FMS FinPub Pro

John Newtson
  • 0.0 (0)
  • MARKETING
  • UPDATED SEMIWEEKLY
FMS FinPub Pro

I'm your host, John Newtson, founder of The Financial Marketing Summit, the #1 networking and marketing conference for financial publishers and trader educators.FinPub Pro is the podcast for the financial publishing industry.I talk to the marketers, founders, publishers, executives, copywriters, and other professionals working in the industry we call "FinPub" - financial & investment newsletter publishers, trader educators, and digital financial media.I've been in the FinPub industry for almost twenty years. Join me in conversation with many of the brightest minds in financial publishing as we explore what's working across the industry, what's not, regulatory issues, and more. 

  1. SEP 30

    MarketBeat's Dr. Matt Paulson: The Changing Trends in Acquisition Media

    Join us for a must-listen conversation with Dr. Matt Paulson from MarketBeat, where we unravel the latest shifts in the financial publishing landscape. FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media. John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

    36 min

  2. SEP 10

    Morgan Busby: Surviving & Thriving in a Changing Financial Publishing industry

    This episode took me too long to get done.In this conversation with Morgan Busby, CEO of Financial Media Corp.Morgan is one of my favorite people in FinPub. He’s a great entrepreneur and human.He’s also always willing to talk about the hard stuff in business.We dig into the challenges he’s had managing the business over the past few years.From the early 2020 fears of maybe needing the business plan version of an apocalypse bunker – to the biggest boom the industry has ever seen.To the regulat...

    54 min

  3. AUG 5

    The Finance Publisher for Founders

    Mathieu Silverstein runs Wealth Factory.It is not your traditional FinPub – but has done something unique in the industry.He straddles a fascinating line between B2C & B2B.Wealth Factory publishes finance education for founders and business owners.His marketing model is 100% the B2C marketing approach we are used to in FinPub.But his target audience is B2B.They have money.They spend money.And it’s essentially a business expense for them.That’s a powerful position to be able to market into...

    1h 19m

  4. JUL 15

    How to double trading newsletter sales in 3 months.

    How do you double a trading newsletter business?In this hotseat session Bret Holmes, who has helped build newsletter publishers up to $225 million in annual revenue, digs deep into the business of a trading newsletter founder who has built up his subscription business to a point it ranges between $55,ooo to $85,000 per month.This is an example of the premium conversations we're having in FMS PRO - the discord community for the financial publishing, trader education, and media industry. Try FM...

    1h 29m

  5. MAY 29

    No boring ideas: Why great Promotions are more than just great sales copy

    Many of the most legendary direct response marketing promotions had a concept built into them that elevated the promotion itself.A concept that only indirectly had anything to do with the benefits of the product. These were more than simple sales letters or VSLs they were full blown PROMOS.We start this episode looking at some of those promotions and follow the conversation into more nuanced territory around what makes an editor more promotable, new promotional formats, the nature of relation...

    2h 9m

  6. MAY 6

    Comparing the two big newsletter industries with Matt McGarry

    Here in Financial Publishing we've all watched the rise of The Morning Brew, The Hustle, Milk Road with interest.The media attention and venture attention on them and the newsletter boom fueled by the Substack & Beehive boom made newsletters finally seem "cool."Here in FinPub we've been running newsletter subscription businesses for over 60 years. So what do these two industries have in common?Matt McGarry joined me to explain the model & thinking of these rising "Newsletter-Firs...

    55 min

  7. APR 29

    Building a Trader Education Business with John Carter, Founder of Simpler Trading

    I've been wanting to talk to John Carter on here for awhile for a few reasons.First, because John founded Simpler Trading and built it into one of the top trader education companies in the industry.Second, because John's approach to building the business has always steered away from the hype side of promotion.Third, because he exited a large portion of the business when he sold 2/3rds of it to a private equity company.Basically, he's carved his own path through FinPub and built a unique busin...

    1h 4m

  8. MAR 26

    The newsletter vs. the high-ticket coaching model. Why Conor Lynch, who helped build a $50 million publishing business is making the switch.

    Conor Lynch had massive success with more traditional trader education newsletter model. He was publisher on one of the fastest-growing publishing companies in that last decade. He and the team he was working with grew from $0 to $50 million in annual sales in just a few short years.Then they faced disaster – the FTC brought a case against them for their promotional claims.Since settling that case Conor has moved on and is launching a new business.But he’s decided to launch using a compl...

    1h 1m
See All (13)

About

I'm your host, John Newtson, founder of The Financial Marketing Summit, the #1 networking and marketing conference for financial publishers and trader educators.FinPub Pro is the podcast for the financial publishing industry.I talk to the marketers, founders, publishers, executives, copywriters, and other professionals working in the industry we call "FinPub" - financial & investment newsletter publishers, trader educators, and digital financial media.I've been in the FinPub industry for almost twenty years. Join me in conversation with many of the brightest minds in financial publishing as we explore what's working across the industry, what's not, regulatory issues, and more. 

Information

  • Creator
    John Newtson
  • Years Active
    2K
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © 2024 FMS FinPub Pro
  • Show Website
    FMS FinPub Pro

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada