FMCG Gurus

FMCG Gurus

Podcast by FMCG Gurus

에피소드

  1. Brain Health: The next major issue in the FMCG industry

    2017. 08. 03.

    Brain Health: The next major issue in the FMCG industry

    This podcast examines the issue of brain health and the implications and opportunities for the FMCG industry. For more information contact: info@FMCGGurus.com or visit www.fmcggurus.com

    11분
  2. The Dangers Of Gender Stereotyping

    2017. 08. 03.

    The Dangers Of Gender Stereotyping

    This podcast examines consumer attitudes to advertising and marketing in the FMCG Industry For more information email Info@FMGCGurus.com or visit www.fmcggurus.com

    11분
  3. Combining Nutrition And Energy

    2017. 08. 03.

    Combining Nutrition And Energy

    This podcast examines how consumers want grocery products that are natural and nutritious.

    10분
  4. What Next For Clean Label?

    2017. 08. 03.

    What Next For Clean Label?

    This Podcast examines the trend of clean label in the food and drink market.

    13분
  5. Understanding consumer attitudes towards environmentally friendly grocery products

    2016. 09. 21.

    Understanding consumer attitudes towards environmentally friendly grocery products

    "Environmentally friendly" is a popular product claim when it comes to grocery products. However, are consumers actually motivated by such claims - and what needs to be done to make environmentally friendly products more appealing. For more information contact: info@fmcggurus.com

    12분
  6. What Next For The Convenience Trend?

    2016. 09. 21.

    What Next For The Convenience Trend?

    Convenience is seen as a major trend within the FMCG industry. Yet, many perceptions associated with consumers suffering from time-scarcity are misleading. As such, grocery brands need to explore new opportunities when it comes to the issue of convenience. For more information contact info@fmcggurus.com

    13분
  7. The Importance of Brand Personality

    2016. 09. 20.

    The Importance of Brand Personality

    More so than ever, it is difficult for FMCG brands to impress consumers when it comes to new product development. This podcast examines what strategies industry players can adopt to make their product stand out to consumers and help boost levels of brand loyalty. For more information contact Info@FMCGGurus.com

    8분

  8. 2016. 09. 19.

    Understanding An Ageing Society From An FMCG Perspective

    This podcast examines the implications of an ageing society across the globe, and some of the key challenges that the FMCG industry faces as a result of this. For more information contact us on info@fmcggurus.com

    9분
  9. Debunking The Myth Of The Millennial

    2016. 09. 19.

    Debunking The Myth Of The Millennial

    This podcast examines some of the myths and misconceptions that the FMCG industry has towards young adults in the 21st century. Moreover, it also highlights how the industry has ignored the lost generation of young adults, who demonstrate radically different attitudes and behaviors compared to the much coveted Millennial consumer group. For more information contact info@fmcggurus.com

    12분
  • 9개의 에피소드

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Podcast by FMCG Gurus

정보

  • 제작진
    FMCG Gurus
  • 방송 연도
    2017년
  • 에피소드
    9
  • 등급
    전체 연령 사용가
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    FMCG Gurus