FORA - What Top Marketers Do

Peter Mollins
  • 3.0 (2)
  • MARKETING
  • UPDATED BIWEEKLY

If you're a marketer like me, you're trying to set the right priorities. But what should you be working on? We decided to ask the best marketers I know what they're focused on. Each episode is a new interview with another great marketing leader where we discuss their major challenges and the strategies they're taking to address them.

  1. 09/19/2021

    Ep 015: What is Buyer Intent and How Predictive Marketing Helps with Tukan Das

    Tukan Das, CEO and co-founder of Leadsift discusses the three kinds of buyer intent. From no intent to declared intent, there is a broad range. The middle intent, where it is not easily observable, is the biggest opportunity for B2B companies to mine and discover prospects that are in-market. Tukan also discusses common use cases: from SDR work to customer success that can leverage this data for better segmentation and more effective outreach.

    22 min

  2. 09/14/2021

    Ep 014 - Building Analytics into Your Planning with Kim Kitchings

    In this episode, SVP of Consumer Marketing at Cotton Inc, Kim Kitchings discusses how to leverage consumer data to support complex business planning, including brand awareness initiatives. She delves into using data to support diverse sets of Cotton's stakeholders and the brand itself. Plus, she gives insight into how her career started by building on a solid foundation of analytics.

    23 min

  3. 08/31/2021

    Ep 013: Using Data to Improve Go To Market

    In this conversation, Nipul Chokshi, head of marketing at Atrium discusses the importance of data for sales managers to understand their business. He looks at the value of combining multiple B2B data sources to provide real insight into the buyer journey so you can conduct better marketing and selling. Plus, he brings to bear his expertise in category creation with some terrific insights about how to own a new category without breaking the budget.

    26 min

  4. 08/16/2021

    Ep 012: What is a Digital Asset Management System? with Emily Kolvitz of Bynder

    In this chat, Bynder's Emily Kolvitz joins Peter Mollins to go from start to finish through a winning content creation and management process. We know that content only continues to increase in importance, so how to you get control of your creative process, capture feedback, and get the most current version of your material into the hands of customers, prospects, and sales teams? This conversation breaks down a strategy and takes a look the key features of Digital Asset Management platforms.

    22 min

  5. 08/10/2021

    Ep 011: How to Navigate Your "Why" Message

    In this marketing conversation, I get the chance to talk with CMO legend Jake Sorofman. Former CMO at Pendo, Gartner analyst, and current CMO of unicorn Visier, Jake discusses his approach to building a compelling narrative around your personal and corporate brand.

    21 min

  6. 08/03/2021

    Ep 010: Create Togetherness and Get Better Results from Sales and Marketing with Jeff Davis

    In today's interview, I had the chance to talk to Jeff Davis - international speaker and author of "Create Togetherness". We talked about the "why" of marketing and sales alignment. How an aligned team creates more new customers, better collaboration, improved feedback, and more. We dive into some highlights of Jeff's toolkit for diagnosing the challenge. And we look at some of the approaches Jeff recommends, including how to align on shared goals.

    23 min

  7. 07/26/2021

    Ep 009: Leading a Culture of Innovation and Learning Across Different Verticals

    In this interview, Arunn Ramadoss discusses the importance of understanding your target market -- in the case of Opus 2, the legal management space. He relates how vital it is to experiment and be willing to make mistakes as you serve the personae in your target vertical. Plus, he talks through his experience going from a developer to a successful marketing leader of multiple SaaS vendors -- and board games as a bonus.

    26 min

  8. 07/20/2021

    Ep 008: Launching a Digital Marketing Strategy

    In this interview, Peter Mollins talks with Brian McDonald from FM:Systems about the digital side marketing. Brian's deep experience in strategizing, building, and optimizing digital campaigns -- including Search Engine Marketing and Search Engine Optimization -- provide huge insight into how you can launch your own digital marketing programs.

    29 min
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About

If you're a marketer like me, you're trying to set the right priorities. But what should you be working on? We decided to ask the best marketers I know what they're focused on. Each episode is a new interview with another great marketing leader where we discuss their major challenges and the strategies they're taking to address them.

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