20 episodes

Focal Points takes a look at all the different areas photographers need to focus on in their business. From sales to service to workflow to products, none of these things can be ignored when running a business. They all are important to the success of any photography studio. It doesn’t matter where you are in the world, running a photography business can be a challenge. With a full calendar of guests and interesting topics, this podcast will address all of those issues (and more) to help you grow your business with ease.

Focal Points with Dorie Howell Dorie Howell

    • Arts

Focal Points takes a look at all the different areas photographers need to focus on in their business. From sales to service to workflow to products, none of these things can be ignored when running a business. They all are important to the success of any photography studio. It doesn’t matter where you are in the world, running a photography business can be a challenge. With a full calendar of guests and interesting topics, this podcast will address all of those issues (and more) to help you grow your business with ease.

    Social Media Can Change Your Business with Chip Dizard

    Social Media Can Change Your Business with Chip Dizard

    This week on the podcast Dorie has a great conversation with Chip Dizard, branding and wedding photographer.  They talk about how Chip decided that to move his business forward he needed to take some calculated risks and take advantage of the opportunities that were presented to him, even if it meant funding them out of his own pocket.  They also discussed how Social Media has played a huge part in Chip’s success.   
    You can find Chip here:
    His website Facebook Instagram Get your 75% discount on your first sample album from nPhoto
    Be sure and follow these accounts on Instagram:
    nPhotolab Dorie Howell The Focal Points Podcast

    • 25 min
    What Labs Want Us to Know

    What Labs Want Us to Know

    In this episode Dorie has a really great conversation with Michal Czekański (Chi-kan-ski) Business Development Specialist at nPhoto.  Dorie and Michal discuss some of the things that photographers need to consider when working with a lab, how to form a great partnership with them, how products are developed, and how to work together with them to create a great partnership for your business.  It is important that we look at our labs and partners in our business.  They want us to look great in front of our customers and by learning a bit more about the process and getting to know how we can work well together it is a win-win for all.
    Are you struggling with how to sell more products in your business.  Be sure and grab this tip sheet to help.
    Sure Fire Ways to Sell More Products Tip Sheet Miss the episode on how to sell more Albums, be sure and check that out as well using this link:
    10 Ways to Sell an Album to Every Client
    Get your 75% discount on your first sample album from nPhoto
    Feeling social?  Follow these accounts on Instagram:
    nPhotolab Dorie Howell The Focal Points Podcast

    • 45 min
    How to Make Better Decisions in Your Business

    How to Make Better Decisions in Your Business

    Learning how to make quick and effective decisions is one of the best skills photographers can develop to see growth in their business.  Today I talk with Heather Lahtinen of The Flourish Academy about how photographers can learn how to quickly move through the decisions they need to make from what gear to buy to what kind of sessions to book so that they don’t spin their wheels but instead, use their time to serve their clients and grow their business. 
    Be sure and grab Heather’s download that will help you move through the steps of overthinking and decision making 
    Grab Heather’s download here Want to know more about how Heather helps photographers?
    She has great resources that will help you grow your business.  Check them out! Get your 75% discount on your first sample album from nPhoto Be sure and follow these accounts on Instagram:
    nPhotolab Dorie Howell The Focal Points Podcast

    • 18 min
    Priced to Sell with Chris Wooley

    Priced to Sell with Chris Wooley

    Pricing our products is one of the hardest parts of what we do.  Price to high and you don’t get any clients.  Price to low and you don’t make enough to stay in business.  So how do you price what you do in a way that makes sure you are making enough for your services AND attracts a loyal client base?  Don’t worry, Chris can help you out with all of that in this episode.   

    Grab the download here:
    Chris’s Pricing Cheat Sheet Miss the episode on how to sell more Albums? Be sure and check that out as well using this link:
    10 Ways to Sell an Album to Every Client Get your 75% discount on your first sample album from nPhoto Feeling social?  Follow these accounts on Instagram:
    nPhotolab Dorie Howell The Focal Points Podcast

    • 31 min
    10 Ways to Sell More Wall Art to Clients

    10 Ways to Sell More Wall Art to Clients

    Selling any product like wall art (or albums) to every single client is something that is possible.  In this episode Dorie walks through the most important things you can implement into your workflow that will greatly increase your chances of selling wall art more consistently. 

    Grab the download here:
    Sure Fire Ways to Sell More Products Tip Sheet
    Miss the episode on how to sell more Albums? Be sure and check that out as well using this link:
    10 Ways to Sell an Album to Every Client
    Get your 75% discount on your first sample album from nPhoto
    Feeling social?  Follow these accounts on Instagram:
    nPhotolab Dorie Howell The Focal Points Podcast

    • 26 min
    Is Overthinking Killing Your Business

    Is Overthinking Killing Your Business

    One of the many skills that successful business owners have learned is how to stop overthinking all the decisions that are required to run a business. Today I talk with Heather Lahtinen of The Flourish Academy about photographers can learn how to stop overthinking and move forward in their business.
    Be sure and grab Heather’s download that will help you move through the steps of overthinking and decision making 
    Grab Heather’s download here Get your 75% discount on your first sample album from nPhoto Be sure and follow these accounts on Instagram:
    nPhotolab Dorie Howell The Focal Points Podcast

    • 35 min

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