212 episodes

An audio footprint of Fohrcast, a weekly show about influencer marketing hosted by Fohr CEO James Nord.

Fohrcast Fohr

    • Technology
    • 4.8 • 55 Ratings

An audio footprint of Fohrcast, a weekly show about influencer marketing hosted by Fohr CEO James Nord.

    The return of Khloé Kardashian and the bedazzled Febreze - Episode 9

    The return of Khloé Kardashian and the bedazzled Febreze - Episode 9

    This episode's #PostOfTheWeek brings us back to the infamous collab between none other than Khloé Kardashian and Febreze. Her first post with them was undoubtedly a miss, and James has even more to say about the return of the partnership.

    Jumping right into questions, we speak to best practices on migrating audiences from one platform to another and then dive into strategies for the upcoming holiday season. Are you thinking about your holiday strategy yet? If not, you definitely should be.

    Tune in to the full episode for the all the tea on Khloé K., and the answers to your questions! Make sure to DM us on Instagram @fohr.co for future episodes, and we'll see you soon.

    • 12 min
    Social media & social justice, monetizing content, insights on the Nord Negroni - Episode 8

    Social media & social justice, monetizing content, insights on the Nord Negroni - Episode 8

    This week's episode kicks off with our Post of the Week from @guiltyofglitz_. We loved her creativity, artistry and ability to create an ad that was both on brand for her and a great product placement.

    James dives into questions starting with an easy (but extremely important) one on his preferred ingredients for a Negroni. If you watched the show when it was * ***** **** ***** you know that this will always be an important topic. Next we dive into sponsored content in the age of social justice with an excerpt from the Fohr advisory board, how to creatively monetize your content, and the takeaways of "photodumps" v. in-real-time content during quarantine.

    Listen to the full episode for the answers, and make sure to DM us on Instagram or email marnie@fohr.co with questions for next week's episode!

    • 16 min
    The science of engagement and the art of making memes - Episode 7

    The science of engagement and the art of making memes - Episode 7

    This week's episode of #Fohrcast kicks off with one of our brand new features, Post of the Week. This week's sponsored content highlight goes to @jessicapettway for her creativity in featuring the product with beautiful and intentional imagery, and authentically addressing the problem that the product solves for her. Moving on to the questions: We started with memes. Should you make memes? What's the history of memes? What makes a meme successful? Secondly: How can I improve my engagement? What's the science behind something that people like, and something that actually makes them double tap? Tune into the full episode for the answers, and as always, make sure to DM us on IG or email marnie@fohr.co with questions for next week's episode!

    • 8 min
    Strategic partnerships, education in the feed, and an intentional industry - Episode 6

    Strategic partnerships, education in the feed, and an intentional industry - Episode 6

    Fohrcast is back and it has a brand new element: sponsored post of the week. Each week, James will be breaking down a piece of sponsored content that really hits the mark, and explaining why it works so well. DM him at @jamesnord to submit posts for review!

    Of course, we also dive into questions. First, where do you draw the line with a brand that doesn't seem to be offering any more paid gigs? Second, what advice would you give to people trying to produce educational content on IG? And finally, how do you think 2020 has made the influencer marketing industry reevaluate or pivot on a larger scale?

    Tune in to the full episode to find out. As always, make sure to email marnie@fohr.co, or DM us on IG @fohr.co with questions for next week's episode!

    • 10 min
    The art and science of selling attention - Episode 5

    The art and science of selling attention - Episode 5

    We’re back this week with Episode 5 of #Fohrcast, answering the pressing questions covering the industry’s latest.

    In a world where advertising is a business of selling attention, it’s also an art and a science. How have Instagram/Facebook (now including Reels), Snapchat, and TikTok all played a role respectively in that business? Further, what’s there to know about the art and science behind each product as digital vehicles for selling attention and screen time?

    Last but certainly not least, what does it mean to monetize your following? Think Substack, Patreon, etc. Earning money through a subscription type model from your follower base: is that something what we should all be doing? Tune into the full episode to find out and hear more.

    • 17 min
    Gifting and ghosting, goal setting and a TikTok acquisition - Episode 4

    Gifting and ghosting, goal setting and a TikTok acquisition - Episode 4

    This week’s episode of #Fohrcast is chock-full of advice and industry updates.

    Firstly, let’s talk about email etiquette. If a brand ghosts you after inviting you to participate in a gifting campaign, what’s the appropriate protocol for following up and staying on their radar? Second, what’s the secret to balancing being an influencer with having a full time job? Pro-tip: it’s all about setting your own unique goals. Lastly, what in the world is happening with TikTok? What would an American acquisition of the ByteDance-owned company mean for the app, and the future of the internet as we know it?

    Make sure to DM us on Instagram or email marnie@fohr.co with questions for next week's episode!

    • 12 min

Customer Reviews

4.8 out of 5
55 Ratings

55 Ratings

zibalennox ,

A must for any influencer, marketer, and brand

Always, relevant, not too long and to the point. If you want to be coddled and be propped up, this is not for you. If you want to get better and improve and get results tune in! This podcast has grown my business and strategy around my content so much. Whenever I work on a project or with a brand, I have this knowledge in the back of my mind. Tough love that you won’t get many other places, and always the truth. Take a listen! 💯

julieberlib ,

Must hear for any micro influencer

I am listening to DWJ since the very beginning and I be got many valuable tips on how to grow an organic and engaged following. Highly recommend it!

shannatyler_ ,

This is a MUST for the influencer!

I love listening to A Drink With James! As a microinfluencer and entrepreneur, I find James to offer such invaluable advice on hot topics like the algorithm and diversity. He doesn’t shy away from keeping it real with us as a group and it’s so refreshing to get tips from him from when to send a brand a holiday gift to how to stand out amongst the surplus of influencers out there. This is a must-have for any influencer regardless of following or industry!

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