Fence & Deck Mastery Podcast

Alex Danner
  • 4.6 (5)
  • MARKETING
  • UPDATED WEEKLY

The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry.  Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses.  He has been in the digital marketing industry for over ten years.The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more.  If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals.  If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.

  1. 1D AGO

    Episode 87 - From 1 Crew to $10M Fence Company | Dominic Vella on Scaling, Systems & Customer Experience

    In this episode, Alex Danner sits down with Dominic Vella of Fantastic Fence, a $10M fencing company built from the ground up. They break down how Dominic scaled from a single crew to 8 crews, the biggest bottlenecks at each growth stage, and why most fence companies struggle with customer experience—not product quality. You’ll also learn:  • How to turn past customers into repeat business and referrals  • The real impact of follow-up and sales systems  • Creative, low-cost marketing strategies that actually work  • How to build a company that runs like a machine If you’re trying to grow your fence or deck business, this is a must-listen.  If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

    54 min

  2. MAR 30

    Episode 86 - Qualify Leads Faster & Close More Jobs with Jeff Wraley

    In this episode, Alex Danner sits down with Jeff Wraley of Groundwork to break down how contractors can qualify leads faster, reduce wasted time, and close more jobs. They dive into video-based lead intake, improving speed-to-lead, and building a more efficient sales process that actually converts.  If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

    42 min

  3. MAR 3

    Episode 85 - [Fencetech 2026] - Boost Fence Sales with Google LSAs!

    In this Fencetech 2026 speaking session recording, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including: What Google Local Services Ads are and where they’re available How LSAs work and how to get started What it takes to rank in the Top 2 results How to take advantage of high-quality leads at low CPL Proven strategies to maximize your ROI with LSAs If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

    40 min

  4. FEB 23

    Episode 84 - [Timbertech Summit 2026] Marketing Masterclass for Deck Builders - How to Dominate Your Market

    Recorded live at the TimberTech and AZEK Exteriors 2026 Contractor Summit, this in-person session delivers a no-nonsense marketing masterclass built specifically for deck builders who want to win in their local markets. Marketing Masterclass for Deck Builders: How to Dominate Your Market breaks down what is actually holding contractors back from consistent growth and shows how to fix it using proven digital strategies that drive real leads. What this presentation covers • The most common marketing mistakes deck builders make and why they cost you jobs • Why digital marketing matters more than ever, backed by data and statistics that will change how you think about growth • The Big 5 factors that influence Google rankings for deck builders • Tactical execution strategies, including Google Business Profile optimization, smart location targeting, website must-haves, and how reviews directly impact revenue This session is practical, direct, and designed for contractors who want clarity, not theory. If you are serious about dominating your market in 2026 and beyond, this presentation will give you a clear framework to do exactly that. If you found this valuable, like the video, subscribe for more contractor marketing insights, and share it with another deck builder who wants to grow smarter this year. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

    36 min

  5. JAN 6

    Episode 83 - Plan Your 2026 Growth: Website, SEO, Ads & Budgeting Blueprint

    In this solo masterclass, Alex Danner walks fence and deck contractors through a complete blueprint to dominate 2026 using smart digital marketing. He breaks down how to set realistic revenue goals, calculate lead targets, and reverse-engineer your marketing budget. Then he dives deep into websites, SEO, Google Ads, Meta Ads, reviews, and more—with actionable timelines based on business size. You’ll also get access to his free workbook and calculator to forecast what it’ll take to hit your 2026 targets. In this episode: How to set clear, written goals that actually get resultsWebsite mistakes costing you leads (and how to fix them)SEO vs Google Ads vs Meta Ads—what works best and whenWhy review strategy, location, and speed-to-lead matter more than everFree workbook + budget calculator walkthroughIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

    1h 6m

  6. 12/10/2025

    Episode 82 - Managing Online Reputation

    Online reviews can make or break your fence or deck business—84% of customers trust them as much as personal recommendations. In this episode, Alex Danner breaks down the five key principles for generating consistent 5-star reviews, from creating world-class customer experiences to building a company-wide culture around reputation. You'll learn why "best known beats best every time," the exact script to plant the seed for reviews before a job starts, how to capture reviews on the spot using tools like Zappy cards, and employee incentive ideas that actually work. Plus, discover why 77% of consumers ignore reviews older than three months and what that means for your Google rankings.  If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

    42 min
  7. Episode 81 - Save Thousands on Payment Processing: Mark Dolan from Tiger Payments

    12/04/2025

    Episode 81 - Save Thousands on Payment Processing: Mark Dolan from Tiger Payments

    Join Alex Danner for a money-saving conversation with Mark Dolan, payment processing expert from Tiger Payment Solutions, as they break down how fence and deck contractors can dramatically reduce or eliminate credit card processing fees. In this episode, Mark reveals: How contractors processing $1 million annually through QuickBooks are losing $30,000+ in unnecessary feesThe difference between absorbing fees at 3% vs. Tiger's approach to driving costs down or eliminating them entirelyWhy ACH transactions through Tiger cost only 29 cents (compared to 1% with most processors)How to legally and compliantly pass processing fees to customers without losing competitive edgeMobile payment solutions that get you paid faster in the field - no more waiting 30-60 days for checksThe QuickBooks integration that saves contractors thousands while improving cash flowWhich credit cards cost you the most (and least) to acceptHow to conduct a free audit of your current payment processing to identify hidden fees Mark also discusses Tiger Payment Solutions' unique family-run approach to customer service, offering 24/7 support with real people (even on holidays), month-to-month contracts with no long-term commitments, and personalized guidance for the fence and deck industry. Learn why contractors who make the switch report significant profit improvements and faster payment collection. Whether you're currently using Square, Stripe, QuickBooks payments, or your local bank's merchant services, this episode provides actionable insights to audit your current setup and potentially save thousands of dollars annually - money that goes straight to your bottom line. Contact Tiger Payment Solutions at tigerprocessing.com or reach Mark directly at markwithak@tigerprocessing.com for a complimentary analysis of your payment processing fees. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

    41 min

  8. 11/28/2025

    Episode 80 - Why Bamboo is Changing Decking: Neil Adams from MOSO Bamboo

    Join Alex Danner for an eye-opening conversation with Neil Adams, Social Media Marketing Director for Moso Bamboo Outdoor, as they explore bamboo as a revolutionary decking and fencing material that's changing the industry. In this episode, Neil reveals: How Moso Bamboo is priced at approximately half the cost of exotic hardwoods like ipeThe unique Class A fire rating that makes it the only natural product approved for wildfire-prone areasWhy bamboo is harder and denser than ipe while being carbon neutralThe installation advantage: 6-foot boards with tongue-and-groove end match that eliminates waste and cuts installation time dramaticallyHow bamboo grows 5x faster than trees and regrows without replantingThe 25-year warranty against rot and decay with minimal maintenance requiredWhy contractors report higher profit margins due to faster installation and reduced wasteIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

    39 min
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4.6
out of 5
5 Ratings

About

The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry.  Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses.  He has been in the digital marketing industry for over ten years.The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more.  If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals.  If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.

Information

  • Creator
    Alex Danner
  • Years Active
    2023 - 2026
  • Episodes
    87
  • Rating
    Explicit
  • Copyright
    © 2026 Fence & Deck Mastery Podcast
  • Show Website
    Fence & Deck Mastery Podcast

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