She currently leads the growth department for Bitpanda, an Austrian financial services company that allows its users to trade with cryptocurrencies, stocks, and precious metals.
She previously spent 3 years with Revolut, where she joined as Country Manager for Romania in early 2018 and grew the local market from 20k to almost 1.5M users. She then built Revolut’s growth machine, led the growth teams in CEE and, later on, their Global Growth department, shaping Revolut’s growth journey from 1M to 15M users globally.
Before joining Bitpanda and Revolut, Irina has been leading the marketing efforts of Uber in Romania, shaping the local strategy, and working on strategic regional projects & initiatives. During her time at Uber, she launched 3 cities, scaled the market to 1M users, and built the marketing team from scratch.
Irina Scarlat is a global citizen that has been living, studying & working in seven cities across Europe and the United States, she speaks four foreign languages and she’s also the mom of a hyperactive toddler.
Follow Irina Scarlat on LinkedIn: https://www.linkedin.com/in/irina-nicoleta-scarlat-30a4b28/
02:50 What is growth marketing?
03:45 What do you see are the trends in growth marketing?
05:20 How will the field of marketing evolve?
07:50 What is the proudest moment from working to grow Uber’s marketing efforts?
11:15 What is the main learning from the period at Uber?
14:10 Learn to focus on what moves the needle
15:10 What is your advice for prioritizing?
17:00 Revolut career path: Initial KPIs.
18:10 Reaching hyper-growth through Community-Driven Growth.
20:25 What advice can you share for those who look at global roles?
24:03 What changed dramatically when you took over a global role?
27:00 Challenging situations: Approach & Advice.
29:50 How to manage stressful situations?
32:50 How do career & well-being work together?
36:33 Did you feel stress about family life & career expectations?
39:48 How to prioritize time between career & family?
40:55 What was the biggest surprise of your career?
42:10 What do you wish you knew 5 years ago?
#19 Creative Industries & Advertising: The path to Cannes Lions with Sandra Bold, Digital Creative Director at Publicis Milan
Advertising | Creativity | Cannes Lions | Creative Industry | Digital Creators | Best Ads | Publicis | Ad World | Creatives |
In this episode, we discuss advertising and working with the best creatives. Our guest is no other than Sandra Bold, Cannes Lions Jury member and Digital Creative Director at Publicis Milan. Sandra Bold is far from the typical path of working on a traditional career path, having graduated in architecture and deciding to work with ads instead to showcase the talent that lies within her.
Sandra Bold joins Femme Lead Podcast to discuss her path, challenges, and what does it mean to work in the creative industries. A typical 9 to 5 is not what you'll find here, and Sandra doesn't shy away from mentioning the industry's hardships, from working long hours to striving to be the best at your craft.
Sandra Bold started her ad career in Bucharest, Romania where she quickly grew from junior to senior positions. During her career, she kept on winning awards to make her parents less pissed off about her dropping architecture. Among the awards, you will find Cannes Lions, Eurobest, One show, Golden drum, and titles like Copywriter of the year (2016), Top 6 creatives to watch (2017), Pitch 100 Superwomen (2018).
Check out Sandra’s website: http://www.sandrabold.com/
Follow Sandra on LinkedIn: https://www.linkedin.com/in/sandra-bold-22080a44/
‘Bittersweet Pies’ by Paul Romania: https://www.adforum.com/creative-work/ad/player/34526090/bittersweet-pies/paul
Ads by Heineken: https://www.adsoftheworld.com/taxonomy/brand/heineken
‘Be a follower’ by Diesel: https://www.highsnobiety.com/p/diesel-campaign-mocks-influencers/
02:28 How does a day look like working in the creative industries?
04:40 How does wellbeing play in the day-to-day life of a creative?
10:20 What is Cannes Lions, and how did you join as a Jury member?
13:40 How is the field of advertising evolving?
17:20 What are some essential points of stakeholder management?
18:35 How to build confidence?
21:12 How do you measure the success of work?
22:00 What other business setup should you prepare when presenting?
24:30 What made you decide to join the advertising field?
28:50 Challenging situation and how to approach it?
31:49 Tackling wellbeing in the creative industries.
34:20 What to consider when changing roles & countries?
38:15 What do you wish you knew at the beginning of your career?
39:40 Ladies Steps - What is the deal with gender equality?
43:30 What is your favorite ad campaign?
#18 Entrepreneurship: How two women disrupted the fishing industry with Nima Tisdall, Co-Founder at Blue Lobster
Social Entrepreneurship | Social Change | Impact Business | Blue Lobster | Fishing | Disruptors | Business Acumen | Innovation | Digitalisation |
Nima Tisdall is a well-known entrepreneur in Denmark. Together with her co-founder Christine Hebert, they founded Blue Lobster, a platform for sustainable fishermen to sell their catches at a fair price.
In 2020, Nima Tisdall became the European Laureate for the Obama Foundation Leaders' Program, and in 2021 Nima was listed as one of Forbes 30 under 30.
In this episode, we sit down with Nima to discuss her path to entrepreneurship, how Blue Lobster became a profitable business and what challenges the co-founders encountered along the way. We deep dive into building a support system, building confidence, and keep on going even if the journey is not always easy.
At the beginning of 2020, Blue Lobster got a new round of funding and started planning for a B2B model that will serve restaurants with fresh fish. Soon after the pandemic hit, the company started selling to private customers. Within three weeks, the team stopped this plan as it was not playing to the company's strengths, including technological developments.
Blue Lobster's pillars are:
- Low Impact by working directly with fishermen using low impact techniques.
- Fairness by pay the fishermen 2 to 4 times more than what they would usually get.
- Fresh by delivering the freshest seafood on the market directly from the harbor.
Follow Nima Tisdall on LinkedIn: https://www.linkedin.com/in/nimatisdall/
Check out Blue Lobster: https://bluelobster.app/
01:38 Nima Tisdall, Obama Foundation European Leader Laureate
03:20 What is Blue Lobster's current setup?
05:21 What were the challenges of digitalizing the fishing industry?
07:05 How did you decide to look at the problem Blue Lobster solves?
08:52 How did you choose to start Blue Lobster?
09:55 What was the feedback Blue Lobster received from the competition?
13:30 What was the reaction from Blue Lobster to threads?
16:15 What advice do you have for young women who want to start a business?
20:30 The importance of support systems.
27:00 The development of Blue Lobster from idea to business.
32:10 The pivot during 2020.
37:05 What advice do you have when building a team with a co-founder?
41:18 What is something you wish you knew five years ago?
#17 CFO Story with Simone Menne: The career path to top management. Creating long-lasting impact.
CFO Career Story | Leadership Advice | Top Management | Women in Leadership | Finance Career | Lufthansa | Lead with Impact |
In this episode, we converse with Simone Menne, former CFO of Lufthansa AG and Boehringer Ingelheim. Simone Menne is a member of the supervisory board and non-executive director in various companies including BMW AG, Deutsche Post DHL, Johnson Controls International and runs an art gallery in Kiel.
We discuss with Simone her impressive career, what are her pieces of advice for people looking into top management positions and what does she believe about the new workforce generation.
Career Path: From 1999 to 2004 Simone Menne was responsible for commercial administration and human resources, initially for the Southwestern Europe region until 2001, and later for Europe as a whole. From 2004 to 2010 Menne was in charge of finance and accounting at Lufthansa Technik. In 2010, Menne switched to the former LH subsidiary British Midland as CFO and accompanied their sale to the International Airlines Group. In 2012, Simone Menne was appointed Chief Financial Officer of Deutsche Lufthansa, becoming the first female CFO of a DAX group (most important German stock index ).
📍The importance of quota for women in leadership: The world is diverse in business, customers are diverse. It would help if you had a diverse team to do the right things for a sustainable future for companies and take on different perspectives.
📍Role Models: Having a career-mom and strong female role models inspires women and will increase their self-esteem. You will continue to build your self-esteem as you grow older, and that will also boost confidence and trust in others. Representation is key.
📍Career Advice: We touch upon starting up knowing that being ‘bold’ is a decision and becomes a requirement as you progress in your career.
Follow Simone Menne on LinkedIn: https://www.linkedin.com/in/simone-menne/
Check out Simone Menne's website: https://www.simonemenne.de/
Check out Simone's podcast - Die Boss [in German]: https://www.stern.de/wirtschaft/die-boss/
02:30 Simone's Podcast Die Boss and promoting female role models. What is the mission behind Die Boss?
04:55 Why is it important to embrace diversity?
10:05 Who were your mentors? Who influenced your career
12:50 What do you tell women who do not have the confidence to “go for it”?
18:01 Looking back, would you have done anything differently?
21:25 Career path: what do you see as the key accomplishments in your life?
26:05 What is your advice to graduates?
29:50 Characteristics of younger generations in the workforce.
34:30 Prior to becoming CFO, what were the lessons that helped you reach this milestone in your career?
38:00 Challenges in navigating your career path: How do you advise listeners to navigate difficult situations?
41:05 How do you think the corona-crisis affected the way the traveling industry?
44:12 How do you see the world has changed in the airline industry?
50:00 What do you wish you knew at the beginning of your career?
Great podcast with authentic voices of leadership
The conversation are informative and engaging. The authenticity in the voices of all the women leaders who have been guests is why I keep coming back!