Fence & Deck Mastery Podcast

Alex Danner
  • 4.6 (5)
  • MARKETING
  • UPDATED WEEKLY

The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry.  Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses.  He has been in the digital marketing industry for over ten years.The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more.  If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals.  If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.

  1. JAN 6

    Episode 83 - Plan Your 2026 Growth: Website, SEO, Ads & Budgeting Blueprint

    In this solo masterclass, Alex Danner walks fence and deck contractors through a complete blueprint to dominate 2026 using smart digital marketing. He breaks down how to set realistic revenue goals, calculate lead targets, and reverse-engineer your marketing budget. Then he dives deep into websites, SEO, Google Ads, Meta Ads, reviews, and more—with actionable timelines based on business size. You’ll also get access to his free workbook and calculator to forecast what it’ll take to hit your 2026 targets. In this episode: How to set clear, written goals that actually get resultsWebsite mistakes costing you leads (and how to fix them)SEO vs Google Ads vs Meta Ads—what works best and whenWhy review strategy, location, and speed-to-lead matter more than everFree workbook + budget calculator walkthroughIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

    1h 6m

  2. 12/10/2025

    Episode 82 - Managing Online Reputation

    Online reviews can make or break your fence or deck business—84% of customers trust them as much as personal recommendations. In this episode, Alex Danner breaks down the five key principles for generating consistent 5-star reviews, from creating world-class customer experiences to building a company-wide culture around reputation. You'll learn why "best known beats best every time," the exact script to plant the seed for reviews before a job starts, how to capture reviews on the spot using tools like Zappy cards, and employee incentive ideas that actually work. Plus, discover why 77% of consumers ignore reviews older than three months and what that means for your Google rankings.  If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

    42 min
  3. Episode 81 - Save Thousands on Payment Processing: Mark Dolan from Tiger Payments

    12/04/2025

    Episode 81 - Save Thousands on Payment Processing: Mark Dolan from Tiger Payments

    Join Alex Danner for a money-saving conversation with Mark Dolan, payment processing expert from Tiger Payment Solutions, as they break down how fence and deck contractors can dramatically reduce or eliminate credit card processing fees. In this episode, Mark reveals: How contractors processing $1 million annually through QuickBooks are losing $30,000+ in unnecessary feesThe difference between absorbing fees at 3% vs. Tiger's approach to driving costs down or eliminating them entirelyWhy ACH transactions through Tiger cost only 29 cents (compared to 1% with most processors)How to legally and compliantly pass processing fees to customers without losing competitive edgeMobile payment solutions that get you paid faster in the field - no more waiting 30-60 days for checksThe QuickBooks integration that saves contractors thousands while improving cash flowWhich credit cards cost you the most (and least) to acceptHow to conduct a free audit of your current payment processing to identify hidden fees Mark also discusses Tiger Payment Solutions' unique family-run approach to customer service, offering 24/7 support with real people (even on holidays), month-to-month contracts with no long-term commitments, and personalized guidance for the fence and deck industry. Learn why contractors who make the switch report significant profit improvements and faster payment collection. Whether you're currently using Square, Stripe, QuickBooks payments, or your local bank's merchant services, this episode provides actionable insights to audit your current setup and potentially save thousands of dollars annually - money that goes straight to your bottom line. Contact Tiger Payment Solutions at tigerprocessing.com or reach Mark directly at markwithak@tigerprocessing.com for a complimentary analysis of your payment processing fees. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

    41 min

  4. 11/28/2025

    Episode 80 - Why Bamboo is Changing Decking: Neil Adams from MOSO Bamboo

    Join Alex Danner for an eye-opening conversation with Neil Adams, Social Media Marketing Director for Moso Bamboo Outdoor, as they explore bamboo as a revolutionary decking and fencing material that's changing the industry. In this episode, Neil reveals: How Moso Bamboo is priced at approximately half the cost of exotic hardwoods like ipeThe unique Class A fire rating that makes it the only natural product approved for wildfire-prone areasWhy bamboo is harder and denser than ipe while being carbon neutralThe installation advantage: 6-foot boards with tongue-and-groove end match that eliminates waste and cuts installation time dramaticallyHow bamboo grows 5x faster than trees and regrows without replantingThe 25-year warranty against rot and decay with minimal maintenance requiredWhy contractors report higher profit margins due to faster installation and reduced wasteIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

    39 min

  5. 11/19/2025

    Episode 79 - Bobby Parks - How to Sell Your Business, NADRA Awards Scoring & Future of Deck Industry

    Join Alex Danner for an inspiring conversation with deck industry legend Bobby Parks, who successfully built and sold Peachtree Deck after generating over $2.5 million in annual revenue. Bobby shares his journey from building custom homes straight out of high school to becoming one of the most respected names in the deck industry. In this episode, Bobby reveals: How he transitioned from competing on price to commanding premium marginsThe marketing breakthrough that generated more leads than he could handle (allowing him to charge $75 consultation fees)His strategy for becoming the go-to high-end deck builder in AtlantaThe unexpected conversation that led to selling his business in 2014His 7-year roadshow journey conducting 110-120 events annually across the countryInsights from his role as NADRA board member and current chairman of the Deck AwardsBobby also shares valuable advice on entering the NADRA Deck Awards, what judges look for in winning projects, and why being in the room with industry leaders is crucial for business growth. Whether you're building your first deck business or scaling to multiple crews, Bobby's practical wisdom on marketing, pricing, and business development will help you take your company to the next level. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

    58 min

  6. 11/12/2025

    Episode 78 - Stone Decks: 2M+ Sq Ft Installed

    In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bart Stuchell, founder of StoneDek Systems, to explore an innovative alternative to traditional wood and composite decking. Bart shares how he invented the Silka Grate system back in 2007—a revolutionary honeycomb subfloor that allows contractors to install natural stone, porcelain, pavers, and premium materials on elevated surfaces. Discover how this patented system competes head-to-head with high-end composite products while offering homeowners a maintenance-free, high-value alternative. Bart walks through the installation process, addresses common contractor concerns about cutting stone, and reveals creative possibilities for outdoor kitchens, fire features, and custom lighting. Key Topics Covered: How the honeycomb grate system supports over a ton per square footInstallation process compared to traditional deckingMaterial options and pricing vs. premium compositesCreative applications: kitchens, fire features, countertops, lightingTraining and support for contractorsDifferentiating your business in competitive marketsPerfect for deck contractors looking to stand out and target high-end customers with cutting-edge outdoor living solutions. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

    47 min

  7. 11/05/2025

    Episode 77 - How Outback Deck Scaled to $10M and Built DeckMetriX Software

    MENTION THE PODCAST TO GET $1500 OFF THE PLATFORM FEE! In this episode, Alex Danner chats with Brian Miller and John Gwaltney, founders of Outback Deck and creators of DeckMetriX. They share how they grew Outback Deck into a multi‑million‑dollar business, built a powerful software tool for deck & outdoor living contractors, and transformed their sales process—closing jobs on the first visit and protecting margins. In this episode you’ll learn: The story of going from remodeling business to full‑scale deck & outdoor living firmWhy they developed DeckMetriX and how it works for pricing & take‑offs How one‑visit closes became possible and why it matters in today’s marketplaceThe often‑missed costs in decks (dumpsters, permit variances, extra footings) and how software handles themHow contractors can use a similar approach to scale their business and protect profit🔍 To learn more or book a demo: deckmetrix.com If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

    1h 7m

  8. 10/30/2025

    Episode 76 - From Fence Posts to Award-Winning Projects: Scott Groschel’s 20-Year Climb

    In this episode, Alex Danner sits down with Scott Groschel, founder of SG Construction in California, to unpack his journey from digging post holes at 15 to becoming a multi-award-winning outdoor living contractor. Scott shares how he evolved from fencing to premium outdoor living builds, the systems he's implemented to navigate California’s complex permitting process, and how winning NADRA awards helped transform both his brand and company culture. In this episode: Scott’s 20+ year journey in the construction worldTransitioning from fences to full-scale outdoor living projectsHow professional photos and job site staging transformed perceptionBehind the scenes of submitting and winning 3 NADRA AwardsHow awards boost credibility, team pride, and client trustIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn. We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

    50 min
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4.6
out of 5
5 Ratings

About

The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry.  Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses.  He has been in the digital marketing industry for over ten years.The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more.  If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals.  If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.

Information

  • Creator
    Alex Danner
  • Years Active
    2023 - 2026
  • Episodes
    83
  • Rating
    Explicit
  • Copyright
    © 2026 Fence & Deck Mastery Podcast
  • Show Website
    Fence & Deck Mastery Podcast