Finding the Heat

Kate O'Keeffe
  • 5.0 (1)
  • Marketing
  • Updated Semimonthly

Finding the Heat is a show about what actually moves marketing — not what people say works, but what the evidence proves does. Host Kate O'Keeffe, founder and CEO of Heatseeker, sits down with the boldest operators in marketing to unpack the decisions, experiments, and bets that separate real growth from expensive guesswork. Expect candid stories, hard numbers, and a recurring obsession: the gap between what customers say they'll do and what they actually do — and how the best marketers close it. New conversations with the leaders rewriting the playbook.

Episodes

  1. 5d ago

    Ep 2: Patrick Stal (HelloFresh) Why You Can't Trust What AI Tells You About Your Customers

    Patrick Stal, Chief Marketing Officer and SVP Marketing International at HelloFresh Group, joins Kate O'Keeffe, CEO of Heatseeker, for episode two of Finding the Heat. Patrick has run marketing across four categories: ridesharing at Uber, mapping at TomTom, fintech at WorldRemit and Zepz, and now food at HelloFresh Group, where he leads marketing across six brands including HelloFresh, Factor and Youfoodz. His conclusion after all of it: the customer insight that actually matters is almost never local. In this episode: why generative AI has made average output effortless and standing out much harder; the "smart-sounding person in the room" fallacy of asking ChatGPT about your customers, and why every AI-generated insight needs a validation layer; how to run customer research and experiments upstream, before an organisation commits to a strategic direction, rather than only A/B testing creative; why he makes every employee be a customer of their own product; why he still sits behind a one-way mirror at focus groups in every market he visits; what the EU AI Act's new AI-content labelling rules mean for marketers; celebrity and creator marketing, including the Factor partnership with Serena Williams; why brand loyalty is really about forgiveness; and the two-word instruction he'd give every marketer on Monday morning. Topics: AI in marketing, customer insights, market research, synthetic personas, consumer behaviour, brand strategy, experimentation and testing, creator marketing, CMO leadership, the say/do gap. Hosted by Kate O'Keeffe, CEO and co-founder of Heatseeker.

  2. Jun 30

    Ep 1: Lex Bradshaw-Zanger (L'Oréal) — Marketing Hasn't Changed, But Marketers Must

    L'Oréal's Lex Bradshaw-Zanger has run marketing at the scale most people only theorise about. In this debut episode, he sits down with Heatseeker founder Kate O'Keeffe to make an uncomfortable case: the fundamentals of marketing haven't changed — but the people doing it have to. They get into the say/do gap (why what customers tell you rarely matches what they do), how to take bigger creative swings without betting the business, and the small, human moments that quietly decide whether a campaign works. Candid, fast, and full of the kind of detail you only get from someone who's actually done it. Hosted by Kate O'Keeffe, founder and CEO of Heatseeker.

  • 2 Episodes

About

Finding the Heat is a show about what actually moves marketing — not what people say works, but what the evidence proves does. Host Kate O'Keeffe, founder and CEO of Heatseeker, sits down with the boldest operators in marketing to unpack the decisions, experiments, and bets that separate real growth from expensive guesswork. Expect candid stories, hard numbers, and a recurring obsession: the gap between what customers say they'll do and what they actually do — and how the best marketers close it. New conversations with the leaders rewriting the playbook.

Information

  • Creator
    Kate O'Keeffe
  • Years Active
    2026
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © 2026 Kate O'Keeffe
  • Show Website
    Finding the Heat