38 episodes
Food Chained Triple Whale Network
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- Business
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5.0 • 12 Ratings
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Food Chained is a short-form podcast exploring the problems in our food system and the brands that are solving them. Every week, we share conversations with startup food & beverage founders and operators on a mission to make a positive, healthy, and ethical impact on our world.
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From Attorney to Ice Cream Maker | Stacey Lee & Tiffany Yang from Sweety Ice Cream
On this episode of Food Chained, we're joined by Stacey Lee & Tiffany Yang from Sweety Ice Cream, how does being an attorney help with starting a CPG brand and what does food do in bridging cultures.
Things we discuss:
Being an attorney to start in CPGBridging cultures in foodConsulting for brandsThe Ethnic Aisle
Show Notes:
Connect with Stacey on LinkedinConnect with Tiffany on LinkedinCheck out Sweety Ice CreamCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple Whale
Sponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. -
Getting into the Meat of Things w/ Aaron Luo from Mercado Famous
On this episode of Food Chained, we're joined by Aaron Luo from Mercado Famous, discussing the intricacies of importing and exporting, as well as the importance of branding.
Things we discuss:
Shownotes:
Aaron's finance and global supply chain backgroundImports/ExportsMeat vs. Anti Meat consumersThe importance of brandingMaking your brand feel humanThe process and regulations of Iberico
Show Notes:
Connect with Aaron on LinkedinCheck out Mercado FamousCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple Whale
Sponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. -
From D1 Football to A2 Dairy w/ Alec Jaffe
On this episode of Food Chained, we're joined by Alec Jaffe from Alec's Ice Cream, discussing the importance of sustainable agriculture and regenerative ingredients in the food industry.
Things we discuss:
How college sports drives culture at Alec'sA2 dairy - what's so special about it?How does Alec's come up with flavors?Owning your own production facilityWhat could Big Dairy be doing better?Running a frozen DTC channelQuality of life for farmersSustainable agricultureRegenerative ingredients
Show Notes:
Connect with Alec on LinkedInCheck out Alec's Ice CreamCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple Whale
Sponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. -
Employee Gifting as a Sales Channel w/ Justin Queen @ Snack Magic
In this episode of Food Chained, Justin Queen ( Merchant Development @ Snack Magic) joins us to discuss building stories behind the brand and the early days of launching a brand.
Things we discuss:
Brand AmbassadorsEarly days of launching a brandB2B AudienceData Driven CPGAnd more!
Show Notes:
Connect with Justin on LinkedInCheck out Snack MagicCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple Whale
Sponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. -
Chompionship CX Tactics w/ Zoe Kahn of Chomps
On this episode of Food Chained, Zoe Kahn (CX at Chomps) joins us for a conversation about customer experience, retention, and gaming.
Things we discuss:
Zoe's StoryGamingChompsRetentionWho would your brand be if they were a celebrity?And more!
Show Notes:
Connect with Zoe on LinkedInCheck out the Oopsie PodcastCheck out Chomps w/ code: ZOE15Check out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple Whale
Sponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. -
Winning on Amazon w/ Chris Moe
On this episode of Food Chained, Chris Moe (Founder of Cartograph) opens up the Amazon marketing playbook for us and shares an immense amount of wisdom.Things we discuss:
Amazon vs. DTCBuy w/ PrimeAmazon Affiliate pushesFBA vs. FBMAmazon remarketingAmazon Private LabelAnd more!
Show Notes:
Connect with Chris on LinkedInCheck out CartographCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple Whale
Customer Reviews
Listen for the insights
Vasa is a guy who knows his stuff and knows this industry, and gets some of the best guests out there to join and talk about what’s going on in CPG. Listen in if you want some quality in-depth learnings on the market!
Excellent Podcast
Vasa is not afraid to dig deep into the realities that lie behind products and industries. He has been one of the best podcast hosts that I have ever recorded with, asking though provoking, pertinent and engaging questions.
Awesome
This pod is a masterclass in CPG. Vasa knows his stuff and Perfy is going places.