Fixed Ops Mastermind

Dave Foy
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“Leaving the industry better than I found it”-Dave Foy Each week, Dave sits with a panel of guests to discuss the topic of the week. From Coaching for Success to Sales vs. Service, Dave talks to the industry and professional leaders that can bring their insight and knowledge to the viewers. Our W.E. A.R.E Feature airs on the third Thursday of the month and spotlights Women in Fixed Ops and how they are changing the industry and leading the charge to a better customer experience.

  1. Always Climbing That Hill

    8월 25일

    Always Climbing That Hill

    Executive Summary In this episode of the Fixed Ops Mastermind podcast, Dave sits down with Russell Hill, a long-time industry veteran and co-founder of Fixed Ops Marketing. Russell shares his career journey, beginning with his time in dealerships and evolving into building a company that helps dealers better communicate service value to customers. The conversation explores the intersection of marketing and fixed operations, how dealers can better educate customers on maintenance and repair, and why the service drive is the most under-leveraged profit center in retail automotive. Russell emphasizes the importance of customer education, transparency, and consistent communication. He explains how marketing in service differs from sales, why trust and clarity are non-negotiable, and how digital tools are changing the way dealerships engage with customers. The discussion highlights practical strategies for increasing service retention, building customer trust, and making fixed operations the true heartbeat of the dealership. 5 Takeaways Service marketing is fundamentally different from sales marketing — it requires education and trust-building, not just promotions.Customers rarely understand the “why” behind service recommendations; dealers must simplify and explain.Consistency in communication builds credibility and helps avoid the perception of upselling.Digital tools and video messaging are underused but create massive trust when used in fixed ops.Dealerships that invest in service education win long-term loyalty, reducing defection to independents.5 Notable Quotes “Sales gets all the glamour, but service is where the heartbeat of the dealership really is.”“Marketing in fixed ops isn’t about coupons — it’s about education.”“Customers don’t buy what they don’t understand. If we don’t explain the value, they’ll find someone who will.”“Trust isn’t built in one visit. It’s built in every single interaction.”“Video is the single greatest trust-building tool service advisors aren’t using.”5 Actions List Audit your service marketing: are you educating or just discounting?Create a simple “why it matters” explanation for your top five maintenance items.Implement consistent multi-channel communication (email, text, video).Train advisors to focus on customer trust over one-time sales.Use video walkarounds to show customers the real condition of their vehicles.

    46분
  2. Technology Doesn’t Fix Broken Processes

    8월 25일

    Technology Doesn’t Fix Broken Processes

    Executive Summary This episode of the Fixed Ops Mastermind Podcast features Russell Hill, who dives deep into trust, technology, and transformation in dealership operations. Hill highlights the shifting expectations of customers, the dangers of outdated processes, and how leaders can better align people and tools to build long-term retention. The discussion covers transparency in service, leveraging data to make smarter business decisions, and how leadership mindset often dictates whether technology becomes a burden or an advantage. Listeners walk away with both practical and philosophical insights on building stronger operations and culture in fixed ops. 5 Takeaway Points Transparency is no longer optional; customers expect it in every interaction.Technology only creates value when leadership ensures people know how to use it.Fixed ops must stop relying on “the way we’ve always done it” and embrace transformation.Building trust between advisors, technicians, and customers is the foundation of retention.Leaders who coach and empower, rather than micromanage, see the highest employee and customer loyalty.5 Notable Quotes “Trust is built one interaction at a time—and it’s lost just as quickly.”“Technology doesn’t fix broken processes; it only exposes them.”“Customers don’t judge us by the cars we sell—they judge us by the service we deliver.”“Advisors don’t leave because of customers; they leave because leadership fails them.”“The moment you say, ‘we’ve always done it this way,’ is the moment you start falling behind.”5 Actions Someone Can Take Today Audit your service advisor scripts to ensure they build trust, not pressure.Review one piece of technology in your store—ask if your team is actually using it effectively.Sit down with a technician and advisor together to uncover communication gaps.Replace one “we’ve always done it this way” process with a test of something new.Schedule a coaching session with your leadership team focused on employee retention.

    46분
  3. The Evolving Demands of Fixed Ops

    8월 18일

    The Evolving Demands of Fixed Ops

    In this episode of the Fixed Ops Mastermind Podcast, host Kyle Morissette sits down with Chuck Turck to discuss leadership, process improvement, and the evolving demands of fixed operations in today’s dealerships. Chuck shares his journey in automotive, lessons learned from years in service management, and the philosophies that have shaped his leadership style. The conversation highlights the importance of clear communication, proactive problem-solving, and creating an environment where employees feel empowered to succeed. From improving technician efficiency to building stronger customer relationships, this episode delivers practical strategies leaders can apply immediately to boost performance and morale. 5 Takeaways Lead by example – Consistency between words and actions is the foundation of team trust.Communication is non-negotiable – Frequent, transparent updates keep both employees and customers aligned.Empower your people – Give staff the authority to make decisions and own their results.Measure what matters – Focus on metrics that directly impact customer satisfaction and profitability.Continuous improvement mindset – Small, steady changes lead to long-term operational gains.5 Notable Quotes “If your team sees you doing what you say, they’ll follow you anywhere.” – Chuck Turck“Communication breaks down faster than any other process in the dealership.” – Chuck Turck“Empowerment isn’t giving up control—it’s creating more leaders.” – Chuck Turck“Don’t measure for the sake of measuring; measure what actually matters to your customers.” – Chuck Turck“Success in fixed ops comes from hundreds of small improvements, not one big idea.” – Chuck Turck5 Actions You Can Take Today Hold a morning huddle – Align the team on daily goals, appointments, and challenges before the day begins.Audit your communications – Review how information flows between advisors, technicians, and customers.Delegate a decision – Give a team member authority to solve a problem without managerial approval.Refine your KPIs – Focus on a small set of high-impact metrics that drive service lane success.Identify one process to improve – Select a single pain point and create an action plan for change within 30 days.

    47분
  4. AI Hype with Matt Copley

    8월 11일

    AI Hype with Matt Copley

    Fixed Ops Mastermind

    54분
  5. AI Created - 100th episode!

    4월 14일

    AI Created - 100th episode!

    I wrote a news letter article a few weeks ago. I compared Tractors and AI and how their evolution are mirroring each other. It explored how the tractor did not put farmers out of jobs and how it will not put fixed ops people out of jobs!

    12분
  6. Independents Day with Scott Brown

    3월 31일

    Independents Day with Scott Brown

    This week on Fixed Ops Mastermind we are joined by Scott Brown, technician & owner of Connie & Dick’s Auto Service Center, as well as manager of Diagnostic Network! Tune in as he dives into making the most of the collaborative relationship between dealers and independent shops! Where to find Scott Brown: https://www.connieanddicks.com/ https://diag.net/about https://www.linkedin.com/in/scott-brown-diag?trk=public_post_feed-actor-name This episode is brought to you by: Parts Edge:. . . Follow Fixed Ops Mastermind: https://www.linkedin.com/company/fixed-ops-mastermind/ https://www.facebook.com/fixedopsmastermind https://www.instagram.com/fixedopsmastermind/  https://fixedopsmastermind.com/  #dealerships #smallbusiness #familyowned #autoshops (00:00) - Intro (01:23) - Bridging the Gap - Customer Service and Collaboration (14:20) - Staying Competitive - Technology and Expertise (28:05) - Building a Strong Team - Recruitment and Development

    41분
  7. AI Is Not The Future with Sharon Gai

    3월 24일

    AI Is Not The Future with Sharon Gai

    This week on Fixed Ops Mastermind - WE ARE : AI author & Keynote speaker, Sharon Gai, is joining us! Tune in as she gives us a masterclass in ecommerce, and the future of incorporating AI to streamline your business! Where to find Sharon: https://www.sharongai.com/ https://www.linkedin.com/in/sharongai This episode is brought to you by: UVeye:Reynolds & Reynolds:Targit:. . . Follow Fixed Ops Mastermind: https://www.linkedin.com/company/fixed-ops-mastermind/ https://www.facebook.com/fixedopsmastermind https://www.instagram.com/fixedopsmastermind/  https://fixedopsmastermind.com/  #artificialintelligence #ai #streamline #innovation (00:00) - Intro (02:20) - AI & Future of Retail (21:34) - Ecommerce Innovation (30:49) - Global Retail Strategy

    36분
  8. Drive a Shelby to School with Mike Wiant

    3월 17일

    Drive a Shelby to School with Mike Wiant

    This week on Fixed Ops Mastermind we are joined by Mike Wiant, Regional Sales Representative of Shelby American and Fox Factory Vehicles! Tune in as he dives into the importance of introducing young minds to the possibilities of a career in the trades! Where to find Mike Wiant: https://www.shelby.com/en-us/ https://vehicles.ridefox.com/ https://www.linkedin.com/in/mikewiant This episode is brought to you by: Reynolds & ReynoldsParts EdgeAWN Inc.. . . Follow Fixed Ops Mastermind: https://www.linkedin.com/company/fixed-ops-mastermind/ https://www.facebook.com/fixedopsmastermind https://www.instagram.com/fixedopsmastermind/  https://fixedopsmastermind.com/  (00:00) - Intro (03:15) - Another Career Path (15:15) - Getting the Youth Involved (29:28) - The Future is Bright

    50분
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소개

“Leaving the industry better than I found it”-Dave Foy Each week, Dave sits with a panel of guests to discuss the topic of the week. From Coaching for Success to Sales vs. Service, Dave talks to the industry and professional leaders that can bring their insight and knowledge to the viewers. Our W.E. A.R.E Feature airs on the third Thursday of the month and spotlights Women in Fixed Ops and how they are changing the industry and leading the charge to a better customer experience.

정보

  • 제작진
    Dave Foy
  • 방송 연도
    2024년 - 2025년
  • 에피소드
    104
  • 등급
    전체 연령 사용가
  • 저작권
    © 2025 Dave Foy
  • 웹사이트 보기
    Fixed Ops Mastermind

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