The Harvest Growth Podcast

Jon LaClare
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Listen to inspirational stories from successful inventors and entrepreneurs as our host, Jon LaClare, founder of Harvest Growth, leads interviews targeted at helping aspiring inventors and market-leading entrepreneurs alike. If you’d like to see how Harvest Growth can help grow your product business, click below.

  1. Before ChatGPT, There Was the Infomercial: Why Long-Form Selling Works Better Than Ever in Our Short-Attention AI World

    -6 ДН.

    Before ChatGPT, There Was the Infomercial: Why Long-Form Selling Works Better Than Ever in Our Short-Attention AI World

    Did you know that one of the oldest marketing formats can still be one of the fastest ways to scale a product in today’s digital world? Join host and CEO of Harvest Growth, Jon LaClare, as he breaks down why infomercials continue to thrive in a modern, AI-first world. In less than ten minutes, you’ll learn how the best marketers leverage TV, streaming, and digital long-form promotions to drive awareness, conversions, and explosive product growth, and how you also can. Tune in now! In today’s episode of the Harvest Growth Podcast, we’ll cover the following: The timeless marketing formula that turns attention, demonstration, and storytelling into consistent sales.How modern infomercials on TV, streaming, and social media outperform short-form ads for both scale and precision.The secret to reaching older audiences on cable TV while simultaneously converting younger audiences on digital platforms.How to know if your product is a perfect fit for the direct-response infomercial model before you spend a dollar.And so much more!Want the complete roadmap to launching and scaling your products? Grab the full book in hardcover or Kindle on Amazon, or get your free digital copy at PerfectLaunch.com. To be a guest on our next podcast, contact us today! Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    10 мин.
  2. Longevity Meets Innovation: The Marketing Strategies Behind a 70-Year-Old Industry Leader

    7 НОЯБ.

    Longevity Meets Innovation: The Marketing Strategies Behind a 70-Year-Old Industry Leader

    Today, we talk with Jacob Beckstead, the Chief Marketing Officer of Bailey’s Group, one of America’s oldest and most trusted moving and logistics companies. Founded in 1952, Bailey’s has grown from a small family business in Provo, Utah, into a multi-location enterprise across Colorado and Utah while embracing cutting-edge marketing and operational innovations that keep it thriving in the digital age. Jacob shares how Bailey’s Group is leveraging AI technology, data-driven marketing, and human connection to modernize a 70-year-old industry. From research surveys to crafting detailed, original content that ranks in both Google and AI search results, he reveals how brands can adapt and excel in today’s evolving landscape. You’ll also hear insights on managing small marketing teams, building customer trust, and why taking action beats waiting for perfection. Whether you run an established brand or are just starting, this episode offers powerful lessons in adaptation, authenticity, and sustainable growth. In today’s episode of the Harvest Growth Podcast, we’ll cover the following: How AI-driven tools and virtual surveys are improving customer experience and operational efficiency.Why helpful and original content is key to being discovered through AI search engines like ChatGPT.The role of clear communication and empathy in preventing negative reviews and building long-term trust.How collaboration between customer-facing and content teams leads to more effective storytelling.The importance of launching quickly, testing, and refining instead of waiting for perfection.Planning a move or curious about how technology is reshaping the moving industry? Visit www.baileysgroup.com/ to explore Bailey’s Group’s moving resources, guides, and services that make every move smoother. To be a guest on our next podcast, contact us today! Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    44 мин.
  3. How to Double Your Revenue Without Doubling Your Effort

    31 ОКТ.

    How to Double Your Revenue Without Doubling Your Effort

    What if doubling your business didn’t require doubling your effort—or your budget? In this episode of the Harvest Growth Podcast, your host Jon LaClare breaks down a simple but powerful framework that has helped hundreds of brands achieve what he calls “uncharacteristic growth.” Through years of running marketing campaigns across industries, the team at Harvest Growth has discovered a proven system: if you improve three key metrics—traffic, conversion rate, and average order value—by just 27% each, your business will double.  And in this episode, Jon explains exactly how the 27% Rule works, why small, compounding improvements are more sustainable than giant leaps, and how real brands are applying this principle to scale smarter, faster, and with less risk. In today’s episode of the Harvest Growth Podcast, we’ll cover the following: The 27% growth formula that can double your business through compounding improvements.Simple ways to increase your traffic without increasing ad spend.Conversion tactics that turn more visitors into paying customers.Quick strategies to raise your average order value with upsells, bundles, or subscriptions.Why consistency in optimization drives sustainable long-term growth.Ready to see how small changes can lead to massive results? Visit HarvestGrowth.com to learn more about implementing the 27% Rule or get your copy of John LaClare’s book, “The Perfect Launch System,” at www.perfectlaunch.com. To be a guest on our next podcast, contact us today! Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    8 мин.
  4. How Authentic Content and AI Can Help You Stand Out in a Saturated Market

    20 ОКТ.

    How Authentic Content and AI Can Help You Stand Out in a Saturated Market

    Are you struggling to stand out in a crowded, competitive market? Then you’ll love today’s episode featuring Landon Bellum, a Colorado realtor who turned his marketing background and love for storytelling into a powerful real estate brand. After a challenging first year where he made zero income, Landon refused to give up. Instead, he focused on creating genuine, high-quality video content that helped people trust him and ensured that everyone he knew understood what he did and that he did it well. By combining authentic marketing with cutting-edge AI tools, he’s built a thriving business and a recognizable personal brand in an industry where 88% of agents quit within two years. From leveraging YouTube and SEO to reach new audiences organically to using tools like Descript and ChatGPT to transform one video into dozens of posts, Landon has mastered the art of scaling trust through technology. His journey proves that consistency, creativity, and courage can transform any career or business. In today’s episode of the Harvest Growth Podcast, we’ll cover:  How to stand out in an oversaturated industry using authentic contentWhy AI tools can save you hours and multiply your reach without sacrificing qualityThe content strategies that helped Landon grow from $0 to consistent successHow tracking performance and focusing on what works can simplify growthAnd much more!Are you ready to make your marketing more personal and more powerful? Check out Landon’s content and connect with him via his Linktree: https://linktr.ee/bellumrealty. You can also call or text him at 720-300-6242. To be a guest on our next podcast, contact us today! Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    34 мин.
  5. The Perfect Launch System Finale: How to Launch, Scale, and Sustain Long-Term Growth

    3 ОКТ.

    The Perfect Launch System Finale: How to Launch, Scale, and Sustain Long-Term Growth

    Launching a new product can feel overwhelming. Do you start with ads, influencers, or retail? How do you know if your idea will actually sell, or if you’re about to waste your budget? In this final chapter of The Perfect Launch System, Jon LaClare not only shares the proven three-step process his team has used to launch over 300 products but also recaps the most important lessons from the entire series. This wrap-up brings everything together—covering preparation, production, and profit—to give you the complete blueprint for successful launches and sustainable growth. Tune in now to discover actionable insights to help you launch with clarity and build lasting marketing momentum. In today’s episode of the Harvest Growth Podcast, we cover: Why video marketing is the most powerful sales tool for any product launch.A recap of the three-step Perfect Launch System: Prepare, Produce, Profit.How to craft irresistible positioning, messaging, and offers.The right way to split-test creatives and optimize across Facebook, Instagram, YouTube, TikTok, and TV.Choosing the right go-to-market channel: retail, direct-to-consumer, or hybrid.And so much more!Want the complete roadmap to launching and scaling your products? Visit www.perfectlaunch.com now to get your free digital copy of the Perfect Launch System book. To be a guest on our next podcast, contact us today! Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    10 мин.
  6. The #1 Mistake That Kills 95% of Product Launches (and How to Avoid It)

    19 СЕНТ.

    The #1 Mistake That Kills 95% of Product Launches (and How to Avoid It)

    Launching a product is thrilling, but without the right preparation, most fail to gain traction and eventually fail. In this special audiobook edition of the Perfect Launch System, Jon LaClare shares insights from Chapter 15 of the Perfect Launch System: What Not To Do: a crash course on avoiding costly pitfalls that sink 95% of new products. From weak messaging to poor pricing strategies, lack of demand validation to underfunded marketing, he reveals common problems to watch out for when launching or scaling. We also examine real-world case studies, such as Pony Up Daddy and Zero Picks, that demonstrate how strategically planning against these issues and utilizing smart research, bold positioning, and creative marketing can transform ordinary ideas into long-term success stories. In today’s episode of the Harvest Growth Podcast, you’ll discover:  Why validating demand is more important than production speed.How to develop a compelling USP that actually resonates with customers.How to evaluate and choose the right pricing strategies.The danger of spreading too thin across every marketing channel.And much more!Don’t launch blind: listen to this chapter before you invest heavily in production or marketing. Want the complete roadmap to launching and scaling your products? Visit www.perfectlaunch.com now to get your free digital copy of the Perfect Launch System book. To be a guest on our next podcast, contact us today!

    14 мин.

  7. 5 СЕНТ.

    Retail Mastery: How to Get Your Product Into Walmart, Costco, and Beyond

    In this episode, Jon LaClare interviews Jim DeBetta, a true retail veteran who has spent decades helping inventors and entrepreneurs bring their products into major retailers. Jim shares his fascinating journey from growing a $20 million retail startup to partnering with Shark Tank’s Kevin Harrington as VP of Commercialization—where he helped take winning products straight into stores like Walmart and Costco. Today, Jim focuses on guiding inventors through the complex world of product development, licensing, and retail launches. He opens up about the biggest mistakes first-time entrepreneurs make and explains how to decide between licensing your idea versus bringing it to market yourself. Finally, Jim reveals how LinkedIn has transformed the retail game, making it easier than ever to connect with buyers, and why passion and persistence are key to retail success. In today’s episode of the Harvest Growth Podcast, we cover: Why rushing to patent an idea can waste money and kill momentumThe true costs of bringing a product to market and how to plan for themHow to decide whether to license your product or launch it yourselfHow LinkedIn has changed the way inventors connect with retail buyersWhy early market validation is essential before investing heavily in your ideaIf you’ve ever dreamed of seeing your product on store shelves, or you’re weighing the risks and rewards of licensing vs. launching on your own, this episode will give you the clarity and insider knowledge you need. To learn more and get personalized guidance, visit www.jimdebetta.com.  To be a guest on our next podcast, contact us today! Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    27 мин.
  8. From OxiClean to Startups: The 3-Phase Launch Blueprint Driving $2B in Sales

    29 АВГ.

    From OxiClean to Startups: The 3-Phase Launch Blueprint Driving $2B in Sales

    When most entrepreneurs set out to launch a new product, they don’t realize the odds are stacked against them. The harsh truth? Nearly 95% of product launches fail. But Jon LaClare, founder of Harvest Growth, knew there had to be a better way. Through years of experience working with both Fortune 500 giants and scrappy startups, Jon developed the Perfect Launch System—a three-phase blueprint that has helped over 300 products succeed, scale, and reach profitability faster than anyone thought possible. From billion-dollar brands like OxiClean to emerging startups like Puffin Drinkware, this system has proven to be effective across industries by replacing guesswork with a step-by-step process: Prepare, Produce, and Profit. What began as a way to help smaller businesses compete against industry giants has now become a framework with a 10X higher success rate than the industry average. By combining affordable market research, competitive analysis, strategic video content, and data-driven campaign funnels, the Perfect Launch System transforms risky ideas into sustainable, thriving businesses. In today’s episode of the Harvest Growth Podcast, we cover:  The 3-phase Perfect Launch System (Prepare, Produce, Profit) that delivers consistent results across hundreds of launchesHow to conduct market research on a small budget to validate products before spending bigWhy competitive analysis is the secret weapon for standing out and filling market gapsThe 10 video formats that reliably boost engagement and conversionsHow to design funnels that guide cold audiences into loyal, repeat customersThe 4-step Profit Model—Convert, Excite, Grow, Promote—that creates word-of-mouth advocacy and sustainable growthReal-world case studies from OxiClean, Peter Thomas Roth Skincare, and Puffin Drinkware showing how this blueprint works in practice  If you’ve ever felt like launching a product is a gamble, this episode will show you how to stack the odds in your favor, minimize risk, and scale with confidence. Want the complete roadmap to launching and scaling your products? Visit www.perfectlaunch.com now to get your free digital copy of the Perfect Launch System book. To be a guest on our next podcast, contact us today! Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    51 мин.
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Listen to inspirational stories from successful inventors and entrepreneurs as our host, Jon LaClare, founder of Harvest Growth, leads interviews targeted at helping aspiring inventors and market-leading entrepreneurs alike. If you’d like to see how Harvest Growth can help grow your product business, click below.

Информация

  • Автор
    Jon LaClare
  • Годы выхода
    2019 - 2025
  • Выпуски
    249
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2025 The Harvest Growth Podcast
  • Сайт подкаста
    The Harvest Growth Podcast