What if everything we were taught about understanding people is wrong? In this week’s episode of the Finally Seen™ podcast, we welcome David Allison, one of the world’s leading experts on human values, a best-selling author, and the founder of The Valuegraphics Project. David breaks down why age, gender, income, and other demographic labels no longer work and what actually drives human behavior, decision-making, and loyalty. This conversation goes deep into values, neuroscience, brand strategy, leadership, and visibility. You’ll learn why values shape everything from how people buy to how they trust, follow, and commit, and how understanding what matters most to your audience makes your message clearer, your impact stronger, and your presence more magnetic. If you’re building a brand, leading people, or trying to connect without shrinking or performing, this episode will change how you see your audience and yourself. In This Episode: Why Demographics Are Dead in Marketing and BrandingWhat Actually Drives Human Behavior and Decision-MakingValues vs. Age, Gender, and Income: What Marketers Get WrongHow the Brain Uses Values to Choose, Buy, and TrustThe Neuroscience of Values, Dopamine, Alignment, and AnxietyWhy Stereotypes Fail and How They Damage ConnectionBrand Strategy Built on Human Values, Not LabelsCorporate Values vs. Human Values: The Critical DifferenceHow Understanding Values Creates Loyalty and TrustWhy Shared Values Matter More Than Political or Cultural DividesUsing Values to Lead, Communicate, and Build Stronger CulturesHow Values Shape Visibility, Messaging, and Personal BoundariesWhy Knowing What Matters Most Changes EverythingA New Way to See Your Audience and Yourself This episode is sponsored by: Bobelo (Use code ChrissyBernal15% at checkout to get 15% off!) Bio: David Allison is a human values expert, global researcher, and two-time best-selling author. He is the founder of the Valuegraphics Project, an organization devoted to a simple goal – influencing outcomes with shared human values. The Valuegraphics Research Company is one division of the Valuegraphics Project, with a team of researchers and project managers who help organizations understand how to engage and influence the people they want to reach. David coined the term valuegraphics for an entirely new type of predictive audience insights, which organizations like PayPal, lululemon, Five Star School Supplies, Google, and the United Nations Foundation have embraced. His work has been written about in Forbes Magazine, Harvard Business Review, Business Insider, and INC Magazine. The World Economic Forum published his findings, and valuegraphics are now included–next to demographics–in college textbooks used around the world. David speaks internationally and helps brands use valuegraphic data to engage, motivate, and inspire the people they want to reach. INC Magazine named his last book one of the ten best leadership books of the year, and Kirkus Reviews called his new bestseller, The Death of Demographics, “convincing, insightful, and...revolutionary.” Website: https://www.davidallisoninc.com/ https://valuegraphics.com/ LinkedIn: https://www.linkedin.com/in/davidallisoninc/ Instagram: https://www.instagram.com/davidallisoninc/ beabetterbrand.com/
