93 episodes

Focal Points takes a look at all the different areas photographers need to focus on in their business. From sales to service to workflow to products, none of these things can be ignored when running a business. They all are important to the success of any photography studio. It doesn’t matter where you are in the world, running a photography business can be a challenge. With a full calendar of guests and interesting topics, this podcast will address all of those issues (and more) to help you grow your business with ease.

Focal Points with Dorie Howell Dorie Howell

    • Arts
    • 5.0 • 3 Ratings

Focal Points takes a look at all the different areas photographers need to focus on in their business. From sales to service to workflow to products, none of these things can be ignored when running a business. They all are important to the success of any photography studio. It doesn’t matter where you are in the world, running a photography business can be a challenge. With a full calendar of guests and interesting topics, this podcast will address all of those issues (and more) to help you grow your business with ease.

    Episode 92: How Do You Know It Will Work?

    Episode 92: How Do You Know It Will Work?

    Are you a struggling professional photographer hesitant to try something outside the box because there's no guarantee of success? Do you find emerging trends intimidating? Today Dorie explores a well-known business strategy – the SWOT analysis - using the real-life example of Emma, a struggling photographer in Austin. This traditionally mundane topic could help her (and possibly you) to leverage strengths, confront weaknesses, seize opportunities, and mitigate threats in your business. "If you adopt this kind of strategy, I think that will take out a lot of hesitation when it comes to moving forward in the business." 
    Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.
    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 
    Be sure and follow these accounts on Instagram:
    nPhotolab
    Dorie Howell
    The Focal Points Podcast
     

    • 27 min
    Episode 91: Three Experts You Need on Speed Dial

    Episode 91: Three Experts You Need on Speed Dial

    When running your own photography business, it can be easy to overlook the importance of having a solid backup team. Tune in as Dorie shares how to find these professionals – the tax expert, the small business attorney, and the insurance professional – and the right questions to ask them to make sure they can support your business needs effectively. You won’t want to miss her insights into how having the right team can help you safeguard your business during any unexpected hiccups. 
    Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.
    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 
    Be sure and follow these accounts on Instagram:
    nPhotolab Dorie Howell The Focal Points Podcast  

    • 23 min
    Episode 90: Stop Feeling Like an Imposter

    Episode 90: Stop Feeling Like an Imposter

    Whether you're a multi-platinum recording artist or a parent hosting a party, chances are, imposter syndrome lurks in some corner of your mind, eating away at your confidence. Dorie asks the question: “How can we recognize our worth, recognize the fact that we are worthy of earning the money, getting the clients, all those different things without being limited by the negative thoughts that we have in our mind?”… What would your answer be? Dorie shares some practical strategies to combat this syndrome and reinstates self-worth in your vocabulary. 
    Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.
    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 
    Be sure and follow these accounts on Instagram:
    nPhotolab Dorie Howell The Focal Points Podcast  

    • 31 min
    Episode 89: What Is Working Now in Marketing

    Episode 89: What Is Working Now in Marketing

    Join us in this special episode featuring Nicole Begley, Dorie Howell, Tavia Redburn, and Heather Lahtinen. These photography marketing experts bring an avalanche of tips and strategies so you can thrive in today's high-paced marketing environment. Get the lowdown on effective marketing campaigns, banishing fear in selling, the power of networking, and more. Tune in, grab your notepad, and prepare to ramp up your marketing game! 
    Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.
    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 
    Be sure and follow these accounts on Instagram:
    nPhotolab
    Dorie Howell
    The Focal Points Podcast

    • 40 min
    Episode 88: Why Shop Local? with Guest Bob Merhaut

    Episode 88: Why Shop Local? with Guest Bob Merhaut

    The camera market can sometimes feel like a maze, whether you’re a newbie or a seasoned photographer. Bob Merhaut from Ace Photo joins Dorie to share his insights on grappling with pricing, recognizing "Gray Market" products, and understanding the benefits of buying used gear. You won’t want to miss their discussion on making conscious decisions when upgrading equipment and strategies for those who may not have a local camera store at their disposal!
    Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.
    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 
    Be sure and follow these accounts on Instagram:
    nPhotolab Dorie Howell The Focal Points Podcast  

    • 36 min
    Episode 87: The Well Designed Website with guest Kate Hejde

    Episode 87: The Well Designed Website with guest Kate Hejde

    With photography websites, is it really about you or your client? In this episode Dorie sits down with family photographer and business coach, Kate Hejde. Listen in as they discuss the value of prioritizing customer needs, ways to strategically streamline website strategy, simplify language, and create a warmer digital ‘welcome.’ Whether it's reframing your ‘about page’, using customer language or adopting smarter SEO strategies, this episode could be the game-changer your photography business needs.
    Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.
    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 
    Be sure and follow these accounts on Instagram:
    nPhotolab
    Dorie Howell
    The Focal Points Podcast
     

    • 38 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

MIrsec ,

Golden info Bits

Love the easy informational format, I can listen in anytime and always take away helpful actionable information.

Tavia Redburn ,

So much knowledge for photographers!!

Dorie and her guests have so much incredible knowledge to share for new and established photographers. Definitely a must listen if you want to grow your business and sales!

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