39 episodes

Marketing Optimization Tips for Executives: Lead Generation, Message & Content, Design, Marketing Channels & Search, Advertising, Conversion Optimization, Analytics & Measurement

Fix the Convince- Marketing Optimization Paul Mosenson

    • Business

Marketing Optimization Tips for Executives: Lead Generation, Message & Content, Design, Marketing Channels & Search, Advertising, Conversion Optimization, Analytics & Measurement

    A Podcast about Marketing Podcasts. How and Why

    A Podcast about Marketing Podcasts. How and Why

    Have a podcast.  Want to do one?  There's a number of benefits to hosting a podcast or being a guest on them.  Thought leadership.  Sharing on social and email.  Building trust of course due to your insights.  


    Today's guest is Mark Colgan, a podcast marketing consultancy, Speak On Podcasts, as well as an outbound/sales expert for SaaS companies.  We have engaging conversion on podcast strategy and marketing them.  Give a listen!  

    • 23 min
    The Importance of Data Management in Revenue Growth

    The Importance of Data Management in Revenue Growth

    Know how to interpret data and make it work for revenue growth?  It's one thing to create dashboards, and show trends, but it's another thing to really evaluate it, and make strategic decisions that can determine the right media, demand gen, and sales tactics that drive growth.  It's about data storytelling.


    My guest is Scott Taylor, known as “The Data Whisperer” who has helped countless companies by enlightening business executives to the strategic value of proper data management.


    He focuses on business alignment and the “strategic WHY” rather than system implementation and the “technical HOW.” As Principal Consultant for MetaMeta Consulting he helps Enterprises and Tech Brands tell their data story.


    An avid business evangelist and award-winning original thinker, he continually shares his passion for the strategic value of master data through industry events, public speaking, blogs, videos, whitepapers, podcasts, cartoons, puppets shows and all forms of thought leadership.

    • 36 min
    A Discussion about Revenue Ops, and how ths role contrbutes to business growth

    A Discussion about Revenue Ops, and how ths role contrbutes to business growth

    With the age of tech and tools (and all those AI and IO websites) there has been a growing role for the title of Revenue Ops, or Rev Ops. Marketing Ops, Sales Ops, etc.  What is a Rev Ops role, why would a business need it, and how does the role contribute to a company growth plan?  The topic is discussed with Michael Hartmann of Hartmann Advisory Group LLC. 


    Michael has 20+ years of experience in a variety of industries and in both large and small organizations. Most recently he was Director of Marketing Technology/Demand Generation at Freeman, a leading events organization. He also has a strategic marketing/revenue operations consulting business. Michael is also the co-host of a Marketing Operations-focused podcast called Ops Cast. 

    • 38 min
    Programmatic Display Advertising. Strategy-Tactics-Results

    Programmatic Display Advertising. Strategy-Tactics-Results

    Online display advertising, or programmatic display, can indeed work with the right strategy- encompassing placements, audience targeting, messaging, and offers.  And it can be measured and optimized for performance.  My podcast guest is Helene (aka Ellen) Parker who runs a programmatic display advertising consultancy and is an alliance of mine.  She also has her own podcast on programmatic. We discuss online display strategy, tactics, and measurement.  listen and get insights.

    • 41 min
    How the right words and messages drive increased conversions. Trust!

    How the right words and messages drive increased conversions. Trust!

    Words on your website, words in your emails, words in your ads, are really a key to driving engagement and conversion rate increase.  Words and style contribute to your brand, and build trust.  Trust encourages clicks. Trust encourages sales. Join me with Randye S. Spina, a long-time communications professional, as we discuss the power of messaging.  Randye is a Marketing and Communications professional whose corporate career included senior level positions in Financial Services and the Travel industry before evolving into Higher Education and Consulting, having owned an agency for 13 years.  She has worked with hundreds of businesses, and built a long list of successes with start-ups including creating, building, scaling, then managing marketing campaigns. She now is one of the consultants with Your Revenue Growth Team.

    • 34 min
    Your Revenue Growth Team. How Marketing & Sales Drive Revenue Together

    Your Revenue Growth Team. How Marketing & Sales Drive Revenue Together

    Paul Mosenson, Founder of NuSpark Consulting, Fractional CMO services, gives an overview of his revenue growth alliance, Your Revenue Growth Team, from a B2B perspective.  His short talk explains what the alliance is, why marketing and sales need to align, and the importance of trust messaging to drive leads and sales properly.  Only 12 minutes, but think about the message.  

    • 11 min

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