In this episode, we’re joined by Amelia Godfrey, the pelvic health physio and founder of Pelvy, who’s rewriting the rules of care. Too often, issues like leaking, pain, and postpartum recovery are dismissed or hidden in shame, but Amelia is changing that narrative. We dive into how Pelvy uses thoughtful tech to bridge the gap between evidence-based education and real-world results. From breaking "poo taboos" to simplifying rehab, this conversation is an invitation to rethink what’s possible when clinical advocacy meets innovation. Key Takeaways: Discover how a pelvic health physio became a global FemTech founder, and what gap in care Amelia sees that made Pelvy non‑negotiable to buildLearn why pelvic health physio is considered first‑line treatment and how it can transform outcomes for leaking, prolapse, pain, and constipation before surgery is even on the tableFind out why up to 30% of pelvic health appointments get cancelled and what this reveals about shame, overwhelm, and the “too hard basket” in intimate health careUnderstand how Pelvy turns forgotten advice into daily action and what the in‑session clinician workflow actually looks like for patients inside the appDiscover how personalised cues, timing, and breathwork matter and how a single well-chosen cue can change the way someone uses their pelvic floorLearn why cultural background and family norms shape pelvic health and what surprising practices from Eastern traditions actually align with modern evidenceFind out how Pelvy supports men’s pelvic health too, and why men often suffer in silence, and how the app is designed to include themUnderstand the sacrifices behind a bootstrapped FemTech startup and what Amelia gives up—financially, personally, geographically to keep Pelvy aliveDiscover how clinician feedback reshapes the product in real time and how a simple “template” feature radically increased usage and impactLearn what myths about “normal” pelvic function Amelia wants retired and how challenging those beliefs could change someone’s quality of life today Resources: Amelia Godfrey: LinkedIn Pelvy: LinkedIn Pelvy: https://pelvy.app/ Maaike Steinebach LinkedIn Website Femtech Future: https://www.femtechfuture.com Instagram Femtech Future: @femtech_future Your pelvic health doesn’t have to be an afterthought, a taboo, or a lifetime of “this is just how it is.” It’s the silent foundation of how we move, love, parent, age, and show up in the world. If this resonated with you, be part of the movement, share this episode with someone who needs it, like and review the show so more listeners can find these stories, and join us again next week for another powerful conversation on FemTech at Work.
