Finding the Heat

Finding the Heat is a show about what actually moves marketing — not what people say works, but what the evidence proves does. Host Kate O'Keeffe, founder and CEO of Heatseeker, sits down with the boldest operators in marketing to unpack the decisions, experiments, and bets that separate real growth from expensive guesswork. Expect candid stories, hard numbers, and a recurring obsession: the gap between what customers say they'll do and what they actually do — and how the best marketers close it. New conversations with the leaders rewriting the playbook.