Finely Crafted is about building better brands through the power of storytelling. Whether you’re a small business owner, seasoned entrepreneur, serial creative, or simply a fan of a good story, Finely Crafted provides wisdom and wit from individuals who are driven by their "why" in creating a compelling "what". It's not what you're selling, it's how you're telling.
What’s Your (Brand’s) History? | Nelson’s Green Brier Distillery
Charles Nelson, Andy Nelson’s great, great, great grandfather (we may be missing a great) was born on July 4, 1835. Around the time of the Civil War, Charles Nelson started up what was then and now known as Nelson's Green Brier Distillery. A few generations passed, and a few years back, Andy and his brother brought back the family tradition, re-opening and re-establishing the distillery as a Nashville staple with international distribution. On this episode we talk to Andy about the history of the brand and how they put their history in focus with every sip, neat of course.
Take Something & Make it Better | Noka Supply Co.
On this episode, we’re chatting with Lauren Egge, the founder and brains behind Noka Supply Company. Lauren is a very bright mind with an engineering background and together, we discuss her drive to create an everyday medical product that is as sexy as it is smart. We laugh, we cry (we don’t cry) and we’ll enjoy a local Wit Beer with Lauren as we discuss the drive to create Noka as well as why brand and messaging is equally as important as the product.
Commit to Quality | Fat Bottom Brewing
Fat Bottom Brewing established itself early on during the craft beer renaissance in Nashville. Since then, they’ve grown exponentially, moving to a new, much larger location and expanding their product line and distribution within the state of Tennessee and throughout the Southeast. Zach Easterwood, a good friend, client, and all around GGTK, sat down with us to chat about how the brewery has evolved and grown over the years, obstacles they’ve faced along the way, and most importantly, how doubling down on quality and placing more importance on their brand image has been integral to their success both now, and as they continue to grow.
All in the Family | Five Points Pizza
Five Points Pizza has been slinging and serving the best (pizza pies) in Nashville since 2010. They’ve established local, regional, and national recognition as one of the best pizza parlors around, and on this episode we talk to Cody, one of the guys who’s helped make the magic happen for years. Now the Bar Manager of Five Point’s newest West Nashville location, we discuss the growth of the company, and the importance of building and maintaining the kind of business culture that feels like a family.
Managing Brand Evolution | Local Honey
On this episode of Finely Crafted, we’re speaking with Brian Hickman, Creative Director of Education and all-around awesome hair stylist with Local Honey. He talks to us about how the brand evolved from a retail shop to a hair salon, and how currently having a hybrid of the two are working out wonderfully. That, and we discuss the importance of ongoing education at any age and how positive messaging is a key factor to making a brand stand out.
Breaking Brand Perceptions | Black 13 Tattoo Parlor
Black 13 Tattoo Parlor has become a landmark destination for world travelers seeking some of the best tattoo artists in a myriad of different styles. Black 13 was a leader in shifting the perception (particularly in the Bible Belt) that tattooing is a true artform and a brand is much bigger than the actual, final product. On this episode, we speak to Black 13 owner, Doy Gardner about how he got started, the trials therin, and how a truly great brand is built on the backs of excellent and intentional people.
Beautiful look on Branding
Matt and Patrick are so intentional about who they chose to have on their podcast. Each of these creative business-people from Nashville all offer a refreshing and unique perspective on the core of their brands. They take deep dives into their guest's stories, and have really mastered the comradery of appreciating others' creativity in business. 100% reccomend.
Fresh, Entertaining, and Motivating
This podcast offers a relatable view on the world of branding for all kinds of listeners. Excellent to listen to while working - very inspiring.
Finely crafted stories!
Great, deep stories about crafting more than just a brand - it’s about crafting yourself.