Rural Unrecognized

Flagstaff County

“Rural, Unrecognized is a podcast in which we showcase the inspiring stories of small business owners from the Flagstaff Region and beyond. We dive deep into the journeys of these entrepreneurs who have turned their dreams into a reality, and hear about the struggles, successes, and lessons learned along the way.Each episode, we will feature a different small business owner and discuss their unique experiences in starting and running their business. From brick-and-mortar shops to online stores, we'll cover a variety of industries and share valuable insights and advice for anyone looking to start or grow their own business.Whether you're an aspiring entrepreneur or just interested in learning more about the small business community, "Rural, Unrecognized" is the podcast for you. Tune in and get inspired by the amazing stories of these passionate and dedicated individuals who are making a difference in their communities and beyond.”

  1. The KR Counselling & Psychotherapy Story

    May 13

    The KR Counselling & Psychotherapy Story

    Send us Fan Mail KR Counselling and Psychotherapy: Breaking the Stigma & Building Mental Health in Rural Communities | Krysta Rathwell What if therapy didn't feel intimidating… but felt like coming home to yourself? In this episode of Rural Unrecognized, released for Mental Health Awareness Month, Jessica sits down with Krysta Rathwell, founder of KR Counselling and Psychotherapy in Forestburg, Alberta, a village of just 800 people in Flagstaff County. After 20 years in education, including a principalship, Krysta made the leap into full-time therapy practice. The village rallied around her so fully that the CAO and mayor literally built her an office above the medical and dental clinic in downtown Forestburg. Krysta walks us through the difference between a psychotherapist, psychologist, psychiatrist, and counsellor, and shares the personal wake-up call (a terrifying paralysis episode that turned out not to be a stroke) that reshaped how she shows up for her clients, her kids, and herself. She offers practical, honest tools you can actually use: how to define your self-care so it serves you, how to set boundaries that hold, and a simple phrase ("that's not my story") that protects your peace without closing your heart. This conversation explores narrative therapy, parenting in a digital era, the rural resources we often overlook, and what it really takes to slow down and tend to your mental health… one small, intentional step at a time. In This Episode The difference between a psychotherapist, psychologist, psychiatrist, and counsellorLeaving a 20-year career in education to follow her heart into full-time therapyWhy the village of Forestburg built her an office, and what that says about rural communityHow narrative therapy helps clients separate themselves from labels like "anxious" or "depressed"The new Forestburg Connect Group, launching with two other local business owners to combat rural isolationWhy "self-care" doesn't work unless your time is definedKrysta's personal health scare and the moment she realized she had to start serving herself, tooHard boundaries vs. soft boundaries, and the people-pleasing that gets in the wayThe "that's not my story" tool you can start using todayParenting in the digital era: modeling and admitting your mistakesFree, accessible mental health resources for rural familiesKrysta's joy-driven side hustle: coffee, Brooklyn Nine-Nine, and small-town living Resources Mentioned Kids Help Phone: free, 24/7 support for young people across Canada by phone or text. Visit kidshelpphone.ca or text CONNECT to 6868689-8-8 Suicide Crisis Helpline: call or text 988 anywhere in Canada for free, confidential support. 988.caPsychology Today: directory for finding therapists, psychologists, and counsellors. psychologytoday.comThe Body Keeps the Score by Bessel van der Kolk: recommended reading, especially for those navigating traumaAnxious People by Fredrik Backman: another favourite read Connect with Krysta Rathwell Instagram: @krcounsellingandpsychotherapyPsychology Today profile: search Krysta Rathwell, Forestburg, AB on psychologytoday.comLocation: The Brick Centre, downtown Forestburg, Alberta (Flagstaff County) Learn More To learn more about Flagstaff County visit:

    1h 4m
  2. The Country Cupboard Farm Store Story

    Apr 20

    The Country Cupboard Farm Store Story

    Send us Fan Mail What if shopping wasn’t something you rushed through… but something you experienced? In this episode of Rural Unrecognized, Jessica sits down with Trish Muirhead, founder of The Country Cupboard Farm Store, a unique rural destination just outside Sedgwick in Flagstaff County. What started as a simple love for wildflowers and a few backyard chickens quickly grew into a thriving farm store which is now home to 80+ chickens, sheep, ducks, and a thoughtfully curated selection of local products. Trish shares how her business evolved organically, without a rigid plan, and why she’s passionate about creating a space where people can slow down, connect, and truly experience where their food comes from. From feeding sheep peanuts to chatting with customers about local producers, The Country Cupboard is redefining what it means to “run to the store.” This conversation explores the shift away from hustle culture, the beauty of rural life, and the power of building something meaningful … one intentional step at a time. In This Episode: From wildflowers to a full farm storeGrowing from 6 chickens to 80+Creating a shopping experience vs. convenienceLeaving hustle culture behindSupporting local producers + sharing their storiesThe value of slowing down in a fast-paced world Visit The Country Cupboard Located just off Highway 13 near Sedgewick, Flagstaff County Connect with The Country Cupboard Instagram: @countrycupboardfarmstoreFacebook: The Country Cupboard Farm StoreWebsite: The Country Cupboard Farm Store Learn More To learn more about Flagstaff County visit: www.flagstaff.ab.ca  To learn more about our host, Jessica Janzen visit: jessicajanzen.ca Credits Host: Jessica Janzen Produced & Edited by: www.jcefilms.com

    25 min
  3. The Busy Bees Early Childhood Learning Story

    07/17/2025

    The Busy Bees Early Childhood Learning Story

    Send us Fan Mail Joanne McMahon has been a pillar in early childhood education in Flagstaff County for over 30 years, but when the pandemic hit, she tried something new: she brought her enthusiasm, experience, and spark to the screen. What started as a way to connect during COVID became Busy Bees Early Childhood Learning, an online program connecting families through playful, developmentally rich learning sessions for preschoolers, and their parents. In this episode, Joanne shares how she built Busy Bees from the ground up with the support of Flagstaff County’s Entrepreneur Empowerment and Mastermind programs, overcoming business fears like pricing and structure while staying rooted in her true passion: helping kids thrive through play. She explains the deep value of play-based learning, the science behind songs and nursery rhymes, and the magic of watching a child light up when “Joanne said…” becomes part of their everyday vocabulary. Her vision? To bring Busy Bees across Canada, from farming communities in Alberta to living rooms in Newfoundland, and to help families everywhere feel connected, supported, and ready for kindergarten. Joanne’s warmth is contagious, her sessions are packed with meaning, and her mission is clear: bloom where you’re planted, and help kids grow—one song, story, and pair of scissors at a time. To learn more about Busy Bees Childhood Learning Website: www.busybeeslearning.ca Instagram: Busy Bees Learning Facebook: Busy Bees Facebook To learn more about Flagstaff County visit www.flagstaff.ab.ca To learn more about the host, Amanda Wager  Amanda Wagner This episode was produced and edited by JCE Films

    34 min

About

“Rural, Unrecognized is a podcast in which we showcase the inspiring stories of small business owners from the Flagstaff Region and beyond. We dive deep into the journeys of these entrepreneurs who have turned their dreams into a reality, and hear about the struggles, successes, and lessons learned along the way.Each episode, we will feature a different small business owner and discuss their unique experiences in starting and running their business. From brick-and-mortar shops to online stores, we'll cover a variety of industries and share valuable insights and advice for anyone looking to start or grow their own business.Whether you're an aspiring entrepreneur or just interested in learning more about the small business community, "Rural, Unrecognized" is the podcast for you. Tune in and get inspired by the amazing stories of these passionate and dedicated individuals who are making a difference in their communities and beyond.”