81 episodes

What would a law firm built by the founders of Disney, Four Seasons, Amazon, and Zappos look like? Lawyers (and other professionals) aren't in the same "service" industry as those companies, but that doesn't mean we can't benefit from employing their rigorous service mindsets. We give you inspiration and tactics to smooth out your processes, bolster your reputation, and increase your revenue - every episode of Five Star Counsel has actionable tips for you to build the firm that clients rave about!

Five Star Counsel Podcast John Strohmeyer

    • Business
    • 5.0 • 19 Ratings

What would a law firm built by the founders of Disney, Four Seasons, Amazon, and Zappos look like? Lawyers (and other professionals) aren't in the same "service" industry as those companies, but that doesn't mean we can't benefit from employing their rigorous service mindsets. We give you inspiration and tactics to smooth out your processes, bolster your reputation, and increase your revenue - every episode of Five Star Counsel has actionable tips for you to build the firm that clients rave about!

    Utilizing Webinars to Land Your Ideal Clients w/ Paul Yokabitus

    Utilizing Webinars to Land Your Ideal Clients w/ Paul Yokabitus

    Are you curious about using webinars to attract clients? How do you get started? What's the right path for you and your firm?

    Paul Yokabitus is our guest this week. Paul is the founder of Cary Estate Planning and Planwell Legal, where he practices Estate Planning law. Paul took what was looking like a disastrous downturn at the start of the pandemic, and turned it into a well-oiled client acquisition machine using webinars and lead-gen advertising.

    Paul and I discuss how you can use webinars to attract the best possible clients for your firm, and how to get them signed up for your services. Paul details his journey into using webinars, how long it took get it up and running, and his iterative optimization process.

    We cover reasons why your in-person presentations might not translate correctly for the webinar format. We get into the nuts and bolts of webinars: how to engage with the audience, how to time your webinars, how to experiment with format and ads, and perfecting your CTAs at the end. We even get into differentiation tactics that you can separate these all leads into.

    These are very widely applicable tips that can be used for all kinds of practice areas, and I think you'll be really interested in hearing them. 
     
    Find Paul's work at
    https://www.caryestateplanning.com
    https://www.planwell.legal
    https://www.discoverylegalmarketing.com
    Follow Paul on LinkedIn at https://www.linkedin.com/in/paulyokabitus and Twitter at https://twitter.com/YokabitusLaw
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    • 30 min
    Reimagining Your Workplace for the New Normal w/ Anthony Davies

    Reimagining Your Workplace for the New Normal w/ Anthony Davies

    Is your office culture non-existent in a post-pandemic world? Are you struggling with a hybrid, virtual and in-person, work arrangement? How do you create a working environment that suits the new normal?

    I think most of our listeners understand that the new expectation for many workers in the U.S. is a higher level of work flexibility, in both time and location. It's your job, and your prerogative as a business owner, to determine how much flexibility you can offer and what setup matches your firm's values and culture.

    Our guest this week is Anthony Davies, Chief Revenue Officer at Forrest Solutions, where he follows outsourcing and staffing trends in the legal field, and consults on office processes and staffing arrangements for the modern law firm. Anthony gives us some macro trends he's seeing, and some real-life examples that Forrest Solutions is implementing in larger firms.

    We discuss a wide range of office and staffing issues facing today's legal industry. We really focus on how to reimagine and restructure the workspace to fit the new flexible workweek, and how to do it in offices built for traditional 5-day workweeks. We discuss in-office incentives and perks, and ways to arrange and schedule the office to make it inviting and productive for your employees.

    In the end, this is about service to your staff, which ultimately serves your clients well too.
    Find Anthony and Forrest Solutions at https://www.forrestsolutions.com/law-firms/
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    Here's a link for you to get 20% off your first year of using TextExpander! - https://fivestarcounsel.com/textexpander

    • 32 min
    FSC REWIND: Ditching the Billable Hour w/ Jonathan Stark

    FSC REWIND: Ditching the Billable Hour w/ Jonathan Stark

    We're on a brief break this week after the holidays, but we still want to give you something to think about (or revisit) in the mean time, especially if you missed it the first time around. Check out our chat with Jonathan Stark about how to ditch the billable hour pricing format.
    What could your business be like if you were no longer chained to the billable hour? Do you think your business model is even feasible without the billable hour? Does making the leap away from hourly billing sound terrifying? Stupid? Suicidal?

    Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He wrote Hourly Billing Is Nuts, hosts of the Ditching Hourly podcast, and writes a daily newsletter on pricing for independent professionals.

    We've talked about the importance of being an expert, and how it's less risky than being a generalist, and we expand on that this week, and how offering fixed prices positions you as the expert who's seen this before. 

    This helps you differentiate yourself and your work, and avoid a race to be the cheapest option to a client. 

    We'll also talk about the three important questions you need to every new potential clients to answer 
    Why this? 
    Why now? 
    Why me?

    This only scratches the surface of our discussion - I'm a big fan of Jonathan's work and I really hope you stay with us til the end - this chat could literally change the way you run your business.
    Take Jonathan's free six-day email bootcamp here: https://jonathanstark.com/vpb and get on his mailing list. I am!
    Follow Jonathan on Twitter: https://twitter.com/jonathanstark
    FiveStarCounsel.com
    Get our FREE client service whitepaper!
    Join the Five Star Counsellors FB Group: https://www.facebook.com/groups/1575616019297055
    Here's a link for you to get 20% off your first year of using Text Expander! - https://fivestarcounsel.com/textexpander
     

    • 39 min
    Perfecting Your Holistic Sales Process w/ Allison Williams

    Perfecting Your Holistic Sales Process w/ Allison Williams

    Is your sales process structured? Do you even have a sales process? How can a sales process affect your overall client service?

    Allison Williams of Law Firm Mentor joins us this week to discuss just that. Law Firm Mentor provides coaching services for solo and small law firms, and one of her specialties is perfecting their sales process.

    We've talked before about the importance of this process, and I love how Allison breaks it down in two parts: intake then consultation. We discuss where to start training intake staff and handing off those responsibilities. Again, it comes down to process. Then once you get to the consultation, it's about understanding the underlying issue your client needs solving, and ultimately, how you'll deliver the results they need.

    What I want you to walk away with is an understanding of how having a structured sales process leads to a better relationship with your clients. It helps set the expectations and norms, endears you to the client, lets you really understand their true needs, and sets you up as the expert.
    Get Law Firm Mentor's free "Getting Prospects to Yes" series at https://www.lawfirmmentor.net/getting-prospects-to-yes.
    Find Allison on LinkedIn at https://www.linkedin.com/in/allisoncwilliams and Twitter at https://twitter.com/law_firm_mentor.
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    FiveStarCounsel.com
    Get our FREE client service whitepaper!
    Join the Five Star Counsellors FB Group: https://www.facebook.com/groups/1575616019297055
    Here's a link for you to get 20% off your first year of using TextExpander! - https://fivestarcounsel.com/textexpander

    • 34 min
    Optimizing for Google My Business w/ Paul Cashman and Wes Lungwitz

    Optimizing for Google My Business w/ Paul Cashman and Wes Lungwitz

    As a small attorney, you know how important Google is to your business. But you might not realize that your Google My Business profile - the info that pops up when someone googles or searches for your firm in Maps - might be your firm's real key differentiator between you and your competitors.

    This week, I'm joined by Paul Cashman and Wes Lungwitz of Civille, a legal website, SEO and analytics firm with a specialty in Google My Business. 

    Paul and Wes detail not just the basics you need to consider when setting up your Google My Business profile, but how you need to maintain it. 

    Client reviews, Q&As, content posting, and how to make sure your firm is showing up first and foremost in Google and Maps searches.

    This is super valuable info, and all things you can do easily and inexpensively as part of your regular digital and SEO work.
    Find out more about Civille's services at https://getciville.com/ and find their GMB white paper here: https://getciville.com/law-firm-google-my-business-guidebook/
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    FiveStarCounsel.com
    Get our FREE client service whitepaper!
    Join the Five Star Counsellors FB Group: https://www.facebook.com/groups/1575616019297055
    Here's a link for you to get 20% off your first year of using TextExpander! - https://fivestarcounsel.com/textexpander

    • 31 min
    The Eight Layers of Legal Cybersecurity w/ Tom Lambotte

    The Eight Layers of Legal Cybersecurity w/ Tom Lambotte

    What would happen if your firm's network, your email, your social accounts or your client files got hacked? How devastating could it be to your company? More importantly, what could you be doing now to protect your data and your business?
    Our guest this week is Tom Lambotte, of Boba Guard Security, who joins us to discuss preventative measures lawyers should be taking to protect the client experience digitally.
    Your digital security IS reputation management in today's world, and a breach affects not just your clients, but also your colleagues, your vendors, and even your competitors.
    We discuss multi-layered approaches and straightforward, affordable strategies that firms can take across their digital footprint to make sure you're not one of the 29% of firms who experience a breach.
    Find out more about Boba Guard at  https://www.bobaguard.com/ and find Tom on LinkedIn at  http://www.linkedin.com/in/tomlambotte and Twitter at https://twitter.com/legalmacit.
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    FiveStarCounsel.com
    Get our FREE client service whitepaper!
    Join the Five Star Counsellors FB Group: https://www.facebook.com/groups/1575616019297055
    Here's a link for you to get 20% off your first year of using TextExpander! - https://fivestarcounsel.com/textexpander

    • 34 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

DHM 2013 ,

Wonderful advice for service professionals

John is an attorney and the podcast is geared toward improving efficiency and client service for attorneys; however, the advice is applicable to all service professionals and I am using several ideas in my practice.

Cminus1 ,

Perfect length. Interesting guests. Valuable takeaways

A lot of golden nuggets - especially for legs or other professional service providers on every episode!

Jdizzle1330 ,

John gets it

John just had a way of boiling down complex ideas into an easy to visualize/digest/and act upon way.

I consistently find myself drawn back to his podcast over and over again because between him and his amazing guests it’s an enjoyable listen and I learn a ton.

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