What does it take to stand up a modern treasury function—solo—at a global company fueled by M&A? Jessica Siu, VP of Treasury at Authentic Brands Group (ABG), shares how she’s building treasury from the ground up. With global icons like Reebok, Champion, Nautica, Lucky Brand, Sports Illustrated, Forever 21, David Beckham, and Shaquille O’Neal under ABG’s umbrella, she’s focused on building scalable treasury infrastructure to power the company’s rapid expansion and global partnerships. Listen to this episode to hear how she designed a strategic rollout plan, prioritized quick wins, and implemented a lightweight system with Trovata to manage complexity at scale. Jessica also explains how treasury can support broader AI initiatives across the business—from driving clean, structured data to integrating with the larger finance tech stack. Whether you're navigating growth, M&A, or looking to modernize your tech, Jessica’s story offers a practical roadmap for building treasury with long-term impact. Highlights: Hear Jessica’s advice for stepping into a first-ever treasury role without any existing SOPs or infrastructureExplore how she embraced being scrappy—while laying the groundwork to evolve from reactive to strategic, scalable treasuryDiscover how she evaluated and implemented the right treasury system to get up and running quicklyLearn how treasury can support a finance department’s digital transformation while contributing to broader enterprise AI initiativesGet her take on career growth, risk-taking, and knowing when it’s time to make the leap into something new Never be out of the loop on what’s going on in finance, tech, and business. Subscribe to our podcast. This episode is brought to you by Trovata. Trovata is reengineering the way companies manage cash. No spreadsheets. No legacy systems. Just real-time visibility, intelligent forecasting and analysis, and seamless money movement—all in one unified platform. As the first cloud-native treasury platform built on corporate banking APIs and AI, Trovata partners with the world’s largest financial institutions to deliver next-gen digital experiences for corporate finance and treasury teams at scale. Learn more at www.trovata.io and follow us on LinkedIn. Speakers: About Joseph Drambarean: JD is Trovata’s Chief Technology Officer. Previously, he was Director of Strategy with the mobile app design firm, Punchkick Interactive. There, he was responsible for developing roadmaps and executing global product launches for brands like Marriott International, Allstate Insurance, and Harley-Davidson. He later served as a Senior Manager in Capital One’s Digital Product Management team. Joseph is a Chicago native, and graduated with a BA in Political Science & Economics from Loyola University of Chicago. Connect with Joseph on LinkedIn: https://www.linkedin.com/in/jdrambarean/ About Jessica Siu: Jessica Siu is a Treasury leader with over a decade of global experience across consumer retail and technology industries. In her current role as the VP of Treasury at Authentic Brands Group, the world’s leading owner of sports, lifestyle, and entertainment intellectual property, Jessica is building the Treasury function from the ground up. Prior to ABG, Jessica was at Dropbox, Columbia Sportswear, and Gap. Her areas of expertise include cash management, investments, capital markets, FX, and insurance. Guided by a belief in purposeful leadership, she empowers teams to innovate and adapt in dynamic, fast-paced environments. Jessica holds a B.S. in Business Administration, with a Finance concentration, from the California Polytechnic State University in San Luis Obispo. Connect with Jessica on LinkedIn: https://www.linkedin.com/in/siujessica/