Forecast

Forepoint

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Insight, thought and opinion on all things creative.

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Anatomy of B2B branding success

Everyone will have an opinion of your brand, whether you like it or not. It’s how they feel about you. And as frustrating as that might be, you can’t always control what they think. In this episode of Forecast, director Keith Noble talks us through the anatomy of B2B branding success, covering business to business branding and how to bring happiness to employees, customers and your business.

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Forecast: A conversation with Alessio Marinelli

In this episode, Alessio Marinelli, CEO and co-founder of InFund Technologies LTD, discusses what it took to successfully launch a new financial services brand in a crowded and competitive marketplace. He explains how bravery, confidence, and a unique set of creative ideas and solutions allowed the brand to disrupt the space, get itself noticed, and win vital enquiries. Alessio built his trade in and amongst the Big Four consultancy firms, first as a management consultant and ultimately as Head of Data Analytics at KPMG in Hong Kong and China. Our relationship with Alessio began in 2018, when we worked with both him and his team, to formally launch their UK loan, funding and credit facility service offering to SME businesses.

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Forecast: A conversation with Nick Churchman

In this episode, Nick Churchman discusses the importance of communications and the vital role of effective employee engagement in business change and transformation. As our client we’ve worked with Nick on a number of projects at his time with HP, Hewlett Packard Enterprise and the ATLAS Consortium. Nick is an experienced transformation programme and change manager who has spent the last 30 years leading, or working within, business change programmes in the technology industry and the Royal Air Force. Working with companies such as EDS, Hewlett Packard Enterprise, ATLAS Consortium, Tribal Group, Spectris and Vision Box, Nick has a demonstrable track record in designing and implementing change programmes, and delivering clear business outcomes. Experience within government, engineering and education sectors as a programme manager, a change manager, a consultant and as a business unit manager

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Insight, thought and opinion on all things creative.

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