30 episodes

Marketing Optimization Tips for Executives: Lead Generation, Message & Content, Design, Marketing Channels & Search, Advertising, Conversion Optimization, Analytics & Measurement

Fix the Convince- Marketing Optimization Paul Mosenson

    • Marketing

Marketing Optimization Tips for Executives: Lead Generation, Message & Content, Design, Marketing Channels & Search, Advertising, Conversion Optimization, Analytics & Measurement

    Content Syndication: Driving Targeted Leads Across the Web.

    Content Syndication: Driving Targeted Leads Across the Web.

    Content Syndication is the concept of placing your best lead magnets across hundreds of publishers and generating leads at scale. Netline is the leading content syndication firm; working with publishers across all b2b categories. For this podcast we discuss how content syndication works, how to target the right audiences, and how to determine the best content that drives quality leads. My guest is David Fortino, SVP of Audience, Marketing, and Product at NetLine Corporation where he is responsible for the strategic direction and adoption of NetLine's content-centric buyer engagement platform.I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

    • 58 min
    eCommerce Business Strategies: Revenue Lift or Shift?

    eCommerce Business Strategies: Revenue Lift or Shift?

    Convincing prospects to buy, add to cart, or get a quote is one of the most critical components of Marketing Optimization. But eCommerce strategy encompasses so much more!  Customer experience of course. Loyalty.  What's your ultimate eCommerce business plan? Revenue Lift? or Revenue Shift. My guest on my podcast is Gigi J. Kizhakkechethipuzha, founder of Virtina, an eCommerce development firm with clients all over the world.  We talk about all about high level eCommerce strategies, and what makes people take action on your website.  It's all about convincing of course.  But listen to our compelling conversation!Gigi JK has about 27 years of experience in the business of technology. He's am eCommerce strategist/advisor to many organizations.  Recovering multi-tasking addict. Problem Solving Aficionado, especially the problem involves revenue, profit and customer experience.  

    • 48 min
    Website Revenue Optimization for B2B. More than Conversion Optimization!

    Website Revenue Optimization for B2B. More than Conversion Optimization!

    We're all looking to generate more revenue from our website.  A challenge for B2B; it's not just lead generation but quality lead generation throughout the funnel.  Conversion optimization to revenue optimization is a business transformation process, led my my guest, Arun Sivashankaran, founder of FunnelEnvy, a provider of website revenue optimization services and technology for B2B and demand generation marketers.  Learn about this compelling process of website revenue optimization. It's an insightful (and a little technical) conversation. Arun is a engineer who fell in love with data-driven marketing and together with his team has helped fast growing startups and large enterprises generate millions more in incremental pipeline & revenue from their existing website traffic. He speaks at numerous industry events and has been featured in guest interviews and podcasts over the years

    • 46 min
    Why and How a Fractional CMO can Grow Your Business & Revenue

    Why and How a Fractional CMO can Grow Your Business & Revenue

    If you're a small or midsize business, a startup or scale-up, B2B or B2C, and you're looking for an enhanced go-to-market strategy, you may need to hire a Fractional CMO to guide you through your strategy and tactics, and take you to the next level.  With a Fractional CMO you get all of the brain power and experience with none of the overheads of a permanent hire. For this podcast, it's one Fractional CMO (me) to another.  The Founder of gigCMO, an internationally renowned Fractional CMO service, Mark Magnacca. Together we speak about the benefits of a Fractional CMO to a firm, and a general discussion on marketing leadership's role in an organization, mixed with strategic case studies and insights.  It's a compelling listen.Mark has over 30 years of business experience in senior leadership roles in consumer driven organizations across a diverse range of industries and countries. His experience spans start-ups, scale-ups and multinationals, working alongside senior leadership teams as well as owners, investors and Boards on key strategies and program delivery – often in highly regulated industries and with significant cross-cultural challenges.  gigCMO is based in London, but the CMOs are throughout the globe.

    • 45 min
    Content Curation & Content Sharing Strategy. For Marketing. For Sales. For Leads

    Content Curation & Content Sharing Strategy. For Marketing. For Sales. For Leads

    UpContent is a robust content curation tool that allows sales and marketing deepen relationships with prospects.  Content engages, content educates, content build brand, content generates leads. I speak with Scott Rogerson, CEO of UpContent.  This engaging conversation is all about sharing content with prospects; what forms of content, the strategies, and the approaches that can lead to potential leads into your funnel. Learn about content sharing strategy and the benefits of doing so. Prior to founding UpContent, Scott ran a marketing agency, raised and ran a middle-market private equity fund, and spent over five years in consulting assisting non-profit and for-profit organizations to build successful strategies and improve operations. I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

    • 37 min
    Managing & Optimizing Marketing Campaign ROI. Forget the Spreadsheets (:

    Managing & Optimizing Marketing Campaign ROI. Forget the Spreadsheets (:

    CMOs have much on their plate; and the biggest on that plate is having a robust process to manage all of their marketing initiatives all in one place. The answer is Plannuh. My guest is Peter Mahoney.Peter is the founder and CEO of Plannuh, the first AI-driven platform for delivering Operational Marketing excellence by combining marketing planning, budget management, expense tracking and ROI optimization.Together we talk about managing campaign ROI and how to optimize total spend for the best performance.Peter has more than 30 years of experience as a marketing and product executive and has been a CMO for companies from early stage through multi billion dollar public companies. I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

    • 35 min

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