The Fitz & Franson Show

Fitz and Franson

5.0 (3)
Marketing

The Fitz and Franson Show is a bold, no-fluff podcast where two business leaders break down real-world strategies for success, marketing, and growth. With raw conversations and practical takeaways, it’s designed to motivate builders, challenge mindsets, and deliver value without the BS. 👇🏼 CHECK OUT OUR WEBSITE 👇🏼 https://fitzandfransonshow.com

3d ago

How Contractors Scale Smarter: Jonathan Weinberg

Most contractors don’t have a lead problem. They have a follow-up problem, a data problem, and a systems problem. In this episode of The Fitz & Franson Show, Matt Fitzgerald and Jay Franson sit down with Jonathan Weinberg, Founder and CEO of Builder Prime, to talk about what home improvement companies actually need if they want to scale without chaos. Jonathan shares how he built Builder Prime after getting inside the real day-to-day problems of contractors — missed leads, messy follow-up, disconnected systems, bad data, and teams trying to run growing companies off whiteboards, spreadsheets, and Google Calendar. This conversation covers speed to lead, CRM adoption, AI, automation, knowing your numbers, and why the best contractors are not just selling more — they’re building better operating systems. If you run a home improvement business and you’re serious about growth, this one is for you. Learn more about Builder Prime: https://builderprime.com Connect with Jonathan Weinberg on LinkedIn: https://www.linkedin.com/in/jonathanweinberg/ Watch Jonathan’s podcast, Build to Win: https://www.youtube.com/@BuilderPrime 🎧 LISTEN ON: YouTube: https://www.youtube.com/@fitzandfransonshow Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 Audible: https://a.co/d/0a9gxjs0 Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we'd grow your business → powrful.com

55 min
May 31

You're Losing 41% of Your Revenue After Hours

Most home improvement companies don't have a lead problem. They have a response problem. In this episode, Fitz and Franson break down the growing speed-to-lead crisis happening across the home improvement industry and explain why companies spending $10,000–$50,000+ per month on marketing are still struggling to convert leads. The reality? 41% of booked jobs happen after hours. 97% of homeowners go with the first company that responds. And some companies are taking 14+ hours to call leads back. If your sales team is complaining about lead quality, this episode might explain what's really happening. Topics covered: • Why speed-to-lead is crushing profitability • The hidden cost of slow follow-up • Why homeowners buy from your competitors first • How multi-location operators lose revenue without realizing it • The systems every growing company needs in place • The 4-step framework to fix your response process this week If you're spending money on marketing and not measuring response times, this episode is required listening. 👇 RESOURCES & NEXT STEPS 👇 If you want sales coaching or training for your team, book a call with Fitz: https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we'd grow your business → powrful.com 🎧 LISTEN ON: YouTube: https://www.youtube.com/@fitzandfransonshow Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 Audible: https://a.co/d/0a9gxjs0 #HomeImprovement #MarketingStrategy #BusinessGrowth #Leadership #SalesManagement

21 min
May 27

Why Agencies Fail Multi-Location Contractors

Most marketing agencies know how to run ads. Very few understand how multi-location home improvement companies actually scale. In this episode, Fitz and Franson break down why so many operators hit a growth ceiling even while lead volume increases. They unpack: • Why lead volume can hide operational dysfunction • The real danger of fragmented vendors and disconnected reporting • Why profitability often drops before owners realize there’s a problem • The importance of speed-to-lead and follow-up consistency • How marketing, sales, operations, recruiting, and fulfillment all connect at scale • What operators should actually be measuring by location If you run multiple locations, manage several sales reps, or feel like your marketing “looks good on paper” but growth still feels chaotic… this episode is for you. ━━━━━━━━━━━━━━━ 📈 WANT HELP SCALING? Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we can grow your business → powrful.com If you want sales coaching or training for your team, book a call with Fitz here: https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn ━━━━━━━━━━━━━━━ 🎧 LISTEN ON: YouTube: https://www.youtube.com/@fitzandfransonshow Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 Audible: https://a.co/d/0a9gxjs0 Our Website: https://fitzandfransonshow.com/ ━━━━━━━━━━━━━━━ KICK TODAY’S BUTT BY… 🔗 FOLLOWING US ON LINKEDIN → HTTPS://LINKEDIN.COM/COMPANY/FITZ-FRANSON-SHOW/ 🔔 HITTING THE BELL ON YOUTUBE → HTTPS://YOUTUBE.COM/@fitzandfransonshow?SI=JZUVMUVN5J9QCGUX 👍 LIKING US ON FACEBOOK → HTTPS://WWW.FACEBOOK.COM/FITZANDFRANSONSHOW 🎥 CHECKING OUT OUR TIKTOK → HTTPS://WWW.TIKTOK.COM/@FITZANDFRANSONSHOW 🎧 SUBSCRIBE & REVIEW! #leadership #marketingstrategy #businessgrowth #homeimprovementbusiness #contractormarketing

21 min
May 17

3 Signs You’re the Problem

The hardest conversation in business isn’t with your team... It’s with the person in the mirror. In this episode of The Fitz & Franson Show, Fitz and Franson break down why so many business owners become the biggest bottleneck in their own company. If your team can’t make decisions without you… If your phone rings all day with “got a minute?” questions… If your business falls apart the second you leave the building… Here’s the truth: your company may have outgrown your current capacity as a leader. This conversation gets into the founder’s trap, the danger of micromanagement, why mistakes are often tuition, and why leaders need to let their people “hurry up and fail” before the stakes get higher. We also talk about the book Extreme Ownership by Jocko Willink and Leif Babin, and why taking ownership of the chaos is the first step toward building a company that can actually scale. Link to that Book: https://us.macmillan.com/books/9781250183866/extremeownership/ Want to go deeper? Watch our free 6-week course on YouTube here: https://www.youtube.com/playlist?list=PLDcaPf85TvcLlaDOGDp8BnEgbZSiST8Bn In this episode: 3 signs you’re the obstacle in your own growth: You’ve built a “got a minute?” culture.You’re still wearing the Chief Firefighter badge.Your team’s performance drops when you leave the building.3 things to do this week: Start asking: “What do you think we should do?”Fire yourself from one major role.Measure leadership by how many decisions your team makes without you.Next week, we’re getting into one of the touchiest leadership topics yet: why I fired my best sales rep. We’ll break down the toxic A-player, the culture killer, and why holding onto your top producer might be bankrupting your team. READY TO SCALE YOUR BUSINESS? Book your call now → https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we'd grow your business → https://powrful.com/ 🎧 LISTEN ON: YouTube: https://www.youtube.com/@fitzandfransonshow Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 Audible: https://a.co/d/0foP6uW5 #businessgrowth #leadership #entrepreneurship #businessowner #growthmindset

28 min
May 15

The Leadership Mistake that's Destroying your Sales Team

Most leaders think their team needs more pressure... But what if the real problem is that your leadership style is quietly destroying their confidence? In this episode of the Fitz & Franson Show, Fitz and Franson break down the leadership blind spot that shows up inside call centers, event teams, sales floors, install crews, and field service teams: unpredictable feedback, moving targets, and fear-based management. They unpack why confidence is not hype... it is evidence. And when leaders constantly change the rules, only point out mistakes, or manage from emotion instead of objective feedback, teams stop performing with creativity and start operating in survival mode. This one is for business owners, sales leaders, marketing leaders, and home improvement operators who want stronger teams, better accountability, and a culture that actually scales. Big question from this episode: Are you holding your team accountable… or are you moving the goalposts every time you get anxious? What’s your take? Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. Book your free Fitz Method strategy call → https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn See how we'd grow your business → https://powrful.com/ Learn More about FFS → https://fitzandfransonshow.com #HomeImprovementBusiness #Entrepreneur #Leadership #BusinessGrowth #SalesLeadership

21 min
May 13

Why More Sales are Killing your Company

If your business is broken… more sales will destroy it faster. Everybody says “just sell more.” But what happens when your sales team outruns your ability to actually deliver? In this episode of The Fitz & Franson Show, Fitz and Franson break down the hidden metric quietly destroying businesses across America: capacity mismatch. From overwhelmed install crews… To delayed projects… To angry customers… To sales teams burning out… This episode explains why growth without operational structure can bankrupt even fast-growing companies. If you’re scaling a service business, home improvement company, or sales organization, this conversation could save you years of pain. Inside this episode: Why “sales solves all” is dangerous adviceThe Ferrari vs Golf Cart business analogyHow to measure real sales capacityWhy most owners are flying blindThe 80% Rule every scaling company needsHow communication breakdowns destroy operationsPredictive hiring vs reactive hiringThe leadership blind spots killing growthThis is the real side of scaling nobody talks about. Book your free Fitz Method strategy session: https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we'd grow your business 🌐 Powrful Media → https://powrful.com 🎙 Fitz & Franson Show → https://fitzandfransonshow.com #BusinessGrowth #Leadership #Sales #Entrepreneur #ScalingBusiness

28 min
Apr 22

Top Performers Are Leaving in 2026... Here’s How to Stop It

Your best employees aren’t leaving for more money… they’re leaving because of mistakes leaders don’t even realize they’re making. This episode of The Fitz & Franson Show hits different because it’s not theory. It’s not hype. It’s not recycled leadership advice. This is built on real mistakes we made early in our careers… mistakes that cost us top performers, culture, and growth. Fitz shares the moment a top producer left him for less money and the brutal truth that came with it. Franson breaks down what happens when leaders prioritize results over people and don’t even realize it until it’s too late. And yeah… the frustration in today’s workforce is real. Cases like this show just how far things can go when the gap between leadership and employees breaks down: 👉 https://abc11.com/post/ontario-warehouse-fire-arson-suspect-chamel-abdulkarim-appears-court-pleads-not-guilty/18880433/ This episode is about learning the hard way… so you don’t have to. What’s a leadership mistake you had to learn the hard way? 🔥 WHAT YOU’LL LEARNWhy top performers actually leave (hint: it’s not money)The leadership mistake that silently kills retentionThe “loyalty trap” most owners are stuck inHow we lost great people — and what we changed after3 questions you should ask your team THIS WEEK🚀 READY TO BUILD A TEAM THAT ACTUALLY STAYS?👉 Book your free strategy call: https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn 👉 Learn more: https://powrful.com 👉 Full show hub: https://fitzandfransonshow.com 🎧 LISTEN ON: YouTube Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 Audible: https://a.co/d/0a9gxjs0 📚 BOOKS MENTIONED IN THIS EPISODE👉 Who Not How (Dan Sullivan & Dr. Benjamin Hardy): https://www.audible.com/pd/Who-Not-How-Audiobook/1401960774?source_code=ASSGB149080119000H&share_location=pdp 👉 Never Split the Difference (Chris Voss): https://www.audible.com/pd/Never-Split-the-Difference-Audiobook/B01CF5O89G?eac_link=FkKLh1P7RDEG&ref=web_search_eac_asin_1&eac_selected_type=asin&eac_selected=B01CF5O89G&qid=ddJ5jSncH9&eac_id=131-5267629-7384469_ddJ5jSncH9&sr=1-1

18 min
Apr 10

How to Grow a Regional Business Without Losing Your Culture | Telisha Day

What does it really take to grow a business without losing your culture, your family, or yourself? In this episode of The Fitz & Franson Show, Fitz and Franson sit down with Telisha Day, Sales & Marketing Manager at Sullivan Concrete Coatings, to talk about the power of ownership mentality, scaling from a small crew to a regional operation, building a family-first culture, winning commercial work, and leading with confidence in a male-dominated industry. Telisha shares hard-earned lessons on sales, customer experience, installer relationships, leadership, work-life tension, and why believing in yourself matters more than waiting for permission. This episode is for business owners, sales leaders, operators, and anyone trying to grow something real without faking it. In this episode: Ownership mindset and leadership without a titleScaling from one crew to multiple locationsBuilding culture rooted in family and respectSales, listening, and customer trustGrowing commercial revenue with confidenceBalancing ambition with family lifeLeadership lessons from real-world experienceConnect with Telisha Day Email: telisha@sullivanscoating.com Book your free strategy call: https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn Powrful Media: https://powrful.com Fitz & Franson Show: https://fitzandfransonshow.com Subscribe for more conversations on leadership, business growth, marketing, and authentic living. #Leadership #Entrepreneurship #Business #SmallBusiness #WomenLeadership

47 min

5

out of 5

3 Ratings

Great Content!

09/18/2025

SmallBizGrowing

Practical and relatable!

The Fitz and Franson Show is a bold, no-fluff podcast where two business leaders break down real-world strategies for success, marketing, and growth. With raw conversations and practical takeaways, it’s designed to motivate builders, challenge mindsets, and deliver value without the BS. 👇🏼 CHECK OUT OUR WEBSITE 👇🏼 https://fitzandfransonshow.com

Creator

Fitz and Franson
Years Active

2025 - 2026
Episodes

57
Rating

Clean
Copyright

© 2026 Fitz and Franson
Show Website

The Fitz & Franson Show

Entrepreneurship

Entrepreneurship

Updated Biweekly